Coocaa
Coocaa is a Skyworth-owned value sub-brand selling Mini LED, 4K, and HDR10+ smart TVs (32-75 inch) through Flipkart and Amazon India, targeting price-conscious Indian mainstream and gaming-enthusiast consumers seeking premium display features without premium-brand pricing.
- Company typePrivate
- Founded2006
- HeadquartersShenzhen, China
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Coocaa does
Coocaa (酷开科技) is a value-focused consumer electronics sub-brand of Skyworth, the Chinese television manufacturer headquartered in Shenzhen. Founded in 2006 and operating with 501-1000 employees, Coocaa designs and sells smart televisions ranging from 32-inch to 75-inch screen sizes, with the MINI75Q series representing its current flagship Mini LED lineup. The company's core technology stack combines Mini LED backlighting, 4K Ultra HD resolution, HDR10+ support, and 120Hz refresh rates, with Google TV providing the smart platform layer for streaming apps, voice search, and content discovery.
Coocaa's business model is a one-time hardware sale model with no recurring software subscription attached to the TV unit itself. Revenue is generated from unit margin between Skyworth-backed manufacturing costs and retail pricing, with the company leveraging aggressive promotional pricing (e.g., ₹27,299 for the 55-inch, ₹40,574 for the 65-inch, and ₹55,774 for the 75-inch during the May 2026 Flipkart SASA LELE Sale) to drive volume. Distribution is exclusively through two Indian e-commerce marketplaces — Flipkart and Amazon India — giving Coocaa pan-India reach without independent retail infrastructure, but creating concentrated channel exposure.
The company's primary customer segments are value-conscious Indian mainstream consumers seeking premium display technology at non-premium brand pricing, with a secondary persona targeting gaming enthusiasts wanting 120Hz large-screen gaming without dedicated gaming-monitor premiums. Coocaa has historically raised approximately $217.9 million in venture funding across two rounds — a $44.1M Tencent-led round in 2017 and a $173.7M Baidu-led round in 2018 — providing the capital base for its India expansion strategy. Leadership is led by CEO Zhiguo Wang. Coocaa is private and wholly-owned under Skyworth's corporate umbrella, with no independent ownership or public listing.
Coocaa firmographics
Firmographics- Name
- Coocaa
- Legal name
- 酷开科技
- Website
- https://coocaa.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Coocaa is a Skyworth-owned value sub-brand selling Mini LED, 4K, and HDR10+ smart TVs (32-75 inch) through Flipkart and Amazon India, targeting price-conscious Indian mainstream and gaming-enthusiast consumers seeking premium display features without premium-brand pricing.
- Ownership category
- akta.pro rank
Coocaa industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Audio and Video Equipment Manufacturing (334310), Electronics and Appliance Retailers (449210), Audio and Video Equipment Manufacturing (3343)
- SIC
- Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Television Retail (LED/LCD/OLED/QLED/Mini-LED) (CRACAEAA)
- akta.pro secondary industries
- Smart Entertainment & Media Devices (Connected TVs, Streaming, Multiroom Audio) (HSAPAQAI), Gaming Displays & Video (Monitors, TVs, Capture Cards) (MPAFAGAE)
Keywords
Where Coocaa is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Markets served
Coocaa business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Smart TV Hardware Sales: Coocaa generates revenue through the sale of smart television hardware to consumers. The business model is a one-time capital purchase model where customers buy the TV unit outright, with no recurring subscription fees for the hardware. Revenue is generated from the margin between manufacturing costs and retail pricing, with promotional pricing used strategically to drive volume sales through marketplace channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 55-inch Mini LED Smart TV - Budget-Friendly Large Screen |
| Unit Pricing | Pay-as-you-go | 65-inch Mini LED Smart TV - Mid-Range Premium |
| Unit Pricing | Pay-as-you-go | 75-inch Mini LED Smart TV (MINI75Q) - Flagship Model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Coocaa product offering
Product offeringCore offering
Coocaa designs and sells smart televisions under the MINI75Q Series and related product lines, offering screen sizes from 32-inch to 75-inch. Its televisions integrate Mini LED backlighting, 4K Ultra HD resolution, HDR10+ support, 120Hz refresh rates, and the Google TV operating system, sold directly to consumers through e-commerce marketplaces in India at value-focused price points.
Product overview
Coocaa is a sub-brand of Skyworth positioning itself as a value-focused television manufacturer in India. The product portfolio spans multiple screen sizes (32-inch to 75-inch) and includes the MINI75Q Series Mini LED smart TVs with Google TV integration. Key offerings include Mini LED technology, 4K resolution, 120Hz refresh rates, and gaming capabilities—all positioned at accessible price points to democratize premium entertainment technology. The MINI75Q Series is available in 55-inch, 65-inch, and 75-inch variants, with the 75-inch model representing the flagship large-screen offering.
Differentiator
Problem solved
Functional benefit
Products and services
- MINI75Q Series 75-inch Mini LED Google TV
- MINI75Q Series 65-inch Mini LED Google TV
- MINI75Q Series 55-inch Mini LED Google TV
Companies that use Coocaa
Customer profileSegments2 records
Ideal customer profiles2 records
Coocaa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Coocaa partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and primary.
