Andrew Alliance
Andrew Alliance, a Waters Corporation brand, provides modular benchtop pipetting robots, electronic pipettes, and OneLab browser-based software that automate liquid handling and sample preparation for pharmaceutical, biotech, clinical, forensic, and research laboratories globally.
- Company typePrivate
- Founded2011
- HeadquartersGenève, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Andrew Alliance does
Andrew Alliance, founded in 2011 in Geneva, Switzerland, develops modular benchtop robotics and software for automated liquid handling and sample preparation in life sciences laboratories. Its core technology stack combines the Andrew+ pipetting robot (a compact benchtop unit that uses Bluetooth-connected electronic pipettes and magnetic Domino labware holders) with OneLab, a browser-based protocol design and execution platform that requires no programming expertise. The Device+ family of connected instruments — including Extraction+ (automated SPE), Heater-Shaker+, Shaker+, Peltier+, and Magnet+ — extends the platform beyond pipetting into full sample-prep workflows, while OneLab SDS (Secured Deployment Solution) provides validated 21 CFR Part 11 and GxP-ready deployment for regulated pharmaceutical environments. A computer-vision calibration system using a high-resolution camera and 650 nm red laser ensures pipetting precision across the 0.2 µL to 10 mL volume range, and the system supports over 700 labware items across 110+ Domino configurations.
The company generates revenue through a mix of one-time hardware sales (Andrew+ Robot, Pipette+ Stand at $1,270, Shaker+ devices at ~$8,760–$9,050, Peltier+ at $7,500), recurring annual software subscriptions for OneLab Enterprise and SDS sold per 10 users on multi-year terms, a freemium OneLab tier for individual scientists, and professional services including Waters' installation and validation program. Named customers include UGA Biopharma, KBI Biopharma, and hospital wastewater monitoring programs, with active vertical expansion into forensic toxicology, clinical diagnostics, food and beverage testing, environmental analysis, CROs/CDMOs, and academic life sciences research.
Since acquisition, Andrew Alliance operates as a product brand under Waters Corporation (NYSE: WAT), with all products sold and distributed exclusively through Waters' global enterprise sales force, the Waters.com e-commerce platform, and its integrator/distributor network. Integration partnerships with Biosero (Green Button Go scheduling), Sartorius, Azenta Life Sciences, and Macherey-Nagel extend the platform's compatibility with adjacent lab instruments and consumables. The company reports 11–50 employees and no independent funding rounds since the $14M Series C in June 2018.
Andrew Alliance firmographics
Firmographics- Name
- Andrew Alliance
- Legal name
- Andrew Alliance (brand of Waters Corporation)
- Website
- https://andrewalliance.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Andrew Alliance, a Waters Corporation brand, provides modular benchtop pipetting robots, electronic pipettes, and OneLab browser-based software that automate liquid handling and sample preparation for pharmaceutical, biotech, clinical, forensic, and research laboratories globally.
- Ownership category
- akta.pro rank
Andrew Alliance industry classification
Industry- Product category
- Laboratory Automation Equipment
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Computer Systems Design and Related Services (54151)
- SIC
- Laboratory Analytical Instruments (3826), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Liquid Handling & Laboratory Automation (Pipettes, Robots, Workstations) (HLAGAIAD)
- akta.pro secondary industries
- Lab Automation, Instrument Control & Workflow Orchestration Software (HLAGAJAG), Lab Middleware, Instrument Connectivity & Automation (HLACAMAI), Laboratory Automation, Sample Prep & Liquid Handling (IVD Lab Diagnostics) (HLAHAAAN)
Keywords
Where Andrew Alliance is headquartered
LocationHeadquarters
- HQ city
- Genève
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Andrew Alliance business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Laboratory Automation Hardware: Sale of physical products including Andrew+ Robot, Pipette+, Andrew+ Pod, and connected devices (Extraction+, Heater-Shaker+, Shaker+, Peltier+, Magnet+). One-time capital purchase model with annual service/warranty contracts.
