What Star Vision does

Star Vision (주식회사 스타비젼) is a South Korean private company founded in 2012 and headquartered in Seoul, operating the consumer brand OLENS (오렌즈). The company manufactures and retails contact lenses positioned at the intersection of vision correction and beauty, with its primary go-to-market being the direct-to-consumer e-commerce platform o-lens.com supplemented by a Korea-wide franchise retail store network (가맹점) with a dedicated franchise inquiry line and store-locator functionality. Its product portfolio spans daily disposable, monthly, and extended-wear lenses, offered in colored, clear (투명렌즈), and astigmatism-correcting (난시렌즈) variants, across multiple branded series including Glowy (글로이), Glowy Tear (글로이티어), Glowy Tear Mini, Reallish (리얼리쉬), Muse (뮤즈), and the O2 Edition (오투에디션) — the latter marketed around reduced dry-eye discomfort. Underlying product technology centers on colored decorative lens manufacturing and styling effects, with diameter options from 12.7mm to 13.5mm and color palettes aimed at both natural enhancement and dramatic ("big size," black) looks.

The business model is a one-time-per-purchase consumable retail model: consumers buy lens boxes online or at franchise stores, with pricing not publicly disclosed and customer acquisition driven through an active Instagram presence (olens_official), seasonal campaigns (e.g., "Make Your Eyes Pop"), and CSR initiatives such as the "EVE LOVE, I LOVE" partnership with Miral Welfare Foundation. Customer support runs through a dedicated call center (1599-8703) with defined weekday hours. The company is privately held, domiciled in South Korea, operates with 51–100 employees, and has received institutional capital — notably a $128.35M round led by VIG Partners in June 2018 — but discloses no revenue, franchise store count, or international expansion. Its sole confirmed operating geography is South Korea, serving individual consumers seeking cosmetic eye enhancement and vision-correction wearers who also want aesthetic options.

Name

Star Vision

Legal name

(주) 스타비젼

Website

https://o-lens.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Star Vision operates OLENS, a South Korean colored contact lens brand selling daily, monthly, clear, and astigmatism lenses to individual consumers through DTC e-commerce (o-lens.com) and a nationwide Korean franchise retail network, with proprietary series such as Glowy, Muse, and the O2 Edition.

Ownership category

akta.pro rank

Product category

Cosmetic Contact Lenses

NAICS

Optical Goods Retailers (45613), Optical Goods Retailers (456130), Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

Keywords

• Colored contact lenses
• Cosmetic contact lenses
• Daily disposable lenses
• Monthly contact lenses
• Astigmatism lenses

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Contact Lens Sales: Direct sales of colored and clear contact lenses to consumers through e-commerce platform and franchise retail stores. Products include daily disposables (원데이), monthly lenses (한달용), and extended wear options (장기착용).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Star Vision, operating under the OLENS (오렌즈) brand, manufactures and retails colored and clear contact lenses to individual consumers in South Korea. The company offers a full portfolio spanning daily disposable (원데이), monthly (먼슬리), and extended-wear (장기착용) lenses, in colored, clear, and astigmatism-correcting variants, including specialized series such as Glowy, Glowy Tear, Reallish, Muse, and O2 Edition. Distribution combines an owned D2C e-commerce platform (o-lens.com) with a nationwide franchise retail store network.

Product overview

Star Vision (주) 스타비젼 operates OLENS, an online contact lens retail platform. The offering consists of a unified e-commerce platform (OLENS) through which customers browse, select, and purchase contact lenses. The product portfolio spans multiple wear-type sub-categories (One Day/원데이, Monthly/먼슬리, Extended Wear/장기착용) and multiple vision types (clear, colored, astigmatism-correcting). Key branded product lines include the 글로이 (Glowy) series, 글로이티어 (Glowy Tear) series, 글로이티어 미니 (Glowy Tear Mini), 리얼리쉬 (Reallish), 뮤즈 (Muse), and 오투에디션 (O2 Edition) — each offering distinct color palettes, diameter sizes, and enhancement effects. The platform also features specialty categories like 블랙렌즈 (black lenses) and 빅사이즈 렌즈 (big size lenses) for consumers seeking more dramatic looks.

