What LatentView Analytics does

LatentView Analytics Limited is a publicly listed (NSE/BSE: LATENTVIEW) AI-powered digital analytics and decision management firm founded in 2006 and headquartered in Chennai, India, with a wholly-owned US subsidiary in New Jersey. The company serves Fortune 500 enterprises across five primary verticals: Technology, Financial Services, CPG, Retail, and Industrials, with delivery anchored in India and client coverage spanning the United States, Europe, Latin America, and Asia Pacific.

The firm operates a hybrid services-plus-IP model. On the services side, it delivers data engineering, data science, customer analytics, marketing analytics, supply chain analytics, financial analytics, HR analytics, risk and fraud analytics, and revenue growth management consulting, built on top of Databricks, Snowflake, Azure, AWS, and Google Cloud. On the IP side, it markets 14 proprietary solutions including the agentic AI marketing workflow tool MARKEE, GenAI fraud detection platform PRISM, GenAI enterprise search engine LASER, decision-board product InsightLens, supply chain suite ConnectedView, retail media intelligence AURA, and the recently launched Databricks migration accelerator BrickShift. Supporting capabilities include computer vision models used in pharmaceutical drug discovery, propensity and recommendation ML models, RAG/vector pipelines, and multi-echelon supply chain optimization.

LatentView monetizes primarily through professional services delivered under multi-year, quote-based enterprise contracts, with FY26 full-year revenue of Rs 1,060 crore (~US$127M), 25% YoY growth, and 12 consecutive quarters of expansion. FY26 PAT was Rs 202 crore. Distribution is direct enterprise field sales targeting Fortune 500 accounts; the firm holds Databricks Gold Partner status with four Brickbuilder Specializations and 500+ technical certifications, alongside ecosystem partnerships with Microsoft, AWS, Google Cloud, Snowflake, IBM, NVIDIA, Neo4j, and Power BI. Recent corporate actions include the 2024 acquisition of Decision Point, the April 2026 $3M strategic investment in healthcare AI firm Healtheon AI, and the June 2026 launch of BrickShift at the Databricks Data + AI Summit.

Name

LatentView Analytics

Legal name

Latent View Analytics Limited

Website

https://latentview.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

LatentView Analytics is a publicly listed AI-powered analytics and decision management firm that delivers data engineering, AI/ML consulting, and 14 proprietary GenAI solutions to Fortune 500 clients in Financial Services, Retail, CPG, Technology, and Industrials across the US, Europe, LATAM, and APAC.

Ownership category

akta.pro rank

Product category

Enterprise Data Analytics & AI Consulting

NAICS

Computer Systems Design and Related Services (54151), Marketing Consulting Services (541613)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Advanced Analytics & Data Science Services (BPAEAHAE)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Data analytics consulting
• Enterprise AI solutions
• Data engineering services
• Marketing analytics services
• Supply chain analytics

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Analytics and AI Services: Professional services revenue generated from data analytics, AI consulting, and implementation services delivered to enterprise clients across financial services, technology, CPG, retail, and industrial sectors. Services include data engineering, data science, customer analytics, marketing analytics, supply chain analytics, and risk/fraud analytics.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

LatentView Analytics is a predictive analytics and enterprise decision management firm that delivers data engineering, data science, AI/ML, customer analytics, marketing analytics, supply chain analytics, and risk/fraud analytics services to Fortune 500 enterprises. The company complements its professional services portfolio with proprietary AI-powered solutions such as BrickShift, MigrateMate, ConnectedView, MARKEE, PRISM, LASER, InsightLens, AURA, and MatchView that automate migration, campaign optimization, supply chain visibility, and fraud detection. Operations are anchored by a Databricks Gold Partner relationship with 500+ technical certifications across cloud platforms including Azure, AWS, Google Cloud, and Snowflake.

Product overview

LatentView Analytics is an AI-powered digital analytics firm offering a comprehensive portfolio of solutions and services. The portfolio includes proprietary AI-driven solutions (AURA, AI Penpal, B2B Dynamo, ConnectedView, InsightLens, LASER, MatchView, MigrateMate, MARKEE, ObserveMate, OneCustomerView, Smart Innovation, PRISM, BrickShift) alongside specialized service offerings in data engineering, data science, data visualization, customer analytics, marketing analytics, supply chain analytics, financial analytics, HR analytics, risk & fraud analytics, and revenue growth management. Solutions like MARKEE and PRISM leverage agentic AI and GenAI for autonomous workflows, while services span the analytics maturity curve from descriptive to prescriptive analytics. The company operates as a Databricks Gold partner with 500+ technical certifications, serving Fortune 500 clients globally.

