Hop Head
- Company typePrivate
- Founded2012
- HeadquartersHickory Corners, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hop Head does
Hop Head Farms LLC is a Hickory Corners, Michigan-based grower, processor, and wholesale distributor of hops serving craft and artisanal breweries in the United States and select international markets. Founded in 2012 and structured as a privately held LLC with 11–50 employees, the company operates company-owned hop fields in Southwest Michigan while maintaining direct-from-farm sourcing relationships with growers in the Pacific Northwest and across Europe (Germany, Slovenia, and the Czech Republic).
The company's core product is T-90 pellet hops sold in bulk, complemented by seasonal fresh wet hops (mid-August through mid-September), whole leaf hops by pre-order, and a catalog of more than 70 hop varieties sourced through its partnership with John I. Haas and the BarthHaas Group. Two proprietary varieties — Michigan Copper (introduced in 2014) and US Zuper Saazer — provide differentiated, trade-secret-protected SKUs. Underlying operations rest on sustainable farming practices centered on soil organic matter accumulation, reduced tillage, cover cropping, and compost/manure applications that have reduced nitrogen inputs by roughly one-third on improved fields.
Commercially, Hop Head Farms operates a hybrid go-to-market: enterprise field sales to craft breweries with concierge-level sensory and brewing support, channel partnerships through John I. Haas and Proximity Malt, and direct-to-consumer e-commerce via shop.hopheadfarms.com. Pricing is quote-based and not publicly disclosed. Revenue is generated through wholesale transactions and seasonal wet-hop pre-orders, with the firm shipping hundreds of thousands of pounds of hops annually. The company has raised $4 million in disclosed funding (October 2016) and operates without a parent company, public ticker, or known institutional investors.
Hop Head firmographics
Firmographics- Name
- Hop Head
- Legal name
- Hop Head Farms LLC
- Website
- https://hopheadfarms.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hop Head industry classification
Industry- Product category
- Brewing Ingredients Wholesale
- akta.pro primary industry
- Hop Farming (AFAGAGAB)
Keywords
Where Hop Head is headquartered
LocationHeadquarters
- HQ city
- Hickory Corners
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hop Head business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Hops Sales: Primary revenue stream from selling hand-selected hops in various forms including T-90 pellet hops, whole leaf hops (by pre-order), and wet hops during harvest season. Sells to craft breweries through wholesale/bulk purchasing model.
- Wet Hops Pre-Orders: Seasonal revenue from fresh, unprocessed wet hop cones available during harvest (mid-August through mid-September) for wet-hopped beers.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Hop Head product offering
Product offeringCore offering
Hop Head Farms grows, processes, and wholesales hand-selected aroma hops to craft breweries. Its primary product is T-90 pellet hops, supplemented by seasonal wet hops (mid-August through mid-September) and whole leaf hops by pre-order. The company operates its own Southwest Michigan hop farms and sources from the Pacific Northwest and Europe through direct grower relationships and partnerships with John I. Haas / BarthHaas Group, offering more than 70 hop varieties.
Product overview
Hop Head Farms is a hand-selected wholesale hops supplier operating as both a hop farmer and distributor. The company offers T-90 pellet hops as its primary product, complemented by seasonal wet hops during harvest. The business model combines company-owned hop farms in Southwest Michigan with direct sourcing relationships across Europe (Germany, Slovenia, Czech Republic) and the Pacific Northwest, enabling access to over 70 hop varieties worldwide. The portfolio includes both commodity hop varieties (Cascade, Centennial, Citra, Mosaic) and proprietary/experimental varieties. The company distinguishes itself through hand-selection expertise, sensory evaluation capabilities, and concierge-level service to craft breweries. Partnerships with John I. Haas/BarthHaas Group and Proximity Malt expand distribution reach and enable bundled malt offerings.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Reduced nitrogen inputs by 1/3 on fields with increased soil organic matter
Companies that use Hop Head
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Hop Head technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hop Head partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- John I. Haas / BarthHaas GroupcoreProud partners of John I. Haas and BarthHaas Group offering access to over 70 hop varieties sourced from premier hop-growing regions worldwide.
- Proximity MaltminorCollaboration with Proximity Malt enhances ability to serve the craft community with top-tier ingredients beyond just hops.
- European Growers (Germany, Slovenia, Czech Republic)coreDirect relationships with select growers in Germany, Slovenia, and Czech Republic for European hops sourcing, streamlining supply chain for freshness and quality.
- HAAScorePartnership with HAAS for hops supply and distribution.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hop Head competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hop Head social profiles
Digital presenceHop Head compliance and trust
Trust signalCompliance1 record
Hop Head financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hop Head leadership team
Management profileNumber of profiles
Profiles3 records
Hop Head funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hop Head M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hop Head
What does Hop Head do?
Hop Head Farms grows, processes, and wholesales hand-selected aroma hops to craft breweries. Its primary product is T-90 pellet hops, supplemented by seasonal wet hops (mid-August through mid-September) and whole leaf hops by pre-order. The company operates its own Southwest Michigan hop farms and sources from the Pacific Northwest and Europe through direct grower relationships and partnerships with John I. Haas / BarthHaas Group, offering more than 70 hop varieties.
Is Hop Head a public or private company?
Hop Head is a private company. It is classified as unknown and is currently operating.
When was Hop Head founded?
Hop Head was founded in 2012. It employs 11 to 50 people.
Where is Hop Head based?
Hop Head is headquartered in Hickory Corners, United States, in the North America region.
How does Hop Head make money?
Two revenue lines are on record. Wholesale Hops Sales are the primary driver. The others are wet Hops Pre-Orders.
Does Hop Head have an API?
No public API is recorded for Hop Head.
What industry is Hop Head in?
Hop Head's product category is Brewing Ingredients Wholesale. Its primary akta.pro industry code is AFAGAGAB, Hop Farming.