Differentiator

Problem solved

Functional benefit

Products and services

• OLENS Colored Contact Lenses Platform OLENS is the unified online and offline contact lens retail brand of Star Vision, offering colored, clear, and toric contact lenses to individual consumers in South Korea through its owned e-commerce platform (o-lens.com) and franchise retail store network.
• One Day (원데이) Disposable Lenses Single-use daily disposable contact lenses offered in colored, clear, and astigmatism-correcting variants, designed for one-time daily wear and disposal to maximize hygiene and convenience.
• Monthly (먼슬리) Lenses Monthly replacement contact lenses designed for up to 30 days of wear with proper cleaning and storage, available in colored and prescription options.
• Clear (투명렌즈) Lenses Transparent non-colored contact lenses for vision correction, sold to consumers who need refractive correction without cosmetic color change.
• Astigmatism (난시렌즈) Lenses Specialized toric contact lenses designed to correct astigmatism (irregular corneal curvature), offered in colored and clear options for cosmetic and non-cosmetic users.
• Glowy (글로이) Series Colored contact lens series featuring natural enhancement effects, available in Black, Brown, Golden olive, and ash gray colors with a 13.1mm diameter for subtle everyday eye styling.
• Glowy Tear (글로이티어) Series Colored contact lens series featuring a tear-ring effect for enhanced eye definition, available in Gray, Brown, and Charcoal with a 13.3mm diameter.
• Glowy Tear Mini (글로이티어 미니) Series Compact variant of the Glowy Tear series with a smaller 12.7mm diameter for more subtle natural enhancement, available in Gray and Brown.
• Reallish (리얼리쉬) Series Colored contact lens series designed for natural-looking enhancement with a 13.5mm diameter, available in Gray and Brown.
• Muse (뮤즈) Series Colored contact lens series with an elegant enhancement effect, available with a 13.5mm diameter in Gray and Brown.
• O2 Edition (오투에디션) Lenses New one-day colored contact lenses featuring dryness-reduction technology to reduce dry eye sensation during wear, launched with special promotional event pricing.
• Black Lenses (블랙렌즈) Pure black colored contact lenses designed for dramatic transformation and bold eye color change, sold as a distinct browseable specialty category on the OLENS platform.
• Big Size Lenses (빅사이즈 렌즈) Contact lenses with larger diameter for a more dramatic eye enlargement effect compared to standard sizes, targeted at consumers seeking bold aesthetic styling.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Miral Welfare Foundation (밀알복지재단)minorOthersOLENS partners with Miral Welfare Foundation for the 'EVE LOVE, I LOVE' social responsibility campaign. This partnership combines CSR activities with brand visibility, demonstrating OLENS' commitment to social causes while building emotional connection with consumers through community engagement.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CooperVision: Major global contact lens manufacturer (including specialty toric and cosmetic lines under brands like clariti and MyDay); competes for prescription and lifestyle lens share with established R&D and international distribution.
• Bausch + Lomb: Global ophthalmic goods manufacturer and retailer with contact lens, lens care, and eye-health products; comparable as a broad incumbent against which OLENS's specialty colored lens positioning must differentiate.
• Alcon: Global eye-care major with a broad contact lens and ocular-health portfolio (Dailies, Air Optix), providing scale, regulatory, and channel incumbency that frames the longer-term competitive and partnership landscape for OLENS.
• Johnson & Johnson Vision (Acuvue): Global incumbent in contact lenses (Acuvue franchise) with deep regulatory expertise, prescription-channel relationships, and R&D scale; sets the competitive ceiling for product credibility and category innovation that OLENS benchmarks against.

Regional players

• FreshKon (Oculus Private Limited): Singapore-based colored and cosmetic contact lens brand distributed across Southeast Asia; comparable to OLENS in colored-lens product focus and Asian market orientation but serves a different geography than Korea.
• Seed (シード): Japanese contact lens manufacturer and brand owner offering daily/monthly lenses including decorative variants, comparable to OLENS in colored lens specialization but with a Japan-centric footprint rather than Korea.

Direct peers

• Clalen (클라렌): Korean colored contact lens brand under a global lens manufacturer, offering daily/monthly decorative lenses and competing for the same Korean female beauty consumer as OLENS.
• GEO Medical (지오메디컬): Korean manufacturer and retailer of colored/cosmetic contact lenses, overlapping directly with OLENS in product category, target consumer (Korean beauty seekers), and franchise/DTC distribution model.
• Lensme (렌즈미): Direct domestic competitor in Korean colored contact lenses with comparable daily/monthly wear schedules, color and diameter variety, and direct-to-consumer e-commerce plus retail distribution targeting the same beauty-focused consumer.
• Dueba (듀바): Korean contact lens manufacturer producing both its own colored lens brands and OEM/private-label lenses for competitors; overlaps with Star Vision on manufacturing capabilities and colored lens portfolio targeting Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/olens_official
• Facebookfacebook.com/olensofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Vision