Differentiator

Problem solved

Functional benefit

Brands

• Aura: AI-Driven Retail Media Intelligence
• AI Penpal
• B2B Dynamo
• ConnectedView
• InsightLens
• LASER
• MatchView
• MigrateMate
• MARKEE
• ObserveMate
• OneCustomerView
• Smart Innovation
• PRISM
• BrickShift

Products and services

• AURA AI-Driven Retail Media Intelligence solution that helps CPG brands optimize retail media networks and maximize advertising ROI.
• AI Penpal Personalized email solution that elevates marketing funnel by generating tailored email content for B2B and B2C campaigns.
• B2B Dynamo AI-powered data ops engine for B2B personalization that breaks down silos, bridges insights and action, and streamlines B2B sales funnel through integration with Salesforce and Slack.
• ConnectedView Supply chain transformation framework and suite of solutions designed to enhance on-shelf availability, service levels, and supply chain costs through end-to-end visibility.
• InsightLens GenAI-powered decision board solution that transitions from traditional dashboards to AI-driven insights, delving deeper into the 'why' behind patterns and trends.
• LASER GenAI-powered enterprise search solution enabling users to search and find information seamlessly across workplace applications in seconds using natural language queries.
• MatchView Retail analytics solution with proprietary store matching algorithm that identifies optimal control stores for campaign assessment, reducing campaign turnaround time by 90%.
• MigrateMate Platform-agnostic automated data migration solution that streamlines moving data from on-premise platforms to cloud, delivering migrations two months ahead of deadline with $1M+ annual savings.
• MARKEE Agentic AI-driven workflow solution that improves campaign lifecycle through automated marketing operations, achieving 70% faster turnaround and up to 4X more conversions.
• ObserveMate AI-powered monitoring solution for Snowflake Data Platform that provides real-time observability and performance tracking.
• OneCustomerView Customer analytics solution that unifies customer data for personalization initiatives, improving customer retention and campaign effectiveness by balancing personalization and relevance.
• Smart Innovation AI/ML-powered product innovation engine that improves innovation success rate by 5x through analysis of consumer reviews, social media, and product data to identify emerging trends.
• PRISM GenAI-powered fraud detection and risk analytics solution that uncovers complex fraud networks with 95% accuracy, accelerating fraud pattern identification by 30%.
• BrickShift Enterprise migration accelerator enabling organizations to migrate from legacy BI platforms to Databricks AI/BI with Genie adoption, automating dashboard extraction, conversion, and validation.
• Data Engineering Services Enterprise data engineering consulting covering ETL/ELT pipeline development, cloud migration, data warehouse architecture, and AI/ML infrastructure on Databricks, Snowflake, Azure, and AWS.
• Data Science Services AI-powered data science consulting including predictive analytics, prescriptive analytics, descriptive analytics, unstructured analytics, and causal analytics for business decision-making.
• Data Visualization Services AI-powered data visualization consulting for BI modernization, enabling transition from dashboards to decision boards with self-service analytics and GenAI-powered smart narratives.
• Customer Analytics Services AI-powered customer analytics including CLV analysis, hyper-personalization, market basket analysis, customer journey analytics, and product analytics.
• Marketing Analytics Services Advanced marketing analytics including ROI measurement, attribution modeling, marketing mix modeling, ML-based propensity models, and campaign optimization.
• Supply Chain Analytics Solutions End-to-end supply chain analytics including E2E planning, multi-echelon inventory optimization, network visibility, supplier risk management, and procurement optimization.
• Financial Analytics Services AI-powered financial analytics for debt/investment management, cash/liquidity management, budgeting, forecasting, and risk assessment.
• HR Analytics Services AI-powered people analytics for performance analytics, workforce engagement, strategic workforce planning, and diversity/inclusion analytics.
• Risk & Fraud Analytics Services AI-powered fraud detection and risk analytics including lifecycle fraud prevention, real-time fraud scoring, identity resolution, and false positive reduction.
• Revenue Growth Management (RGM) AI-powered RGM solutions for CPG enterprises covering strategic, operational, and precision RGM including pricing optimization, promotion analytics, and assortment decisions.
• Consulting Services Advisory consulting services for enterprises covering analytics roadmap and GenAI readiness assessments.

