Yayla

Name

Yayla

Legal name

Yayla Agro Gıda Sanayi ve Ticaret A.Ş.

Website

https://yaylaagro.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Packaged Food Manufacturing

NAICS

Food Manufacturing (311), Rice Milling (311212), Dried and Dehydrated Food Manufacturing (311423), Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Couscous, Bulgur & Other Processed Grain Foods Manufacturing (AFAKABAJ)

akta.pro secondary industries

Canned Beans, Legumes & Pulses Manufacturing (AFAKACAC), Dried & Dehydrated Foods Manufacturing (AFAKACAK), Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)

Keywords

• Packaged food manufacturing
• Rice and legume processing
• Ready meal production
• Functional food manufacturing
• Private label food production

Headquarters

HQ city

Ankara

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Food Product Sales: Primary revenue from manufacturing and selling rice, bulghur, legumes, processed foods, and ready meals through retail, wholesale, and export channels. Revenue mix includes domestic sales across 81 Turkish provinces and international sales generating over 50% of revenue.
2. Private Label Manufacturing: B2B private label production for retail chain partners and international markets using the company's manufacturing capabilities and quality standards.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Yayla Agro Gıda manufactures and sells packaged food products including rice, bulghur, lentils, legumes, processed foods, ready meals, and functional/enriched foods under multiple brands (Yayla, Legurme, Ala Çiftçi, İri Danem, Yunus). The company operates three factories (Ankara, Mersin, Niğde) with combined annual capacity of 1 million tons of packaging and 71 million ready meal packs, distributing products through 60,000+ retail points in Turkey and exporting to 100+ countries, with international sales generating over 50% of revenue.

Product overview

Yayla Agro Gıda is a multi-brand food manufacturing company operating in rice, pulses, processed foods, functional/enriched foods, and ready-to-eat meals. The portfolio comprises four main brands targeting different market segments: Yayla (primary domestic brand with sub-lines including Classic, Ready Meal, Boiled, Gourmet, Gourmet Fit, Vegetable, Practical, Professional, Nuts, and newer functional lines Enfies, PopNays, Notto, Hi'tos, Kids, Pasta, Rice Cake, ONlife); Legurme (international/export brand under Turquality program selling Classic, Ready Meal, Boiled, and Gourmet Fit sub-lines to 70+ countries); Ala Çiftçi (domestic brand offering Classic and Gourmet Fit cereals and legumes); İri Danem (premium rice and specialty grains); and Yunus (traditional legumes with Zero Waste certification). Production occurs across three facilities (Ankara, Mersin, Niğde) with combined annual capacity of 1 million tons packaging and 71 million ready meal packs. Products are distributed through 60,000+ retail points in Turkey and exported to 100+ countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Legurme: Primary international brand for pulses, rice, bulgur and ready meals - exported to 70+ countries. Participates in TURQUALITY brand support program.
• Ala Çiftçi
• İri Danem
• Yunus
• Yayla Yemek Hazır
• Yayla Gurme
• Yayla Pratik
• Yayla Professional
• Yayla Kids
• ONlife
• Enfies Freeze Dry
• PopNays
• Notto
• Hitos

