Sufresca
Sufresca is an Israeli AgriTech company that develops and sells natural edible coatings for fresh fruits and vegetables, extending shelf life and replacing plastic packaging. It sells directly to produce growers, packers, retailers, and food marketers worldwide via an enterprise field sales motion.
- Company typePrivate
- Founded2018
- HeadquartersKfar Vitkin, Israel
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sufresca does
Sufresca Ltd. is an Israeli AgriTech company that develops and commercializes natural edible coatings for fresh fruits and vegetables. The coatings are formulated from plant-based additives and naturally occurring organic compounds, derived from 15 years of R&D at the Hebrew University of Jerusalem's Robert H. Smith Faculty of Agriculture, Food and Environment. The product portfolio comprises three core brands: COATECH™ (shelf-life extension coating that slows softening, shrivelling and decay), Algraen™ (natural anti-fungal coating usable as a standalone or additive), and COATECH™Plus (a 2-in-1 coating combining shelf-life extension with mold prevention), with a 2025 citrus-specific anti-fungal launch extending the line. The company holds FDA GRAS status for its food-grade coating materials and protects the technology with one granted patent and two provisional patents.
Sufresca targets commercial fresh produce growers, packers, retailers, and food marketers globally, with an enterprise field sales motion led via direct engagement and industry trade events (Fruit Logistica, Global Produce & Floral Show, Food for Future Summit, Expo Agro). Its value proposition centers on extending shelf life by several weeks, reducing food loss and waste across the supply chain, and displacing plastic packaging — positioning the coatings as a regulatory-aligned, plastic-free alternative for produce previously deemed uncoatable (peppers, garlic bulbs, pomegranate arils).
The revenue model is the one-time licensed sale of coating products on a quote basis tailored to customer crop, volume, and operational conditions. The company is privately held, headquartered in Ness Ziona, Israel, with 11–50 employees. It has raised approximately $7.2M across multiple funding rounds between 2018 and 2021, including a $0.5M seed round with Rimonim Fund as lead. No revenue is publicly disclosed, and the company remains in early commercialization.
Sufresca firmographics
Firmographics- Name
- Sufresca
- Legal name
- Sufresca Ltd.
- Website
- https://sufresca.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sufresca is an Israeli AgriTech company that develops and sells natural edible coatings for fresh fruits and vegetables, extending shelf life and replacing plastic packaging. It sells directly to produce growers, packers, retailers, and food marketers worldwide via an enterprise field sales motion.
- Ownership category
- akta.pro rank
Sufresca industry classification
Industry- Product category
- Edible Food Coatings
- NAICS
- Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)
Keywords
Where Sufresca is headquartered
LocationHeadquarters
- HQ city
- Kfar Vitkin
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Sufresca business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Edible Coating Products: Sufresca generates revenue through the sale of its natural edible coating products (COATECH™, Algraen™, COATECH™Plus) to fresh produce growers, packers, and distributors. The coatings are applied post-harvest to extend shelf life and reduce food waste throughout the supply chain.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sufresca product offering
Product offeringCore offering
Sufresca develops and sells natural edible coatings for fresh fruits and vegetables that extend post-harvest shelf life. Its product line includes COATECH™ (shelf-life extension coating), Algraen™ (natural anti-fungal coating), and COATECH™Plus (combined 2-in-1 anti-fungal coating), formulated from plant-based additives and naturally occurring organic compounds. The coatings are applied post-harvest under ambient, cold, or changing conditions, targeting produce previously considered difficult to coat such as peppers, garlic bulbs, and pomegranate arils.
Product overview
Sufresca develops natural edible coatings for fresh fruits and vegetables. Their product portfolio includes three main offerings: COATECH™ (shelf-life extension coating that slows softening, shrivelling and decay), Algraen™ (anti-fungal coating for fresh produce), and COATECH™Plus (2-in-1 combined coating with anti-fungal properties). These coatings are designed for application on citrus fruits, tomatoes, cucumbers, peppers, avocados, mangoes, and pomegranates. The company specializes in coating produce that was previously considered impossible to coat.
Differentiator
Problem solved
Functional benefit
Brands
- COATECH™: Natural edible coating for fresh produce, slowing down fruit softening, shrivelling and decay.
- Algraen™
- COATECH™Plus
Products and services
- COATECH™ Natural edible coating formulated from plant-based additives that slows down fruit softening, shrivelling, and decay, extending shelf life of fresh produce by several weeks under ambient, cold, or changing conditions.
- Algraen™ Natural edible anti-fungal coating designed to prevent fungal growth on fresh produce, applied either as an add-in to common coatings or on its own.
- COATECH™Plus 2-in-1 anti-fungal coating that combines shelf-life extension with mold-free protection in a single application, addressing both decay and fungal spoilage for fresh produce.
- Citrus Fruits Active Anti-fungal Coating Active anti-fungal coating specifically formulated for citrus fruits, providing post-harvest protection without the use of synthetic or toxic fungicide mix-ins.
