CrossRoads Extremity Systems
CrossRoads Extremity Systems is a Memphis-based medical device manufacturer that designs and sells proprietary micro-implant systems for minimally invasive foot and ankle surgery, including the miniBunion 3D and dynaBunion 4D bunion correction systems, to trained surgeons across 22 U.S. states.
- Company typePrivate
- Founded2014
- HeadquartersMemphis, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What CrossRoads Extremity Systems does
CrossRoads Extremity Systems is a Memphis, Tennessee-based medical device manufacturer founded in 2014 that designs and commercializes proprietary implant systems for foot and ankle surgery. Its flagship product is the miniBunion® 3D system, a minimally invasive bunion correction procedure that realigns the toe in three dimensions through a 1.5-inch incision and stabilizes it with a proprietary micro-implant, enabling most patients to walk immediately after surgery using a postoperative shoe. The portfolio is extended by the dynaBunion® 4D Bunion System for severe bunion cases and the MotoBAND™ CP and MotoCLIP™ implant systems, which are indicated for stabilization and fixation of fractures, revision procedures, joint fusion, and reconstruction of small bones in the hand, feet, wrist, ankles, fingers, and toes. The company is registered with four trademarks spanning these product lines.
The company sells exclusively to healthcare providers, not patients, using an enterprise field sales motion that targets orthopedic surgeons and podiatrists specializing in foot and ankle procedures. Its products are commercially available across 22 U.S. states, and the company supports surgeon adoption and patient demand generation through a dedicated patient education site (minibunion.com), a Surgeon Finder tool, patient testimonials, and surgeon resource content. The business model is hardware-based per-procedure implant sales; pricing is not publicly disclosed but the procedures are classified as standard bunion correction and are covered by most insurance policies.
CrossRoads has raised approximately $19.7M in disclosed funding across 2014-2021, with MB Venture Partners as an early backer and Runway Growth Capital leading a $15M round in July 2021. Leadership includes co-founder Chad Hollis (VP of R&D), CEO and President Vernon Hartdegen, CFO Tim Slayton, and VP of Marketing Alex Winber. The company operates as a private, for-profit business with 51-100 employees.
CrossRoads Extremity Systems firmographics
Firmographics- Name
- CrossRoads Extremity Systems
- Legal name
- CrossRoads Extremity Systems
- Website
- https://crextremity.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CrossRoads Extremity Systems is a Memphis-based medical device manufacturer that designs and sells proprietary micro-implant systems for minimally invasive foot and ankle surgery, including the miniBunion 3D and dynaBunion 4D bunion correction systems, to trained surgeons across 22 U.S. states.
- Ownership category
- akta.pro rank
CrossRoads Extremity Systems industry classification
Industry- Product category
- Orthopedic Foot and Ankle Implants
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Orthopedic Trauma & Extremities Fixation (Plates/Screws/Nails/External Fixation) (HLAHAEAB)
- akta.pro secondary industry
- Orthopedic Joint Reconstruction Implants (Hip/Knee/Shoulder/Elbow/Ankle) (HLAHAEAA)
Keywords
Where CrossRoads Extremity Systems is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Markets served
CrossRoads Extremity Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Surgical Implant Sales: Revenue generated from the sale of proprietary medical implants (miniBunion 3D micro-implants, dynaBunion 4D systems, MotoBAND CP, and MotoCLIP implant systems) to hospitals, surgical centers, and foot surgeons performing bunion correction and related foot/ankle procedures.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
CrossRoads Extremity Systems product offering
Product offeringCore offering
CrossRoads Extremity Systems designs, manufactures, and sells proprietary foot and ankle implant systems used by orthopedic surgeons and podiatrists to perform minimally invasive bunion correction and small bone fixation procedures. Its core products include the miniBunion 3D and dynaBunion 4D bunion correction systems along with the MotoBAND CP and MotoCLIP implant systems for stabilization and fixation of fractures, fusions, and reconstructions of small bones in the hand, feet, wrist, ankles, fingers and toes. The company sells its implants through a network of trained surgeons across 22 U.S. states rather than directly to patients.
Product overview
CrossRoads Extremity Systems offers a portfolio of minimally invasive bunion correction procedures and surgical implant systems. The core offerings include the miniBunion® 3D procedure for mild to moderate bunions and the dynaBunion® 4D Bunion System for severe cases. Supporting these procedures are the MotoBAND™ CP and MotoCLIP™ implant systems for bone stabilization and fixation across various foot, ankle, hand, and wrist procedures.
Differentiator
Problem solved
Functional benefit
Brands
- miniBunion 3D: Minimally invasive bunion surgery procedure with a 3D alignment approach using a micro-implant through a small 1.5-inch incision.
- dynaBunion 4D Bunion System
- MotoBAND CP Implant System
- MotoCLIP Implant System
Products and services
- miniBunion 3D
- dynaBunion 4D Bunion System
- MotoBAND CP Implant System
- MotoCLIP Implant System
Quantifiable outcome
- Most patients can begin walking immediately after surgery using a specialized postoperative shoe, compared to traditional surgery requiring 8-10 weeks in a cast or bulky postoperative boot with crutches.
