What Metromile does

Metromile is a US pay-per-mile auto insurance company serving individual consumer drivers, with a primary focus on low-mileage drivers (those logging fewer than 10,000-12,000 miles annually) and digital-first insurance consumers who prefer self-serve, agent-free purchasing. The company's core product is a usage-based auto insurance policy priced as a fixed monthly base rate plus a variable per-mile charge, sold directly online via metromile.com and through Lemonade's platform. Metromile is licensed in 49 of 50 US states but actively writes policies in only eight: Arizona, California, Illinois, New Jersey, Oregon, Pennsylvania, Virginia, and Washington.

The product's technical foundation is the Metromile Pulse device, a GPS-enabled OBDII telematics dongle that records miles driven, speed, heading, acceleration, deceleration, altitude, odometer readings, collision and impact events, and location information, transmitting this telemetry to Metromile's servers for use in pricing and underwriting. Following Lemonade, Inc.'s 2022 acquisition, the product has been integrated with Lemonade's AI-driven platform, which applies machine learning to underwriting, fraud detection, and claims automation. Insurance is underwritten either by Metromile Insurance Company (MIC, located at 5 Crosby St., 3rd Floor, New York) or by carriers within the National General Insurance Group.

Commercially, Metromile operates as a wholly-owned subsidiary of Lemonade, Inc. (NYSE: LMND), following a 2022 acquisition that took the company private after a prior SPAC merger and NASDAQ listing. The company's marketing is product-led and digital-first — its own website, paid search, comparison-platform placements, and cross-promotion through the Lemonade platform. Pre-acquisition, Metromile raised approximately $510 million in cumulative venture and growth capital across multiple rounds between 2011 and 2021, including a $170 million growth round led by Social Capital in February 2021, with strategic investors including China Pacific Insurance, Mitsui & Co, Intact Financial, and Tokio Marine. Post-acquisition, Metromile continues to operate under its own brand identity while functioning as Lemonade's pay-per-mile auto offering.

Name

Metromile

Legal name

MetroMile, Inc.

Website

https://metromile.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Metromile, a Lemonade Inc. subsidiary, offers pay-per-mile auto insurance for low-mileage US drivers using its Pulse OBDII telematics device. Acquired in 2022, it operates in eight US states and integrates with Lemonade's AI-driven underwriting platform.

Ownership category

akta.pro rank

Product category

Usage-Based Auto Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524)

akta.pro primary industry

Pay-Per-Mile Personal Auto Insurance (FSAJAAAC)

akta.pro secondary industries

Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB), Personal Auto Insurance (FSAJAMAA)

Keywords

• Pay-per-mile insurance
• Usage-based auto insurance
• Telematics insurance
• Auto insurance
• Mileage-based pricing

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pay-Per-Mile Auto Insurance Premiums: Metromile generates revenue through insurance premiums charged to policyholders using a pay-per-mile pricing model: a fixed monthly base rate plus a variable per-mile charge. This is the primary revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Metromile sells usage-based pay-per-mile auto insurance to individual drivers in the United States. Policyholders pay a fixed monthly base rate plus a variable per-mile charge, with mileage tracked by the Metromile Pulse telematics device that plugs into the vehicle's OBDII port. The product is underwritten by Metromile Insurance Company and certain insurers in the National General Insurance Group, and is fully integrated with Lemonade's AI platform following the 2022 acquisition.

Product overview

Metromile is a Lemonade company offering pay-per-mile auto insurance, a usage-based insurance product acquired by Lemonade in 2022. The core product is Metromile's Pay-Per-Mile Auto Insurance, which combines a fixed monthly base rate with a per-mile charge. This is supported by the Metromile Pulse Device, a telematics dongle that plugs into the vehicle's OBDII port to collect driving data including mileage, speed, location, and vehicle diagnostics. The offering is integrated with Lemonade's AI platform and is available in Arizona, California, Illinois, Oregon, New Jersey, Pennsylvania, Virginia, and Washington.

Differentiator

Problem solved

Functional benefit

Products and services

• Metromile Pay-Per-Mile Auto Insurance A usage-based auto insurance product that charges drivers a fixed monthly base rate plus a per-mile charge, allowing low-mileage drivers to pay only for the miles they drive. Targeted at individual consumers in AZ, CA, IL, NJ, OR, PA, VA, and WA.
• Metromile Pulse Device A telematics device that plugs into the vehicle's OBDII port to track driving behavior, miles driven, speed, location, and other vehicle diagnostics for insurance underwriting and rate calculation. Used by Metromile policyholders to enable the pay-per-mile pricing model.

Quantifiable outcome

• Drivers switching to pay-per-mile insurance could save $59 annually by cutting mileage by 10%, compared to just $27 in savings with standard policies
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Lemonade Inc. (Parent Company)flagshipStrategic or Co-development Partner · 1 January 2022Metromile was acquired by Lemonade Inc. in 2022. It operates as 'a Lemonade company' and its pay-per-mile auto insurance is fully integrated with Lemonade's AI platform. The acquisition expanded Lemonade's auto insurance offerings into the pay-per-mile segment and gave Metromile access to Lemonade's technology, customer base, and capital.
• National General Insurance GroupcoreOthersSome insurance products underwritten by Metromile are underwritten by insurers in the National General Insurance Group. This is a key underwriting partnership enabling Metromile to offer policies in its licensed states. Metromile Insurance Company underwrites its own products in parallel.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tesla Insurance: Direct-to-consumer auto insurer leveraging real-time vehicle telematics for usage-based pricing; an emerging alternative primarily for Tesla owners but signals the trajectory of fully telematics-priced auto insurance that Metromile also pursues.
• Root Insurance: Mobile-first, telematics-driven personal auto insurer using smartphone-collected driving data for underwriting and pricing; competes with Metromile's digital-first, data-driven approach but without the OBDII hardware.

Direct peers

• Mile Auto: Startup direct-pay-per-mile auto insurer and one of the five providers consistently cited alongside Metromile in pay-per-mile comparison guides; pure-play competitor in the same niche.
• Allstate: Major U.S. personal auto insurer offering Milewise, a direct pay-per-mile product analogous to Metromile's core offering, with substantially larger scale, distribution, and reinsurance capacity.
• Nationwide: Major U.S. insurer offering SmartMiles, a direct pay-per-mile auto insurance product competing head-to-head with Metromile for low-mileage drivers.

Broad incumbents

• GEICO: Top-tier U.S. personal auto insurer whose DriveEasy program provides smartphone-based telematics-based pricing, competing with Metromile in the UBI / low-mileage segment with significant scale advantages.
• State Farm: Largest U.S. personal auto insurer by premiums; its Drive Safe & Save program uses mobile/sync-enabled telematics to price based on driving behavior, directly competing for the same digital-first consumer Metromile targets.
• Travelers: Large U.S. property/casualty insurer offering IntelliDrive, a usage-based telematics program for personal auto, representing incumbent competition in the UBI segment where Metromile also competes.
• Progressive: Largest U.S. personal auto insurer by market share; its Snapshot program is the dominant usage-based/telematics auto insurance offering and competes directly with Metromile's pay-per-mile value proposition for low-mileage drivers.
• Liberty Mutual: Top U.S. personal lines insurer offering RightTrack, a usage-based / telematics-based auto insurance discount program targeting the same low-mileage, safe-driver segments as Metromile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Metromile
• Facebookfacebook.com/Metromile
• LinkedInlinkedin.com/company/metromile

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds9 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metromile