Formula
Formula, Inc. is a Dallas-based enterprise fintech that provides a unified platform offering real-time global transaction visibility, receivables reconciliation, FX, liquidity, and payment management for large banks and multinational corporations.
- Company typePrivate
- Founded2015
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Formula does
Formula, Inc. is a Dallas, Texas-based enterprise fintech company founded in 2015 that builds a unified platform for global banks and multinational corporations to manage cross-border financial operations. Its core product, the Formula Enterprise Platform, is architected around what the company describes as a "Single Data Network" delivering "Instant Global Intelligence" — real-time worldwide transaction visibility across bank, payment processor, and payment type connectivity. The platform integrates receivables reconciliation, foreign exchange, liquidity management, supply chain management, marketing, and performance management into a single solution set positioned for enterprise-grade security and global scale.
The company generates revenue across multiple streams: subscription-based SaaS for revenue management and accounting, platform-as-a-service (PAAS) for financial payment management and inventory/asset management, transaction fees from foreign exchange services, professional services for software and database development, software rental and licensing, and ongoing technical support. Go-to-market is enterprise field sales targeting "the world's largest organizations," with pricing not publicly disclosed and prospects directed to contact the company directly for customized quotes.
Formula is a privately held, for-profit corporation with 1-10 employees and total disclosed funding of approximately $624,754 across two rounds in October 2019 and January 2023. The company's marketing footprint is limited to a basic Squarespace website and a single named contact, and no customer logos, partnerships, patents, management team, or compliance certifications are publicly disclosed — a structural gap relative to the enterprise ambitions articulated in its positioning.
Formula firmographics
Firmographics- Name
- Formula
- Legal name
- Formula, Inc.
- Website
- https://the-formula.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Formula, Inc. is a Dallas-based enterprise fintech that provides a unified platform offering real-time global transaction visibility, receivables reconciliation, FX, liquidity, and payment management for large banks and multinational corporations.
- Ownership category
- akta.pro rank
Formula industry classification
Industry- Product category
- Enterprise Financial Management Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- akta.pro primary industry
- Payment Reconciliation, Reporting & Settlement Infrastructure (FSAGABAH)
- akta.pro secondary industries
- Multi-Asset Liquidity Aggregators & Matching Engines (FSAFAEAI), FX Matching & Aggregation Venues (Liquidity Aggregators) (FSAFADAH), Cash Forecasting, Reconciliation & Liquidity Tools (FSAMAOAH), Payment Orchestration Platforms (FSAGABAA)
Keywords
Where Formula is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Formula business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Financial Asset and Risk Management Services: Financial asset and risk management services provided to banks and corporations for managing financial exposures and portfolio risks.
- Foreign Exchange Transaction Services: Foreign exchange transaction services enabling international currency conversion and hedging for corporate clients.
- SaaS for Revenue Management and Accounting: Software-as-a-Service subscription model for revenue management and accounting functionality.
- Software Development and Database Management: Design and development of software and database management systems for asset management purposes.
- Platform-as-a-Service for Financial Payment Management: PAAS solution for financial payment management providing infrastructure for payment processing operations.
- Platform-as-a-Service for Inventory and Asset Management: PAAS solution for inventory and asset management supporting operational efficiency.
- Technical Support and Help Desk Services: Computer technical support and help desk services for platform users.
- Software Rental and Licensing: Rental and licensing of various computer software and programs to enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Formula product offering
Product offeringCore offering
Formula provides a unified enterprise platform delivering real-time global transaction visibility for international banks and multinational corporations. The platform integrates worldwide receivables reconciliation, foreign exchange, liquidity management, supply chain, marketing, and performance management through a single data network with secure bank and payment processing connectivity worldwide.
Product overview
Formula offers a single unified enterprise platform providing Instant® Global Intelligence from a Single Data Network. The platform integrates worldwide receivables reconciliation, Foreign Exchange, liquidity management, supply chain management, marketing, and performance management capabilities into one seamless solution for global banks and corporations.