Products and services

• Yayla Classic (rice, bulghur, lentils, beans, chickpeas, wheat, black beans, maize, corn) Core packaged staple food line featuring rice, bulghur, lentils, beans, chickpeas, wheat, black beans, maize, and corn serving Turkish households as foundational grain and legume products.
• Yayla Ready Meal Ready-to-eat home-cooked dishes (soups, pilafs, pilaki, beans, chickpeas, compote) prepared in 2 minutes without additives or preservatives, using BPA-free packaging with up to 36-month shelf life and no cold chain requirement.
• Yayla Boiled (pre-cooked legumes) Pre-cooked, ready-to-use legumes including chickpeas, beans, Ashura wheat, Mexican beans, peas, quinoa, and grain corn packaged hygienically for immediate use.
• Yayla Gourmet (specialty grains) Specialty and gourmet products featuring quinoa, chia, flaxseed, red/black/white/mixed quinoa, frickin bulghur, einkorn bulghur, beluga lentils, mung beans, basmati/sushi/black/risotto rice, buckwheat, teff, and amaranth.
• Yayla Gourmet Fit Pre-mixed bulghur and rice products enriched with vegetables and legumes including tomato, pepper, chia, mixed vegetable, red quinoa, chickpea, green lentil, and greengrocer varieties requiring only oil, salt, and water for preparation.
• Yayla Vegetable (Sebzelim) Ready-to-cook vegetable rice combinations featuring mixed vegetables, eggplant, tomato, and mushroom varieties, ready in 20 minutes.
• Yayla Practical (Pratik) Soups Innovative soup mixtures including tarhana with flaxseed, quinoa or chia, ezogelin with einkorn bulghur, quinoa lentil soup, and gourmet lentil soup.
• Yayla Professional (HoReCa bulk) Bulk-scale products in 25kg packages designed for hotels, restaurants, catering companies, cafes, cafeterias, and institutional food service operations.
• Yayla Nuts and Seeds Nuts and seeds including almonds, walnuts, cashews, hazelnuts, pumpkin seeds, sunflower seeds, and green coffee beans.
• Yayla Enfies (Freeze-Dried Fruits and Vegetables) Freeze-dried fruit and vegetable products offering crunchy texture while preserving nutritional value and extending shelf life without additives.
• Yayla PopNays (Popped Protein Snacks) Protein-rich popped snacks made from corn and rice, offering a healthy alternative to traditional fried chips.
• Yayla Kids Special product line designed for children featuring kid-friendly healthy food options.
• Yayla Pasta (gluten-free and enriched) Pasta products including gluten-free and enriched pasta varieties produced at Niğde facility.
• Yayla ONlife (Oats, Muesli, Granola, Bars) Health-focused product line featuring oats, müesli, granola, and bars targeting vitality and wellness consumers.
• Yayla Enriched Rice (Zenginleştirilmiş Pirinç) Vitamin and mineral-enriched rice - Turkey's first enriched rice product family designed for improved nutrition.
• Legurme Classic (international grains and legumes) International brand featuring traditional Anatolian grains including rice, bulghur, lentils, beans, chickpeas, wheat, black beans, mash beans, and corn sold in 70+ countries under TURQUALITY program.
• Legurme Ready Meal (export) Home-style ready meals with no additives or preservatives exported to 34 countries, including soups, pilafs, pilaki, meaty beans, and compote in BPA-free packaging with 36-month shelf life.
• Ala Çiftçi Classic and Gourmet Fit Domestic retail brand offering classic cereals and legumes (rice, bulghur, lentils, beans, chickpeas, wheat, corn) plus Gourmet Fit pre-mixed bulghur rice with vegetables and legumes in OPP packaging.
• İri Danem (premium rice and specialty grains) Premium rice and specialty grain products combining traditional Turkish cuisine flavors with innovative packaging technology to preserve natural taste.
• Yunus (traditional legumes) Traditional legume brand bringing natural legume flavors to new generations using innovative production technologies, certified with Zero Waste certificate.

Quantifiable outcome

• 36 months shelf life without cold chain for ready meals
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Legurme (TURQUALITY Brand)coreOthersLegurme brand has been included in the TURQUALITY brand support program since 2020, strengthening brand positioning in target export markets. The brand is exported to 70+ countries.
• FAO (Food and Agriculture Organization)minorStrategic or Co-development PartnerYayla Agro Gıda shares the goal of 'Sustainable Agriculture' in the fight against hunger through contracted agricultural policies aligned with FAO objectives.

Scale indicators15 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ebro Foods: Global leader in rice and pasta (Tilda, Mahatma, Carolina, Lustucru brands) with operations across Europe, the Americas, and Asia—directly comparable to Yayla's rice, bulghur, and pasta businesses and its multi-brand export model.
• Bakkavor Group: UK-listed prepared fresh foods manufacturer serving major retailers and food service with ready meals, salads, and convenience foods—highly comparable to Yayla's ready meal strategy and retailer relationships.
• Nomad Foods: Europe's largest frozen food company (Birds Eye, Findus, Iglo brands) with strong ready meal presence and pan-European retail relationships—comparable to Yayla's ready meal category and export-driven growth model.
• Dardanel: Turkish seafood and ready meal producer with a focus on packaged, value-added foods for retail and HoReCa—comparable to Yayla's ready meal line and its mix of domestic distribution plus international export.
• Tat Gıda: Major Turkish packaged food company (tomato products, sauces, pickles, ready meals) listed on Borsa İstanbul, with overlapping retail customers, HoReCa channels, and a similar product breadth in shelf-stable Turkish staples.
• Tamek Gıda: Turkish processed food manufacturer specializing in tomato products, fruit juices, and packaged foods, competing with Yayla in Turkish retail channels and export markets with similar B2B/private-label capabilities.

Broad incumbents

• Post Holdings: US-listed diversified food holding company with a roll-up acquisition strategy in shelf-stable, refrigerated, and foodservice categories—comparable to Yayla in breadth of branded packaged food categories and capital markets access.
• Ülker (Yıldız Holding): Largest Turkish food conglomerate (Ülker biscuits, chocolate, dairy, frozen foods) competing with Yayla in domestic packaged food retail, with significantly greater scale and category breadth.
• McCain Foods: Privately held global leader in frozen potato products and prepared foods, with a broad international footprint—comparable to Yayla in ready meal manufacturing scale, global retail penetration, and capital-intensive production footprint.

Emerging players

• SunOpta: North American plant-based and healthy/specialty foods company with focus on organic and functional ingredients—comparable to Yayla's Enfies freeze-dried, protein pasta, and ONlife functional product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yaylaofficial
• YouTubeyoutube.com/channel/UCyWkYxIF-iVg6hDW3tliKiw
• Facebookfacebook.com/yaylabakliyat
• Instagraminstagram.com/yaylabakliyat

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yayla