Von Drehle

Name

Von Drehle

Legal name

Marcal Company

Website

https://vondrehle.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Commercial Paper Products

NAICS

Sanitary Paper Product Manufacturing (322291), Paper Mills (322120), Pulp, Paper, and Paperboard Mills (3221)

SIC

Papers & Allied Products (2600), Paper Mills (2621)

akta.pro primary industry

Recycled-Content & Sustainable Tissue/Hygiene Products (IMAMAGAK)

akta.pro secondary industries

Recycled Tissue & Hygiene Products (IMAMAKAF), Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL), Paper Towels (CRAJAFAB)

Keywords

• Commercial paper products
• Away-from-home tissue
• Controlled-use dispensers
• Recycled paper manufacturing
• Hand hygiene systems

Headquarters

HQ city

Hickory

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paper Products Sales: Sale of paper towel and tissue products including roll towels, folded towels, facial tissue, bath tissue, and specialty products. Revenue generated through direct sales to commercial and institutional customers across North America.
2. Dispensers and Systems: Sale of proprietary controlled-use dispensers and systems including Transcend controlled-use towel and tissue dispensers. Products designed to reduce consumption and create long-term customer relationships through proprietary dispensers.
3. Hand Hygiene Products: Sale of hand hygiene products including soaps and sanitizers, primarily through Transcend Hand Hygiene Dispensers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Von Drehle, through its Marcal Paper brand, manufactures and sells away-from-home paper products including roll towels, folded towels, kitchen roll towels, center pull towels, bath tissue, facial tissue, hand hygiene soaps and sanitizers, and proprietary Transcend® controlled-use dispensers. Products are produced from 100% recycled fiber at integrated U.S. mills and are sold directly to commercial, industrial, institutional, and government customers across North America.

Product overview

Marcal Paper offers a diversified portfolio of away-from-home paper products and dispensers. The product line centers on the Transcend® sub-brand featuring controlled-use dispensing systems for towels and bath tissue, complemented by standalone towel products (center pull, roll, folded, kitchen roll), tissue products (jumbo roll, standard bath, facial), hand hygiene offerings (dispensers, soaps, sanitizers), universal dispensers, and specialty items like seat covers. The portfolio is unified by the company's focus on sustainability through 100% recycled fiber and Structured Sheet Technology, with distribution across North America targeting commercial, industrial, government, healthcare, and food service markets.

Differentiator

Problem solved

Functional benefit

Brands

• Transcend®: Controlled use roll towels, bath tissue, and dispensers featuring Structured Sheet Technology
• Marcal Pro
• Exec-Dry

Products and services

• Transcend® Controlled-Use Dispenser System A proprietary controlled-use system including roll towels, bath tissue, and dispensers that meter output to reduce waste, lower consumption, and create a single-source supply relationship for commercial and institutional customers.
• Commercial Towels A range of paper towel products including center pull towels, roll towels, folded towels, and kitchen roll towels designed for away-from-home commercial and industrial use.
• Commercial Tissue Tissue products including jumbo roll tissue, standard bath tissue, and facial tissue for commercial and institutional settings.
• Hand Hygiene Products Hand hygiene offerings including Transcend® hand hygiene dispensers, soaps, and sanitizers for touch-free hand care in commercial facilities.
• Universal Dispensers Universal towel and tissue dispensers compatible with the company's paper product line, including universal towel dispensers and tissue dispensers alongside the Transcend® controlled-use dispensers.
• Specialty Products Specialty products including seat covers for commercial and institutional washroom applications.

Quantifiable outcome

• 41% reduction in greenhouse gases compared to standard paper production methods

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kimberly-Clark Professional: Kimberly-Clark's away-from-home division offers towels, tissue, soaps, and dispensers directly competing with Marcal's portfolio across the same institutional verticals. Closest large-scale direct peer.
• Tork (Essity): Essity's Tork brand is a global leader in AFH hygiene products including paper towels, bath tissue, and proprietary dispensers, with very similar product mix, dispenser-plus-consumables model, and target customer base.
• Cascades: Cascades manufactures AFH tissue products, recycled-content tissue, and dispensers with similar North American distribution and recycled-paper positioning, making it a close operational peer.
• Solaris Paper: Solaris Paper (Halyard/SOLO Cup heritage) produces AFH towels, bath tissue, and napkins sold through foodservice and janitorial channels, closely overlapping Marcal's product range and end customers.

Broad incumbents

• Georgia-Pacific (Koch): Georgia-Pacific's GP PRO division competes head-on in AFH towels and tissue, but is part of a much larger diversified pulp and paper conglomerate with broader portfolio and stronger scale.
• Sofidel: Italian tissue manufacturer with significant US operations producing AFH and consumer tissue, including recycled-content lines, competing for similar institutional accounts.

Regional players

• Kruger Products: Canadian tissue manufacturer with US presence producing AFH and consumer tissue products; comparable in product mix and customer verticals, with stronger Canadian focus.

Emerging players

• Atlas Paper Mills: US-based manufacturer of recycled-content tissue products including bath tissue and paper towels, with similar recycled-fiber positioning but smaller scale than Marcal.
• GOJO Industries: Purell-maker GOJO competes directly in Marcal's hand hygiene dispenser category and shares the same commercial/institutional GTM motion, though it is not a paper products competitor.
• Pactiv Evergreen: Foodservice-focused manufacturer of disposable products including napkins and dispensers, with overlapping customer base in food service and away-from-home channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MarcalPaperCompany
• LinkedInlinkedin.com/company/von-drehle-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Von Drehle