New Avenue
New Avenue is a Berkeley design-build firm that converts older homes into modern all-electric residences—ADUs, remodels, and multi-home enclaves—serving Bay Area and Portland homeowners through an integrated design-build model backed by a proprietary project management platform.
- Company typePrivate
- Founded2009
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What New Avenue does
New Avenue is a privately held design-build company founded in 2009 by Kevin Casey and headquartered in Berkeley, California. The firm specializes in transforming older residential properties into modern, all-electric, net-zero homes, with core offerings spanning accessory dwelling units (ADUs), custom homes, whole-house remodels, and multi-home 'enclave' developments. It has completed more than 750 projects across the San Francisco Bay Area and Portland, Oregon, serving individual homeowners and small-scale property developers.
The company operates an integrated design-build model that consolidates architecture, engineering, permitting, and construction under a single coordinated team. A proprietary project management and financial control platform—built in-house and exposed to homeowners through a dedicated app—tracks design decisions, permitting, budgets, schedules, invoices, approvals, and communication in one system, with real-time Gantt tracking and percentage-complete billing. The platform draws on cost data from past projects to deliver fixed-price budgets through five structured checkpoints, addressing the residential construction industry's typical pain points around cost overruns and lack of transparency. The firm is B Corp certified with an overall B Impact score of 121 (vs. 50.9 median) and was recognized as 'Best for the World' by B Lab.
New Avenue generates revenue through professional services fees for design (~$1,000 pre-design, ~$7,000 schematic design, $10,000-$15,000 construction documents, with permitting at 2-4% of project cost) and construction services (fixed-price bids at approximately $400-$800 per square foot, with construction accounting for ~80% of total project cost). The firm reaches customers through direct-to-consumer channels—its website, 'The Blueprint' blog, organic SEO, email newsletter, and Friday ADU Chat community events—via a sales funnel that begins with a free 30-minute consultation and progresses to a paid $600 on-site assessment before entering a five-phase design-build engagement. The company employs 11-50 people across design, construction, technology, and finance functions and operates an internal investment vehicle, New Avenue Funds, for enclave developments.
New Avenue firmographics
Firmographics- Name
- New Avenue
- Legal name
- New Avenue, Inc.
- Website
- https://newavenuehomes.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Avenue is a Berkeley design-build firm that converts older homes into modern all-electric residences—ADUs, remodels, and multi-home enclaves—serving Bay Area and Portland homeowners through an integrated design-build model backed by a proprietary project management platform.
- Ownership category
- akta.pro rank
New Avenue industry classification
Industry- Product category
- Residential Design-Build Construction
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), Architectural Services (54131), New Multifamily Housing Construction (except For-Sale Builders) (236116)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Residential Accessory Dwelling Units (ADUs) & Backyard Homes (IMAFABAK)
- akta.pro secondary industries
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), ADU Design, Architecture & Engineering (HSAPAMAF), Architectural Reconfiguration & Structural Alterations (HSAPAEAB)
Keywords
Where New Avenue is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Avenue business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Design Services: Full-service design covering pre-design research, schematic design, construction documents, and construction administration. Design fees are quoted upfront and invoiced monthly based on work completed (roughly $1,000 pre-design, ~$7,000 schematic design, $10,000-$15,000 construction documents).
- Construction Services: Fixed-price construction bids for home expansions, additional units (ADUs), and modernizations. Construction costs run approximately $200-$800 per sq ft ($200 for weather-tight shell, $200-$600 for finishes). Approximately 80% of project cost is construction.
- Permitting Services: Team handles all planning and building permit applications, coordinating with local jurisdictions. Permitting costs are approximately 2-4% of total project cost, plus $1,000-$2,000 in design time per government agency (~10-20 hours per agency).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pre-Design Phase |
| Unit Pricing | Pay-as-you-go | Schematic Design Phase |
| Unit Pricing | Pay-as-you-go | Construction Documents Phase |
| Unit Pricing | Pay-as-you-go | Construction Phase |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
New Avenue product offering
Product offeringCore offering
New Avenue provides integrated residential design-build services through four lines: Design Services (consultation, schematic design, construction documents, permitting, engineering coordination), Construction Services (fixed-price building of ADUs, additions, remodels, and custom homes), Enclave Developments (transforming single lots into multiple modern all-electric homes), and a proprietary Technology Platform (a single platform for project management, accounting, budget tracking, billing, change orders, and approvals). The five-phase process—Pre-Design, Schematic Design, Construction Documents, Permitting, and Construction—is supported by the company's app, delivering transparency and real-time visibility from concept through completion.
Product overview
New Avenue is a design–build company offering a unified suite of services for residential construction projects. Its core offering spans four integrated service lines: Design Services (consultation, site analysis, design, permitting, and engineering coordination), Construction Services (fixed-price building of ADUs, additions, remodels, and custom homes), Enclave Developments (transforming single lots into multiple modern, all-electric homes), and a proprietary Technology Platform (a single platform for project management, accounting, budget tracking, billing, and approvals). The company operates a five-phase process—Pre-Design, Schematic Design, Construction Documents, Permitting, and Construction—that is supported by its proprietary app, delivering transparency and real-time visibility from concept through completion.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Services Expert design and planning from initial consultation through permit acquisition, tailored to the property, the homeowner's style, and their lifestyle needs. Covers pre-design research, schematic design, construction documents, interior design, and engineering coordination (geotechnical, soils, structural, civil, energy). For homeowners undertaking ADUs, custom homes, remodels, and additions.
