Shock Doctor Sports
- Company typePrivate
- Founded1992
- HeadquartersFountain Valley, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Shock Doctor Sports firmographics
Firmographics- Name
- Shock Doctor Sports
- Legal name
- Shock Doctor
- Website
- https://shockdoctor.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Shock Doctor Sports industry classification
Industry- Product category
- Sports Protective Equipment
- NAICS
- Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)
- akta.pro secondary industries
- Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Team Sports & On-Field Performance Apparel (CRAAAEAE)
Keywords
Where Shock Doctor Sports is headquartered
LocationHeadquarters
- HQ city
- Fountain Valley
- HQ country
- United States
- HQ region
- North America
Markets served
Shock Doctor Sports business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: One-time product sales through e-commerce (shockdoctor.com) and retail channels. Revenue generated from mouthguards, lip guards, cups, compression gear, braces/supports, football accessories, and lifestyle apparel. Products sold at various price points with periodic promotional discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mouthguards and Lip Guards |
| Unit Pricing | Pay-as-you-go | Braces and Supports |
| Unit Pricing | Pay-as-you-go | Cups and Compression Gear |
| Unit Pricing | Pay-as-you-go | Football Gear and Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Shock Doctor Sports product offering
Product offeringCore offering
Shock Doctor Sports designs, manufactures, and sells sports protection and performance products including mouthguards, lip guards, protective cups, compression apparel with integrated cups, knee/shoulder/ankle/back braces and supports, football gloves and accessories, and lifestyle apparel. The company distributes across 12+ sports including football, hockey, baseball/softball, martial arts, basketball, soccer, lacrosse, volleyball, running, action sports, and rugby, serving youth, collegiate, and professional athletes through direct-to-consumer e-commerce and retail channels.
Product overview
Shock Doctor is a sports protection and performance products company offering a diverse portfolio of mouthguards, protective cups, compression gear, braces and supports, and football/lifestyle apparel. The product portfolio is organized into several core categories: Mouthguards (including Thunder Bolt Lip Guards, Max AirFlow, Gel Max Power flavored and print variants, and braces-specific mouthguards); Cups & Compression (featuring Ultra 2.0 Cup, BioFlex 2.0 Cup, and various compression shorts/briefs/supporters); Braces & Supports (including Ultra Knee Support with Bilateral Hinges, Bio-Logix Knee Brace, Ultra Shoulder Support, and ankle/back supports); Football Gear (Cutters gloves, back plates, chin straps, headgear); Hockey equipment (compression shirts with integrated neck guards, protective pants); and Lifestyle Apparel (ski masks, arm sleeves, performance wear, sunglasses). The company positions itself around technology features including BOLT airflow channel technology, gel-cushioned bite frames, bilateral hinges, and moisture-wicking fabrics. Key sub-brands include Thunder Bolt (lip guards), Max AirFlow (mouthguards), Gel Max Power (flavored mouthguards), Divine Drip (premium prints), Showtime (ski masks and accessories), Bio-Logix (premium braces), and ShockSkin (lacrosse protection). The brand emphasizes licensed flavor partnerships with Kool-Aid, ICEE, Warheads, Jolly Rancher, and Bazooka Joe for flavored mouthguard products.
Differentiator
Problem solved
Functional benefit
Brands
- Bolt: A sub-brand featuring lip guards designed for high-impact football performance, featuring bold style and battle-tested protection with maximum airflow.
- Thunder Bolt
- Max AirFlow
- Gel Max
- Bio-Flex
- Ultra Pro
- Core
- Bio-Logix
- ShockSkin
- Showtime
Products and services
- Thunder Bolt Lip Guard A premium mouthguard for upper teeth designed with a BOLT airflow channel to keep the mouth open for easier breathing and clearer communication. Targeted at contact-sport athletes who need lip and dental protection without compromising airflow.
- Bolt Lip Guard Entry-level lip guard positioned at a lower price point, offering lip and dental protection for athletes not requiring the premium airflow feature set.
- Max AirFlow Football Mouthguard Football-specific mouthguard with maximum airflow design and bite frame. Available in standard and bold printed graphic colorways such as Divine Drip.
- Gel Max Power Mouthguard Boil-and-bite mouthguard with Gel-Fit technology for a custom cushioned fit. Sold in licensed flavor variants (e.g., Kool-Aid, ICEE, Warheads, Jolly Rancher, Bazooka Joe) and graphics/print designs such as Divine Drip, targeting youth and adult athletes.
- Braces Mouthguard Specialty mouthguard designed to fit over braces and dental appliances, available in adult and youth sizes with a basic and pro tier, for athletes in orthodontic treatment.
- Ultra Knee Support with Bilateral Hinges Heavy-duty knee brace with bilateral hinges and adjustable straps for medial/lateral stability, suitable for athletes recovering from injury or needing joint support during contact sports.
- Bio-Logix Knee Brace Premium-level Bio-Logix hinged knee brace for higher-end support and injury recovery applications.
- Ultra 2.0 Cup Premium men's athletic protective cup with an Ultra Cup Retention System and convertible tether for layered protection. Sold standalone or bundled with compression shorts/briefs.
- BioFlex 2.0 Cup Mid-tier protective cup featuring BioFlex hexagonal ventilation for breathability and flexible impact dispersion.
- Ultra Pro Boxer Compression Short with Cup Compression short with built-in pocket for an Ultra 2.0 protective cup, designed for contact sports such as football and martial arts.
