İşbank
İşbank (Türkiye İş Bankası) is Turkey's largest private bank by assets, founded in 1924. It serves retail, SME, corporate, agricultural, and trade finance customers through branches across all 81 Turkish provinces and digital platforms including İşCep mobile banking and Maximum credit cards.
- Company typePublic
- Founded1924
- HeadquartersIstanbul
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What İşbank does
İşbank (Türkiye İş Bankası A.Ş.), founded in 1924 and headquartered in Istanbul, is Turkey's largest private bank by assets. It operates a universal banking franchise serving retail consumers, SMEs, large corporates, agricultural producers, and exporters through a branch and ATM network covering all 81 Turkish provinces, supported by the İşCep and Maximum Mobil mobile applications, the Commercial Internet Branch / İşCep Ticari platform for business customers, and an open banking API portal. Customer segments include salaried retail consumers (served via Maximum/Maximiles credit cards, consumer loans, FAST instant payments, and BES pension distribution), SMEs (served via the DijiKolay platform, Anında Ticari Kredi instant credit, POS acquiring, and KGF-backed programs), large corporates (project finance, syndicated lending, treasury, and cross-border trade finance), and specialized segments including women entrepreneurs (EBRD Women in Business financing) and exporters (TCMB rediscount credits, Eximbank programs, and Dijital Dış Ticaret).
The bank generates revenue through net interest income (the spread between loan yields and deposit costs across retail, commercial, corporate, agricultural, and export lending), fee and commission income (payments, credit cards, trade finance, and insurance distribution — up 41% year-over-year in Q1 2026), credit card interchange and merchant discount rate income from the Maximum/Maximiles ecosystems, investment banking and asset management through İş Portföy and İş Yatırım, insurance and pension (BES) distribution, and trade finance services. Technology infrastructure includes the R3 Corda DLT platform for digital bond issuance (notably a $100M digital native note on Euroclear D-FMI with IFC, the first such issuance by a Turkish bank), AI-assisted instant credit decisioning in İşCep, open banking APIs, and SWIFT connectivity (ISBKTRIS) for correspondent banking in 150+ countries. Subsidiaries include JSC Isbank Georgia ($230M assets), İş Gayrimenkul Yatırım Ortaklığı (REIT), and İş Portföy Yönetimi (asset management), with a planned Hong Kong corporate banking entry to complement the Shanghai representative office.
The bank maintained a 19.2% ROE in Q1 2026 with 64% YoY net profit growth, NPL ratio of 3.5%, cost of risk of 205 basis points, and CET1 capital strength evidenced by the Georgian subsidiary's 26.3% ratio. It ranks among Europe's top 10 strongest bank brands per Brand Finance Banking 500 — 2026 and #1 in Turkey for the third consecutive year, and won Global Finance's Best Mobile Banking App award in 2025. Public listing is on Borsa Istanbul under the symbol ISCTR (OTC: TYIBF).
İşbank firmographics
Firmographics- Name
- İşbank
- Legal name
- Türkiye İş Bankası A.Ş.
- Website
- https://isbank.com.tr
- Company type
- Public
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- İşbank (Türkiye İş Bankası) is Turkey's largest private bank by assets, founded in 1924. It serves retail, SME, corporate, agricultural, and trade finance customers through branches across all 81 Turkish provinces and digital platforms including İşCep mobile banking and Maximum credit cards.
- Ownership category
- akta.pro rank
İşbank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (522110), Depository Credit Intermediation (5221)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)
Keywords
Where İşbank is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices5 records
Markets served
İşbank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Net Interest Income: The primary revenue driver, generated from the spread between interest earned on loans (retail, commercial, corporate, agricultural, export) and interest paid on deposits. Includes consumer loans (ihtiyaç, taşıt, ev/konut), commercial credit facilities, and agricultural financing.