- Software Licenses (OneLab Enterprise/SDS): Annual subscription licenses for OneLab Enterprise and OneLab SDS deployed solutions, sold per group of 10 users. Includes software updates, support, and maintenance.
- OneLab Software (Free Tier): Free browser-based OneLab Software available for download, enabling adoption and product-led growth. Premium features and enterprise capabilities available through paid tiers.
- Professional Services: Installation, validation, and training services including Waters' 2-day installation and validation program for complete automated solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | OneLab Software - Free tier |
| Subscription | Annual | OneLab Enterprise/SDS - Annual License |
| Subscription | Multi-year contract | OneLab SDS Bundle - Hardware + Software |
| One time/ perpetual license | Others | Pipette+ Stand |
| One time/ perpetual license | Others | Shaker+ Connected Devices |
| One time/ perpetual license | Others | Peltier+ Connected Devices |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Andrew Alliance product offering
Product offeringCore offering
Andrew Alliance designs and sells a connected laboratory automation ecosystem built around its Andrew+ benchtop pipetting robot, Pipette+ smart electronic pipettes, and a family of connected devices (Extraction+, Shaker+, Peltier+, Magnet+, Heater-Shaker+), all orchestrated by the browser-based OneLab Software. The platform enables scientists to design, execute, and trace liquid-handling and sample-preparation protocols without programming expertise, supporting GxP and 21 CFR Part 11 compliant deployments for pharmaceutical, biotech, clinical, and academic laboratories.
Product overview
Andrew Alliance, a Waters company, offers a connected laboratory ecosystem centered on OneLab Software as the unified platform. The portfolio comprises the Andrew+ Robot (core benchtop pipetting automation), Pipette+ (smart electronic pipettes), and the Device+ family of connected lab equipment (Extraction+, Heater-Shaker+, Shaker+, Peltier+, Magnet+), all controlled via OneLab Software. The Andrew+ Pod provides a purpose-built enclosure with air filtration options, while OneLab Secured Deployment Solution (SDS) enables enterprise GxP-compliant deployments. The modular architecture allows labs to start with manual Pipette+ workflows and scale to full walkaway automation with Andrew+, using the same OneLab protocols throughout.
Differentiator
Problem solved
Functional benefit
Brands
- OneLab Software: Browser-based laboratory software for liquid handling and sample preparation protocol design and execution
- OneLab SDS (Secured Deployment Solution)
- OneLab
- Andrew+ Robot
- Andrew+ Pod
- Pipette+
- Peltier+
- Shaker+
- Extraction+
- Heater-Shaker+
- Magnet+
- Plate Sealer+
- Automation Portal+
Quantifiable outcome
- Up to 90% reduction in pipetting time compared to conventional manual methods
- +3 more outcomes
Companies that use Andrew Alliance
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles4 records
Andrew Alliance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature9 records
Andrew Alliance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Waters CorporationcoreWaters Corporation is the parent company of Andrew Alliance. All Andrew Alliance products are sold and distributed under the Waters brand through Waters' global sales network. Waters provides corporate infrastructure, R&D resources, and market access for Andrew Alliance products.
- CCA InternationalminorListed as a distribution or channel partner for Andrew Alliance products in certain markets.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Andrew Alliance competitors and assessment
Company assessmentEmerging players
- Formulatrix: Develops laboratory automation solutions for protein crystallography, next-generation sequencing, and sample preparation; partial overlap with Andrew+ in connected-device lab automation.
- Opentrons: Emerging provider of accessible, low-cost benchtop liquid handling robots (OT-2, Flex) with a Python-based protocol ecosystem; targets the same 'no-specialist-required' automation segment as Andrew+, particularly at academic and start-up labs.
Broad incumbents
- Revvity (formerly PerkinElmer Life Sciences): Broad life sciences instrumentation and automation vendor, including liquid handling and sample-prep systems for pharma, diagnostics, and applied markets; overlapping customer set with Andrew Alliance.
