United Fidelity Bank

What United Fidelity Bank does

United Fidelity Bank, fsb is a privately held federal savings bank founded in 1914 and headquartered in Evansville, Indiana. Operating more than 20 physical banking centers across Indiana, Illinois, Colorado, Florida, and the U.S. Virgin Islands, the bank serves individual consumers, small-to-mid-size businesses, non-profit organizations, and high-net-worth clients through a community-led relationship banking model that is supplemented by digital onboarding, mobile banking, and online account opening. The institution has been FDIC-insured since August 9, 1989 and operates under an OCC federal savings bank charter with NMLS# 469650.

The product set spans deposit products (No Fee, New Day, Advantage, Elevate, Checking Plus, The ONE, and Index Checking accounts; savings, money market, holiday club, and youth accounts; 6- to 60-month certificates of deposit; Traditional/Roth/SEP IRAs; and Health Savings Accounts), lending (consumer loans including auto, deposit-secured, personal lines of credit, HELOCs; commercial real estate, working capital, SBA loans; and a full mortgage suite covering fixed-rate, 5/6 and 7/6 ARMs, Jumbo, FHA, VA, USDA, construction, and a New Hope affordable program), and treasury management (ACH Manager, Wire Manager, Positive Pay, Ultimate Deposit Direct remote deposit, lockbox, night deposit, business bill pay). The underlying technology stack is built on a community-bank foundation: a Fiserv-powered mobile app for iOS/Android with card controls and Notifi alerts; Plaid for instant account verification during online CD opening; DocuSign for electronic signatures on CD change-of-terms and closure forms; Visa Secure / 3D Secure OTP authentication for online debit purchases; the IntraFi network for ICS and CDARS multi-million-dollar FDIC-insured sweep products; Apple Pay / Google Pay / Samsung Pay tokenization; Zelle for P2P transfers via Early Warning Services; and a BancCard partnership for merchant card processing. Credit cards are issued through Elan Financial Services pursuant to Visa and Mastercard licenses.

Revenue is generated primarily through net interest income on loans and investment securities, augmented by deposit account fees (monthly service fees, per-item charges above tier thresholds, excess withdrawal fees), treasury management service charges, mortgage origination, merchant card processing referral economics, and credit card interchange. Deposit pricing is publicly disclosed and competitively positioned—UFB's 18-month CD at 4.05–4.15% APY ranks alongside Marcus by Goldman Sachs in national rate comparisons as of May 2026, and Elevate Checking offers 4.00% APY on balances up to $30,000. Customer acquisition is community-led via local relationship bankers and physical presence, layered with regional social media, an Education Center of video tutorials, an email newsletter (UFB Insider), a Switch Kit for competitor migration, and a digital account opening portal enabling nationwide CD acquisition up to $500,000 per CD.

Name

United Fidelity Bank

Legal name

United Fidelity Bank, fsb

Website

https://unitedfidelity.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

101–250 employees

Short description

United Fidelity Bank is a privately held, Evansville-headquartered federal savings bank founded in 1914 that operates 20+ branches across five U.S. states and territories, offering deposit, lending, mortgage, and treasury management products to consumers, small businesses, non-profits, and private banking clients.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Mutual Savings Banks & Mutual Thrifts (FSABAEAD)

akta.pro secondary industries

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Real Estate (Commercial Property, REITs) (FSABACAH)

Keywords

• Community banking services
• Consumer lending products
• Commercial lending solutions
• Mortgage financing
• Treasury management services

