Lasso MD
Lasso MD is a San Diego-based martech platform serving 500+ SMB dental practices with integrated marketing services, proprietary PatientLoop™ software, and AI-driven lead tracking and ROI analytics.
- Company typePrivate
- Founded2018
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lasso MD does
Lasso MD is a privately held dental marketing agency and software company founded in 2018 and headquartered in San Diego, California. The company serves more than 500 SMB dental practices across the United States with an integrated offering that bundles professional marketing services (custom website design, SEO, social media management, Google and Meta Ads, creative branding, video and photo production) with PatientLoop™, its proprietary growth and ROI tracking platform. PatientLoop™ provides closed-loop lead tracking, call analysis with AI-powered grading, automated review generation and responses, missed-call-to-text automation, online scheduling, and a dashboard that attributes marketing spend to booked appointments and revenue.
Lasso MD firmographics
Firmographics- Name
- Lasso MD
- Legal name
- Lasso MD
- Website
- https://lassomd.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lasso MD is a San Diego-based martech platform serving 500+ SMB dental practices with integrated marketing services, proprietary PatientLoop™ software, and AI-driven lead tracking and ROI analytics.
- Ownership category
- akta.pro rank
Where Lasso MD is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lasso MD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Subscription Marketing Services: Lasso MD generates revenue primarily through subscription-based marketing services offered in tiered pricing plans (Starter, Elevate, Captivate, Influence). Each tier includes website design, marketing services (SEO, Social Media), and software (PatientLoop™). Additional revenue comes from software add-ons (Review Generation, PatientLoop Software Bundle) and à la carte services (Premium SEO, Additional Location SEO, Photo/Video shoots, Logo Design, Comprehensive Branding).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan includes custom website design, SEO, Social Media (Starter), Lead Tracking, and ROI Tracking. |
| Subscription | Monthly | Elevate plan adds Social Media (Advanced) to the Starter features. |
| Subscription | Monthly | Captivate plan is the most popular tier, adding Call Analysis and Review Generation to the Elevate features. |
| Subscription | Monthly | Influence plan is the premium tier with all features included. |
| Subscription | Monthly | Review Generation software add-on available separately. |
| Subscription | Monthly | Full PatientLoop Software Bundle add-on. |
| Subscription | Monthly | Premium SEO add-on for enhanced search visibility. |
| Subscription | Monthly | Additional Location SEO for multi-location practices. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Lasso MD product offering
Product offeringCore offering
Lasso MD is a dental marketing agency and software provider that sells subscription-based marketing solutions to dental practices in the United States. Its core offering bundles professional marketing services (custom website design, SEO, social media management, Google Ads, creative branding, video/photo production) with its proprietary PatientLoop™ growth software platform, which delivers lead tracking, ROI tracking, AI call coaching, automated review management, and missed-call-to-text automation to convert clicks into booked patient appointments.
Product overview
Lasso MD is a dental marketing agency offering an all-in-one marketing and software solution that combines professional marketing services with PatientLoop™, a proprietary integrated growth platform. The core offering integrates website design, SEO, social media marketing, Google Ads, creative branding, and video/photo production services with PatientLoop™ software features including lead tracking, ROI tracking, call analysis, AI call coaching, automated review management, and missed-call-to-text automation. Services are available through tiered pricing plans (Starter at $750/mo, Elevate at $1,250/mo, Captivate at $1,500/mo, Influence at $2,000/mo) with add-on services and premium AI Search Visibility features available. The company guarantees 3X ROI for customers who achieve measurable new patient revenue growth.
Differentiator
Problem solved
Functional benefit
Brands
- PatientLoop™: Growth software platform for dental practices providing lead tracking, ROI tracking, call analysis, and review generation services.
Products and services
- Custom Website Design Mobile-first, conversion-optimized custom dental practice websites designed to rank on Google and convert visitors into new patients. Includes full custom designs or RapidLaunch template-based options.
- Search Engine Optimization (SEO) Local and AI-driven SEO services for dental practices including Google Business Profile optimization, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and LLMO to ensure visibility in traditional and AI-powered search results.
- Social Media Marketing Social media management including organic content posting, boosted posts, website traffic ads, and Meta Ads campaigns for Facebook and Instagram to engage local patients and drive appointment bookings.
- Google Ads Pay-per-click advertising campaigns on Google targeting high-intent dental searches such as emergency dentist and dental implants to generate immediate top-of-search visibility and new patient leads.
- Creative Branding Brand identity services including custom logo design, brand guidelines, comprehensive branding projects, and branded print assets and stationery for consistent visual representation across patient touchpoints.
- Video & Photo Production Custom professional photography and videography services for dental practices including team headshots, smile galleries, before-and-after transformations, office walkthroughs, and patient testimonial videos.
- PatientLoop™ Growth Software Proprietary integrated ROI and growth platform that combines lead tracking, ROI tracking, call analysis, AI call coaching, automated review management, and missed-call-to-text automation into a unified dashboard for dental practices.
- Lead Tracking CRM and lead management tools that track marketing-qualified leads from first click through booked appointment, with revenue attribution to show exact revenue from each lead.
- ROI Tracking Comprehensive ROI dashboard tracking marketing performance metrics including call attribution by keyword and campaign, conversion tracking, and revenue attribution to show what marketing investment produces.
- Online Scheduling Online appointment booking systems allowing patients to self-schedule based on available slots, targeting the 70% of patients who prefer online booking.
- Lead Generation New patient acquisition services combining SEO, Google Ads, and website content to connect dental practices with patients ready to invest in dental health, with over 90% of customers seeing 3X-5X ROI in the first 12 months.
Companies that use Lasso MD
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Lasso MD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature8 records
Lasso MD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PatientLoop (Internal Product)corePatientLoop™ is Lasso MD's proprietary integrated growth and ROI platform that tracks every lead from marketing spend through to booked appointment and revenue. It serves as the core technology differentiating Lasso MD's service offering, providing closed-loop analytics, AI-powered call grading, automated review management, and lead nurturing capabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lasso MD competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lasso MD social profiles
Digital presenceLasso MD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lasso MD leadership team
Management profileNumber of profiles
Profiles5 records
Lasso MD funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lasso MD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lasso MD
What does Lasso MD do?
Lasso MD is a dental marketing agency and software provider that sells subscription-based marketing solutions to dental practices in the United States. Its core offering bundles professional marketing services (custom website design, SEO, social media management, Google Ads, creative branding, video/photo production) with its proprietary PatientLoop™ growth software platform, which delivers lead tracking, ROI tracking, AI call coaching, automated review management, and missed-call-to-text automation to convert clicks into booked patient appointments.
Is Lasso MD a public or private company?
Lasso MD is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lasso MD founded?
Lasso MD was founded in 2018. It employs 11 to 50 people.
Where is Lasso MD based?
Lasso MD is headquartered in San Diego, United States, in the North America region.
How does Lasso MD make money?
One revenue line is on record: subscription Marketing Services.
Does Lasso MD have an API?
No public API is recorded for Lasso MD.