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Apprentify

Full company profile

uuid0002qz4

Namestring
Apprentify
Websiteurl
apprentify.com
Company typeenum
Private
Founded yearint
2018
Short descriptiontext

Apprentify is a UK-based digital training provider that delivers apprenticeship programmes in digital marketing, social media, technology, and adult education to UK businesses, built via the acquisitions of Netcom Training (2022) and The Juice Academy (2023).

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersMacclesfield, United Kingdom
HQ citystring
Macclesfield
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
apprenticeship training, workforce development, digital skills training, employer apprenticeship programs, vocational education
NAICS code1 code
  • Educational Support Services61171
SIC code1 code
  • Services-Educational Services8200
Product category
Apprenticeship Training Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Apprenticeship Training Services
TypeSubscription Recurring
Description

Apprentify provides digital marketing and tech apprenticeship programs to businesses, generating revenue through training fees for placing apprentices in organizations.

insidermedia.com
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

No source content was provided to extract a description of Apprentify's core offering.

Differentiator
Functional benefit
Problem solved
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1The Juice Academy
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2023-06-01
Description

Apprentify Group acquired The Juice Academy, a digital marketing apprenticeship provider, in June 2023 after a four-year partnership. The acquisition aims to expand apprenticeships into new sectors and support social mobility, including establishing a charity fund.

juiceacademy.co.uk
2Netcom Training
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2022-02-01
Description

Apprentify acquired Netcom Training, a Birmingham-based digital training provider, in February 2022. The acquisition expanded Apprentify's offerings in digital marketing, social media, tech, and adult education markets.

Market position
Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries2 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Apprentify

Apprenticeship Training Servicesapprentify.com

Apprentify is a UK-based digital training provider that delivers apprenticeship programmes in digital marketing, social media, technology, and adult education to UK businesses, built via the acquisitions of Netcom Training (2022) and The Juice Academy (2023).

Apprentify firmographics

Firmographics
Name
Apprentify
Website
https://apprentify.com
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
101–250 employees
Short description
Apprentify is a UK-based digital training provider that delivers apprenticeship programmes in digital marketing, social media, technology, and adult education to UK businesses, built via the acquisitions of Netcom Training (2022) and The Juice Academy (2023).
Ownership category
akta.pro rank

Where Apprentify is headquartered

Location

Headquarters

HQ city
Macclesfield
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Apprentify business model

Business model
GTM type
B2B
Offering type
Services

Revenue model

  1. Apprenticeship Training Services: Apprentify provides digital marketing and tech apprenticeship programs to businesses, generating revenue through training fees for placing apprentices in organizations.

Go-to-market motion1 record

Distribution channels1 record

Apprentify product offering

Product offering

Core offering

No source content was provided to extract a description of Apprentify's core offering.

Differentiator

Problem solved

Functional benefit

Companies that use Apprentify

Customer profile

Segments2 records

Apprentify technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Apprentify partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • The Juice AcademycoreStrategic or Co-development Partner · 1 June 2023Apprentify Group acquired The Juice Academy, a digital marketing apprenticeship provider, in June 2023 after a four-year partnership. The acquisition aims to expand apprenticeships into new sectors and support social mobility, including establishing a charity fund.
  • Netcom TrainingcoreStrategic or Co-development Partner · 1 February 2022Apprentify acquired Netcom Training, a Birmingham-based digital training provider, in February 2022. The acquisition expanded Apprentify's offerings in digital marketing, social media, tech, and adult education markets.

Scale indicators2 records

Apprentify competitors and assessment

Company assessment

Market position

Customer concentration

Apprentify social profiles

Digital presence

Apprentify financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Apprentify leadership team

Management profile

Number of profiles

Apprentify subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Apprentify funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Apprentify M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apprentify

What does Apprentify do?

No source content was provided to extract a description of Apprentify's core offering.

Is Apprentify a public or private company?

Apprentify is a private company. It is classified as unknown and is currently operating.

When was Apprentify founded?

Apprentify was founded in 2018. It employs 101 to 250 people.

Where is Apprentify based?

Apprentify is headquartered in Macclesfield, United Kingdom, in the Europe region.

How does Apprentify make money?

One revenue line is on record: apprenticeship Training Services.

Does Apprentify have an API?

No public API is recorded for Apprentify.

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Contact sales
Live signals
The UKHigh Growth 50: Apprentify is developing talent for the AI ageApprentify Group, founded by Jonathan Fitchew, originated from a beauty salon in Essex that held an apprenticeship licence. Fitchew acquired the business not for its customers or premises but for the licence, which provided a foothold in a market he believed was ripe for disruption.BusinessCloudThe AI race will be won long before the finish lineA panel at Apprentify's business breakfast discussed how businesses can gain a competitive advantage through AI, with panelists including CEOs and experts. They emphasized upskilling staff and data as key, and noted Apprentify's surge in demand for AI accelerator apprenticeships. One panelist suggested future business models could resemble a pyramid with AI agents at the bottom.BusinessCloudThe AI Reckoning: How does business win the race?BusinessCloud and Apprentify Group will host an AI masterclass on June 4 in Wilmslow, featuring panelists from Peak, ForthStar, Ciphr, Hill Dickinson, and Apprentify. The event explores how companies can move from viewing AI as a chatbot to embedding it in decision-making, with a theme on the curve of AI understanding.BusinessCloud‘I still think about my late business partner every day’Jonathan Fitchew, CEO of Apprentify, mourns his late business partner Andy Sawer five years after his death from brain cancer. He left Pareto Law immediately after Sawer's death, having grown it to £40m turnover and 400 staff. Fitchew now focuses on Apprentify, which has £25m turnover and 250 staff.JuiceacademyTHE JUICE ACADEMY BEGINS ERA OF GROWTH AND GIVING FOLLOWING ACQUISITION BY APPRENTIFY GROUPApprentify Group has acquired The Juice Academy, a digital marketing apprenticeship provider, following a four-year partnership. The acquisition supports the expansion of apprenticeship programs into new sectors such as public relations and charity fundraising, while establishing the Bright Futures Fund to promote social mobility in Greater Manchester. This move aligns with Apprentify Group's broader strategy for organic and acquisition-led growth.BusinessCloudApprenticeship provider snapped up by partnerApprentify Group acquired The Juice Academy, a digital marketing apprenticeship provider, after four years of partnership. The deal includes a Bright Futures Fund of over £100,000 per year for three years to support social mobility projects. The Academy will seek new partners to offer apprenticeships in other sectors.ApprentifyTHE JUICE ACADEMY BEGINS ERA OF GROWTH AND GIVING FOLLOWING ACQUISITION BY APPRENTIFY GROUPThe Juice Academy, a digital marketing not-for-profit apprenticeship provider, has been acquired by Apprentify Group to expand its apprenticeship offerings and promote social mobility. The acquisition also includes the establishment of The Bright Futures Fund, which will support organizations that enhance career opportunities for young people in Greater Manchester, with an emphasis on social mobility. Apprentify Group plans to grow and take on new offices as part of this initiative.InsidermediaBirmingham firm acquired by ApprentifyApprentify has acquired Birmingham-based digital training provider Netcom Training following a £5m investment from growth capital investor BGF. This acquisition supports Apprentify's 'buy and build' strategy to expand its presence in the UK apprenticeship and adult education markets.