Paynetics

What Paynetics does

Paynetics is a Bulgaria-headquartered, dual-regulated (Bulgarian National Bank and FCA) embedded finance provider that supplies end-to-end payment infrastructure to non-financial companies, fintechs, PSPs, program managers, banks, and large corporates. Its core platform combines an Embedded Finance Suite (API and SDK-based), a White-Label Financial Super-app that can be launched within 8 weeks, a BIN Sponsorship product that lets clients issue cards without direct scheme membership, and a multi-rail payments acquiring solution. Underlying capabilities include card issuing and acquiring (Visa and Mastercard), payment accounts with European IBANs and UK sort codes, all major European payment rails (SEPA, SEPA Instant, FasterPayments, SWIFT), and PSD2-compliant Open Banking APIs. The company holds direct principal membership in Visa, Mastercard, SWIFT, SEPA, and FasterPayments, with Thredd/GPS as its card processing partner and Currencycloud for cross-border banking services.

The business generates revenue through a mix of transaction processing fees on card and payment transactions, subscription and licensing revenue for card issuing and white-label platform deployments, and recurring API access fees. Its go-to-market is API-first for technical buyers, complemented by direct enterprise sales (24-hour sales response) and an embedded/partnership distribution model where Paynetics designs, builds, and operates the financial product while the partner owns the end-customer relationship. Notable customers include Trading 212, Vivacom (Pay by Vivacom), A1 Wallet, TBI Bank, DNA Payments, Weavr, Fibonatix, Benamic, SmartOne, Ad Cards, billbutler, Microcredit, and a flagship partnership with Rakuten Viber to power Viber Pay across seven European markets.

Paynetics is a privately held company founded in 2005 (licensed as an e-money institution by the Bulgarian National Bank in April 2016), with 51–100 employees and offices in Sofia (HQ), London (regional HQ, FCA-regulated subsidiary Paynetics UK Ltd), and Paris. The company has been an active acquirer (Wirecard UK & Ireland in 2020, phyre JSC in 2023, Novus World in 2024) and is disclosed as profitable while operating in an embedded finance market projected to grow from approximately $155 billion in 2025 to over $450 billion by 2031.

Name

Paynetics

Legal name

Paynetics AD

Website

https://paynetics.digital

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Paynetics is a Bulgaria-headquartered, dual-regulated (Bulgarian National Bank and FCA) embedded finance provider delivering end-to-end payment infrastructure — including card issuing, acquiring, accounts, and Open Banking APIs — to PSPs, fintechs, telecoms, banks, and corporates across the EU and UK.

Ownership category

akta.pro rank

Product category

Embedded Finance / Payment Infrastructure

NAICS

Credit Card Issuing (52221), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Card Issuing & Program Management Platforms (BPAMAFAH)

akta.pro secondary industries

Private-Label & Store Card Schemes (FSAMAAAE), Embedded Card Issuing & Card-as-a-Service (FSAGALAC), Alternative Card Network Schemes (e.g., PIN-debit / EFT networks) (FSAMAAAJ)

Keywords

• Embedded finance
• Payment processing
• Card issuing
• Open banking APIs
• E-money institution

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Transaction Processing Fees: Fees charged for payment transaction processing including card transactions, transfers, and payment initiations. Paynetics processes Visa and Mastercard transactions for both issuing and acquiring.
2. Card Issuing Services: Revenue from issuing virtual and physical debit cards enabled for Apple and Google Pay, including BIN sponsorship services.
3. Card Acquiring Services: Merchant acquiring services for PSPs and ISOs including e-commerce and POS acquiring, softPOS integration.
4. White Label and Embedded Finance Licensing: Platform licensing fees for white-label digital banking apps and embedded finance suite deployment.
5. API and Developer Services: API access and developer portal services for open banking integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Paynetics is a dual-regulated (EU/UK) embedded finance provider that delivers an end-to-end payment services platform for B2B clients. Its core offering is an API-first Embedded Finance Suite enabling partners to open payment accounts with European IBANs and UK sort codes, send transfers across SEPA/SEPA Instant/FasterPayments/SWIFT, and issue virtual and physical Visa and Mastercard debit cards enabled for Apple Pay and Google Pay. Supporting products include a white-label financial super-app (launchable in 8 weeks), card acquiring for PSPs/ISOs, BIN sponsorship, PSD2 Open Banking APIs, and compliance/AML services.

