Zerezes

What Zerezes does

Zerezes is a Brazilian direct-to-consumer eyewear company that designs, produces, and sells prescription glasses and sunglasses under its own brand. The company operates a vertically integrated model covering frame design, acetate production, lens fitting, and retail distribution. Core products include prescription eyeglasses (óculos de grau) starting at R$595 with basic lenses included, sunglasses (óculos de sol) ranging from R$357 to R$895, and the ZRZS SPRT sport sub-brand featuring photochromic lenses and TR90 grip technology for athletic use. Frames are produced from cellulose acetate derived from wood and cotton fibers, with stainless steel metal options and UV400 lens protection as standard across the sunglasses range.

The company monetizes primarily through one-time product sales (frames plus optional lens upgrades such as blue light filtering and higher prescription ranges), supplemented by accessory revenue (magnetic ClipOn converters, retainer cords, cleaning kits) and the Clube dos 4 loyalty program that drives repeat purchases via points-based cashback and tiered membership benefits. Zerezes distributes through its proprietary e-commerce site (zerezes.com.br) and 35+ owned physical stores concentrated in tier-1 Brazilian markets, with São Paulo (9 stores) and Rio de Janeiro (8 stores) as flagship geographies; additional retail presence extends to Belo Horizonte, Campinas, Curitiba, Fortaleza, Niterói, Porto Alegre, Salvador, Brasília, Florianópolis, Recife, Manaus, Belém, and Maceió. Customers are Brazilian style-conscious consumers across general fashion and active-lifestyle segments, acquired primarily through Instagram, brand collaborations (MASP, FARM Rio, Dendezeiro), and ambassador programs.

Capital structure: Zerezes raised approximately $3.96M in seed funding in November 2022 from Shift Capital (lead) and Order Venture Capital, and remains a privately held, independently operating company. The firm holds the RA1000 customer satisfaction badge from Reclame Aqui and maintains an active new-collection and limited-edition launch cadence (Nova Coleção 2026, ZRZS SPRT 2nd generation in 2025), alongside a 30-day exchange policy, 2-year frame warranty, and free lifetime in-store adjustments as customer-facing retention mechanics.

Name

Zerezes

Legal name

ZEREZES DESIGN, PRODUÇÃO E COMÉRCIO DE ARTESANATOS

Website

https://zerezes.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Zerezes is a Brazilian direct-to-consumer eyewear company that designs and sells prescription glasses, sunglasses, and the ZRZS SPRT sport line through its e-commerce platform and 35+ owned retail stores across 16+ Brazilian cities, serving style-conscious and active-lifestyle consumers.

Ownership category

akta.pro rank

Product category

Designer Eyewear

NAICS

Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Prescription Eyewear Frames (Optical) (CRAAAKAA)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Sport & Performance Eyewear (CRAAAKAC)

Keywords

• Prescription eyewear
• Designer sunglasses
• Acetate frames
• Sport eyewear
• Omnichannel retail

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices16 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Eyewear Product Sales: One-time purchase model for prescription glasses and sunglasses, including frames with or without lenses. Additional revenue from accessories (clip-ons, cords, cases, cleaning kits)
2. Lens Upgrades: Additional charges for upgraded lenses including blue light filter (+R$200), higher prescription ranges (+R$300 to +R$600), and multifocal lenses
3. Clube dos 4 Loyalty Program: Points-based loyalty program generating repeat purchases through cashback and level-based coupons

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Zerezes designs, produces and retails Brazilian-made prescription eyeglasses (óculos de grau) starting at R$595 with basic lenses included, and sunglasses (óculos de sol) priced from R$357 to R$895, all manufactured using proprietary cellulose acetate (bioplastic from wood and cotton fibers) and stainless-steel frames with 100% UV400 protection. The portfolio also includes the ZRZS SPRT sport line with photochromic lenses and TR90 temples, ClipOn magnetic sun attachments, accessories (retainer cords, cleaning kits, cases), limited-edition cultural collaborations (MASP, FARM, Dendezeiro), and the Clássicos / Reprise heritage collections, sold through zerezes.com.br and 35+ physical retail stores across Brazil under the Clube dos 4 loyalty program.