- SkyworthcoreSkyworth is the parent company and manufacturing backbone for Coocaa. As a leading global TV manufacturer, Skyworth provides production capacity, supply chain infrastructure, and technology development that enables Coocaa to offer premium features at competitive price points. Coocaa operates as Skyworth's value-focused sub-brand targeting emerging markets.
- FlipkartprimaryFlipkart serves as a primary e-commerce distribution partner for Coocaa smart TVs in India. The marketplace platform provides product listing, promotional visibility during sales events, and access to Flipkart's nationwide customer base for order fulfillment and delivery.
- Amazon IndiaprimaryAmazon India operates as a key marketplace channel for Coocaa TV sales in India. Products are listed on Amazon.in with promotional pricing opportunities and lightning deals. The partnership leverages Amazon's logistics infrastructure for pan-India delivery and customer trust.
- Google TVcoreGoogle TV (Android-based smart TV operating system) is integrated into Coocaa smart TVs, providing the software platform for streaming apps, voice search, content discovery, and smart home integration. This partnership provides the smart TV experience layer for Coocaa's hardware.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Coocaa competitors and assessment
Company assessmentDirect peers
- Xiaomi (Mi TVs): Xiaomi is the dominant value-tier smart-TV brand in India, selling LED/4K TVs online via Flipkart, Amazon, and mi.com at aggressive price points. Coocaa competes head-to-head with Xiaomi for value-conscious Indian mainstream and gaming-display buyers.
- OnePlus TV: OnePlus sells premium-to-mid-range Android/Google TV smart TVs in India through Amazon and its own site. It directly overlaps Coocaa's Google TV integration and value-premium positioning in 55-75 inch sizes.
- Realme (Realme TV): Realme sells budget-to-mid-range smart TVs in India via Flipkart and Amazon, targeting the same value-conscious mainstream segment as Coocaa. It is a direct online-channel competitor in the 32-65 inch bracket.
- TCL Electronics: TCL is a major Chinese TV manufacturer with strong Mini LED and QLED offerings distributed globally and in India via online and offline channels. It is a direct peer on technology (Mini LED), channel strategy (marketplaces), and value-premium positioning.
- Hisense: Hisense is a global Chinese TV OEM competing in Mini LED and value-premium segments across India and other emerging markets. It competes directly with Coocaa on display technology and price-tier positioning.
- Vu Televisions: Vu is an India-focused premium-TV brand selling large-format 4K TVs online and through select retail. It targets the same large-screen value-conscious Indian consumer as Coocaa, especially in 55-75 inch sizes.
Broad incumbents
- Samsung Electronics (TV Division): Samsung is the global leader in TVs, offering Mini LED (Neo QLED), QLED, and Crystal UHD lines across all price tiers in India. It is a broad incumbent that defines the premium reference price point against which Coocaa's value Mini LED proposition is positioned.
- LG Electronics (TV Division): LG is a global TV leader with OLED, QNED, and UHD lines distributed across Indian online and offline retail. It is a broad incumbent competing for the same smart-TV buyers at premium price tiers.
- Sony (Bravia TVs): Sony Bravia is a premium TV brand with strong brand equity in India, especially for large-screen and gaming/console displays. It competes at the premium end of the price ladder that Coocaa's Mini LED value positioning undercuts.
Others
- Skyworth: Skyworth is Coocaa's parent company and a major global TV OEM. It is the manufacturing and supply-chain partner behind Coocaa, with overlapping TV product lines that make it both supplier and adjacent competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Coocaa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coocaa leadership team
Management profileNumber of profiles
Profiles1 record
Coocaa funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coocaa M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coocaa
What does Coocaa do?
Coocaa designs and sells smart televisions under the MINI75Q Series and related product lines, offering screen sizes from 32-inch to 75-inch. Its televisions integrate Mini LED backlighting, 4K Ultra HD resolution, HDR10+ support, 120Hz refresh rates, and the Google TV operating system, sold directly to consumers through e-commerce marketplaces in India at value-focused price points.
Is Coocaa a public or private company?
Coocaa is a private company. It is classified as corporate owned and is currently operating.
When was Coocaa founded?
Coocaa was founded in 2006. It employs 501 to 1,000 people.
Where is Coocaa based?
Coocaa is headquartered in Shenzhen, China, in the Asia region.
How does Coocaa make money?
One revenue line is on record: smart TV Hardware Sales.
Who are Coocaa's main competitors?
Direct peers on record are Xiaomi (Mi TVs), OnePlus TV, Realme (Realme TV), TCL Electronics, Hisense and Vu Televisions. Broad incumbents are Samsung Electronics (TV Division), LG Electronics (TV Division) and Sony (Bravia TVs). Skyworth is listed as an others.
Does Coocaa have an API?
No public API is recorded for Coocaa.
What industry is Coocaa in?
Coocaa's product category is Consumer Electronics. Its primary akta.pro industry code is CRACAEAA, Television Retail (LED/LCD/OLED/QLED/Mini-LED), with a secondary code of HSAPAQAI, Smart Entertainment & Media Devices (Connected TVs, Streaming, Multiroom Audio). Its NAICS code is 334310 and its SIC code is 3651.