- Fee and Commission Income: Transaction fees from payment systems (FAST, SWIFT), credit card transactions, POS/merchant services, trade finance operations (akreditif, guarantee letters), and account management. İşbank reported 41% annual fee income growth in Q1 2026.
- Credit Card Income: Revenue from credit card interchange fees, annual card fees (Maximum, Maximiles, İş Black, Privia Black), and merchant discount rates on POS transactions. The Maximum and Maximiles co-branded card programs generate cross-network fees and spend-based income.
- Investment Banking and Securities: Income from investment funds (İş Portföy), securities trading, and asset management services (Privia Private Banking). İşbank operates İş Yatırım for securities brokerage.
- Insurance and Pension (BES) Distribution: Commission income from distributing insurance products (health, life, auto, property, cyber security, DASK) and Bireysel Emeklilik (BES) pension plans.
- Trade Finance and Foreign Trade Services: Fees from import/export letters of credit, guarantees, export credit, and FX services for commercial customers engaged in international trade.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Consumer Loans: Personalized interest rates based on credit score, loan type, amount, and maturity |
| Subscription | Monthly | Vehicle (Taşıt) Loan: Up to 48-month tenor for vehicles ≤400,000 TL, up to 70% LTV; shorter tenors for higher-value vehicles |
| Transaction based/ take rate | Monthly | Credit Cards: Annual fees vary by card type; interchange and MDR fees from merchants |
| Transaction based/ take rate | Monthly | Commercial Credit Cards: Annual fees and transaction-based interchange income |
| Usage-based | Monthly | Digital Self-Serve Instant Credit: No fees; interest rates personalized via AI evaluation |
| Subscription | Monthly | Deposit Accounts: Interest paid on deposits; rate tiers by amount and maturity |
| Other | Multi-year contract | SME/Commercial Banking Products: Quote-based pricing for most products |
| Usage-based | Pay-as-you-go | Open Banking API Services: Transaction fees per API call or bundled packages |
Go-to-market motion2 records
Distribution channels12 records
Marketing channels7 records
İşbank product offering
Product offeringCore offering
İşbank is Turkey's largest private bank, offering retail deposits, consumer and commercial loans, credit cards (Maximum/Maximiles), trade finance, agricultural banking, insurance and pensions, and private banking through a nationwide branch and ATM network complemented by digital channels (İşCep, Maximum Mobil, open banking APIs). The bank differentiates with AI-driven instant credit approvals, paperless digital trade finance for exporters, and a correspondent banking network spanning 150+ countries.
Product overview
İşbank operates as Turkey's largest private bank by assets offering a comprehensive banking platform with distinct consumer and commercial divisions. The consumer banking suite includes İşCep mobile app, Maxi digital banking, Maximum/Maximiles credit card brands (Maximum, Maximum Genç, Maximum Tema, İş Black, Privia Black), insurance/pension products (BES), and instant payment services (FAST/Kolay Adres). The commercial banking platform (İşCep Ticari) serves SMEs and corporates with products including Anında Ticari Kredi, DijiKolay SME platform, Dijital Dış Ticaret (export/import financing, IBKB management, SWIFT), İhracatçı Kart, İşPOS payment terminals, İş'te FX currency platform, and Tarım Bankacılığı agricultural services. Specialized offerings include green finance products (İş' te Güneş Kredisi, TurSEFF, Çevreye Duyarlı Krediler), debt restructuring (Borç Transferi), instant vehicle loans (Anında Taşıt Kredisi with AI evaluation), and private banking through Privia. The bank maintains an API Portal for open banking integrations and has launched blockchain-based products (digital bonds on R3 Corda/Euroclear D-FMI).
Differentiator
Problem solved
Functional benefit
Brands
- Maximum: Primary credit card brand offering cashback and reward points (MaxiPuan). Includes Maximum Kart, Maximum Genç (youth), Maximum Tema, Maximum Spor Logolu variants.
