Edlogics
EdLogics is a privately held digital health education company that uses gamification and behavioral science to deliver health literacy content to employers, health plans, universities, and community populations, with deep roots in the Hampton Roads, Virginia region.
- Company typePrivate
- Founded2012
- HeadquartersVirginia Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Edlogics does
EdLogics is a privately held digital health communications and education company founded in 2012 and headquartered in Virginia Beach, Virginia. The company operates a cloud-based, game-based learning platform that combines behavioral science, gamification mechanics, and incentive structures (cash prizes, gift cards, leaderboards, and annual jackpots up to $5,000) to deliver clinician-vetted, CDC-aligned health education content to consumer end users. The platform spans thousands of games, videos, quizzes, and activities covering more than 40 chronic disease and wellness topics, and is delivered through a personalized recommendation engine that tailors content to user preferences, demographics, and medical history. EdLogics' technology is built on AWS cloud infrastructure and is accessible via web and mobile interfaces; the company reports more than 20 million learning activities completed across the user base. Auxiliary offerings include the Health Literacy 2.0 Podcast, shareable health infographics, and the Rewards for Healthy Living consumer-facing platform delivered through the Healthier757 community initiative.
EdLogics generates revenue primarily through annual enterprise subscription licenses of its platform to large and mid-sized employers, health plans, healthcare organizations, and government agencies, with custom branding, implementation support, incentive budget management, and ongoing analytics included. Pricing is not publicly disclosed and is tailored to organization size and scope. A secondary distribution channel is provided by benefit consultants and brokers who recommend the platform to their employer clients, and a third community-led channel operates through the Healthier757 initiative, which provides free consumer access to Hampton Roads residents via partnerships with municipalities (City of Portsmouth), academic institutions (Old Dominion University, Norfolk State University, Eastern Virginia Medical School), healthcare systems (Sentara, Chesapeake Regional), and nonprofits, supported by foundation and corporate sponsorships. Named customers include Sentara Healthcare, FireKeepers Casino Hotel, TowneBank, Microbac, Allfirst, Norfolk State University, Norfolk Academy, and the City of Portsmouth, spanning healthcare, hospitality, banking, education, professional services, and government verticals.
The company has raised approximately $23.1 million across three disclosed funding rounds between 2014 and 2018, with no follow-on financing publicly reported since 2018. EdLogics maintains a small team of 11-50 employees and has built a leadership bench that includes Founder and CEO Thomas M. Chamberlain, PharmD; Chairman Tommy G. Thompson, former U.S. Secretary of Health and Human Services; Chief Health Officer Dr. Seth Serxner, former CHO of OptumHealth; and Board Advisor Robert W. Oberrender, former CIO and Treasurer of UnitedHealth Group. Strategic partnerships include INTERVENT International (2017) for integrated health assessments and coaching, Global Action Platform and Old Dominion University (2019) for the Healthier Hampton Roads launch, AWS Health Equity Initiative (2023) for national scaling, and the Birdsong Health Literacy Center of Excellence (2024) for national expansion of the community health literacy model.
Edlogics firmographics
Firmographics- Name
- Edlogics
- Legal name
- EdLogics
- Website
- https://edlogics.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EdLogics is a privately held digital health education company that uses gamification and behavioral science to deliver health literacy content to employers, health plans, universities, and community populations, with deep roots in the Hampton Roads, Virginia region.
- Ownership category
- akta.pro rank
Edlogics industry classification
Industry- Product category
- Digital Health Education Software
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- Simulation & Scenario-Based Learning Authoring (EDAFAHAD)
- akta.pro secondary industry
- Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights) (EDAFAFAG)
Keywords
Where Edlogics is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Edlogics business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Enterprise Platform Licensing: EdLogics licenses its digital health education platform to employers, health plans, healthcare organizations, and government agencies. The platform is customized to match client branding with flexible incentive structures and custom games to promote corporate resources. Implementation support and ongoing account management are included in enterprise agreements.
- Community Initiative Partnerships: Through partnerships with nonprofits and community organizations (such as Healthier757), EdLogics provides its platform free to end users while receiving funding and support from community partners, foundations, and corporate sponsors interested in advancing health equity in specific regions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Enterprise Solution |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Edlogics product offering
Product offeringCore offering
Edlogics is a digital health communications company that provides a game-based health education platform designed to improve health literacy. The platform engages users—primarily employees, plan members, students, and community members—with interactive learning modules, quizzes, and rewards tied to healthier behaviors. It is sold to organizations (employers, health plans, universities, and community organizations) to drive measurable improvements in health knowledge, engagement, and outcomes.
Product overview
EdLogics offers a unified platform ecosystem centered on game-based health education. The core product is The EdLogics Platform, a digital health communications platform utilizing gamification, game-based learning, and incentive strategies. It powers specialized community initiatives including Rewards for Healthy Living (consumer-facing platform) and Healthier757 (regional public health literacy program). Supporting content offerings include the Health Literacy 2.0 Podcast and Shareable Health Infographics. Key platform capabilities include a personalized recommendation engine, evidence-based content library, and health intelligence analytics.
Differentiator
Problem solved
Functional benefit
Brands
- Rewards for Healthy Living: A free gamified health education platform provided to Hampton Roads residents through the Healthier757 community initiative. Users learn via health games, interactive videos, articles, and win cash prizes and rewards for educational achievements.