Product overview

Paynetics is a dual-regulated (EU/UK) embedded finance provider offering an end-to-end payment services platform. The core product is the Embedded Finance Suite, which enables B2B clients to embed payment accounts, card issuing, and transfers into their products via APIs. Supporting products include White Label Financial Super-app (launch in 8 weeks), Payments Acquiring, and BIN Sponsorship. Value-added services include KYC/KYB onboarding, cross-selling infrastructure for lending and digital assets, settlement/reconciliation, and AML/fraud monitoring. The platform connects to major payment rails (SWIFT, SEPA, FasterPayments) and card networks (Visa, Mastercard) with Currencycloud banking partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Embedded Finance Suite API and SDK-based embedded finance platform enabling B2B clients (PSPs, fintechs, corporates, banks) to open payment accounts with European IBANs and UK account numbers, send transfers, and issue virtual and physical debit cards directly from their mobile apps or SaaS products.
• White Label Financial Super-app White-label digital banking app solution enabling partners to launch native iOS and Android apps in the Apple App Store and Google Play within approximately 8 weeks, with customizable functionalities, pricing plans, and branding.
• Payments Acquiring Card acquiring solution for payment service providers and ISOs, supporting Visa and Mastercard for e-commerce and POS transactions, with pre-integrated SoftPOS capability.
• Wholesale Acquiring Suite Wholesale acquiring suite for PSPs and ISO partners requiring scalable merchant acquiring infrastructure across Visa and Mastercard schemes.
• BIN Sponsorship Card issuing program providing regulatory cover and full settlement and reconciliation services, allowing clients to issue cards as if they were direct card scheme members without negotiating their own conditions with Visa or Mastercard.
• Card Issuing Virtual and physical Visa and Mastercard debit card issuance enabled for Apple Pay and Google Pay, with bespoke branding options for partners.
• Open Banking API (PSD2) PSD2-compliant Open Banking services providing Account Information (AISP), Payment Initiation (PISP), and Confirmation of Funds (COFS) through REST APIs with QWAC authentication, available via a developer portal with sandbox environment.
• Payment Accounts and Transfers Individual and business payment accounts with dedicated European IBANs and UK accounts with sort codes, supporting SEPA credit, SEPA Instant, FasterPayments, SWIFT, and local non-Euro settlement.

Quantifiable outcome

• White-label financial app launch in 8 weeks
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, core and supporting.

• Rakuten ViberflagshipStrategic or Co-development Partner · 13 November 2025Major partnership to power Viber Pay across seven European markets as part of Rakuten Viber's super app strategy. Paynetics provides the payment infrastructure enabling instant, fee-free payments and virtual Visa debit cards for Viber's 800M+ users.
• VisacoreTechnology or IntegrationPrincipal member of Visa card scheme. Enables card issuing (virtual and physical cards) and acquiring services under Visa branding. Direct scheme relationship provides favorable positioning and direct settlement.
• MastercardcoreTechnology or IntegrationPrincipal member of Mastercard card scheme. Enables card issuing and acquiring services under Mastercard branding. Direct scheme membership for card processing and settlement.
• Thredd (GPS Processing)coreTechnology or IntegrationCard processing provider powering Paynetics' card issuing operations. Processed by Thredd/GPS for transaction processing services.
• CurrencycloudsupportingTechnology or IntegrationIn partnership for cross-border payment capabilities and multi-currency account services supporting international payment flows.
• Banking CirclesupportingTechnology or IntegrationBanking partner for payment infrastructure and settlement services in European markets.
• SWIFTcoreTechnology or IntegrationDirect member of SWIFT network enabling international wire transfers and cross-border payment messaging.
• SEPA (European Payments Council)coreTechnology or IntegrationDirect member enabling SEPA credit transfers and SEPA Instant payments across European Union.
• Paynetics (AD) - Paynetics UK LtdcoreOthersPaynetics UK Ltd is a wholly owned subsidiary of Paynetics AD. Parent company provides technology platform while UK subsidiary operates under FCA license for UK market services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marqeta: Public US card-issuing platform offering API-based card issuing and program management. Directly comparable to Paynetics on card issuing, BIN sponsorship, and program management; differs by US-centric focus and larger scale.
• Modulr: UK-based FCA-regulated payments-as-a-service provider offering accounts, payments, and card issuing via APIs. Closely comparable on regulated EMI status, UK focus, and B2B embedded finance positioning.
• Stripe Issuing: Stripe's embedded card-issuing product competes head-on with Paynetics' card issuing and embedded finance suite for fintech and platform customers wanting API-first issuing and BIN sponsorship.
• Solaris SE: Berlin-based Banking-as-a-Service platform with EU/UK regulatory footprint offering accounts, cards, lending, and identity — comparable embedded finance value proposition targeting fintechs and corporates.
• Treezor: France-based payment institution (now part of Société Générale) offering BaaS, card issuing, and accounts under ACPR oversight — directly comparable European EMI with similar embedded finance focus.
• Lemonway: European payment institution providing payment accounts and acquiring for marketplaces, fintechs, and corporates — directly competes for similar B2B embedded finance and marketplace payment use cases.
• Weavr: Embedded finance provider for fintechs offering payments, card issuing, and banking rails via APIs — comparable product suite and target market, though Weavr is itself a Paynetics customer using Paynetics' issuing infrastructure.
• Swan: French-regulated embedded finance platform offering banking accounts, cards, and payments via APIs under PSD2 — comparable European BaaS targeting fintechs and corporates.

Broad incumbents

• Adyen: Global unified payments giant offering acquiring, issuing, and embedded financial products as part of a broader platform. Overlaps on card acquiring and embedded payments but serves a much larger enterprise client base.

Others

• Currencycloud: Cross-border payments infrastructure provider (now part of Visa) used by Paynetics itself for IBAN and multi-currency accounts; also a peer-adjacent infrastructure provider serving fintechs and PSPs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/paynetics

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paynetics