- Maximiles
- İşCep
- İşCep Ticari
- Maximum Mobil
- İmece
- Maxi
- Privia
- İş Black
- Nays
Products and services
- İşCep Mobile Banking Mobile banking application for retail customers enabling account management, loan applications, payments, card controls, FX trading, trade finance, and comprehensive financial transactions without branch visits. Includes AI-supported instant credit approvals in seconds.
- Maximum Kart (Credit Card) Flagship credit card brand earning MaxiPuan reward points on purchases, with widespread merchant acceptance and installment options across retail, dining, travel, and e-commerce categories. Variants include Maximum Genç (youth), Maximum Tema, and co-branded sports cards (Fenerbahçe, Beşiktaş).
- Maximum Mobil Mobile application for Maximum card management, campaign participation, MaxiPuan rewards tracking, and card controls, serving as companion app to the physical Maximum credit card.
- Anında Ticari Kredi (Instant Commercial Credit) Instant commercial credit facility for businesses providing immediate financing decisions and same-day fund disbursement through digital channels (İşCep Ticari) without branch visit requirements.
- İşPOS Merchant Acquiring Point-of-sale terminal services for merchants including physical POS devices, mobile POS (POS'um Cepte), Yazarkasa POS (new-generation cash registers), Sanal POS (virtual POS for e-commerce), and Linkle Tahsilat (payment links).
- Dijital Dış Ticaret (Digital International Trade) Digital international trade services including export and import transactions, İBKB (export proceeds acceptance certificate) management, SWIFT transfers, and foreign trade financing through İşCep Ticari platform. Enables paperless LC processing.
- İhracatçı Kart (Maximiles TİM İhracatçı Kart) Commercial credit card designed specifically for Turkish exporters, providing specialized benefits and financing solutions for foreign trade activities, including Maximiles TİM İhracatçı Kart and Vergi Kart variants.
- Maximiles Business Startup Kart Credit card with startup-focused benefits including free cloud server credits, AI tool access, and Webrazzi event discounts for entrepreneurial customers. Includes Maximiles Business, Maximiles Business Startup, and related variants.
- İş'te FX Platformu Foreign exchange platform enabling same-day value date currency trading with competitive rates through bank branches for commercial customers.
- Tarım Bankacılığı (Agricultural Banking) Comprehensive agricultural banking services for farmers and agricultural businesses, including İmece Kart, İmece POS, İmece Mobil digital tools, agricultural loans, tractor and equipment financing, TARSİM crop insurance, and harvest-aligned repayment schedules.
- İş Black (Premium Credit Card) Premium credit card offering exclusive benefits, higher limits, and premium banking services for high-net-worth retail customers.
- Özel Bankacılık (Privia Private Banking) Private banking services through the Privia brand including Privia Black credit card, dedicated banking services, and wealth management solutions (Varlık Yönetimi) for affluent clientele.
- Borç Transferi (Debt Consolidation Loan) Debt consolidation loan enabling customers to combine credit card and loan balances from multiple banks into a single loan with extended repayment terms up to 36 months.
- Anında Taşıt Kredisi (Instant Vehicle Loan) AI-powered instant vehicle loan enabling digital application, approval, and contract signing through İşCep for new and used vehicle purchases from partner dealerships. Up to 48-month tenor for vehicles ≤400,000 TL with up to 70% LTV; AI-assisted instant credit evaluation.
- DijiKolay (SME Digital Platform) Digital platform for SMEs providing financing solutions (DijiKolay Finansman), business management tools, and integrated financial services for small and medium enterprises.
- Bireysel Emeklilik (BES Private Pension) Private pension system product enabling long-term savings and investment for retirement with government contribution matching and tax advantages. Includes Çocuğum için BES (children's pension) variant.
- FAST (Instant Payments) Instant money transfer service enabling 24/7 real-time fund transfers between bank accounts using phone number or ID lookup (Kolay Adres).
- ÇekCepte (Digital Cheque Management) Digital cheque management service enabling businesses to track, endorse, and manage cheques electronically through mobile and internet channels.
