Findster
Findster Technologies S.A. is a Portugal-based consumer electronics company (founded 2015) that sells the Findster Duo+ GPS pet tracker and the Findster Care subscription vet service direct-to-consumer across 70+ countries, using proprietary MAZE wireless technology to enable no-monthly-fee tracking for individual dog and cat owners.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Findster does
Findster Technologies S.A. is a privately held Portuguese consumer electronics company founded in 2015 and headquartered in Coimbra, Portugal (with an additional office in Porto), that designs and sells GPS pet tracking hardware for dogs and cats. The company's flagship product, the Findster Duo+, is a two-module system (Pet Module attached to the animal's collar and Guardian Module held by the owner) built around proprietary MAZE long-range wireless communication technology that enables real-time GPS tracking at ranges up to 4.8 km (with a 16 km record in optimal conditions) and 1.5–3 meter accuracy, without requiring cellular coverage or a SIM card and therefore without monthly fees — a structural departure from subscription-dependent competitors such as Whistle or Tractive. The system is sold direct-to-consumer through the company's own online store, ships to over 70 countries, and is supported by companion iOS and Android apps that provide virtual fences, radar guidance, sharing, leaderboards, and activity monitoring (calories, steps, rest, distance, up to 7-day battery life). Findster has accumulated roughly 3,318 visible store reviews and earned media coverage in Forbes, TechCrunch, Mashable, and PetGuide, and has received non-dilutive EU co-financing through Portugal 2020, Centro 2020, and Norte 2020 operational programs.
The company's revenue model is anchored on one-time hardware sales across three SKU tiers (1, 2, or 3 pet trackers), with an optional subscription layer launched as Findster Care — an AI-supported 24/7 veterinary consultation membership with a 30-day free trial that adds recurring revenue potential via in-app vet chat, continuous behavior analysis, and early-illness anomaly detection over the Duo's activity telemetry. Disclosed cumulative equity funding totals approximately $1.79M across four rounds between 2015 and 2024 (BrainTrust, Startup Braga, iSmart Ventures, Green Innovations, and SOSV HAX), the most recent priced round being ~$1.18M in February 2018. Leadership comprises CEO Hannah Webb, Executive Chairman Virgílio Bento, Head of Product Paula Ramos, and Tech Lead Joaquim Silva, with a board of management including Virgílio António Ferro Bento, David Alexandre Oliveira Barroso, Maria de Lurdes da Silva Ramos, Marta Isabel Vilarino Prieto Pinto de Azevedo, and Luís Filipe Vieira da Silva. The company is positioned as a horizontal DTC consumer-pet-tech brand targeting individual pet owners globally rather than any enterprise or B2B vertical.
Findster firmographics
Firmographics- Name
- Findster
- Legal name
- Findster Technologies S.A.
- Website
- https://getfindster.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Findster Technologies S.A. is a Portugal-based consumer electronics company (founded 2015) that sells the Findster Duo+ GPS pet tracker and the Findster Care subscription vet service direct-to-consumer across 70+ countries, using proprietary MAZE wireless technology to enable no-monthly-fee tracking for individual dog and cat owners.
- Ownership category
- akta.pro rank
Findster industry classification
Industry- Product category
- Pet Wearable GPS Trackers
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Veterinary Services (54194), Veterinary Services (541940)
- SIC
- Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
- akta.pro secondary industries
- Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI), Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI)
Keywords
Where Findster is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Findster business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Hardware Sales (Findster Duo+): One-time purchase of Findster Duo+ hardware device. Sold in tiers: 1 Pet Tracker (1 Pet Module + 1 Guardian Module), 2 Pet Trackers, and 3 Pet Trackers. Device includes GPS tracking, MAZE communication technology, and activity monitoring without mandatory ongoing fees.
- Findster Care Subscription: Optional monthly subscription membership providing 24/7 access to veterinary team, AI-powered pet behavior analysis, early detection of health issues, and personalized insights. Includes 30-day free trial on purchase. Recurring monthly billing until cancelled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 1 Pet Tracker - Base kit for single pet |
| One time/ perpetual license | Pay-as-you-go | 2 Pet Trackers - For owners with 2 pets |
| One time/ perpetual license | Pay-as-you-go | 3 Pet Trackers - For owners with 3 pets |
| Subscription | Monthly | Findster Care Membership - 24/7 Vet Access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Findster product offering
Product offeringCore offering
Findster sells the Findster Duo+, a GPS pet tracker hardware set (Pet Module + Guardian Module) that uses proprietary MAZE wireless technology to deliver real-time location, virtual fence alerts, and activity monitoring for dogs and cats without cellular coverage or monthly fees. It complements the hardware with Findster Care, an optional AI-assisted subscription membership providing 24/7 in-app access to veterinarians, pet behavior analysis, and early illness detection.
