Vivian Lab

What Vivian Lab does

Vivian Lab is a digital health startup founded in 2023 that operates a menopause-focused wellness platform serving women in perimenopause, menopause, and postmenopause. The platform combines an AI-powered wellness assistant named Vivian, a symptom and mood tracker, personalized daily coaching, and an evidence-based educational content library, all accessible via web and mobile apps on iOS and Android. The AI assistant is built on Anthropic's Claude large language model and is trained on content curated in collaboration with 800+ doctors and healthcare specialists across gynecology, endocrinology, nutrition, psychology, and pelvic health. The company is registered in Athens, Greece as VIVIANLAB SINGLE MEMBER P.C. with operational presence in Munich, Germany.

The business model is primarily direct-to-consumer subscription, priced at €45 per year or €4.99 per month with a 14-day free trial, supplemented by an opt-in marketplace that connects users with healthcare professionals for paid individual consultations conducted via Google Meet, Jitsi, or platform-native video. Distribution is product-led growth via self-serve mobile and web sign-ups, supported by content marketing, community building, and a network of medical advisors for credibility. Payment processing is handled through Stripe, cloud infrastructure runs on AWS under GDPR-compliant terms, and the platform is explicitly not classified as a medical device under EU MDR, positioning it as a wellness rather than clinical product. The company completed its first external funding round in September 2024, raising €300,000 in seed capital from Eleven Ventures to expand offerings and user reach.

Name

Vivian Lab

Legal name

VIVIANLAB SINGLE MEMBER P.C.

Website

https://vivianlab.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivian Lab is a digital health platform serving women experiencing menopause with an AI-powered wellness assistant, symptom tracking, personalized coaching, and expert-vetted educational content, distributed via subscription through mobile and web.

Ownership category

akta.pro rank

Product category

Women's Digital Health - Menopause Care

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

akta.pro secondary industry

Women’s Health & Fertility Therapeutics (Digital) (HLACANAK)

Keywords

• Menopause care
• Women's health
• AI wellness assistant
• Symptom tracking
• Digital health platform

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription (Premium Access): Paid subscription model providing access to premium features including exclusive articles, videos, recipes, premium webinars, group sessions, and enhanced AI tools with personalized content. Subscription priced at €45/year or €4.99/month with 14-day free trial.
2. Individual Consultation Sessions: Consumers can book individual consultations with professional users (healthcare specialists, doctors). Sessions are priced by the professional user, not by Vivian Lab, and are conducted via video call or chat.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vivian Lab provides an AI-powered digital health platform for women experiencing perimenopause, menopause, and postmenopause. The platform combines an AI wellness assistant, symptom and mood tracking, personalized daily coaching, and an evidence-based educational content library, with optional paid individual consultations with healthcare specialists conducted via video call or chat.

Product overview

Vivian Lab is a digital health platform for women experiencing menopause, built around an AI-powered wellness assistant named Vivian. The core offering combines an AI chatbot, symptom/mood tracking, personalized daily coaching, and educational content—all accessible via mobile app (iOS/Android) and web. Premium subscription (€45/year or €4.99/month) unlocks enhanced AI tools and exclusive content, while individual specialist consultations are available as an add-on service. The platform connects users with healthcare professionals for personalized 1:1 sessions. The AI system is powered by Anthropic Claude AI and trained on validated medical research with input from 800+ doctors and healthcare experts.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Wellness Assistant (Vivian) An AI-powered personal wellness assistant providing 24/7 personalized, science-backed conversational guidance for menopause symptoms including hot flashes, stress, weight gain, sleep, mood, and energy, for women in perimenopause, menopause, and postmenopause.
• Symptom & Mood Tracker Digital tracking tool that allows users to log symptoms, mood, and energy levels, identify patterns, and understand triggers related to hormonal changes, helping women make better-informed choices about their health.
• Personalized Daily Coaching Daily habit-building activities and tailored wellness recommendations based on individual symptoms and health goals, designed to support women in building healthy routines with gentle motivation over time.
• Educational Content Library Evidence-based articles, videos, recipes, and resources covering menopause symptoms (hot flashes, brain fog, anxiety, weight gain, insomnia, etc.) developed with board-certified specialists across gynecology, endocrinology, nutrition, psychology, and pelvic health.
• Individual Specialist Sessions One-on-one video or chat consultations between consumers and professional healthcare specialists (doctors, health experts) booked through the platform, conducted via Google Meet, Jitsi, or the platform's own video system. Pricing is set by individual specialists.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Dr. Nikolaos Vlahos, M.D, F.A.C.O.G.minorStrategic or Co-development PartnerListed as a collaborating medical professional providing expertise and endorsement for the Vivian Lab platform. Dr. Vlahos is a board-certified OB/GYN.
• European UnionminorStrategic or Co-development PartnerListed as a supporter with Dr. Sabine Wünschmann representing the EU in collaboration with Vivian Lab, indicating potential grant funding or institutional support.
• Anthropic (Claude AI)coreTechnology or IntegrationVivian Lab uses Claude AI by Anthropic as its AI technology partner for the AI Assistant functionality. Data including health data is transferred to Anthropic for processing. Anthropic is based in the USA.
• StripecoreTechnology or IntegrationStripe serves as the payment processor for all transactions on the platform. Vivian Lab does not store raw card data; Stripe tokenizes payment information and handles PCI DSS compliance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/getvivianlab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivian Lab