- Ultra Compression Hockey Long Sleeve Shirt with Neck Guard Long-sleeve compression shirt with integrated neck guard for hockey players, providing upper-body coverage and impact protection.
- Showtime HEX Protective Headband Soft-padded protective headband using HEX foam technology for impact absorption during football and other contact sports.
- Cutters Game Day Pro Receiver Gloves Tacky-palm receiver gloves under the Cutters sub-brand, sold in multiple sizes including youth and limited-edition graphic colorways.
- Showtime Ski Mask Lifestyle face/ski mask sold under the Showtime sub-brand, available in graphic colorways.
- Showtime Mouthguard Case Storage case for mouthguards and lip guards, sold as an accessory under the Showtime sub-brand.
- Ultra Shoulder Support Adjustable shoulder brace/support designed to limit mobility and protect against re-injury during overhead and contact sports.
- ShockSkin Lacrosse Impact Short Lacrosse-specific impact short using ShockSkin airflow technology for hip and thigh protection during play.
- Ultra Wrap Lace Ankle Support Lace-up ankle brace/support providing compression and stability for athletes recovering from sprains or seeking preventive support.
- Ultra Back Support Lower back brace providing compression and lumbar support for weightlifting and contact-sport athletes.
Quantifiable outcome
- Over 15,600 customer reviews with 4.75 average rating
Companies that use Shock Doctor Sports
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Shock Doctor Sports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Shock Doctor Sports partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Shock Doctor Sports competitors and assessment
Company assessmentDirect peers
- McDavid: McDavid is a direct competitor in sports braces, supports, and protective gear across football, basketball, and other contact sports, overlapping Shock Doctor's Ultra Knee, Ankle, Shoulder, and Back support lines.
- Mueller Sports Medicine: Mueller Sports Medicine offers sports braces, supports, tape, and mouthguards, directly competing with Shock Doctor's braces/supports and mouthguard categories in athletic and retail channels.
- Battle Sports: Battle Sports is a direct mouthguard competitor specializing in football and contact-sport mouthguards and lip protectors, competing head-to-head with Shock Doctor's Gel Max, Max AirFlow, and Thunder Bolt product lines.
- Cutters Sports: Cutters Sports is the direct football glove brand Shock Doctor partners with for receiver gloves, indicating close commercial relationship; they also compete across football protective accessories.
Broad incumbents
- Under Armour: Under Armour is a broad athletic apparel incumbent with overlapping performance apparel and protective gear categories; while not specializing in mouthguards, its scale, R&D, and athlete endorsements pose competitive risk across compression gear and supports.
- Nike: Nike is the dominant global athletic brand whose Pro Combat and protective lines overlap with Shock Doctor's compression and protective gear, representing the largest potential competitive threat by distribution and brand reach.
- Riddell: Riddell is a football equipment incumbent (helmets, shoulder pads) that bundles mouthguards and chin straps into team outfitting, directly competing for the same football protection budget that Shock Doctor addresses.
- Wilson Sporting Goods: Wilson is a broad sporting goods incumbent in football, basketball, and baseball whose protective and training accessories overlap with Shock Doctor's football gear and contact-sport product lines.
Emerging players
- Opro: Opro is an emerging player in custom-fit and boil-and-bite mouthguards with strong UK/European distribution, competing with Shock Doctor internationally in the mouthguard category.
Regional players
- Bauer Hockey: Bauer is a dominant hockey equipment brand whose protective gear, compression base layers, and neck guards overlap with Shock Doctor's hockey compression shirt and protective categories, primarily in North American hockey markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shock Doctor Sports social profiles
Digital presenceShock Doctor Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shock Doctor Sports leadership team
Management profileNumber of profiles
Profiles3 records
Shock Doctor Sports funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shock Doctor Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shock Doctor Sports
What does Shock Doctor Sports do?
Shock Doctor Sports designs, manufactures, and sells sports protection and performance products including mouthguards, lip guards, protective cups, compression apparel with integrated cups, knee/shoulder/ankle/back braces and supports, football gloves and accessories, and lifestyle apparel. The company distributes across 12+ sports including football, hockey, baseball/softball, martial arts, basketball, soccer, lacrosse, volleyball, running, action sports, and rugby, serving youth, collegiate, and professional athletes through direct-to-consumer e-commerce and retail channels.
Is Shock Doctor Sports a public or private company?
Shock Doctor Sports is a private company. It is classified as private equity controlled and is currently operating.
When was Shock Doctor Sports founded?
Shock Doctor Sports was founded in 1992. It employs 101 to 250 people.
Where is Shock Doctor Sports based?
Shock Doctor Sports is headquartered in Fountain Valley, United States, in the North America region.
How does Shock Doctor Sports make money?
One revenue line is on record: product Sales.
Who are Shock Doctor Sports's main competitors?
Direct peers on record are McDavid, Mueller Sports Medicine, Battle Sports and Cutters Sports. Broad incumbents are Under Armour, Nike, Riddell and Wilson Sporting Goods. Opro is listed as an emerging player. Bauer Hockey is listed as a regional player.
Does Shock Doctor Sports have an API?
No public API is recorded for Shock Doctor Sports.
What industry is Shock Doctor Sports in?
Shock Doctor Sports's product category is Sports Protective Equipment. Its primary akta.pro industry code is CRAMAEAJ, Team Sports Protective Gear & Sports Medicine Retail, with a secondary code of CRAMADAF, Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping). Its NAICS code is 45911 and its SIC code is 3949.