Wayble

Name

Wayble

Legal name

Wayble

Website

https://joinwayble.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Higher Education Student Success Platform

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Assistive Technology (AT) & Accessible Learning Tools (EDALAGAB)

Keywords

• Student success platform
• International student support
• Higher education SaaS
• Career matching services
• Immigration pathway planning

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Institution SaaS Subscription: Higher education institutions pay for a branded platform subscription that provides student success software, analytics, and support services. The platform is customized for each institution.
2. Wayble PRO Membership: Monthly subscription ($9.99/month) for international students and recent graduates providing access to exclusive job opportunities from 200+ employers, mentorship events, training workshops, PR pathway planning, and a supportive community. Positioned as a premium tier above the freemium base platform.
3. Employer Recruitment Access: Employers access Wayble's talent pool of international students and recent graduates from 110+ institutions through the platform, with job matching and candidate recommendations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wayble is an AI-powered international student success SaaS platform sold to higher education institutions, providing career matching, mentorship, immigration pathway guidance, community engagement, and mental health support across the full student lifecycle from application to alumni. The platform is offered as a white-labeled institutional subscription and includes a proprietary Wayble Co-pilot AI digital coach that personalizes each student's journey with milestone-based nudges, predictive retention analytics, and automated workflows.

Product overview

Wayble is an International Student Success Platform for Higher Education offered as a unified SaaS platform with multiple integrated modules. The core platform serves Higher Education Institutions, International Students, and Employers through solutions including Success & Retention, Recruitment & Conversion, Enrollment Yield Optimization, and Study Abroad Experience. The platform is powered by proprietary AI Co-pilot technology (Wayble Co-pilot and Wayble Way) for personalization and automation. Wayble PRO serves as a premium membership tier for students with enhanced career services, while the PsyMood acquisition (2024) expands mental health and mentorship capabilities across 45 countries and 43 languages.

Differentiator

Problem solved

Functional benefit

Brands

• Wayble PRO: A dedicated membership platform for international students approaching graduation or recent graduates, providing access to in-demand careers, exclusive mentorship, job matching, and career-building resources for fields like STEM, IT, Engineering, and Business in Canada.

Products and services

• Wayble Core Platform (International Student Success Platform) All-in-one SaaS platform sold to higher education institutions that scales holistic support for international students from application through alumni, including career matching, mentorship booking, immigration pathway insights, community networking, and mental health support, with real-time institution dashboards and analytics.
• Wayble PRO Premium monthly membership ($9.99/month) for international students and recent graduates providing exclusive access to in-demand career opportunities from 200+ employers, 3,000+ job listings, professional mentorship events, career-readiness workshops, PR pathway planning with RCIC consultation, and a community.
• PsyMood Mental health and mentorship service acquired by Wayble in 2024, offering culturally sensitive support from 780 specialists (psychotherapists, psychologists, career coaches, and mentors) across 45 countries and 43 languages for international students facing cross-cultural adaptation challenges.

Quantifiable outcome

• 89% of students felt equipped with skills, knowledge, and experience to pursue their career goals
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and major.

• NavitascoreStrategic or Co-development PartnerStrategic partnership with Navitas, a global leader in international education operating five international colleges in Canada (Fraser International College at Simon Fraser University, International College of Manitoba at University of Manitoba, Toronto Metropolitan University International College, Wilfrid Laurier International College at Wilfrid Laurier University, and University of Lethbridge International College Calgary at University of Lethbridge). Wayble provides its proprietary International Student Success Software customized for each Navitas college, including in-demand career and immigration pathways, end-to-end student success services, data analytics, community and events, and career-building resources.
• Centennial CollegecoreStrategic or Co-development PartnerPartnership with Centennial College on a groundbreaking project supported by the Business + Higher Education Roundtable (BHER) and the Government of Canada. The collaboration aims to empower international students with innovative support and resources to build successful careers in Canada.
• Government of CanadamajorStrategic or Co-development PartnerWayble partners with the Government of Canada to support international students. The company also collaborates on initiatives such as the BHER-supported project with Centennial College that receives Government of Canada backing.
• PsyMoodcoreStrategic or Co-development PartnerWayble acquired PsyMood, an innovative mental health and mentorship service designed for culturally sensitive support. PsyMood has a network of 780 specialists including psychotherapists, psychologists, career coaches, and mentors across 45 countries and 43 languages. This acquisition integrates mental health support into Wayble's platform and addresses critical gaps in international student wellbeing support.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Handshake: Handshake is the largest career services and talent marketplace platform for higher education students in North America, connecting students, universities, and employers. It is a direct competitor to Wayble's job matching, employer recruitment, and institutional SaaS offerings, though it serves domestic and international students more broadly rather than specializing in international student needs.
• Riipen: Riipen is a Canadian-based work-integrated learning platform connecting post-secondary students with employer projects. It directly overlaps with Wayble's career readiness and employer matching modules, particularly for Canadian higher education institutions seeking experiential learning and employment outcomes for their students.
• Symplicity: Symplicity provides student services software (career services, advising, accommodations) to higher education institutions. It is a direct competitor in the institutional SaaS market, with overlapping student success, career services, and analytics capabilities, though its scope is broader than Wayble's international-student focus.
• 12Twenty: 12Twenty is a career services and student outcomes platform for higher education, providing institutions with employer relations, jobs, and analytics tools. It competes with Wayble's Recruitment & Conversion and Success & Retention modules in serving institutional buyers seeking career outcome measurement and employer engagement.
• PeopleGrove: PeopleGrove provides mentorship, alumni networking, and career pathway platforms to universities. It overlaps with Wayble's mentorship booking, community networking, and employer connection features, particularly in serving institutions seeking to improve student-to-alumni engagement.

Broad incumbents

• ApplyBoard: ApplyBoard is a Canadian-founded international student recruitment platform connecting students, recruiters, and educational institutions. While it focuses on the application/admission stage rather than post-arrival success, it is a relevant incumbent in the Canadian international student ecosystem and a potential strategic partner or competitor for Wayble's enrollment and recruitment modules.
• Liaison International: Liaison International provides admissions, marketing, and enrollment management solutions to higher education institutions, including tools for international student recruitment and outcomes. It competes in the broader institutional SaaS market that Wayble addresses with its Recruitment & Conversion and Enrollment Yield modules.

Emerging players

• Vault.com (Firsthand): Vault.com (now part of Firsthand) provides career insights, employer rankings, and career resources to students and job seekers. It overlaps with Wayble PRO's career resources and PR pathway planning features, particularly for international students researching employers and immigration-friendly career paths.
• Graduway: Graduway provides alumni engagement and mentorship platforms for educational institutions and nonprofits. It overlaps with Wayble's mentorship booking, alumni community, and employer networking features, particularly in serving institutions seeking to maintain student-to-alumni engagement pipelines.
• Wisa Torkji / Mental Health Platforms for Students: WellTrack and similar campus mental health platforms compete with the PsyMood mental health layer integrated into Wayble's platform. While they serve broader student populations, they represent emerging competition in the culturally sensitive mental health space that PsyMood was acquired to address for international students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOvWsRxZW-Izj9wiLnR0DEA
• Facebookfacebook.com/joinwayble
• LinkedInlinkedin.com/company/isempower/?viewAsMember=true
• Instagraminstagram.com/joinwayble

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayble