What Faircent does

Faircent, legally Fairassets Technologies India Private Limited, is India's first RBI-registered NBFC-P2P lending platform, founded in 2013 by Rajat Gandhi (Founder & CEO), Vinay Mathews (Founder & COO), and Nitin Gupta (Co-Founder), and headquartered in Gurugram, Haryana. The company operates a two-sided online marketplace that connects individual and MSME borrowers seeking unsecured personal loans (Rs. 30,000-5,00,000) and business loans (up to Rs. 10,00,000) with retail individual, HNI, institutional, NRI, and HUF lenders. Loan tenures range from 6 to 36 months, borrower interest rates from 12% to 28% per annum, and the platform reports over 88% repayment regularity across its borrower base.

The underlying technology is a cloud-based web and mobile (iOS/Android) platform anchored by an automated credit evaluation engine scoring borrowers across 120+ criteria and 400+ data points, complemented by a proprietary Faircent Rule Engine, portfolio what-if-analysis tools, a digital loan-agreement signing flow, and a 4-step soft recovery process for defaults. All lender funds are held in an escrow account under the trusteeship of ICICI Trusteeship Services Ltd, a SEBI-registered trustee that independently audits operations — Faircent itself has no withdrawal rights over the funds. Borrower onboarding is rule-bound (e.g., minimum gross income of Rs. 3 lakh per annum, single-lender exposure capped at 10% per borrower requirement) and is supplemented by a DSA Partner Program for third-party referrals.

Faircent's revenue model is transaction-fee and facilitation-fee based, not subscription-based: it charges a 1% (retail) or 2% (institutional) lender transaction fee on disbursed loan amount, a monthly facilitation fee of 0.5%-1.5% on outstanding principal (fixed at 0.75% under the Monthly Lending Plan), tiered borrower processing fees of 6%-8% of loan amount plus a Rs. 500 filing fee, an NRI registration fee up to Rs. 5,000, and a Rs. 5,000 account reactivation fee. Distribution combines self-serve digital onboarding with a DSA partner channel, ET Wealth-branded investment workshops across 20+ Indian cities, an institutional channel via Faircent Pro (NBFC co-lending), and NRI lender onboarding through NRO accounts; the geographic footprint is India-only given RBI's prohibition on cross-border fund transfers in P2P lending.

Name

Faircent

Legal name

Fairassets Technologies India Private Limited

Website

https://faircent.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Faircent is India's first RBI-registered NBFC-P2P lending platform, founded in 2013 and headquartered in Gurugram, connecting individual and MSME borrowers (personal and business loans of Rs. 30,000-10,00,000) with retail, HNI, institutional, NRI, and HUF lenders via an automated credit-scoring marketplace under ICICI Trusteeship escrow.

Ownership category

akta.pro rank

Product category

Peer-to-Peer Lending Platform

NAICS

Credit Intermediation and Related Activities (522), Activities Related to Credit Intermediation (5223)

SIC

Loan Brokers (6163), Personal Credit Institutions (6141)

akta.pro primary industry

P2P Loan Syndication & Participation Platforms (FSAKAHAL)

akta.pro secondary industry

Credit Marketplaces, Aggregators & Loan Routing (FSADAFAJ)

Keywords

• Peer-to-peer lending
• P2P lending platform
• Personal loans India
• MSME business loans
• NBFC-P2P lending