Differentiator
Problem solved
Functional benefit
Products and services
- Formula Enterprise Platform
Companies that use Formula
Customer profileSegments2 records
Ideal customer profiles2 records
Formula technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Formula partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Formula competitors and assessment
Company assessmentOthers
- SWIFT: Global financial messaging and connectivity network serving the world's largest banks and corporates. Relevant as the dominant underlying bank-connectivity rail that any enterprise global-payments platform like Formula must integrate with.
Broad incumbents
- FIS: Global financial technology incumbent providing treasury, payments, and capital markets software to banks and corporations. Comparable as a broad incumbent serving the same enterprise treasury and global payments needs Formula targets.
- ACI Worldwide: Long-standing incumbent in real-time electronic payment processing for banks, corporates, and merchants, with strong global bank connectivity. Overlaps with Formula's payments orchestration and transaction-processing infrastructure ambitions.
- Cora Treasury (by Temenos): Cloud-native treasury and cash management platform serving global banks and large corporates, with payment hub and FX functionality. Overlaps with Formula's enterprise treasury and global payment orchestration focus.
- Refinitiv / LSEG (FXall, World-Check): Operates major FX trading venues (FXall, Matching) and broader financial market data infrastructure. Comparable as an incumbent offering FX transaction services and global financial connectivity to banks and corporations.
Direct peers
- Kyriba: Enterprise SaaS platform for global treasury, liquidity, payments, and FX risk management. Directly comparable to Formula's stated receivables reconciliation, FX, and liquidity management capabilities targeting multinational corporates.
- GTreasury: Cloud-based treasury management system covering cash management, payments, FX, and bank connectivity for global enterprises. Closely overlaps Formula's liquidity management and global bank/payment connectivity value proposition.
- Bottomline Technologies: Provides corporate treasury, payments, and business document automation with bank connectivity and FX capabilities. Competes directly with Formula's receivables reconciliation, FX, and global bank connectivity positioning.
- TIS (Treasury Intelligence Solutions): Provides bank connectivity, payment hub, cash visibility, and FX risk workflows for corporate treasuries globally. Comparable as a payments-orchestration and global-bank-connectivity platform for multinational corporates.
Emerging players
- HighRadius: AI-driven receivables, treasury, and cash management platform for global enterprises. Comparable as a modern challenger addressing receivables reconciliation and global transaction visibility, similar to Formula's core receivables use case.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Formula social profiles
Digital presenceFormula financial estimates
Financial estimateRevenue estimate
Valuation estimate
Formula leadership team
Management profileNumber of profiles
Formula funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Formula M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Formula
What does Formula do?
Formula provides a unified enterprise platform delivering real-time global transaction visibility for international banks and multinational corporations. The platform integrates worldwide receivables reconciliation, foreign exchange, liquidity management, supply chain, marketing, and performance management through a single data network with secure bank and payment processing connectivity worldwide.
When was Formula founded?
Formula was founded in 2015. It employs 1 to 10 people.
Where is Formula based?
Formula is headquartered in Dallas, United States, in the North America region.
How does Formula make money?
Eight revenue lines are on record. Financial Asset and Risk Management Services are the primary driver. The others are foreign Exchange Transaction Services, saaS for Revenue Management and Accounting, software Development and Database Management, platform-as-a-Service for Financial Payment Management, platform-as-a-Service for Inventory and Asset Management, technical Support and Help Desk Services and software Rental and Licensing.
Who are Formula's main competitors?
SWIFT is listed as an others. Broad incumbents are FIS, ACI Worldwide, Cora Treasury (by Temenos) and Refinitiv / LSEG (FXall, World-Check). Direct peers are Kyriba, GTreasury, Bottomline Technologies and TIS (Treasury Intelligence Solutions). HighRadius is listed as an emerging player.
Does Formula have an API?
No public API is recorded for Formula.
What industry is Formula in?
Formula's product category is Enterprise Financial Management Software. Its primary akta.pro industry code is FSAGABAH, Payment Reconciliation, Reporting & Settlement Infrastructure, with a secondary code of FSAFAEAI, Multi-Asset Liquidity Aggregators & Matching Engines. Its NAICS code is 522320.