What Misprint does

Misprint is a Pokemon card-focused online marketplace launched in 2025 and headquartered in New York, designed to serve individual collectors, investors, and small-scale sellers trading graded cards (PSA, BGS, CGC), raw singles, vintage cards, and sealed products. The platform operates a live order book with bids and asks, supports make-offer functionality, and aggregates completed-sale pricing data from eBay, TCGPlayer, PriceCharting, PSA Cert Verification, PokeData, Collectr, and CardMavin to deliver real-time market valuations and price history filtered by grading authority. A complementary iOS app provides an AI-powered card scanner using computer vision to identify cards, recognize holographic patterns, and distinguish graded slabs from raw cards, though Japanese card recognition and error-card detection remain acknowledged limitations.

The company's revenue model combines an 8% flat transaction commission (positioned as the lowest among major Pokemon card marketplaces versus TCGPlayer's 8.95-13.25% and eBay) with a subscription tier at $7.99/month or $95.88/year that offers 1-3% loyalty cashback, free shipping on $35+ orders from Misprint's official account, and member-only sales. Go-to-market is product-led and community-led: organic acquisition via SEO-optimized editorial content (platform comparisons and selling guides), a referral program ($10-$200 per qualifying referral), and a Discord community server, supported by a freemium subscription funnel.

Misprint is a privately held, Y Combinator-backed (March 2025, $500K seed with Palm Drive Capital and Pioneer Fund) early-stage company with 1-10 employees, led by co-founder/CEO Eva Herget and co-founder/CTO Jonathan Jenkins. The platform serves both US and Japanese collectors, holds no disclosed institutional control, and operates without public APIs, patents, or formal certifications; ownership is founder-controlled with no identified parent company or subsidiaries.

Name

Misprint

Legal name

Misprint

Website

https://misprint.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Misprint is a Pokemon card marketplace platform serving individual collectors and investors, offering an 8% flat commission, real-time aggregated pricing across PSA/BGS/CGC graded cards, and an AI-powered iOS card scanner, supported by a Y Combinator-backed subscription and community.

Ownership category

akta.pro rank

Product category

Trading Card Marketplace

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Sports Trading Cards Retail (CRAMAOAA)

akta.pro secondary industry

Sports Trading Cards Retail (CRALAGAA)

Keywords

• Trading card marketplace
• Pokemon card trading
• Graded card pricing
• Collectibles marketplace
• Card scanner app

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Transaction Commission: 8% flat commission fee on sales, significantly lower than competitors TCGPlayer (8.95-13.25%) and eBay. This is the primary revenue stream.
2. Subscription Revenue: Monthly subscription at $7.99/month or annual at $95.88/year. Provides loyalty rewards (1-3% cashback), free shipping on Misprint official orders $35+, and exclusive member-only sales.
3. Store Credit Program: Misprint Credit earned through loyalty rewards and promotions. Credit is promotional, non-transferable, never expires, and usable on future purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Misprint operates an online marketplace where collectors and investors buy and sell Pokemon cards directly, with live order books (bids/asks and make-offer functionality), real-time market data based on completed sales, and support for graded cards (PSA, BGS, CGC), raw singles, vintage, and Japanese cards. The platform charges an 8% flat seller commission (the lowest among major Pokemon card marketplaces) and supplements trading with an AI-powered automated card scanner mobile app and a paid subscription membership offering loyalty cashback and free shipping.

Product overview

Misprint is a Pokemon card-specific marketplace platform that operates as a unified ecosystem combining a consumer marketplace for buying and selling cards with integrated technology features. The core product is the Misprint Marketplace, which enables direct trading between collectors with live order books, market data, and pricing transparency. This is supplemented by the Misprint Subscription membership program offering loyalty rewards, free shipping, and exclusive access. The Misprint Card Scanner App provides the technology foundation, using computer vision to identify cards and aggregate pricing data from multiple sources. The platform specializes in graded cards (supporting PSA, BGS, and CGC certifications), raw singles, and sealed products, positioning itself as the most transparent Pokemon card marketplace with industry-low 8% flat fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Misprint Marketplace

Quantifiable outcome

• Seller nets $87-$89.50 on a $100 card with 8% commission, outperforming 'zero fee' peer-to-peer methods ($77-$86 after hidden costs)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TCGplayer: TCGplayer is the dominant dedicated trading card game marketplace, explicitly cited by Misprint as a primary competitor with 8.95-13.25% seller fees. It serves the same Pokemon/TCG buyer-seller audience with listings, pricing, and seller tools.
• PWCC Marketplace: PWCC is a leading auction and marketplace focused specifically on graded sports and TCG cards, with deep liquidity on high-end Pokemon slabs. It competes directly with Misprint's graded-card search and pricing depth for serious collectors and investors.
• Goldin Auctions: Goldin runs high-end auctions for trading cards including premium Pokemon cards, serving the same collector-investor segment Misprint targets. It is a relevant comparator for high-value graded card liquidity and pricing transparency.
• COMC (Check Out My Cards): COMC is an online consignment and marketplace platform for trading cards across multiple sports and TCGs, including Pokemon. It competes for sellers moving inventory between platforms and offers comparable scanning and consignment services.
• PriceCharting: PriceCharting aggregates historical and current sales prices for trading cards including Pokemon. It is one of Misprint's own upstream pricing data sources and a comparable for any collector-focused price-discovery tool.

Broad incumbents

• eBay: eBay is the largest horizontal marketplace where Pokemon cards, graded slabs, and sealed product are routinely bought and sold. Misprint benchmarks its 8% fee against eBay's effective take rate, and aggregated sold-listing data from eBay is itself a Misprint data source.
• StockX: StockX operates a marketplace with bid/ask order books for collectibles including trading cards and sneakers, with authentication built in. Its model of transparent pricing, low fees, and authentication parallels Misprint's positioning in Pokemon cards.
• Heritage Auctions: Heritage Auctions runs premium auctions across sports and TCG collectibles, including high-end Pokemon cards. It overlaps at the high-value graded card tier where Misprint also lists $10K-$20K items.

Regional players

• Cardmarket (Europe): Cardmarket is the dominant TCG marketplace in Europe, covering Pokemon, Magic, Yu-Gi-Oh and more. It is comparable in model (fee-based marketplace with pricing data) but does not directly compete with Misprint's US/Japan-centric footprint today.

Emerging players

• Collectr: Collectr is a mobile app for tracking and pricing personal trading card collections, including Pokemon. It overlaps with Misprint's scanner and pricing features as an emerging tool for collectors, though it focuses on portfolio tracking rather than marketplace transactions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MisprintInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Misprint