Headquarters

HQ city

Haryana

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Lender Transaction Fees: A non-refundable 1% transaction fee from retail lenders and 2% from institutional lenders is charged on the loan amount disbursed, deducted after the first EMI is received.
2. Lender Facilitation Fee: Platform charges a fixed monthly facilitation fee ranging from 0.5% to 1.5% per month on the principal lending amount, disclosed upfront at the time of lending. Under the Monthly Lending Plan, the fee is a fixed 0.75% per month of principal.
3. Borrower Processing Fee: One-time non-refundable processing fee charged to borrowers prior to loan disbursement. Fee structure: Up to 3 Lakhs at 8%, Rs. 3-6 Lakhs at 7%, Rs. 6-10 Lakhs at 6% (plus applicable taxes). Additionally, a non-refundable filing fee of Rs. 500 is charged.
4. NRI Lender Registration Fee: A non-refundable subscription fee up to Rs. 5,000 is payable by lenders to register on the platform.
5. Account Reactivation Fee: When a lender's loan tenures conclude and access to secure areas is revoked, an account reactivation fee of Rs. 5,000 applies to reinstate access for an extended period.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Faircent operates an online peer-to-peer lending marketplace that directly connects individual and MSME borrowers seeking unsecured credit with individual, HNI, and institutional lenders. It facilitates personal loans of Rs. 10,000-5,00,000 and business loans up to Rs. 10,00,000, using an automated credit evaluation engine, a trustee-mediated escrow account, and digital agreements, while earning revenue from borrower processing fees, lender transaction fees, and monthly facilitation fees.

Product overview

Faircent operates as a unified P2P lending marketplace (Faircent P2P Lending Platform) connecting credit-worthy borrowers with individual and institutional lenders. The platform offers Personal Loans (Rs. 30,000-5,00,000) and Business Loans (up to Rs. 10,00,000) as core products. Supporting products include the Faircent Monthly Lending Plan for lenders seeking structured returns, Faircent Pro for NBFC co-lending, and the NRI Lender Registration for international investors. The platform also provides operational tools (Portfolio what-if-analysis, Loan Calculator), a DSA Partner Program for loan aggregators, and Faircent TV as an educational content resource. All offerings are facilitated through India's first RBI-registered NBFC-P2P framework.

Differentiator

Problem solved

Functional benefit

Brands

• Faircent Pro: A co-lending platform for NBFCs and Institutional Lenders launched by Faircent.

Products and services

• Faircent P2P Lending Platform India's first RBI-registered NBFC-P2P peer-to-peer lending platform that connects borrowers seeking credit with individual and institutional lenders, enabling direct lending without traditional financial intermediaries.
• Personal Loans Unsecured personal loans ranging from Rs. 30,000 to Rs. 5,00,000 with interest rates of 12-28% p.a., tenures of 6-36 months, and no collateral or guarantors required. Targeted at creditworthy individuals with minimum gross income of Rs. 3 lakh per annum.
• Business Loans Business purpose loans up to Rs. 10,00,000 for SME/MSME financing and working capital requirements, targeted at small business owners, self-employed professionals, and MSMEs including those in Tier 3 and semi-urban cities.
• Faircent Monthly Lending Plan A structured lending plan allowing lenders to fund selected premium borrowers and earn monthly repayments of principal plus interest, with a fixed 0.75% per month facilitation fee and potential returns of 12-14% per annum.
• Faircent Pro A co-lending platform enabling NBFCs and institutional lenders to participate in P2P lending through structured co-lending arrangements, allowing institutional lenders to fund up to 100% of a borrower's loan and HNIs up to 50%.
• NRI Lender Registration A specialized registration pathway for Non-Resident Indians to participate as lenders on the Faircent platform using NRO bank accounts, with a non-refundable subscription fee up to Rs. 5,000 and aggregate exposure capped at Rs. 50 lakhs across P2P platforms.
• DSA Partner Program A referral and aggregation program allowing DSA partners (individuals or organizations) to refer potential personal loan borrowers to Faircent and earn commission on successful disbursements, with training, certification, and a dedicated online dashboard provided.
• 4-Step Soft Recovery Process An automated in-house collections capability for managing borrower defaults on behalf of lenders, comprising SMS/call reminders, third-party legally-compliant collection agencies, legal notices, and recovery agencies.

