What AudienceRate Ltd does

AudienceRate Ltd, founded in 2011 and headquartered in London with operational presence in Milan via Audiencerate SRL, operates a Marketing Data Platform (MDP) that unifies AdTech and MarTech capabilities into a single SaaS offering. The platform is built on Microsoft Azure and structured around four integrated modules: Market Intelligence (AI-driven competitive analysis generating SWOT reports and strategic recommendations), the core Marketing Data Platform with Single Customer View and Audience Builder (RFM segmentation, behavioral rules, lookalike modeling), Data Onboarding DV360 (one of only 11 certified Google Data Providers worldwide for first-party data activation on DV360 Open Marketplace and private DSP seats), and a Campaign Engine (multichannel orchestration across WhatsApp, Email, and SMS via Meta WABA at €0.010 per message). The company has developed proprietary audience-census and behavioral-tracking algorithms since 2012, with cross-device and cross-app pseudonymous linking across IDFA, GAID, and hashed email identifiers.

Revenue is generated through custom-quoted SaaS subscriptions proportional to data volumes and activated channels, supplemented by usage-based per-message fees, data onboarding transaction fees for publishers, and partner-program revenue sharing with agencies and digital consultants. Go-to-market is hybrid: direct enterprise sales for logos such as Nexi (Finance) and Infront (Sports Media), self-serve digital acquisition with guided onboarding for mid-market, a certified Partner Program for agencies, and since April 2026 a flagship wholesale distribution agreement with Postel (Poste Italiane Group) targeting over 1 million Italian SMEs, layered on top of a strategic Microsoft partnership providing MACC Eligible and IP Co-sell status.

The customer base spans approximately 50+ active companies across 8 verticals including Finance & Fintech, Sport & Entertainment, Media & Publishers, Retail & E-commerce, and Italian SMEs, supported by ISO 27001:2022 certification with native GDPR, CCPA, TCF 2.0, and DORA compliance. The company is privately held with a 25% minority stake held by Ipe Srl (Gianfilippo Cuneo family holding) since April 2023.

Name

AudienceRate Ltd

Legal name

Audiencerate Ltd

Website

https://audiencerate.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

AudienceRate Ltd is a London-based SaaS company operating a Marketing Data Platform that unifies first-party data, AI-driven market intelligence, and omnichannel activation across Google DV360, WhatsApp, Email, and SMS for finance, sports, retail, and Italian SME customers via Postel distribution.

Ownership category

akta.pro rank

Product category

Customer Data Platform

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (541830)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH), Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Customer data platform
• Audience activation
• First-party data onboarding
• Omnichannel campaign management
• AI competitive intelligence

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions: Custom-tailored pricing plans based on data volumes, activation channels, and business objectives. No public list pricing; each plan is constructed to the customer's needs with proportional pricing. No setup fees or heavy license costs.
2. Per-Message Campaign Fees: Usage-based pricing for WhatsApp campaigns at €0.010 per message, with transparent cost shown before sending. Balance tracking and real-time cost calculation per campaign.
3. Data Onboarding and Monetization for Publishers: Revenue sharing model for publishers and media companies monetizing first-party audience data through DV360. Small fee per upload, daily revenue reports on impressions and eCPM.
4. Partner Program Revenue Sharing: Channel partners, agencies, and digital consultants earn margins and recurring revenues by introducing and reselling the platform to their clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

AudienceRate Ltd operates a SaaS Marketing Data Platform that unifies fragmented first-party customer data from CRM, web, app, POS, and email sources into single customer profiles, builds behaviorally segmented audiences, and activates them across Google DV360, Facebook, Email, SMS, and WhatsApp. The platform combines AdTech and MarTech capabilities through four integrated modules — Market Intelligence (AI competitive analysis), the core MDP (unified profiles and audience builder), Data Onboarding DV360 (certified Google data onboarding), and Campaign Engine (multichannel messaging).

Product overview

AudienceRate Ltd operates a unified Marketing Data Platform (MDP) architecture consisting of four integrated modules: Market Intelligence for AI-driven competitive analysis, the core Marketing Data Platform for unified customer profiles and audience building, Data Onboarding DV360 for Google-certified first-party data activation, and Campaign Engine for multichannel messaging (WhatsApp, Email, SMS). The platform is distributed in Italy through Postel (Poste Italiane Group) targeting SMEs and directly to media agencies globally. The platform combines AdTech and MarTech capabilities with AI-powered intelligence, enabling businesses to analyze markets, unify customer data, create precise audiences, and activate campaigns across Google DV360, Facebook, and direct messaging channels.