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Net Interest Income: United Fidelity Bank earns interest income on loans (mortgages, consumer loans, commercial loans, HELOCs) and investments, offset by interest paid on deposits (checking, savings, CDs). This is the primary revenue driver for a community bank.
2. Deposit Account Fees and Service Charges: Monthly service fees on various checking and savings accounts, item processing fees (per check/deposit item above free thresholds), paper statement fees, and excess withdrawal fees on money market/Investment FlexPlus accounts.
3. Non-Profit and Business Account Fees: Community Investment Checking for 501(c)(3) non-profits charges $0.50 per item over 750 free items monthly. Business checking accounts charge per-item fees above tiered thresholds.
4. Treasury Management and Cash Management Fees: Fees for ACH Manager, Wire Manager, Positive Pay, Ultimate Deposit Direct, Business Bill Pay, Lockbox, and Night Deposit services for business customers.
5. Merchant Card Processing: Revenue from merchant credit/debit card processing services provided in partnership with BancCard to business customers.
6. Mortgage Origination and Servicing: Income from originating and potentially servicing mortgage loans including conventional, FHA, VA, USDA, Jumbo, and New Hope Mortgage products.
7. Credit Card Interchange and Partnership Revenue: Credit card products issued through Elan Financial Services; United Fidelity Bank earns referral and partnership revenue from co-branded Visa credit card programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

United Fidelity Bank is an independent community bank operating as a Federal Savings Bank (fsb) that provides personal and business banking services, including checking and savings accounts, certificates of deposit, retirement accounts, consumer and commercial lending, mortgage financing, treasury management, and merchant services. The bank serves individual consumers, small-to-mid-size businesses, non-profit organizations, and high-net-worth private banking clients through a network of 20+ banking centers across multiple states/territories and accompanying digital banking channels.

Product overview

United Fidelity Bank is a community bank offering a comprehensive suite of banking products and services through both digital and branch channels. The digital banking platform consists of Access Anytime Personal Banking and Ultimate Access Business Banking as the core online/mobile banking platforms, supplemented by Mobile Banking apps for iOS and Android. Consumer products include multiple checking account tiers (No Fee Checking, New Day Checking, Advantage Checking, Elevate Checking, Checking Plus, The ONE Account, Index Checking), savings accounts (Holiday Club, Young Savers, New Day Savings, Advantage Savers, Statement Savings, Personal Money Market, Investment ONE Account, Investment FlexPlus), Certificates of Deposit with various terms, Retirement Accounts (Traditional IRA, Roth IRA, SEP), and Health Savings Accounts. The bank provides lending services including Consumer Lending (automobile loans, deposit-secured loans, home equity products), Commercial Lending (real estate, working capital, SBA loans), and Mortgage Solutions (fixed-rate, ARM, FHA, VA, USDA, New Hope program, construction loans). Business banking encompasses checking and savings accounts, Treasury Management services (ACH Manager, Wire Manager, Positive Pay, Ultimate Deposit Direct, Business Bill Pay, Lockbox), and Merchant Services. Additional services include Zelle® for P2P payments, Notifi Alerts for account notifications, Mobile Pay (Apple Pay, Google Pay, Samsung Pay), credit cards through Elan Financial Services, ICS/CDARS for deposit insurance, 3D Secure for online purchase authentication, Safe Deposit Boxes, and Telephone Banking. The bank operates across Indiana, Illinois, Colorado, Florida, and U.S. Virgin Islands with physical banking centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts
• Personal Savings Accounts
• Certificates of Deposit
• Retirement Accounts (Traditional IRA, Roth IRA, SEP)
• Health Savings Account
• Personal Line of Credit
• Private Client Banking
• Business Checking Accounts
• Business Savings Accounts
• Treasury Management
• Merchant Services
• Consumer Lending
• Commercial Lending
• Mortgage Solutions
• Personal Credit Cards
• Business Credit Cards
• ICS and CDARS Deposit Sweep Programs
• Safe Deposit Boxes
• Telephone Banking
• Mobile Banking App
• Online Banking (Access Anytime / Ultimate Access)

