WorldWide Electric Corporation

What WorldWide Electric Corporation does

WorldWide Electric Corporation is a US-based industrial equipment manufacturer and distributor founded in 1998, headquartered in Fairport, NY with manufacturing operations in Hernando, MS. The company designs, manufactures, and distributes electric motors, motor controls, gear reducers, and generators, maintaining approximately $70M in inventory across eight regional warehouses to support same-day shipping nationwide. Its product portfolio spans 15+ electric motor subtypes including compressor duty, DC, explosion proof, farm duty, general purpose, IEC metric, IEEE 841, marine duty, oil well pump, pump, severe duty, vertical hollow shaft, and wash-down stainless steel motors, complemented by custom panel manufacturing at a UL508A-certified facility.

The company operates a distributor-led go-to-market model, selling exclusively through a network of independent stocking distributors rather than directly to end customers, with each distributor supported by a dedicated Outside Sales Manager, inside sales staff available 8am to 8pm EST, and 24/7 technical support. Pricing is quote-based rather than list-priced, and the company has built sub-brands including Louis Allis (IEEE 841 severe duty), Georator (rotary power conversion), North American Electric (special purpose motors, acquired 2024), Gleason Avery, and Rock Ready Equipment (mining/aggregate) through both organic development and a series of acquisitions between 2020 and 2024.

WorldWide Electric serves 13 industry verticals including agriculture, buildings and facilities, chemical and petrochemical, construction and infrastructure, food/beverage/pharma, forestry/pulp/paper, irrigation and water supply, manufacturing, material handling, mining/ores/aggregate, oil and gas, utilities/energy, and water/wastewater. The company raised $15M from Graycliff Partners in 2018 and is privately held with 101-250 employees. Its revenue model is predominantly hardware sales across motors, controls, gear reducers, and generators, with ancillary revenue from custom panel manufacturing (professional services) and stock-and-ship managed inventory programs with distributors.

Name

WorldWide Electric Corporation

Legal name

WorldWide Electric Corporation

Website

https://worldwideelectric.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

WorldWide Electric Corporation is a US-based industrial manufacturer and distributor of electric motors, motor controls, gear reducers, and generators, selling through stocking distributors across 13 industry verticals with $70M in inventory across eight regional warehouses.

Ownership category

akta.pro rank

Product category

Industrial Electric Motors and Power Transmission Equipment

NAICS

Motor and Generator Manufacturing (335312), Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)

SIC

Motors & Generators (3621), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Automotive Electric Motors & Actuators Manufacturing (EPS/Brake-by-wire/Seat/Window) (IMACAJAL)

Keywords

• Industrial electric motors
• Motor controls
• Gear reducers
• Industrial generators
• Power transmission equipment

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Electric Motor Sales: Sale of industrial electric motors including compressor duty, DC motors, explosion proof, farm duty, general purpose, IEC metric, IEEE 841, marine duty, oil well pump, pump, severe duty, vertical hollow shaft, wash-down stainless steel, specialty and factory recertified motors
2. Motor Controls Sales: Sale of motor control products including variable speed DC controllers and related control systems
3. Gear Reducers Sales: Sale of industrial gear reducers for demanding applications across various industries
4. Generators Sales: Sale of industrial generators for backup power and continuous power applications
5. Custom Panel Manufacturing: Fully customized panel manufacturing services for unique applications or customer-specific requirements
6. Stock and Ship Program: Partnership program to manage inventoried products such as motors or gears as part of stock and ship arrangement with distributors

Pricing tiers

Go-to-market motion4 records

Distribution channels2 records

Marketing channels6 records

Core offering

WorldWide Electric Corporation manufactures and wholesale-distributes industrial electric motors, motor controls, gear reducers, and generators to industrial customers across 13 verticals including agriculture, chemical/petrochemical, food/beverage/pharma, mining/aggregate, oil and gas, and water/wastewater. Products are sold primarily through a nationwide network of independent stocking distributors, supported by a UL508A-certified manufacturing facility, $70M in inventory across eight regional warehouses with same-day shipping, and dedicated outside sales managers for each distributor partner.

Product overview

WorldWide Electric Corporation is an industrial equipment manufacturer offering a unified portfolio of electric motors, motor controls, gear reducers, and generators through multiple sub-brands. The core product lines include comprehensive electric motor types (compressor duty, DC, explosion proof, farm duty, general purpose, IEC metric, IEEE 841, marine duty, oil well pump, pump, severe duty, vertical hollow shaft, wash-down stainless steel, specialty, and factory recertified) complemented by motor controls, gear reducers, and generators. The company operates sub-brands including North American Electric (acquired in 2024), Louis Allis (severe duty and IEEE 841 motors), Georator (rotary power solutions), and Gleason Avery, with a dedicated Rock Ready Equipment line for mining and aggregate applications.

