What Fieldly does

Fieldly AB is a privately-held Swedish software company that provides a cloud-based project management platform purpose-built for the construction and installation industry. Founded around 2014 and headquartered in Malmö, the company serves contractors, electricians, plumbers, carpenters, painters, drillers, groundworks firms, and equipment rental operators across Scandinavia and select European markets. Its 15-module suite covers project and work order management, time reporting, checklists, change orders, supplier invoices and EDI, an ID06-accredited personnel ledger, an AFC37-compliant construction diary, salary, invoicing, quotes with digital signatures, calendar scheduling, and project monitoring — delivered through a web interface for office users and native iOS/Android apps for field workers.

The platform's technical architecture emphasizes real-time synchronization between field and office and is differentiated by deep native integrations with dominant Scandinavian back-office systems, including Fortnox, Visma, Hogia, and Björn Lundén, plus more than 30 additional EDI and supply-chain integrations. Fieldly holds regulatory accreditations (ID06 for personnel presence, AFC37 for construction documentation) that are mandatory in Swedish construction, and supports nine languages including Swedish, Norwegian, English, Finnish, Polish, Danish, German, Lithuanian, and Hungarian. Engineering is split between Malmö (commercial and product) and Warsaw (development and QA), with a separately staffed sales, customer success, and marketing organization of dedicated Account Executives, Account Directors, Sales Development Representatives, and Customer Success Managers.

Fieldly monetizes through annual SaaS subscriptions priced per active user (approximately 349 SEK/month per user as a benchmark), supplemented by hourly consulting (1,000 SEK/hour), travel (500 SEK/hour), and mileage (36 SEK/km) charges, all under 1-year contracts with 60-day notice. The go-to-market combines a consultative direct sales motion for mid-market and enterprise accounts (including Ramirent) with self-serve sign-up and app-store distribution for SMB customers. The company is self-funded and founder/management-owned, with no disclosed venture capital rounds, parent company, or M&A activity; reported cumulative external funding across 2014-2021 is approximately $9.6M sourced primarily from Lund University affiliates and innovation grants.

Name

Fieldly

Legal name

Fieldly AB

Website

https://en.fieldly.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Fieldly AB is a Swedish SaaS provider of vertical project management software for the construction and installation industry, serving contractors, electricians, plumbers, and groundworks firms across Scandinavia through a 15-module mobile-and-web platform with native Scandinavian ERP integrations and ID06/AFC37 regulatory compliance.

Ownership category

akta.pro rank

Product category

Construction Project Management Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Construction & Engineering ERP (Job Costing, Project Controls) (HDAEAEAE)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Field Service CRM (Dispatch, Scheduling & Mobile Service) (HDAEAFAL)

Keywords

• Construction project management
• Field workforce software
• Construction time tracking
• Construction erp integration
• Mobile field operations

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly subscription-based pricing model with annual contracts (1-year term) and 60-day notice period. Price varies by number of users. Additional consultation services charged at 1,000 SEK/hour.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fieldly provides a cloud-based SaaS project management platform purpose-built for the construction and installation industry, featuring 15 integrated modules for projects and work orders, time reporting, checklists, personnel ledger, supplier invoices, change orders, construction diary, salaries, invoicing, quotes, project monitoring, and calendar scheduling. The platform combines a web interface for office-based staff with native iOS and Android applications for field workers, enabling real-time synchronization of project status, time, and financial data across field and office operations. It supports regulatory compliance (AFC37 construction diary, ID06 personnel tracking) and integrates natively with major Scandinavian ERP systems including Fortnox, Visma, Hogia, and Björn Lundén.