- Construction Services High-quality construction of home expansions, additional units (ADUs), and classic home modernizations, delivered with fixed pricing, expert craftsmanship, and a fully managed process from start to finish. Construction costs run approximately $200-$800 per sq ft ($200 for weather-tight shell, $200-$600 for finishes). For homeowners in the San Francisco Bay Area and Portland, Oregon.
- Enclave Developments Transformation of a single residential lot into multiple modern, private homes (enclaves)—designed, permitted, and built as a cohesive cluster of residences. Targets families, matriarchs, or close friends seeking connected yet independent living within existing neighborhoods. Delivered through New Avenue Funds as an investment vehicle.
- Technology Platform A proprietary project management and accounting platform for tracking design decisions, permits, budgets, schedules, invoices, change orders, and approvals in one unified system. Provides real-time Gantt-chart tracking, percentage-complete billing, and integrated financial controls for complex residential construction projects. Built on cost data from 750+ completed projects.
Quantifiable outcome
- Up to 95% less carbon produced over time by all-electric homes
- +2 more outcomes
Companies that use New Avenue
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
New Avenue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
New Avenue partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zillow, Redfin, and TruliaminorEnclave developments built by New Avenue are listed for sale on major real estate platforms Zillow, Redfin, and Trulia once complete. These listings are represented by real estate agents, and buyers can tour, finance, and close through standard residential channels. This is not a formal partnership but rather the standard market channel for selling completed enclave properties.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
New Avenue competitors and assessment
Company assessmentDirect peers
- Kasita: Kasita designs and builds compact, modular, smart-enabled ADUs and accessory dwellings. It targets the urban infill and small-home segment that overlaps with New Avenue's ADU customer base.
- Cover (formerly Cover Technologies): Cover builds software-designed prefabricated ADUs and backyard homes, directly competing with New Avenue's core ADU offering in California. Both target homeowners seeking additional dwelling units and emphasize streamlined, tech-enabled processes.
- SnapADU: SnapADU is a California-based ADU design-build company operating in San Diego, LA, and the Bay Area. It offers a streamlined, fixed-price ADU product competing directly with New Avenue's ADU service line.
- Plant Prefab: Plant Prefab is a sustainable prefabricated home builder focused on custom single-family homes, ADUs, and multifamily projects. Like New Avenue, it emphasizes sustainable, all-electric construction and serves California markets with a design-build approach.
- Dvele: Dvele builds high-performance, smart, prefabricated luxury homes in California with a focus on sustainability and net-zero design. It competes with New Avenue's high-end custom home and electrification-focused offerings.
- BrightBuilt Home: BrightBuilt Home is a Maine-based design-build firm specializing in net-zero, sustainable, all-electric custom homes. It overlaps with New Avenue on integrated design-build delivery, sustainability focus, and fixed-price contracting.
- Blokable: Blokable manufactures modular housing units for accessory dwellings and multifamily housing. It serves similar end-customers as New Avenue and competes on speed and cost via factory-built construction.
- Cottage (ADU builder): Cottage is a California-based design-build firm focused exclusively on ADU construction with a tech-enabled platform for homeowner project management. It competes head-on with New Avenue's ADU offering and integrated technology positioning.
- Connect Homes: Connect Homes is a Los Angeles-based modular home company delivering prefab single-family residences, ADUs, and multifamily housing. It targets a similar high-design, sustainability-minded customer base.
Regional players
- Method Homes: Method Homes is a Pacific Northwest-based prefabricated home builder offering ADUs, single-family homes, and multifamily projects. It overlaps with New Avenue's Portland operations and shared sustainability/electrification focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
New Avenue social profiles
Digital presenceNew Avenue financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Avenue leadership team
Management profileNumber of profiles
Profiles10 records
New Avenue funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Avenue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Avenue
What does New Avenue do?
New Avenue provides integrated residential design-build services through four lines: Design Services (consultation, schematic design, construction documents, permitting, engineering coordination), Construction Services (fixed-price building of ADUs, additions, remodels, and custom homes), Enclave Developments (transforming single lots into multiple modern all-electric homes), and a proprietary Technology Platform (a single platform for project management, accounting, budget tracking, billing, change orders, and approvals). The five-phase process—Pre-Design, Schematic Design, Construction Documents, Permitting, and Construction—is supported by the company's app, delivering transparency and real-time visibility from concept through completion.
Is New Avenue a public or private company?
New Avenue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Avenue founded?
New Avenue was founded in 2009. It employs 11 to 50 people.
Where is New Avenue based?
New Avenue is headquartered in Berkeley, United States, in the North America region.
How does New Avenue make money?
Three revenue lines are on record. Design Services are the primary driver. The others are construction Services and permitting Services.
Who are New Avenue's main competitors?
Direct peers on record are Kasita, Cover (formerly Cover Technologies), SnapADU, Plant Prefab, Dvele, BrightBuilt Home, Blokable, Cottage (ADU builder) and Connect Homes. Method Homes is listed as a regional player.
Does New Avenue have an API?
No public API is recorded for New Avenue.
What industry is New Avenue in?
New Avenue's product category is Residential Design-Build Construction. Its primary akta.pro industry code is IMAFABAK, Residential Accessory Dwelling Units (ADUs) & Backyard Homes, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236115 and its SIC code is 7340.