Companies that use CrossRoads Extremity Systems
Customer profileSegments2 records
Ideal customer profiles1 record
CrossRoads Extremity Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CrossRoads Extremity Systems partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
CrossRoads Extremity Systems competitors and assessment
Company assessmentBroad incumbents
- Zimmer Biomet: Zimmer Biomet offers foot & ankle surgical products within its broader orthopedic portfolio and serves many of the same hospital and ASC customers as CrossRoads.
- Smith+Nephew: Smith+Nephew operates a global Extremities portfolio (foot & ankle plating, soft tissue, and related fixation) that overlaps with CrossRoads' MotoBAND/MotoCLIP and bunion products in the same surgical settings.
- Stryker: Stryker's Foot & Ankle business (built around the Wright Medical acquisition) offers plates, screws, and other fixation implants for forefoot and midfoot procedures; competes with CrossRoads' MotoBAND/MotoCLIP and bunion fixation in the same surgeon accounts, but as part of a much larger orthopedic portfolio.
- Integra LifeSciences: Integra's Extremity Orthopedics segment includes foot & ankle implants and fixation products sold through orthopedic and podiatric surgeon channels; competes with CrossRoads' bunion and small-bone fixation portfolios.
- Arthrex: Arthrex is a leading extremity-focused orthopedic device company with deep foot & ankle coverage and a large MIS-focused surgeon training network; competes broadly with CrossRoads in small-bone fixation and bunion correction instrumentation.
- Conmed: Conmed has a dedicated foot & ankle business offering plating and fixation devices aimed at foot and ankle surgeons, overlapping with CrossRoads' MotoBAND/MotoCLIP implants in the same procedure types.
Emerging players
- Additive Orthopaedics: Additive Orthopaedics develops 3D-printed foot and ankle implants and procedural solutions targeting the same forefoot and midfoot indications that CrossRoads addresses with its MIS bunion and fixation systems.
- Voom Medical Devices: Voom Medical Devices markets the Voom BunionFix minimally invasive bunion correction platform, a direct MIS-bunion competitor to CrossRoads' miniBunion 3D and dynaBunion 4D for foot and ankle surgeons.
Direct peers
- Treace Medical Concepts: Treace's Lapiplasty system is the most established 3D bunion correction platform in the U.S., addressing the same patient population and surgical indication as CrossRoads' miniBunion 3D and dynaBunion 4D; both companies compete for foot & ankle surgeon mindshare in minimally invasive bunion correction.
- Paragon 28: Pure-play foot and ankle medical device company offering a broad portfolio of plating, fixation, and soft-tissue implants for foot and ankle surgeons; directly comparable as a specialist extremities competitor also selling through foot & ankle surgeon channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CrossRoads Extremity Systems social profiles
Digital presenceCrossRoads Extremity Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrossRoads Extremity Systems leadership team
Management profileNumber of profiles
Profiles4 records
CrossRoads Extremity Systems funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrossRoads Extremity Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrossRoads Extremity Systems
What does CrossRoads Extremity Systems do?
CrossRoads Extremity Systems designs, manufactures, and sells proprietary foot and ankle implant systems used by orthopedic surgeons and podiatrists to perform minimally invasive bunion correction and small bone fixation procedures. Its core products include the miniBunion 3D and dynaBunion 4D bunion correction systems along with the MotoBAND CP and MotoCLIP implant systems for stabilization and fixation of fractures, fusions, and reconstructions of small bones in the hand, feet, wrist, ankles, fingers and toes. The company sells its implants through a network of trained surgeons across 22 U.S. states rather than directly to patients.
Is CrossRoads Extremity Systems a public or private company?
CrossRoads Extremity Systems is a private company. It is classified as venture growth investor backed and is currently operating.
When was CrossRoads Extremity Systems founded?
CrossRoads Extremity Systems was founded in 2014. It employs 51 to 100 people.
Where is CrossRoads Extremity Systems based?
CrossRoads Extremity Systems is headquartered in Memphis, United States, in the North America region.
How does CrossRoads Extremity Systems make money?
One revenue line is on record: surgical Implant Sales.
Who are CrossRoads Extremity Systems's main competitors?
Broad incumbents on record are Zimmer Biomet, Smith+Nephew, Stryker, Integra LifeSciences, Arthrex and Conmed. Emerging players are Additive Orthopaedics and Voom Medical Devices. Direct peers are Treace Medical Concepts and Paragon 28.
Does CrossRoads Extremity Systems have an API?
No public API is recorded for CrossRoads Extremity Systems.
What industry is CrossRoads Extremity Systems in?
CrossRoads Extremity Systems's product category is Orthopedic Foot and Ankle Implants. Its primary akta.pro industry code is HLAHAEAB, Orthopedic Trauma & Extremities Fixation (Plates/Screws/Nails/External Fixation), with a secondary code of HLAHAEAA, Orthopedic Joint Reconstruction Implants (Hip/Knee/Shoulder/Elbow/Ankle). Its NAICS code is 339113 and its SIC code is 3842.