Product overview

Fieldly is a unified, cloud-based project management platform with a modular architecture designed specifically for the construction and installation industry. The platform consists of a core suite of 15 integrated modules including Projects & Workorders, Time Reports, Checklists, Ledger (ID06-accredited), Supplier Invoices & EDI, Change Orders, Construction Diary (AFC37-compliant), Salaries, Invoicing, Quotes, Calendar, Project Monitoring, and Web/Mobile interfaces. The platform also includes an Integrations Hub connecting to major ERP systems (Fortnox, Visma, Hogia, Björn Lundén), and offers a Cost Saving Calculator tool. The product is accessible via both web-based office interface and mobile app for field workers, with all modules sharing a common data architecture to enable real-time synchronization between office and field operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fieldly Construction Project Management Platform Cloud-based SaaS project management platform purpose-built for construction and installation companies, comprising 15 integrated modules (Projects and Workorders, Time Reports, Checklists, Ledger, Supplier Invoices and EDI, Change Orders, Construction Diary, Salaries, Invoicing, Quotes, Calendar, Project Monitoring, Web, Mobile App, Integrations Hub) accessible via web browser for office users and native iOS/Android applications for field workers. Includes AFC37-compliant construction diary, ID06-accredited personnel ledger, multi-language support across 9 European languages, and native ERP integrations with Fortnox, Visma, Hogia, and Björn Lundén. Designed for installation and service companies, construction service companies, contractors, drilling firms, and ground and facility companies.

Quantifiable outcome

• 2M+ projects completed using Fieldly platform
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• FortnoxcoreTechnology or IntegrationNative ERP integration with Fortnox, one of Sweden's leading accounting and HR systems. Enables seamless data synchronization between Fieldly project management and Fortnox bookkeeping.
• Visma AdministrationcoreTechnology or IntegrationNative ERP integration with Visma Administration, providing connection between Fieldly's project management capabilities and Visma's accounting software.
• HogiacoreTechnology or IntegrationNative ERP integration with Hogia systems, enabling construction companies using Hogia to seamlessly connect project data with accounting.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Procore Technologies: Procore is the leading global construction project management SaaS platform, serving contractors and owners across commercial, residential, and infrastructure projects. Highly comparable to Fieldly as a vertical project management suite for the construction industry, but operates at much larger scale and with a broader geographic footprint than Fieldly's Nordic focus.
• Bluebeam (Nemetschek Group): Bluebeam is a construction collaboration and markup platform owned by Nemetschek, used by contractors and design professionals worldwide for project communication and document workflows. Comparable to Fieldly as an established construction collaboration platform, with broader geographic reach and overlapping construction project workflows.

Direct peers

• Dalux: Dalux is a Danish-Norwegian construction tech company offering BIM, field management, and project management tools for the Nordic construction industry. Directly comparable to Fieldly as a Nordic-focused construction SaaS platform serving contractors with similar field-to-office workflows and customer profiles.
• LetsBuild: LetsBuild (formerly GenieBelt) is a European construction project management and field management platform serving general contractors and project teams. Comparable to Fieldly as a vertical SaaS for construction project tracking, quality/safety inspections, and field-to-office collaboration across European markets.
• Buildertrend: Buildertrend is a leading construction project management SaaS for residential remodelers and builders, offering project scheduling, customer communication, and financial tools. Comparable to Fieldly's vertical project management functionality, although focused on the residential/SMB segment of construction rather than contractors and service firms.
• Planyard: Planyard is a construction-focused SaaS platform for project financial management, offering budget tracking, cost control, and procurement workflows for contractors. Highly comparable to Fieldly's project monitoring, supplier invoices, and financial modules, with a similar SMB/mid-market contractor focus.
• Finalcad: Finalcad is a European construction field management and quality/safety platform serving general contractors on infrastructure and building projects. Comparable to Fieldly as a vertical construction SaaS targeting contractors, with similar field-to-office project tracking and quality control features.

Regional players

• Cobuilder: Cobuilder is a Norwegian construction data and product data management platform serving the Nordic and European construction industry. Comparable to Fieldly as a Nordic-rooted construction technology provider, though more focused on product/asset data and BIM rather than field project management workflows.
• Catenda (Bimsync): Catenda is a Norwegian openBIM collaboration platform for the construction industry, providing issue tracking and model coordination. Comparable to Fieldly's Nordic construction-tech focus and multi-stakeholder project collaboration, but more oriented toward BIM-based design coordination than field operations.

Others

• Fortnox: Fortnox is a leading Swedish cloud ERP/accounting platform that integrates natively with Fieldly. Comparable as an ecosystem partner and potential competitive adjacents (Fortnox is expanding into adjacent SMB workflows), making it relevant for Fieldly's distribution and partnership strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyFF-q7gq7eE_LRv70uJSmw
• Facebookfacebook.com/fieldlycom
• LinkedInlinkedin.com/company/fieldly
• Instagraminstagram.com/fieldlycom
• Xx.com/fieldlycom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds9 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fieldly