Quantifiable outcome

• Borrowers can save 10-14% p.a. compared to bank rates
• +4 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• ET Wealth (Economic Times)flagshipGTM or Marketing Partner · 28 February 2020Faircent partnered with ET Wealth to conduct Investment Workshops across 20 cities in India. The workshops aim to educate investors about P2P lending, create awareness about market trends, and demonstrate best practices. Faircent representatives are available at events to help participants experience the platform and answer queries.
• CRIF IndiacoreTechnology or Integration · 28 February 2020CRIF India participated as a sponsor in the ET Wealth Investment Workshop, presenting on credit bureau data and credit assessment methodologies. CRIF provides credit bureau data used by Faircent in its borrower evaluation process across 120+ criteria.
• PPFAS (Perpetual Portfolio & PMS)minorGTM or Marketing Partner · 28 February 2020Raunak Onkar, Research Head at PPFAS, participated as a speaker at the ET Wealth Investment Workshop organized by Faircent, contributing to the investor education agenda through panel discussions.
• ICICI Trusteeship Services LtdcoreTechnology or IntegrationFaircent uses an escrow account structure under the trusteeship of ICICI Trusteeship Services Ltd, a SEBI-registered trustee. All lender funds flow through this escrow account; Faircent has no right to withdraw funds. The trustee independently audits the account operations regularly. All fund transfers (lender to borrower, borrower repayments to lenders) are executed through ICICI.
• Baxi (India's First Mobile Bike-Taxi Operators)minorStrategic or Co-development PartnerFaircent partnered with Baxi to introduce an asset-based investment opportunity, allowing lenders to fund bike-taxi operators. This was the first asset-based investment product introduced by a P2P lending website in India.
• DSA (Direct Selling Agent) PartnerscoreChannel Partner/ Reseller/ DistributorFaircent runs a DSA Partner Program where personal loan aggregators and agents refer borrowers to the platform. Partners earn commissions on successful disbursements. They receive training, certification, an online dashboard, and dedicated relationship manager support.
• Angel Broking Pvt LtdminorStrategic or Co-development PartnerMr. Sonu, a customer with Celebral Palsy running an investment advisory business, is listed as a business partner with Angel Broking Pvt Ltd. This reference appears in a case study demonstrating Faircent's social impact by serving disabled entrepreneurs.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Funding Circle: Global pioneer of marketplace/P2P business lending with both retail and institutional lender offerings; a broadly comparable business model (credit underwriting, marketplace matching, servicing) but at much larger scale and SME-focused.
• LendingClub: US-listed P2P lending marketplace connecting borrowers with individual and institutional investors; uses similar credit-grade segmentation, automated underwriting, and lender/borrower diversification mechanics as Faircent.

Emerging players

• PaisaDukan: RBI-registered Indian P2P lending platform with similar lender/borrower pairing model, generally smaller in scale than Faircent but operating in the same NBFC-P2P regulatory category.
• Rupeeseed: India-focused P2P investment platform allowing individuals to lend to curated borrowers, overlapping with Faircent's lender onboarding funnel and retail investor target persona.

Direct peers

• Liquiloans: Indian RBI-registered NBFC-P2P platform focused on personal lending and investor returns, operating a similar marketplace model and competing for the same retail lender and personal loan borrower segments.
• LenDenClub: India-based RBI-registered NBFC-P2P marketplace offering individual-to-individual lending with a similar product structure to Faircent, including borrower processing fees, lender returns, and a self-serve digital platform.
• Lendingkart: Indian fintech lending to MSMEs and small businesses, overlapping with Faircent's business loan segment (up to Rs. 10 lakh) and similar borrower pain points (limited access to formal credit).
• i2iFunding: RBI-registered NBFC-P2P platform in India offering P2P lending between individual lenders and borrowers, directly comparable to Faircent on regulatory license, product, and target customer base.
• Monexo (Monexo Fintech): India-registered P2P lending marketplace connecting lenders and borrowers, structurally identical to Faircent and competing head-to-head for retail lender onboarding and personal/MSME borrower acquisition.
• Finzy: Earlier RBI-registered P2P lending platform in India offering curated borrower portfolios to retail lenders, with a comparable fee structure and target segments to Faircent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Faircent1
• YouTubeyoutube.com/channel/UCjEOzrhtyUmVr9TAmZcAO0A
• Facebookfacebook.com/faircent
• LinkedInlinkedin.com/company/faircent

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds8 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faircent