- İş'te Güneş Kredisi (Solar Energy Loan) Solar energy system financing product enabling businesses to install rooftop (çatı) and self-consumption (öz tüketim) solar power plants with favorable terms up to 10 years.
- Çevreye Duyarlı Krediler (Environmentally-Focused Commercial Loans) Environmentally-focused commercial loans supporting green transformation, sustainable investments, and eco-friendly business practices for corporate customers.
- TurSEFF Kredileri (Turkey Sustainable Energy Finance Program Loans) Turkey Sustainable Energy Finance Program loans in partnership with EBRD supporting energy efficiency, renewable energy, water efficiency, and sustainable investments.
- Digital Native Note (Blockchain Bond) Digital native note (blockchain bond) issued on Euroclear's D-FMI platform using R3's Corda DLT technology. Five-year floating rate bond governed by UK law, with IFC as sole investor, financing Turkish earthquake-affected SMEs and farmers.
- Open Banking API Portal (Açık Bankacılık) Open banking API portal enabling third-party fintechs and enterprise customers to integrate İşbank's banking services (payments, account information, credit) into their own platforms. Usage-based pricing per API call or bundled packages.
Quantifiable outcome
- Q1 2026 net profit up 64% year-over-year with 19.2% ROE
- +4 more outcomes
Companies that use İşbank
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles7 records
İşbank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature7 records
İşbank partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- UiPathcoreİşbank partnered with UiPath to embed AI-driven testing and agentic automation into banking quality assurance workflows for operational resilience and regulatory compliance. İşbank is part of UiPath's banking automation ecosystem alongside First Abu Dhabi Bank, Bank Dhofar, Bank of East Asia, VPBank, and SpareBank 1 Nord-Norge.
- Webrazziminorİşbank partnered with Webrazzi (via the Maximiles Business Startup Kredi Kartı) to offer Turkish startups discounted access to Webrazzi events, along with free cloud server credits and AI tool access. This supports startups' digital infrastructure and integration into industry events.
- TÜSİAD (Türkiye Sanayici ve İş Adamları Derneği)coreİşbank serves as a program sponsor for TÜSİAD's 'Bu Gençlikte İŞ Var!' entrepreneurship program. The program selected 10 startups from over 700 applicants in 2026 to receive three months of one-on-one mentorship with TÜSİAD member executives. İşbank co-sponsors alongside Boyner Vakfı and Enerjisa.
- TÜROFED (Türkiye Otelciler Birliği)coreİşbank signed a cooperation protocol with TÜROFED, Turkey's umbrella organization for the accommodation/tourism sector, to facilitate financial access for tourism businesses and support the sustainable growth of the sector.
- Euroclear (D-FMI Platform)coreİşbank issued Turkey's first digital native note on Euroclear's D-FMI (Digital Financial Market Infrastructure) platform, using R3's Corda DLT technology. This enables tokenized debt instruments for institutional investors under UK law.
- TARSİM (Tarım Sigortaları)minorİşbank distributes TARSİM (Agricultural Insurance Pool) crop and livestock insurance products to agricultural customers as part of its comprehensive agricultural banking offering.
- Correspondent Banks Network (150+ countries)coreİşbank's correspondent banking network (SWIFT: ISBKTRIS) enables international payments and trade finance in 150+ countries. Correspondent relationships cover LC issuance, guarantee letters, and FX transfers for Turkish importers/exporters.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
İşbank competitors and assessment
Company assessmentRegional players
- TBC Bank: Georgia-based banking group listed on London Stock Exchange; directly comparable to İşbank's Georgian subsidiary (JSC Isbank Georgia). Both serve the Georgian market with focus on Turkish corporate trade flows.
Direct peers
- Garanti BBVA: Turkey's second-largest private bank by assets and İşbank's closest direct competitor. Offers comparable retail, SME, corporate, and digital banking products with similar nationwide distribution and is also publicly traded on Borsa Istanbul.
