Lasso Labs
Lasso Labs operates an NFT utility discovery platform on Ethereum, providing real-time data and structured utility records for NFT users and projects. The San Mateo-based company raised $4.2M in seed funding led by Electric Capital in 2022.
- Company typePrivate
- Founded2022
- HeadquartersSan Mateo, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lasso Labs does
Lasso Labs is a private, San Mateo-based company founded in 2022 that operates an NFT utility discovery platform on the Ethereum blockchain. The platform provides real-time data and structured utility records for non-fungible tokens, positioning itself as what the company describes as "the source of truth for useful digital objects." Its core product is a discovery layer that aggregates and structures NFT utility information, enabling users to find, evaluate, and engage with NFT projects based on the benefits and access those projects confer, rather than on purely speculative or pricing signals. The company serves two primary customer segments: individual NFT users and collectors seeking to discover utility-bearing NFTs, and NFT projects/collections that want to surface their utility offerings and increase user engagement. The platform is currently in beta, with access being expanded on a product-led basis.
Underlying the platform is a real-time data infrastructure that ingests on-chain and off-chain signals to produce structured utility records for NFTs. The company's stated differentiator is performance speed (real-time data delivery) combined with the structured nature of its utility records, which contrasts with the broader NFT marketplace ecosystem dominated by trading and price-discovery platforms such as OpenSea. Lasso Labs has indicated plans to extend support to additional NFT ecosystems beyond Ethereum, suggesting a multi-chain roadmap contingent on traction. The company employs 11–50 people and is venture-backed, having raised a single disclosed $4.2 million seed round in October 2022 led by Electric Capital, with participation from Ethereal Ventures, OpenSea, Page One Ventures, and Village Global.
Lasso Labs' stated revenue model is subscription-based and recurring, but specific pricing, tiers, and revenue mechanics are not publicly disclosed, and no revenue figure has been reported. Its go-to-market is product-led growth via expanding beta access, with a digital-first distribution model and self-serve onboarding implied. The company has not disclosed enterprise customers, named logos, partnerships beyond its investor base, patents, awards, or regulatory engagements, and there is no information about its management team, founder backgrounds, or detailed headcount composition. Notably, the company's primary web subdomain (app.lassolabs.xyz) was observed in scraped data to display unrelated gambling content (a "UDINTOGEL" online toto platform), which may indicate a domain lapse, security compromise, parked page, or scraping artifact rather than the company's actual product; this warrants verification by prospective investors.
Lasso Labs firmographics
Firmographics- Name
- Lasso Labs
- Website
- https://lassolabs.xyz
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lasso Labs operates an NFT utility discovery platform on Ethereum, providing real-time data and structured utility records for NFT users and projects. The San Mateo-based company raised $4.2M in seed funding led by Electric Capital in 2022.
- Ownership category
- akta.pro rank
Lasso Labs industry classification
Industry- Product category
- NFT Analytics Platform
- NAICS
- Web Search Portals and All Other Information Services (519290), Securities and Commodity Exchanges (523210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- NFT Infrastructure APIs & Indexing (NFT data APIs, indexing, search, analytics) (FSAPAFAE)
- akta.pro secondary industry
- NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB)
Keywords
Where Lasso Labs is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Markets served
Lasso Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- NFT Utility Discovery Platform: The company operates a discovery platform for NFT utility, though specific revenue mechanics are not detailed in available sources. The platform appears to generate value by enhancing user engagement and project utility for NFTs on Ethereum.
Go-to-market motion1 record
Lasso Labs product offering
Product offeringCore offering
Lasso Labs operates a discovery platform for NFT utility on Ethereum, providing real-time data and structured utility records for NFTs. The platform helps users discover, engage with, and evaluate NFT projects based on their actual utility, with planned expansion to additional NFT ecosystems beyond Ethereum.