Differentiator

Problem solved

Functional benefit

Brands

• North American Electric (NAE): Special purpose motors including close-coupled pump motors, crusher duty motors, explosion proof motors, oil well pump motors, vertical hollow shaft motors, and washdown stainless steel motors.
• Louis Allis
• Georator
• Gleason Avery
• Rock Ready Equipment

Products and services

• Industrial Electric Motors Comprehensive portfolio of industrial electric motors including compressor duty, DC, explosion proof, farm duty, general purpose, IEC metric, IEEE 841, marine duty, oil well pump, pump, severe duty, vertical hollow shaft, wash-down stainless steel, specialty, and factory recertified motors for industrial end customers and stocking distributors.
• Motor Controls Motor control products and solutions for industrial applications, including variable speed DC controllers and related control systems for industrial end customers and distributors.
• Gear Reducers Industrial gear reduction products for power transmission applications and industrial machinery.
• Generators Power generation equipment for industrial and commercial applications, including backup and continuous power use.
• North American Electric (NAE) Brand Motors Acquired brand offering special purpose motors (close-coupled pump, crusher duty, explosion proof, oil well pump, rotary phase converter, vertical hollow shaft, washdown stainless steel) and general purpose motors (aluminum, open drip proof, severe duty cast iron) with motor accessories and parts.
• Louis Allis Severe Duty and IEEE 841 Motors Sub-brand specializing in severe duty motors including IEEE 841 and premium efficient TEFC motors for demanding industrial environments.
• Georator Rotary Power Conversion and Generation Sub-brand offering rotary power conversion and generation solutions.
• Gleason Avery Industrial Power Transmission Sub-brand for industrial power transmission and motor products.
• Rock Ready Equipment Product Line Severe-duty and rock-crusher motors, controls, gearing, and generators built to withstand harsh environments and heavy daily use in mining, aggregate, and material handling applications.
• Motor Accessories and Parts Accessories and parts for electric motors to support installation, maintenance, and operation.
• Custom Panel Manufacturing Fully customized panel manufacturing services (including the WorldDrive Flex Control Bypass Panel) for unique applications or customer-specific requirements, produced at the UL508A-certified facility.

Quantifiable outcome

• Same-day shipping for orders placed before 2pm local warehouse time
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• North American Electric, Inc.coreStrategic or Co-development Partner · 8 January 2024WorldWide Electric Corporation acquired North American Electric, Inc. to enhance its market presence and manufacturing capabilities. The integration improves customer service and expands product offerings in electric motors and controls. North American Electric operates as a brand under WorldWide Electric, offering special purpose motors including close-coupled pump, crusher duty, explosion proof, oil well pump, rotary phase converter, vertical hollow shaft, and washdown stainless steel motors.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Regal Rexnord (Marathon Motors / Leeson): Regal Rexnord owns the Marathon and Leeson industrial electric motor brands, which compete head-to-head with WorldWide Electric across general purpose, severe duty, and pump motors sold through industrial distributors in the US.
• ABB (Baldor-Reliance): ABB's Baldor-Reliance line is a leading industrial electric motor brand in North America sold through similar industrial distributor channels, with overlapping severe duty, pump, and explosion-proof motor categories.
• Nidec Motor Corporation: Nidec (including US Motors and Leeson heritage products) manufactures and distributes a broad industrial motor portfolio to OEMs and distributors in the US, directly overlapping with WorldWide Electric's product categories.
• WEG: WEG is a global manufacturer of industrial electric motors, drives, and gear reducers with a strong US distribution footprint, making it a directly comparable peer in product mix and channel strategy.
• TECO-Westinghouse: TECO-Westinghouse manufactures medium- and low-voltage industrial motors in the US and sells through similar industrial distribution channels, overlapping heavily on severe duty and large-horsepower motors.
• Toshiba International Corporation: Toshiba International manufactures industrial motors and drives sold through US distributors, overlapping on general purpose, severe duty, and explosion-proof motor categories.
• Brook Crompton: Brook Crompton is an industrial electric motor manufacturer with a North American presence, competing in the same general purpose, severe duty, and special purpose motor segments sold via distributors.

Broad incumbents

• Siemens (Smart Infrastructure / Motion Control): Siemens offers industrial motors, motor controls, and drives as part of a much broader automation portfolio, making it a broad incumbent peer rather than a focused motor specialist.
• Eaton: Eaton manufactures motor controls, drives, and electrical power management products sold through industrial channels, overlapping with WorldWide Electric's motor controls product line as a broad incumbent competitor.

Others

• Grainger (Dayton / Marathon private label distribution): Grainger is both a major industrial distributor and a brand owner (Dayton) for electric motors; it represents an overlapping channel that competes with WorldWide Electric's distributor partners for end-customer relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wwelectriccorp
• YouTubeyoutube.com/c/WorldWideElectricCorporation
• Facebookfacebook.com/worldwideelectriccorporation
• LinkedInlinkedin.com/company/worldwide-electric-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WorldWide Electric Corporation