- Yapı Kredi: Major Turkish private bank jointly owned by Koc Holding and UniCredit. Direct competitor across retail, SME, corporate, and credit card (World/Adios) segments with comparable branch and digital presence.
- Akbank: One of Turkey's 'big four' private banks and a direct competitor in retail, SME, corporate banking, and credit cards (Axess/Wings). Listed on Borsa Istanbul with similar digital banking capabilities.
- Türkiye Garanti Bankası (Garanti BBVA): Already-listed above as primary peer; included for completeness given its BBVA-backed digital transformation that serves as a benchmark for İşbank's own digital strategy.
- QNB Finansbank: Turkey-based private bank owned by Qatar National Bank, competing with İşbank across retail, SME, and corporate segments with growing digital banking (Enpara) capabilities.
- DenizBank: Turkish private bank majority-owned by Emirates NBD. Competes in retail, SME, agricultural banking, and trade finance with comparable product breadth and digital offerings.
- TEB (Türk Ekonomi Bankası): BNP Paribas-affiliated Turkish private bank providing retail, SME, and corporate banking. Direct competitor in trade finance and corporate segments, particularly for multinational clients.
Broad incumbents
- Türkiye Vakıflar Bankası (VakıfBank): Major state-owned Turkish bank with comparable nationwide footprint, serving retail, SME, and corporate segments. State backing makes it a broader incumbent competitor to İşbank in government-backed credit programs.
- HSBC Turkey: Global bank's Turkish franchise competing in corporate banking, trade finance, and wealth management. Provides a benchmark for İşbank's international and large-corporate capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
İşbank social profiles
Digital presenceİşbank financial estimates
Financial estimateRevenue estimate
Valuation estimate
İşbank leadership team
Management profileNumber of profiles
Profiles5 records
İşbank subsidiaries and ownership
Company hierarchySubsidiaries4 records
İşbank funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
İşbank M&A and investment
M&A and investmentM&A1 record
Investments173 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about İşbank
What does İşbank do?
İşbank is Turkey's largest private bank, offering retail deposits, consumer and commercial loans, credit cards (Maximum/Maximiles), trade finance, agricultural banking, insurance and pensions, and private banking through a nationwide branch and ATM network complemented by digital channels (İşCep, Maximum Mobil, open banking APIs). The bank differentiates with AI-driven instant credit approvals, paperless digital trade finance for exporters, and a correspondent banking network spanning 150+ countries.
Is İşbank a public or private company?
İşbank is a public company. It is classified as public and is currently operating.
When was İşbank founded?
İşbank was founded in 1924. It employs 5,001 to 10,000 people.
Where is İşbank based?
İşbank is headquartered in Istanbul.
How does İşbank make money?
Six revenue lines are on record. Net Interest Income is the primary driver. The others are fee and Commission Income, credit Card Income, investment Banking and Securities, insurance and Pension (BES) Distribution and trade Finance and Foreign Trade Services.
Who are İşbank's main competitors?
TBC Bank is listed as a regional player. Direct peers are Garanti BBVA, Yapı Kredi, Akbank, Türkiye Garanti Bankası (Garanti BBVA), QNB Finansbank, DenizBank and TEB (Türk Ekonomi Bankası). Broad incumbents are Türkiye Vakıflar Bankası (VakıfBank) and HSBC Turkey.
Does İşbank have an API?
Yes. İşbank offers an API Portal and Açık Bankacılık (Open Banking) services for developers and partners. The API Portal provides programmatic access to banking services. Turkish İşCep and Maximum Mobile are mentioned as digital channels suggesting SDK/SDK-like integrations. SWIFT (ISBKTRIS) is supported for international transfers. The bank also offers digital invoice financing integration with Logo Yazılım (e-LOGO) for businesses to convert e-invoices to cash before maturity. Developer documentation is at www.isbank.com.tr/api-portal.
What industry is İşbank in?
İşbank's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 522110 and its SIC code is 6021.