Product overview

Zerezes is a Brazilian eyewear company offering prescription glasses (óculos de grau) and sunglasses (óculos de sol) primarily made from acetate and metal materials. The product portfolio centers on three core offerings: óculos de grau (prescription eyewear starting at R$595 with included basic lenses), óculos de sol (sunglasses with 100% UV protection), and the ZRZS SPRT sport sub-brand featuring athletic eyewear with photochromic lenses and TR90 frames. These are complemented by accessories including ClipOn magnetic sun clips, retainer cords, lens cleaning kits, and cases. The brand operates seasonal collections (Nova Coleção), limited collaborations (MASP, FARM, Dendezeiro), and the Clássicos collection featuring iconic models launched since 2013 (Zeq, Bo, Fine, Haru, Lea). The company maintains physical retail stores across Brazil alongside its e-commerce platform, supported by a loyalty program (Clube dos 4).

Differentiator

Problem solved

Functional benefit

Brands

• ZRZS SPRT: Sport eyewear line featuring athletic frames designed for running, cycling, and fitness activities with features like UV protection and photochromic lenses
• Coleção Reprise
• Clube dos 4

Products and services

• Óculos de Grau (Prescription Eyeglasses) Prescription eyeglasses made from cellulose acetate or stainless-steel metal, available in multiple shapes (round, square, cat-eye, geometric, rectangular), including basic prescription lenses starting at R$595. Target customers are style-conscious Brazilian consumers seeking design-led vision-correction eyewear.
• Óculos de Sol (Sunglasses) Sunglasses with 100% UVA and UVB (UV400) protection, available in various shapes and materials (acetate and metal), with tinted, polarized, or photochromic lens options; price range R$357 to R$895. Available with prescription lenses for moderate prescriptions.
• ZRZS SPRT (Sport Eyewear Line) Sport eyewear sub-brand featuring six models (Demma, Noora, Limm, Killa, Gibb, Talli) designed for running, cycling and fitness with grip technology, anatomical TR90 temples, UV protection up to 100%, and photochromic lens options that adapt to changing light conditions. Priced around R$417–R$486.50 during sale periods.
• ClipOn Magnetic Sun Attachments Magnetic clip-on lenses that attach to Zerezes prescription glasses to instantly convert them into sunglasses, available in multiple model-specific variants (Clipon Bo, Clipon Zeq, Clipon Fine, Clipon Marin/Mac/Lui); priced R$171.50 to R$245.
• Cordinhas e Miçangas (Retainer Cords and Beaded Straps) Retainer cords and beaded straps designed to secure eyewear during physical or daily activities, available in various colors and patterns (wood, jade, patterned designs); priced R$65 to R$90.
• Kit Limpa Lentes (Lens Cleaning Kit) Lens-cleaning kit including microfiber cloth and cleaning solution to maintain eyewear clarity and hygiene; priced R$75.
• Cases e Flanelas (Cases and Microfiber Cloths) Branded protective eyeglass cases and microfiber cleaning cloths with signature Zerezes prints for storing and maintaining eyewear.
• Coleção Clássicos (Classic Models Collection) Curated heritage collection of iconic Zerezes models representing the brand's design vocabulary: Zeq (launched 2013), Bo (2019, open-temple Archt line in sizes P/M/G), Fine (2020, round acetate), Haru (2021, hexagonal), and Lea (2023, vintage 90s/2000s references).
• Coleção Reprise (Reissue / Reimagined Classics) Reissue collection featuring reimagined classic Zerezes models with updated materials and contemporary colorways.
• Zerezes + MASP Limited Edition Limited edition collaboration with Museu de Arte de São Paulo (MASP) featuring special Bo and Pape models with custom temple tips and MASP-architectural reference pins, in exclusive colors including MASP red (vermelho MASP).
• Zerezes + FARM Limited Edition Beach-inspired tropical fashion collaboration with FARM Rio featuring vibrant printed sunglasses Beca, Tuca, Zeca and Chica, representing Brazilian beach culture.
• Zerezes x Dendezeiro Limited Edition Cultural collaboration featuring the Brasileiro model with tie-dye tortoise (Tortoise Tie Dye) pattern and unique color combinations inspired by Brazilian culture and the Dendezeiro artistic aesthetic.
• Clube dos 4 Loyalty Program Free-to-join loyalty program offering 2 points per R$1 spent across four tiered levels (0 to 8,000+ points), cashback coupons, and exclusive member perks to drive repeat purchases and customer retention.