- Healthier757
Products and services
- EdLogics Platform A cloud-based, game-based digital health education platform that delivers interactive learning modules, quizzes, and incentives to improve health literacy among employees, plan members, students, and community members. Designed for employers, health plans, universities, and community organizations.
- Rewards for Healthy Living A rewards and incentive program integrated with the EdLogics platform that offers points and tangible rewards for completing health education activities, designed for employers and health plans to drive sustained healthy behavior among members and employees.
- Healthier757 A community health initiative that deploys the EdLogics platform to residents in the Hampton Roads region of Virginia (757 area code), focused on improving community-level health literacy, engagement, and outcomes in partnership with local stakeholders.
Quantifiable outcome
- 93% of users report learning things they didn't know before
- +5 more outcomes
Companies that use Edlogics
Customer profileNamed customers10 records
Segments5 records
Edlogics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Edlogics partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Birdsong Health Literacy Center of ExcellencecoreStrategic partnership with the Birdsong Health Literacy Center of Excellence to advance health literacy and drive economic prosperity. The Center supports and expands Healthier757, a community-wide health literacy initiative. EdLogics provides the game-based platform powering the Center's health education programs, integrating health literacy into workforce development and early childhood education initiatives.
- Coastal Virginia Medical SocietyminorPartnership enabling CVMS doctors to prescribe games and activities from the Rewards for Healthy Living Platform to help educate patients on health topics, integrating health literacy into clinical care pathways.
- Amazon Web Services (AWS)coreAWS selected EdLogics for its Health Equity Initiative, a $40 million, three-year commitment to support organizations developing solutions to advance health equity. AWS provides cloud credits and specialized technical expertise to enable EdLogics to scale its Healthier757 initiative and expand health literacy programs nationally. The platform is powered by AWS cloud technology providing secure and scalable infrastructure.
- Seth Serxner (Chief Health Officer)coreAppointment of Dr. Seth Serxner, former Chief Health Officer and SVP of Population Health for OptumHealth (UnitedHealth Group), as Chief Health Officer. Dr. Serxner brings extensive background in health literacy, population health management, health equity, and well-being to guide EdLogics' digital health strategy and business development.
- City of PortsmouthminorPartnership with City of Portsmouth and Healthy Portsmouth Coalition (Portsmouth Health Department) to bring Rewards for Healthy Living platform to greater Portsmouth community. Municipal partnership engages residents through city organizations, public schools, and library system to improve regional health literacy.
- Quad M SolutionsminorPartnership with Quad M Solutions to integrate EdLogics' digital health education platform with Quad M's self-funded health plans and employee benefits offerings. The partnership targets small and mid-sized group employers, providing a differentiated offering that empowers consumers to improve benefits utilization and make better healthcare decisions.
- Robert W. Oberrender (Board Advisor)minorAppointment of Robert W. Oberrender, former Chief Investment Officer and Treasurer of UnitedHealth Group, to EdLogics' Board of Advisors as Healthcare Strategy and Financial Advisor. Oberrender brings extensive background in corporate finance, capital markets, mergers and acquisitions, and strategic planning.
- Global Action PlatformcorePartnership with Global Action Platform, a leading university-business network, to launch Healthier Hampton Roads initiative. Global Action Platform serves as a strategic convener and partner in advancing scalable health literacy solutions. The partnership leverages EdLogics' digital platform with Global Action Platform's network and resources to create a replicable national model for community health improvement.
- Old Dominion UniversitycorePartnership with Old Dominion University's College of Health Sciences and Strome Entrepreneurial Center to launch the Hampton Roads Health Literacy Community Leadership Forum and Healthier Hampton Roads initiative. ODU serves as academic partner providing research capabilities, student engagement, and regional credibility for health literacy programs.
- INTERVENT InternationalcoreStrategic partnership combining EdLogics' game-based learning with INTERVENT's evidence-based health assessments and telehealth coaching programs. The partnership covers the full continuum of health promotion from awareness through education and motivation to interventions, achieving sustainable behavior change and positive clinical outcomes through integrated product offerings.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Edlogics competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Edlogics social profiles
Digital presenceEdlogics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edlogics leadership team
Management profileNumber of profiles
Edlogics funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edlogics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edlogics
What does Edlogics do?
Edlogics is a digital health communications company that provides a game-based health education platform designed to improve health literacy. The platform engages users—primarily employees, plan members, students, and community members—with interactive learning modules, quizzes, and rewards tied to healthier behaviors. It is sold to organizations (employers, health plans, universities, and community organizations) to drive measurable improvements in health knowledge, engagement, and outcomes.
Is Edlogics a public or private company?
Edlogics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Edlogics founded?
Edlogics was founded in 2012. It employs 11 to 50 people.
Where is Edlogics based?
Edlogics is headquartered in Virginia Beach, United States, in the North America region.
How does Edlogics make money?
Two revenue lines are on record. Enterprise Platform Licensing is the primary driver. The others are community Initiative Partnerships.
Does Edlogics have an API?
No public API is recorded for Edlogics.
What industry is Edlogics in?
Edlogics's product category is Digital Health Education Software. Its primary akta.pro industry code is EDAFAHAD, Simulation & Scenario-Based Learning Authoring, with a secondary code of EDAFAFAG, Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights). Its NAICS code is 611710 and its SIC code is 7372.