Product overview
Findster offers a two-product portfolio centered on pet safety and well-being. The core product is Findster Duo+, a GPS pet tracker hardware device with companion smartphone app that provides real-time location tracking, activity monitoring, virtual fences, and radar functionality — with no monthly fees required. This is paired with Findster Care, a subscription-based AI-powered veterinary service that provides 24/7 vet access, behavior analysis, and early illness detection, complementing the Duo's monitoring capabilities. Together, these products aim to cover both pet safety (tracking) and health monitoring (well-being).
Differentiator
Problem solved
Functional benefit
Brands
- Findster Care: 24/7 veterinary consultation membership service providing personalized pet health insights, early illness detection, and behavioral analysis
- Findster Duo+
- MAZE Technology
Products and services
- Findster Duo+
Quantifiable outcome
- Saves pet owners from costly vet visits for minor issues that can be addressed via Findster Care 24/7 vet chat
- +2 more outcomes
Companies that use Findster
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Findster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
Findster partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Findster competitors and assessment
Company assessmentDirect peers
- Tractive: Tractive is the leading subscription-based GPS pet tracker, offering real-time location and activity monitoring worldwide. Directly comparable to Findster Duo+ in core functionality, with the key contrast being Tractive's mandatory monthly cellular subscription versus Findster's no-fee MAZE approach.
- Whistle (Mars Petcare): Whistle makes GPS and health-tracking pet devices bundled with a subscription service, owned by Mars Petcare. Directly comparable to Findster's combined tracker + Care (vet/AI) offering, but operates a subscription-first model.
- Fi: Fi builds GPS dog collars with cellular tracking and optional subscription plans, and has been a high-profile direct-to-consumer rival. Closely comparable to Findster in target customer (dog owners) and channel (DTC e-commerce).
- PawTrack: PawTrack offers GPS cat-tracking collars using cellular networks and a subscription. Directly comparable niche (cats) and category (GPS pet tracker) to Findster Duo+, with subscription-based economics.
- Tabcat: Tabcat provides handheld directional trackers for cats and small pets using RF technology similar to Findster's MAZE approach (no cellular). Directly comparable in no-subscription, RF-based tracking for cats/small pets.
- Loc8tor: Loc8tor makes RF-based handheld pet and item trackers that do not require monthly fees, closely matching Findster's MAZE-enabled no-subscription positioning for cats and small pets.
- PitPat: PitPat offers GPS and activity trackers for dogs, primarily in the UK market, with subscription plans. Direct peer in the consumer pet GPS category, especially for activity-focused dog owners.
Emerging players
- PetPace: PetPace makes smart collars focused on continuous health monitoring (vitals, activity, behavior) with veterinary analytics. Comparable to Findster Care's AI-driven health insights rather than Findster's tracking core.
Broad incumbents
- Garmin: Garmin offers GPS tracking devices (including the Astro/T5 dog tracking line) leveraging its broader GNSS and outdoor hardware portfolio. Broad incumbent with overlapping pet-tracking capability, but does not specialize in consumer pet GPS.
- Apple (AirTag): Apple AirTag provides consumer item tracking via the Find My network, used by some pet owners as a low-cost pet tracker alternative. Broad incumbent with adjacent tracking technology and ecosystem scale that competes indirectly with Findster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Findster social profiles
Digital presenceFindster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Findster leadership team
Management profileNumber of profiles
Profiles8 records
Findster funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Findster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Findster
What does Findster do?
Findster sells the Findster Duo+, a GPS pet tracker hardware set (Pet Module + Guardian Module) that uses proprietary MAZE wireless technology to deliver real-time location, virtual fence alerts, and activity monitoring for dogs and cats without cellular coverage or monthly fees. It complements the hardware with Findster Care, an optional AI-assisted subscription membership providing 24/7 in-app access to veterinarians, pet behavior analysis, and early illness detection.
Is Findster a public or private company?
Findster is a private company. It is classified as venture growth investor backed and is currently operating.
When was Findster founded?
Findster was founded in 2015. It employs 11 to 50 people.
Where is Findster based?
Findster is headquartered in New York, United States, in the North America region.
How does Findster make money?
Two revenue lines are on record. Hardware Sales (Findster Duo+) is the primary driver. The others are findster Care Subscription.
Who are Findster's main competitors?
Direct peers on record are Tractive, Whistle (Mars Petcare), Fi, PawTrack, Tabcat, Loc8tor and PitPat. PetPace is listed as an emerging player. Broad incumbents are Garmin and Apple (AirTag).
Does Findster have an API?
No public API is recorded for Findster.
What industry is Findster in?
Findster's product category is Pet Wearable GPS Trackers. Its primary akta.pro industry code is HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers), with a secondary code of BPAMAHAI, Pet Care & Pet Services Platforms (Sitting, Walking, Grooming). Its NAICS code is 45991 and its SIC code is 3577.