Quantifiable outcome

• Free shipping for orders above R$350
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• MASP (Museu de Arte de São Paulo)flagshipStrategic or Co-development PartnerLimited edition collaboration featuring reimagined classic models Bo and Pape with special MASP-inspired design elements including custom temple tips, special pins referencing MASP's iconic building, and unique colorways (cinza cristal, vermelho MASP). Edition limited release celebrating art and design fusion.
• FARM RiocoreStrategic or Co-development PartnerBeach-inspired fashion collaboration featuring tropical patterns on eyewear models (Beca, Tuca, Zeca, Chica) with vibrant colors and summer aesthetics representing Brazilian beach culture.
• DendezeirocoreStrategic or Co-development PartnerCollaboration featuring the Brasileiro model with colorful patterns inspired by the Dendezeiro artistic aesthetic, celebrating Brazilian cultural expression through eyewear design.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Chilli Beans: Brazil's largest domestic fashion eyewear brand, operating a network of owned retail stores plus e-commerce across Brazil. Most directly comparable peer given overlapping DTC/retail model, design-led positioning, and Brazilian middle-class target customer.
• Lenscope: Brazilian online-native prescription eyewear startup offering affordable glasses with home try-on. Competes with Zerezes on the prescription eyewear side with a pure-play e-commerce model targeting similar design-conscious Brazilian consumers.

Broad incumbents

• Oakley: Global performance and sport eyewear brand owned by EssilorLuxottica. Directly comparable to Zerezes' ZRZS SPRT sub-brand in the athletic/cycling/running eyewear category with photochromic lens technology.
• Sunglass Hut: Global sunglasses specialty retailer operating mall-based stores. Comparable as a competing physical retail channel for sunglasses that Zerezes' 35+ mall stores go head-to-head against in Brazilian shopping centers.
• Warby Parker: Pioneer of the DTC prescription eyewear model combining e-commerce, home try-on, and physical retail. Comparable as a global benchmark for Zerezes' vertical integration (frames + lenses) and omnichannel retail strategy, though operating at much larger scale.
• Ray-Ban: Iconic global eyewear brand owned by EssilorLuxottica, dominant in fashion sunglasses. Competes with Zerezes' sunglasses collection for style-conscious consumers seeking designer/lifestyle eyewear in the same price and quality tier.

Emerging players

• Zenni Optical: Online-first affordable prescription eyewear retailer with AR try-on features. Comparable to Zerezes' e-commerce channel and prescription eyewear focus, though competing primarily on price rather than designer positioning.
• Maui Jim: Premium polarized sport and lifestyle sunglasses brand. Comparable to Zerezes' sport line for polarized/photochromic lens technology and performance positioning, though at a higher price point and global rather than Brazil-focused.

Others

• Eyebuydirect: Online prescription eyewear retailer with virtual try-on. Competes with Zerezes' prescription eyewear e-commerce offering, particularly for Brazilian cross-border shoppers seeking affordable alternatives to domestic brands.
• Oliver Peoples: Luxury designer eyewear brand owned by EssilorLuxottica, positioned as premium artisanal eyewear. Comparable to Zerezes' design-led positioning and acetate frame heritage, though at a significantly higher price tier and global distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ZEREZES
• Instagraminstagram.com/zerezes
• Xx.com/zerezes_
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zerezes