Quantifiable outcome
- Shelf life extended by several weeks
Companies that use Sufresca
Customer profileSegments3 records
Ideal customer profiles3 records
Sufresca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sufresca partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Aus4Innovation / Australian GovernmentminorSufresca was selected as one of nine AgriTech scale-ups to enter the Vietnam market through the GRAFT Challenge Vietnam 2021 program, which is part of the Aus4Innovation development assistance programme initiated by the Australian government. This provides market entry support and networking opportunities in Southeast Asia.
- Hebrew University of JerusalemcoreSufresca was founded based on breakthrough research about edible, natural coatings developed at the Hebrew University's Robert H. Smith Faculty of Agriculture, Food and Environment. The company traces its 15-year R&D heritage to this academic institution.
Scale indicators2 records
Recent moves6 records
Expansion highlights7 records
Sufresca competitors and assessment
Company assessmentDirect peers
- Hazel Technologies: Chicago-based shelf-life extension technology company (acquired by Bayer) supplying 1-MCP and other post-harvest solutions to growers and packers. Targets the same fresh-produce customers as Sufresca with a complementary but overlapping shelf-life value proposition.
- Mori (formerly Cambridge Crops): US startup developing silk-protein-based edible coatings to extend shelf life of fresh produce. Closely comparable technology and use case (post-harvest edible coatings), competing for the same grower/packer customers.
- Apeel Sciences: US-based pioneer of plant-derived edible coatings that slow water loss and oxidation in fresh produce. Directly competes with Sufresca across citrus, avocados, mangoes, and other fruit categories, and is the most commercially advanced benchmark for edible coatings at retail.
Emerging players
- NatureCoat: Canada-based developer of plant-based edible coatings for fresh produce shelf-life extension. Smaller-scale emerging player with comparable natural-coating technology targeting similar produce segments.
- Lipidor AB: Swedish specialty coatings company with formulation expertise in plant-derived coatings. While primarily focused on dermatological applications, it shares Sufresca's underlying lipid/spray-coating technology platform and is a relevant adjacent emerging player.
Broad incumbents
- DSM-Firmenich: Global nutrition, health, and ingredients major with food-grade coatings and food protection portfolios. Represents both a potential channel partner and a competitive threat given its scale and food-industry relationships.
- Cargill: Global food and agriculture giant with significant post-harvest, food-ingredient, and coatings exposure. Comparable as a broad incumbent with the resources to either partner with or acquire emerging coating technologies like Sufresca's.
- AgroFresh Solutions: Global post-harvest solutions provider (SmartFresh, FreshCloud) for fruits and vegetables, owned by Raven Industries/Bayer. Operates across the broader post-harvest preservation category and is the incumbent Sufresca must displace in produce packhouses.
- BASF: Global chemical major with agricultural solutions and food-ingredient divisions. Operates broadly in crop protection and post-harvest chemistry, making it a relevant incumbent comparable for an agricultural coatings startup.
Others
- Citrosuco: World's largest orange juice processor and major citrus producer. Comparable as a downstream customer/supply-chain participant for citrus-focused coating solutions like Sufresca's 2025 citrus launch.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sufresca social profiles
Digital presenceSufresca compliance and trust
Trust signalCompliance1 record
Sufresca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sufresca leadership team
Management profileNumber of profiles
Profiles9 records
Sufresca funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sufresca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sufresca
What does Sufresca do?
Sufresca develops and sells natural edible coatings for fresh fruits and vegetables that extend post-harvest shelf life. Its product line includes COATECH™ (shelf-life extension coating), Algraen™ (natural anti-fungal coating), and COATECH™Plus (combined 2-in-1 anti-fungal coating), formulated from plant-based additives and naturally occurring organic compounds. The coatings are applied post-harvest under ambient, cold, or changing conditions, targeting produce previously considered difficult to coat such as peppers, garlic bulbs, and pomegranate arils.
Is Sufresca a public or private company?
Sufresca is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sufresca founded?
Sufresca was founded in 2018. It employs 11 to 50 people.
Where is Sufresca based?
Sufresca is headquartered in Kfar Vitkin, Israel, in the Middle East region.
How does Sufresca make money?
One revenue line is on record: edible Coating Products.
Who are Sufresca's main competitors?
Direct peers on record are Hazel Technologies, Mori (formerly Cambridge Crops) and Apeel Sciences. Emerging players are NatureCoat and Lipidor AB. Broad incumbents are DSM-Firmenich, Cargill, AgroFresh Solutions and BASF. Citrosuco is listed as an others.
Does Sufresca have an API?
No public API is recorded for Sufresca.
What industry is Sufresca in?
Sufresca's product category is Edible Food Coatings. Its primary akta.pro industry code is IMAIAKAM, Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating). Its NAICS code is 32551 and its SIC code is 2851.