TrustHub
TrustHub is a Tokyo-based entertainment startup operating Clove Oripa (online trading card mystery box platform with 1M+ users), Clove Store and Clove Base (trading card e-commerce and retail), and Poker Arena (premium poker bars in Tokyo and Osaka).
- Company typePrivate
- Founded2019
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What TrustHub does
TrustHub (株式会社トラストハブ) is a Tokyo-based entertainment startup founded in May 2019 that operates a hybrid online-offline entertainment platform anchored in the Japanese trading card and hobby collectibles market. The company's flagship product is Clove Oripa (クローブオリパ), an online mystery box (オリパ) platform for trading cards, hobby goods, and figurines with theatrical pack-opening presentations, which the company reports serves over 1 million users. Complementing Oripa, the company runs Clove Store (online e-commerce) and Clove Base (physical card shop) under the Clove brand, and Poker Arena, a premium poker bar chain with locations in Osaka (Namba) and Tokyo (Ikebukuro) offering upscale interiors and hospitality as a non-daily experiential offering.
The company generates revenue through three primary mechanisms: per-pack transaction fees on Clove Oripa purchases, direct merchandise sales through Clove Store and Clove Base, and in-venue spending at Poker Arena locations. Pricing is not publicly disclosed but the platform is self-serve and primarily product-led, with no enterprise or institutional customer concentration. The business is founder-led, with CEO Ogake Goki (大懸 剛貴) and COO Shinya Yajima, and employs 11-50 people, with a stated average annual salary of 18 million JPY reflecting a premium talent strategy. Operations are concentrated in Japan's Kanto and Kansai regions with no disclosed international footprint.
TrustHub has pursued a debt-financed growth strategy, raising 1.7 billion JPY (approximately $11.8M USD) in September 2024 from Japanese banking institutions including Mizuho Bank, Sumitomo Mitsui Banking Corporation, Kiraboshi Bank, and Japan Finance Corporation, supplementing an earlier 2021 equity round from Nissay Capital. The company positions itself as a comprehensive entertainment business creator expanding beyond its trading card origin into broader entertainment verticals, supported by active hiring across product management, data science, marketing, design, and engineering roles.
TrustHub firmographics
Firmographics- Name
- TrustHub
- Legal name
- 株式会社トラストハブ
- Website
- https://trusthub.jp
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrustHub is a Tokyo-based entertainment startup operating Clove Oripa (online trading card mystery box platform with 1M+ users), Clove Store and Clove Base (trading card e-commerce and retail), and Poker Arena (premium poker bars in Tokyo and Osaka).
- Ownership category
- akta.pro rank
Where TrustHub is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
TrustHub business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Online Oripa (Clove Oripa): Onlineオリパ (mystery box/gacha) platform for trading cards, hobby goods, and figures. Users pay to participate in digital pack-opening experiences with theatrical presentations. Revenue is generated through per-pack transaction fees on each user purchase.
- Clove E-commerce (Store & Base): Online store (Clove Store) and physical card shop (Clove Base) selling trading cards and collectibles ranging from play-use to high-value collections. Revenue from direct merchandise sales.
- Poker Arena (Physical): Physical poker bar venues in Osaka (Namba) and Tokyo (Ikebukuro) offering premium poker entertainment experiences with upscale interiors and high-level hospitality. Revenue from in-venue spending.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
TrustHub product offering
Product offeringCore offering
TrustHub operates a hybrid online and offline entertainment business built around the Clove brand for trading cards and hobby collectibles. Its flagship Clove Oripa is an online mystery box (オリパ) platform where users purchase digital packs and receive trading cards, hobby goods, and figures, complemented by the Clove Store e-commerce site, the Clove Base physical card shop, and the Poker Arena premium poker bar chain with locations in Osaka and Tokyo.
Product overview
TrustHub is a comprehensive entertainment business creation company that started with the Clove trading card service. The company operates a multi-brand portfolio consisting of Clove Oripa (online mystery box platform), Clove Store (online e-commerce), Clove Base (physical card shops), and Poker Arena (poker bar chain with locations in Osaka and Tokyo). While originally focused on trading cards, TrustHub is expanding into the broader entertainment domain.
Differentiator
Problem solved
Functional benefit
Brands
- Clove Oripa (クローブオリパ): Online mystery box (オリパ) platform for trading cards, hobby products, and figurines with rich presentation and entertainment.
