Loadar

What Loadar does

Loadar is a cloud-based Transportation Management System (TMS) designed for large enterprise shippers, founded in 2022 by logistics veteran Ciaran Doherty and headquartered in Belfast, United Kingdom. The platform offers three procurement models — Fixed Commitment, Phased Commitment, and Dynamic — supporting real-time bidding across multi-modal transport modes (trucks, ships, trains, planes) for both FTL and LTL shipments. It is built on AWS infrastructure with triple encryption and integrates with existing ERP systems without requiring rip-and-replace migration, targeting logistics managers, CFOs, and CIOs with claims of 15% average transport cost savings and 70% admin time reduction.

The business model is a two-sided freemium marketplace: shippers access the platform for free with zero onboarding fees and no subscription, while carriers pay transaction-based fees only upon winning and completing loads. A premium analytics and custom reporting tier is available as a subscription add-on for complex logistics needs. Distribution combines self-serve signup with a sales-led enterprise motion featuring a six-step discovery process and dedicated Customer Success Manager support. The company claims 98% of Europe's largest carriers are on the platform, operating across UK, Ireland, UAE, USA, Canada, and China.

Loadar closed a $4 million funding round in December 2024 led by Frontline Ventures with participation from Techstart Ventures, and has established partnerships with Digital Catapult's Digital Supply Chain Hub and Shred Station to advance sustainability and innovation initiatives. The company operates with a small team of 1-10 employees under the legal entity Elvstone Holdings Limited, with no disclosed revenue and an early-stage commercial footprint despite ambitious geographic and product expansion across 2023-2024.

Name

Loadar

Legal name

Elvstone Holdings Limited

Website

https://loadar.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Transportation Management Software

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)

akta.pro secondary industry

Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)

Keywords

• Logistics procurement platform
• Transportation management system
• Real-time freight bidding
• Multi-modal shipping software
• Shipper-carrier marketplace

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Shipper Platform (Free): Loadar is completely free for shippers with no hidden fees, onboarding fees, or subscription costs. The platform is monetized through the carrier side of the network, creating a two-sided marketplace.
2. Carrier Transaction Fees: Carriers pay a transaction fee for every completed job on the platform. There is no subscription cost for carriers - they pay only when they win and complete loads. This creates a performance-based revenue model aligned with carrier success.
3. Premium Analytics: Advanced analytics and custom reporting are available as premium features for businesses with more complex logistics needs, offering additional value beyond the free base platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Loadar operates a cloud-based Transportation Management System (TMS) and two-sided marketplace that enables large enterprise shippers to run real-time tenders and procure freight from carriers across multiple transport modes. The platform supports three procurement models (Fixed Commitment, Phased Commitment, and Dynamic) and integrates FTL and LTL shipments with ERP systems. Shippers use it for free while carriers pay per completed transaction.

Product overview

Loadar is a unified logistics procurement and management platform designed for large enterprise shippers. The core product consists of the Loadar Platform, which provides real-time bidding across three procurement models (Fixed Commitment for long-term agreements, Phased Commitment for period-based capacity, and Dynamic for spot tenders), integrated FTL and LTL management, and multi-modal transport support. The platform also includes a companion mobile app for on-the-go shipment tracking and carrier communication. Loadar is offered free of charge to shippers, with carriers paying transaction-based fees. The platform integrates with existing ERP and WMS systems without requiring replacement of existing infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Loadar Platform Cloud-based Transportation Management System offering real-time bidding, three procurement models (Fixed Commitment, Phased Commitment, Dynamic), integrated FTL and LTL shipment management, and multi-modal transport support (trucks, ships, trains, planes) with seamless ERP integration; designed for large enterprise shippers to streamline logistics procurement and management.
• Loadar Mobile App Mobile application that enables users to track shipments and communicate with carriers on the go, providing real-time visibility and updates for logistics operations.

Quantifiable outcome

• 15% average reduction in total transport costs for shippers
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Digital CatapultcoreStrategic or Co-development Partner · 1 May 2024Partnership with Digital Catapult's Digital Supply Chain Hub focused on leveraging cutting-edge technologies to optimize operations and minimize environmental impact across the supply chain. This collaboration supports Loadar's sustainability initiatives and digital innovation goals.
• Shred StationminorStrategic or Co-development Partner · 1 May 2024Collaboration with Shred Station for developing waste management strategies that contribute to the circular economy and promote sustainable ethos within transportation. Working together on sustainable logistics practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Peers

• Descartes Systems Group:

Direct peers

• sennder: sennder is a European digital road freight platform connecting shippers with carriers via proprietary technology. As a Europe-headquartered freight marketplace, it is one of Loadar's most direct regional competitors, operating across many of the same continental lanes.
• Loadsmart: Loadsmart is a digital freight platform that combines brokerage with a TMS for shippers, including automated pricing and carrier matching. It directly competes with Loadar's real-time bidding and procurement value proposition, particularly for enterprise FTL and intermodal shippers.
• Freightos: Freightos operates a digital freight marketplace with real-time pricing and booking across ocean, air, and ground. While more ocean-heavy than Loadar, the overlapping real-time bidding mechanism and multi-modal positioning make it a comparable platform in the freight procurement category.
• Uber Freight: Uber Freight operates a digital freight marketplace connecting shippers with carriers, offering managed transportation, brokerage, and technology tools. It is a direct competitor to Loadar's shipper-carrier procurement platform, with substantially more capital and a broader North American footprint.
• Turvo: Turvo provides a collaborative TMS for shippers, brokers, and carriers, with real-time visibility and shipment management. It overlaps with Loadar's shipper-facing TMS and procurement tooling, particularly for 3PLs and enterprise shippers seeking modern TMS alternatives.

Broad incumbents

• Oracle Transportation Management: Oracle OTM is a long-standing enterprise TMS covering planning, execution, and freight settlement. It competes with Loadar's procurement and management features within large enterprises that already run Oracle supply-chain software, but is a broad suite rather than a modern marketplace.
• SAP Transportation Management: SAP TM is an incumbent enterprise TMS used by many large shippers for procurement, planning, and execution. It overlaps with Loadar's TMS functionality but is a broader supply-chain suite rather than a freight-marketplace specialist, and competes primarily on established enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/loadar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loadar