Quantifiable outcome

• 4.05% APY on 18-month CD — ranked among best CD rates nationally as of May 2026
• +4 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• IntraFi NetworkcoreTechnology or IntegrationUnited Fidelity Bank is a member of the IntraFi network, enabling it to offer ICS (Insured Cash Sweep) and CDARS (Certificate of Deposit Account Registry Service) to customers. These services divide deposits into amounts under the $250,000 FDIC limit and place them at multiple IntraFi member banks, providing multi-million-dollar FDIC insurance through a single bank relationship.
• BancCardcoreChannel Partner/ Reseller/ DistributorBancCard provides merchant card processing services (point of sale, mobile, gateway) offered by United Fidelity Bank to business customers. BancCard is the branded partner for United Fidelity Bank's merchant services program, providing local support alongside the bank's own relationship managers.
• Elan Financial ServicescoreChannel Partner/ Reseller/ DistributorElan Financial Services is the creditor and issuer of Visa and Mastercard credit card products offered by United Fidelity Bank to both personal and business customers. Cards are issued pursuant to separate licenses from Visa U.S.A. Inc. and Mastercard International Incorporated. Elan provides zero fraud liability protection.
• FiservcoreTechnology or IntegrationFiserv powers United Fidelity Bank's mobile banking application, enabling real-time account access, transfers, bill pay, mobile check deposit, card management, alerts, and Zelle peer-to-peer payments through both the app and online banking platform.
• Early Warning Services, LLC (Zelle)coreTechnology or IntegrationEarly Warning Services operates the Zelle P2P payment network, enabling United Fidelity Bank customers to send and receive money using email addresses or mobile phone numbers. United Fidelity Bank is one of 2,200+ banks and credit unions enrolled in Zelle.
• Allpoint, MoneyPass, and Alliance One ATM NetworkscoreTechnology or IntegrationUnited Fidelity Bank is affiliated with Allpoint, MoneyPass, and Alliance One ATM networks, providing customers surcharge-free access to more than 100,100 ATMs nationwide.
• Visa (Visa Secure / 3D Secure)coreTechnology or IntegrationVisa provides the 3D Secure authentication protocol (Visa Secure) enabling OTP-based verification for online debit card transactions at participating merchants, reducing fraud risk for United Fidelity Bank and its debit cardholders.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• First Merchants Bank: Indiana-headquartered community bank with multi-state Midwest presence offering consumer, commercial, mortgage, and wealth services. Comparable community banking model with similar customer mix of consumers and SMBs.
• Old National Bank: Indiana-headquartered community bank (formerly Old National Bancorp) operating across Indiana, Illinois, Kentucky, and other Midwestern states with similar community banking products, mortgage lending, and commercial banking services. Closest peer in scale and geographic model.
• Horizon Bancorp: Indiana/Michigan-headquartered community bank offering consumer, commercial, and mortgage products with comparable scale and community banking focus. Similar SBA, commercial real estate, and consumer lending mix.
• First Financial Bank: Cincinnati-based community bank with significant Indiana and Illinois branch presence offering consumer, business, mortgage, and wealth services. Comparable multi-state community bank model with overlapping footprint in UFB's core markets.
• Lake City Bank: Indiana-headquartered community bank (Lake City Financial Corp) with branches concentrated in northern and central Indiana. Similar community banking, treasury management, and commercial lending focus with overlapping Indiana footprint.
• Stock Yards Bank & Trust: Kentucky-headquartered community bank with significant Indiana (including Evansville-area) presence offering private banking, commercial lending, and treasury management. Directly overlaps UFB's Evansville tri-state footprint.
• German American Bank: Indiana-headquartered community bank with branches across Indiana, Kentucky, and neighboring states offering similar deposit, lending, and treasury management products to consumers and SMBs. Highly comparable in footprint, customer segments, and community banking model.

Broad incumbents

• Marcus by Goldman Sachs: Goldman Sachs' direct-bank consumer division offering nationally competitive high-yield savings and CDs online. Direct rate-comparable competitor to UFB's CD and Elevate Checking products, though operates without physical branches.
• Synchrony Bank: Online-direct bank offering high-yield savings, CDs, and money market accounts to national consumers. Direct rate-comparable competitor to UFB's digital deposit products with greater scale and brand recognition.
• Discover Bank: Online-direct bank offering nationally competitive CDs, savings, and money market accounts. Competes with UFB for nationwide rate-sensitive deposit customers, though Discover is a much larger balance sheet with broader product suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/united_fidelity
• Facebookfacebook.com/UnitedFidelityBank
• LinkedInlinkedin.com/company/united-fidelity-bank

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Fidelity Bank