Quantifiable outcome

• 20% revenue growth through ML-powered campaign optimization
• +9 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability14 records

Feature14 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• DatabrickscoreTechnology or Integration · 15 June 2026Databricks Gold Partner status with four Databricks Brickbuilder Specializations across Retail/Consumer Goods/Travel, Security and Governance, and Data Warehouse Migrations. Over 500 technical certifications and 30+ joint customers. LatentView launched BrickShift at the Databricks Data + AI Summit 2026 to accelerate enterprise migration to Databricks AI/BI.
• Microsoft AzurecoreTechnology or IntegrationTechnology partnership for cloud data engineering including Azure Synapse Analytics architecture, Microsoft Fabric data engineering (Lakehouse, Pipelines, Data Warehouse), Azure Data Factory pipeline development, and Azure Databricks deployment.
• Amazon Web Services (AWS)coreTechnology or IntegrationTechnology partnership including AWS Redshift design/migration/performance tuning, AWS Glue ETL pipeline development, Amazon EMR and Kinesis for big data and real-time processing.
• Google Cloud PlatformcoreTechnology or IntegrationTechnology partnership including BigQuery architecture and optimization, Google Cloud Dataflow and Pub/Sub pipeline engineering.
• SnowflakecoreTechnology or IntegrationSnowflake partnership including data warehouse design, performance tuning, and cost optimization, as well as dbt transformation pipelines.
• Healtheon AIstrategicStrategic or Co-development Partner$3 million strategic investment via SAFE notes (April 2026). Healtheon AI is an Agentic AI platform for healthcare Revenue Cycle Management. LatentView becomes preferred deployment partner for Healtheon AI's solutions to its Fortune 500 customer base.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fractal Analytics: Fractal is a direct competitor in AI and advanced analytics services for Fortune 500 enterprises with similar proprietary IP offerings like Eugenie.ai and Fractal data platforms.
• Tiger Analytics: Tiger Analytics is a leading pure-play AI and analytics services firm serving CPG, retail, financial services, and technology clients, closely matching LatentView's vertical mix and solution model.
• Mu Sigma: Mu Sigma is one of the largest pure-play decision sciences and analytics outsourcing firms; comparable professional-services model and Fortune 500 target base to LatentView's services offerings.
• Tredence: Tredence is a data science and analytics services firm with similar Databricks/Snowflake partnerships and verticalized solutions for retail, CPG, and supply chain, directly competitive with LatentView.
• AbsolutData: AbsolutData is an AI and analytics services firm focused on marketing, customer, and sales analytics for CPG/retail clients, overlapping significantly with LatentView's core verticals and analytics engine.
• Analytics8: Analytics8 is a data and analytics consultancy delivering data engineering, BI, and advanced analytics services with similar enterprise client base and Databricks/Snowflake ecosystem focus.

Broad incumbents

• Accenture (Data & AI practice): Accenture's Data & AI practice is a broad incumbent offering analytics consulting at scale across the same Fortune 500 verticals, with overlapping services in data engineering, customer analytics, and AI/ML.
• Deloitte (Analytics & Cognitive): Deloitte's analytics and cognitive consulting arm serves the same Fortune 500 enterprise base with data modernization, AI, and industry-specific analytics offerings competing with LatentView's portfolio.
• McKinsey QuantumBlack: QuantumBlack is McKinsey's AI/analytics arm combining strategy consulting with advanced data science; it competes for the same strategic enterprise analytics engagements LatentView pursues.

Emerging players

• Evalueserve: Evalueserve is an analytics and research services firm leveraging AI for market intelligence and KPO/analytics work; partial overlap with LatentView in data-driven advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/latentview
• YouTubeyoutube.com/c/LatentViewAnalytics
• Facebookfacebook.com/LatentView
• LinkedInlinkedin.com/company/latentview-analytics
• Instagraminstagram.com/lifeatlatentview

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LatentView Analytics