The New Shop
The New Shop operates a franchise-based chain of 24/7 convenience stores in Indian urban areas and mass transit hubs, offering food, beverages, groceries, OTC medicines, and ancillary services to commuters and urban consumers.
- Company typePrivate
- Founded2019
- HeadquartersNew Delhi, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What The New Shop does
The New Shop is a privately-held Indian convenience store chain founded in 2019 and headquartered in New Delhi. It operates a network of 24/7 convenience stores located in urban areas and mass transit hubs including airports, gas stations, railway stations, and tourist spots, serving urban consumers and commuters seeking round-the-clock access to food, beverages, groceries, OTC medicines, and ancillary services such as ATMs, printing, and courier. The core product is the New Shop Convenience Store, supplemented by a Franchise Program through which franchisees operate individual locations under a tech-enabled backend that supports inventory and store management.
The New Shop firmographics
Firmographics- Name
- The New Shop
- Legal name
- New Shop
- Website
- https://thenewshop.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The New Shop operates a franchise-based chain of 24/7 convenience stores in Indian urban areas and mass transit hubs, offering food, beverages, groceries, OTC medicines, and ancillary services to commuters and urban consumers.
- Ownership category
- akta.pro rank
The New Shop industry classification
Industry- Product category
- Convenience Store Retail
- NAICS
- Convenience Retailers (445131), Convenience Retailers and Vending Machine Operators (44513)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Urban/Transit Convenience Stores (Station/Airport/Metro) (CRAHABAE)
- akta.pro secondary industries
- Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI), Traditional Convenience Stores (C-Stores) (CRAHABAA)
Keywords
Where The New Shop is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
The New Shop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Operations: The company generates revenue through franchise-run store operations, with franchisees operating physical retail locations in urban areas and mass transit hubs. The model enables rapid scaling while maintaining operational consistency.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
The New Shop product offering
Product offeringCore offering
The New Shop operates a chain of 24/7 convenience stores in India, located in urban areas and mass transit hubs such as airports, gas stations, railway stations, and tourist spots. Through a tech-enabled, franchise-run model, the stores offer fresh cafe-styled food, snacks, beverages, groceries, over-the-counter medicines, and additional services including ATMs, printing, and courier facilities. The company also runs a franchise program aimed at creating 10,000 successful entrepreneurial stories by 2030.
Product overview
The New Shop operates as a single unified convenience retail offering—a chain of 24/7 convenience stores with a tech-enabled backend and profitable franchise-run operations. The core product is the New Shop Convenience Store, supplemented by a Franchise Program that allows entrepreneurs to open their own New Shop locations. The company transforms traditional shops into trendy, social spaces offering fresh cafe-styled food, groceries, over-the-counter medicines, and essentials like ATMs, printing, and courier facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- The New Shop Convenience Store 24/7 self-service convenience store located in urban areas and mass transit hubs (airports, gas stations, railway stations, tourist spots) offering cafe-styled hot food, snacks, beverages, groceries, over-the-counter medicines, and additional in-store services such as ATMs, printing, and courier facilities. Designed for urban consumers, commuters, travelers, and youth seeking round-the-clock access to daily essentials.
- The New Shop Franchise Program Franchise business opportunity allowing entrepreneurs to operate a New Shop-branded 24/7 convenience store under the company's tech-enabled operational backend. Targeted at aspiring business owners and SMB operators seeking a proven retail franchise model with brand, supply, and operational support.
Companies that use The New Shop
Customer profileSegments1 record
Ideal customer profiles2 records
The New Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The New Shop partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
The New Shop competitors and assessment
Company assessmentDirect peers
- 24Seven: India's other leading 24/7 convenience-store chain; competes head-to-head with The New Shop on urban 24/7 format, assortment (food, beverages, daily essentials) and tier-1 city locations.
- Easy Day: RP-Sanjiv Goenka Group's small-format convenience-store chain operating neighborhood and transit-adjacent stores, directly comparable in format and customer use case to The New Shop.
- Nilgiris: Heritage convenience-store chain in South India offering bakery, daily essentials and ready-to-eat food in small urban formats — overlapping assortment and on-the-go customer base with The New Shop.
Broad incumbents
- Reliance Smart Point / Smart Bazaar: Reliance Retail's small-footprint urban convenience/grocery format; a much larger incumbent with vastly superior capital, supply chain and real-estate access competing for the same urban C-store consumer.
- Spencer's Retail: Established Indian multi-format retailer with convenience and neighborhood stores; a broader incumbent whose small-format stores overlap with The New Shop's assortment and city-center locations.
- DMart: Avenue Supermarts' value-retail chain whose smaller neighborhood stores compete on price-led grocery and essentials in the same urban catchments as The New Shop.
Emerging players
- Higglobe: Indian smart-vending and unattended-retail startup; partial overlap with The New Shop's transit-hub convenience proposition through automated retail formats in airports and metros.
Others
- Blinkit (Zomato Quick): Quick-commerce delivery platform addressing the same urban 'immediate-need' consumer occasion as The New Shop's 24/7 stores, representing a structural alternative rather than a direct store-format competitor.
- Swiggy Instamart: Quick-commerce arm of Swiggy delivering snacks, beverages and essentials in 10–15 minutes; competing for the same urban convenience basket that The New Shop targets through physical stores.
- Chai Point: India's largest organized tea/foodservice chain with transit-hub and office-format kiosks; adjacent in the cafe/fresh-food component of The New Shop's in-store offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The New Shop social profiles
Digital presenceThe New Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
The New Shop leadership team
Management profileNumber of profiles
Profiles3 records
The New Shop funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The New Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The New Shop
What does The New Shop do?
The New Shop operates a chain of 24/7 convenience stores in India, located in urban areas and mass transit hubs such as airports, gas stations, railway stations, and tourist spots. Through a tech-enabled, franchise-run model, the stores offer fresh cafe-styled food, snacks, beverages, groceries, over-the-counter medicines, and additional services including ATMs, printing, and courier facilities. The company also runs a franchise program aimed at creating 10,000 successful entrepreneurial stories by 2030.
Is The New Shop a public or private company?
The New Shop is a private company. It is classified as venture growth investor backed and is currently operating.
When was The New Shop founded?
The New Shop was founded in 2019. It employs 501 to 1,000 people.
Where is The New Shop based?
The New Shop is headquartered in New Delhi, India, in the Asia region.
How does The New Shop make money?
One revenue line is on record: franchise Operations.
Who are The New Shop's main competitors?
Direct peers on record are 24Seven, Easy Day and Nilgiris. Broad incumbents are Reliance Smart Point / Smart Bazaar, Spencer's Retail and DMart. Higglobe is listed as an emerging player. Others are Blinkit (Zomato Quick), Swiggy Instamart and Chai Point.
Does The New Shop have an API?
No public API is recorded for The New Shop.
What industry is The New Shop in?
The New Shop's product category is Convenience Store Retail. Its primary akta.pro industry code is CRAHABAE, Urban/Transit Convenience Stores (Station/Airport/Metro), with a secondary code of CRANAJAI, Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared). Its NAICS code is 445131 and its SIC code is 5412.