Differentiator

Problem solved

Functional benefit

Brands

• Marketing Data Platform (MDP): Core platform module providing unified customer profiles and audience builder for first-party data activation.
• Data Onboarding DV360
• Campaign Engine
• Market Intelligence

Products and services

• Marketing Data Platform (MDP) Central AI-powered SaaS platform that unifies customer data from multiple sources into single customer profiles, builds highly targeted audiences through behavioral segmentation, and enables omnichannel campaign activation across digital advertising and messaging channels. Serves enterprise and mid-market organizations across finance, retail, sports, B2B, and media sectors.
• Market Intelligence AI-powered competitive analysis module that automatically analyzes market positioning, traffic share, semantic positioning, and SERP data. Generates comprehensive reports with SWOT analysis, competitor discovery, strategic recommendations, and direct links to audience building. Targeted at businesses needing competitive intelligence without dedicated internal teams.
• Data Onboarding DV360 Certified Google Data Provider module enabling first-party data activation on Google DV360. Supports onboarding of hashed emails (SHA-256), cookies, and mobile advertising IDs (MAIDs). Provides Customer Match certification, direct access to advertiser DSP seats via Open Marketplace and private deals, and daily revenue reporting for publishers and media agencies. Serves publishers, media companies, and agencies seeking to monetize first-party audience data.
• Campaign Engine Multichannel campaign management module supporting WhatsApp (Meta WABA), Email, and SMS messaging from a single interface. Features Meta-approved WhatsApp templates, dynamic variable mapping, live mobile preview, transparent per-message pricing (€0.010), balance tracking, real-time cost calculation, and integrated analytics. Serves businesses needing multichannel outbound campaign execution from a unified interface.
• Partner Program Certified partner program for media agencies, digital agencies, system integrators, marketing consultants, and software/SaaS companies. Offers revenue sharing and margin incentives, co-marketing, sales training, demo sandbox environments, white-label multi-workspace platform, multi-client dashboard, agency certification, and branded AR Partner logos. Partners earn recurring revenues by introducing and reselling the platform.

Quantifiable outcome

• +45% campaign efficiency and 48h time to activation for enterprise finance client (Nexi)
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor, core and flagship.

• Nohup (acquired by Havas Group in 2021)minorOthers · 21 May 2026CTO appointment of Riccardo Fabbri, co-founder of Nohup (a cloud-native digital consultancy acquired by Havas Group in 2021, recognized by the Financial Times among Europe's leading firms). Fabbri brings over two decades of digital transformation experience and will lead AI and ML infrastructure development across Audiencerate's platforms.
• MicrosoftcoreTechnology or Integration · 28 April 2026Strategic partnership with Microsoft integrating Azure AI and Cloud solutions into Audiencerate's platform. Audiencerate is a Microsoft AI Cloud Partner Program global partner, MACC Eligible on Azure Marketplace, and Microsoft IP Co-sell certified. The partnership enables AI-powered marketing tools for Italian SMEs through the Audiencerate-Postel-Microsoft joint platform.
• Postel (Poste Italiane Group)flagshipChannel Partner/ Reseller/ Distributor · 28 April 2026Postel distributes Audiencerate's Marketing Data Platform to over 1 million Italian SMEs. The platform combines Postel's physical-and-digital omnichannel communication infrastructure with Audiencerate's data intelligence and Microsoft's AI/Cloud solutions, enabling automated marketing campaigns and competitive insights for small businesses previously available only to large enterprises.
• Google (DV360 / Google Marketing Platform)coreTechnology or IntegrationAudiencerate is one of only 11 certified Google Data Provider partners worldwide with direct access to DV360 Customer Match and native Data Onboarding. Audiencerate is also a Google Customer Match Upload Partner. The integration enables publishers and marketers to onboard hashed emails, cookies, and MAIDs directly into DV360 and activate audience data on Google's Open Marketplace.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/Audiencerate1

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AudienceRate Ltd