Product overview
Lasso Labs is developing a single unified discovery platform for NFT utility on Ethereum. The platform provides real-time data and structured utility records for NFTs to enhance user engagement and project utility, with plans to support additional NFT ecosystems beyond Ethereum.
Differentiator
Problem solved
Functional benefit
Products and services
- NFT Utility Discovery Platform A discovery and analytics platform for NFT utility on Ethereum that delivers real-time data and structured utility records. It enables NFT users to discover and engage with NFT projects, and helps NFT projects showcase their utility and improve visibility to the broader NFT community. The platform currently focuses on Ethereum with plans to support additional NFT ecosystems.
Companies that use Lasso Labs
Customer profileSegments2 records
Ideal customer profiles2 records
Lasso Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lasso Labs partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Lasso Labs competitors and assessment
Company assessmentDirect peers
- SimpleHash: Multi-chain NFT data API providing normalized metadata, media, and ownership data. Competes head-to-head with Lasso on the developer-facing NFT data layer.
- Reservoir: NFT infrastructure platform offering APIs, indexing, and aggregated liquidity across marketplaces. Direct overlap with Lasso Labs on NFT data infrastructure and indexing, with a focus on trading rather than utility.
- NFTPort: NFT API and infrastructure provider offering minting, search, and data endpoints. Closely comparable to Lasso on the NFT data-as-a-service axis, though broader in scope.
Broad incumbents
- OpenSea: Largest NFT marketplace and a Lasso investor. Strategic partner/distribution channel and adjacent incumbent offering NFT discovery and metadata at consumer scale.
- QuickNode: Web3 node and infrastructure platform with NFT API offerings. A broad incumbent whose NFT data products sit alongside hosting and RPC services, comparable in category but not in focus.
- Alchemy: Largest web3 infrastructure provider, offering NFT APIs alongside node, indexing, and SDK products. Competes via bundled, developer-first NFT data services rather than utility discovery.
- Nansen: Leading on-chain analytics platform with deep NFT wallet and smart-money analytics. Comparable in NFT data intelligence but with a much broader wallet-tracking product set.
Emerging players
- icy.tools: NFT analytics and discovery platform focused on real-time market signals and trending collections. Overlaps with Lasso on discovery and real-time NFT data, with stronger market-data rather than utility orientation.
- Blur: Pro-trader NFT marketplace and aggregator with embedded analytics. Adjacent in NFT discovery and data, but oriented toward liquidity and execution rather than utility metadata.
- Rarity.tools: NFT analytics and rarity-ranking site. Comparable as an NFT discovery tool for collectors, though specialized on rarity rather than utility.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Lasso Labs social profiles
Digital presenceLasso Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lasso Labs leadership team
Management profileNumber of profiles
Lasso Labs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lasso Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lasso Labs
What does Lasso Labs do?
Lasso Labs operates a discovery platform for NFT utility on Ethereum, providing real-time data and structured utility records for NFTs. The platform helps users discover, engage with, and evaluate NFT projects based on their actual utility, with planned expansion to additional NFT ecosystems beyond Ethereum.
When was Lasso Labs founded?
Lasso Labs was founded in 2022. It employs 11 to 50 people.
Where is Lasso Labs based?
Lasso Labs is headquartered in San Mateo, United States, in the North America region.
How does Lasso Labs make money?
One revenue line is on record: NFT Utility Discovery Platform.
Who are Lasso Labs's main competitors?
Direct peers on record are SimpleHash, Reservoir and NFTPort. Broad incumbents are OpenSea, QuickNode, Alchemy and Nansen. Emerging players are icy.tools, Blur and Rarity.tools.
Does Lasso Labs have an API?
No public API is recorded for Lasso Labs.
What industry is Lasso Labs in?
Lasso Labs's product category is NFT Analytics Platform. Its primary akta.pro industry code is FSAPAFAE, NFT Infrastructure APIs & Indexing (NFT data APIs, indexing, search, analytics), with a secondary code of FSAPAFAB, NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing). Its NAICS code is 519290 and its SIC code is 6200.