- Clove Store
- Clove Base
- Poker Arena
Products and services
- Clove Oripa (クローブオリパ)
Quantifiable outcome
- Over 1 million users on the Clove Oripa platform
Companies that use TrustHub
Customer profileSegments1 record
Ideal customer profiles1 record
TrustHub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TrustHub partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
TrustHub competitors and assessment
Company assessmentDirect peers
- Suruga-ya (Surogyaya): Suruga-ya is Japan's largest dedicated trading card and collectibles retailer, combining online e-commerce with extensive physical card shops. Most directly comparable to Clove Store and Clove Base across both online and offline channels and a similar hobby-collector customer base.
- TCGplayer: TCGplayer operates a leading online trading card marketplace with grading, pricing data, and seller tools. Directly comparable to Clove Oripa/Store as a dedicated TCG e-commerce platform serving collectors and speculators with transaction-fee and listing revenue models.
- Card Shop Station: Card Shop Station (カードショップ・トレカ) is a Japanese trading card retailer with a chain of physical shops and online sales. Closely comparable to Clove Base and Store in Japan-domestic TCG physical+online retail model.
Broad incumbents
- Bushiroad: Bushiroad is a major Japanese TCG publisher (Vanguard, Weiss Schwarz) with proprietary IPs, tournaments, and product distribution. Comparable as an upstream supplier to TrustHub's trading card demand engine and a possible channel/competition overlap.
- Bandai Namco: Bandai Namco operates hobby goods, figures, and collectibles businesses overlapping with Clove's figures/hobby segment. Broad incumbent in Japanese entertainment and hobby collecting comparable to TrustHub's expansion thesis beyond pure TCG.
- Mercari: Mercari runs Japan's largest C2C marketplace and handles large trading-card/collectibles resale volume. Comparable as a Japanese e-commerce marketplace competing for the same hobby-enthusiast wallet share, with potential to disintermediate secondary-market Clove Store sales.
- DMM.com: DMM.com runs diverse online entertainment verticals (gaming, gacha, digital content) including online mystery-box and gacha mechanics. Comparable to Clove Oripa's paid online-oripa model and TrustHub's diversification-into-entertainment thesis.
- eBay: eBay operates a global online collectibles marketplace including a substantial trading cards category. Relevant peer for Clove Store's marketplace dynamics, transaction-fee model, and collector audience even though geographic overlap is limited.
- Konami Group: Konami is a Japanese entertainment conglomerate with major TCG franchises (Yu-Gi-Oh!) and trading card game operations. Comparable as an upstream TCG content supplier feeding into Clove Oripa/Store demand, and a relevant incumbent in the broader trading-card ecosystem.
- Pokemon Company (The Pokémon Company): Pokemon Company manages the dominant Pokemon TCG IP that drives significant transaction volume on Clove Oripa and Clove Store. Comparable as the dominant Japanese/anime-adjacent collectibles IP player and a structural demand driver for TrustHub's core category.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks8 records
Key highlights6 records
Customer concentration
TrustHub social profiles
Digital presenceTrustHub financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrustHub leadership team
Management profileNumber of profiles
Profiles2 records
TrustHub funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrustHub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrustHub
What does TrustHub do?
TrustHub operates a hybrid online and offline entertainment business built around the Clove brand for trading cards and hobby collectibles. Its flagship Clove Oripa is an online mystery box (オリパ) platform where users purchase digital packs and receive trading cards, hobby goods, and figures, complemented by the Clove Store e-commerce site, the Clove Base physical card shop, and the Poker Arena premium poker bar chain with locations in Osaka and Tokyo.
Is TrustHub a public or private company?
TrustHub is a private company. It is classified as venture growth investor backed and is currently operating.
When was TrustHub founded?
TrustHub was founded in 2019. It employs 11 to 50 people.
Where is TrustHub based?
TrustHub is headquartered in Tokyo, Japan, in the Asia region.
How does TrustHub make money?
Three revenue lines are on record. Online Oripa (Clove Oripa) is the primary driver. The others are clove E-commerce (Store & Base) and poker Arena (Physical).
Who are TrustHub's main competitors?
Direct peers on record are Suruga-ya (Surogyaya), TCGplayer and Card Shop Station. Broad incumbents are Bushiroad, Bandai Namco, Mercari, DMM.com, eBay, Konami Group and Pokemon Company (The Pokémon Company).
Does TrustHub have an API?
No public API is recorded for TrustHub.