- Agilent Technologies: Major analytical instruments and lab automation provider offering automated sample prep and workflow solutions integrated with its broader LC/GC-MS and chromatography portfolio — overlapping with Andrew+ especially for pharma and analytical workflows.
Direct peers
- Hamilton Robotics: Sells automated liquid handling workstations (Microlab STAR, Nimbus) and consumables for pharmaceutical, biotech, and clinical research labs; directly comparable to Andrew+ in target customer and workflow.
- Beckman Coulter Life Sciences (Biomek): Offers the Biomek line of automated pipetting workstations and software for high-throughput sample preparation — a direct competitor in laboratory liquid handling automation.
- SPT Labtech: Specialist in low-volume liquid handling and sample preparation automation (e.g., Mosquito, Firefly) for genomics, drug discovery, and analytical workflows; comparable in scale and product positioning to Andrew Alliance.
- Tecan Group: Swiss-headquartered laboratory automation company offering automated liquid handling workstations, readers, and software for life science and diagnostics customers — the closest direct competitor to Andrew Alliance in both geography and product category.
- Eppendorf: Manufacturer of premium electronic pipettes and automated liquid handling systems (e.g., epMotion) used in life science labs; directly competes with Andrew Alliance's Pipette+ and Andrew+ offerings.
- Analytik Jena: Provides automated liquid handling workstations (CyBio) and lab instrumentation for life sciences and analytical markets; competes with Andrew+ in European pharma and research lab accounts.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Andrew Alliance social profiles
Digital presenceAndrew Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Andrew Alliance leadership team
Management profileNumber of profiles
Profiles2 records
Andrew Alliance funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Andrew Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Andrew Alliance
What does Andrew Alliance do?
Andrew Alliance designs and sells a connected laboratory automation ecosystem built around its Andrew+ benchtop pipetting robot, Pipette+ smart electronic pipettes, and a family of connected devices (Extraction+, Shaker+, Peltier+, Magnet+, Heater-Shaker+), all orchestrated by the browser-based OneLab Software. The platform enables scientists to design, execute, and trace liquid-handling and sample-preparation protocols without programming expertise, supporting GxP and 21 CFR Part 11 compliant deployments for pharmaceutical, biotech, clinical, and academic laboratories.
Is Andrew Alliance a public or private company?
Andrew Alliance is a private company. It is classified as corporate owned and is currently operating.
When was Andrew Alliance founded?
Andrew Alliance was founded in 2011. It employs 11 to 50 people.
Where is Andrew Alliance based?
Andrew Alliance is headquartered in Genève, Switzerland, in the Europe region.
How does Andrew Alliance make money?
Four revenue lines are on record. Laboratory Automation Hardware is the primary driver. The others are software Licenses (OneLab Enterprise/SDS), oneLab Software (Free Tier) and professional Services.
Who are Andrew Alliance's main competitors?
Emerging players on record are Formulatrix and Opentrons. Broad incumbents are Revvity (formerly PerkinElmer Life Sciences) and Agilent Technologies. Direct peers are Hamilton Robotics, Beckman Coulter Life Sciences (Biomek), SPT Labtech, Tecan Group, Eppendorf and Analytik Jena.
Does Andrew Alliance have an API?
Yes. OneLab API provides a direct, bidirectional channel between LIMS and experiment records. The API enables automation by connecting with third-party scheduling software, allowing streamlined workflows across multiple instruments including Andrew+ and Waters devices. Available exclusively for on-premises deployments (OneLab Secured Deployment Solution and OneLab Enterprise).
What industry is Andrew Alliance in?
Andrew Alliance's product category is Laboratory Automation Equipment. Its primary akta.pro industry code is HLAGAIAD, Liquid Handling & Laboratory Automation (Pipettes, Robots, Workstations), with a secondary code of HLAGAJAG, Lab Automation, Instrument Control & Workflow Orchestration Software. Its NAICS code is 334516 and its SIC code is 3826.