Oii
Oii builds Goldiilocks, an AI-powered probabilistic digital twin platform that helps enterprises in retail, pharma, FMCG and industrials balance service, cost and cash through scenario modeling, dynamic forecasting, and Recommendations-to-Apply workflows, sold via enterprise SaaS with a Co-Invest Proof of Value motion.
- Company typePrivate
- Founded2023
- HeadquartersOakland, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Oii does
Oii (also referenced as Oii.ai and historically as Optii) develops Goldiilocks, an AI-powered supply chain planning platform built on a probabilistic digital twin that simulates supply chain scenarios to balance service, cost, and cash. The platform deploys in 6–8 weeks as a plugin layer over existing planning systems — including documented SAP integrations — and runs what-if modeling, dynamic forecasting, and Recommendations-to-Apply (RTA) workflows on weekly, monthly, and quarterly cycles. Core technologies include a patented SaaS algorithm combining machine learning with science-based modeling, specialized AI agents (lead-time analysis, demand pattern analysis, what-if supply chain design), an anomaly-detection data scrubber, and a Gen-AI-powered natural language assistant. The company is private, remote-first with offices in the United States (Oakland) and the United Kingdom, and reports a headcount band of 11–50 employees spanning UK, Europe, US and Asia.
Oii targets enterprise customers in four verticals: Retail (post-peak inventory recovery, open-to-buy, size-curve management), Healthcare/Pharma/Life Sciences (cold-chain, tender confidence, biologics inventory), FMCG (working-capital optimization), and Industrials (network design and disruption planning). Go-to-market is enterprise field sales with vertical-specialist sales leaders for Healthcare/Pharma and Europe, supported by a 'Co-Invest Proof of Value' engagement model that lets prospects test real decisions before long-term commitment. Pricing is quote-based SaaS subscription with no public tiers. Distribution is augmented by a documented strategic partnership with Maersk (live shipping route intelligence) and a SAP integration pathway.
The company raised a single $1.85 million seed round in May 2023 and has not announced subsequent funding. In January 2025 Uzair Bawany joined as CEO, succeeding co-founder Bob Rogers who remains as Chief Product & Technology Officer. Subsequent senior additions through 2025–2026 include a CRO, COO, Chief People Officer, Head of Engineering, Head of Client Success, and dedicated sales leaders for Healthcare and Europe. In December 2025 the platform received the SoftwareVerdict GSI Awards Gold Standard in AI Award.
Oii firmographics
Firmographics- Name
- Oii
- Legal name
- Oii
- Website
- https://oii.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Oii builds Goldiilocks, an AI-powered probabilistic digital twin platform that helps enterprises in retail, pharma, FMCG and industrials balance service, cost and cash through scenario modeling, dynamic forecasting, and Recommendations-to-Apply workflows, sold via enterprise SaaS with a Co-Invest Proof of Value motion.
- Ownership category
- akta.pro rank
Oii industry classification
Industry- Product category
- Supply Chain Planning Software
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Oii is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Oii business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Goldiilocks Platform): The company operates on a SaaS subscription model delivering the Goldiilocks platform, which provides AI-powered supply chain optimization as a recurring service. Deployment is described as quick with minimal disruption to existing systems. The company has also employed a 'Co-Invest Proof of Value' model for customer acquisition, allowing organizations to test real decisions before committing to long-term contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Not publicly disclosed | Quote-based SaaS subscription; no public pricing tiers listed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Oii product offering
Product offeringCore offering
Oii sells the Goldiilocks platform, an AI-powered digital twin built on probabilistic modeling that simulates supply chain scenarios and helps enterprises find the 'just right' balance between service, cost, and cash. It runs real-time optimization across cost, service, and inventory on weekly/monthly/quarterly cycles, models what-if scenarios for S&OP and network design, and delivers actionable Recommendations to Apply (RTA) with quantified dollar-value benefits. Deployment is delivered as a SaaS subscription with plugin integration into existing planning systems (e.g., SAP).
Product overview
Oii offers a unified AI-powered supply chain optimization platform under the Goldiilocks brand, which replaced the earlier product name Optii. The core platform is an AI-powered digital twin built on probabilistic modeling that helps organizations find the 'just right' balance between service, cost, and cash. Goldiilocks includes a Generative AI Assistant for natural language interactions and Recommendations to Apply (RTA) for actionable optimization decisions. The platform runs real-time optimization across cost, service, and inventory on configurable cycles, models what-if scenarios for S&OP and network design, and delivers a 6-8 week digital twin build time. Key claimed benefits include 30% stock reduction, 25% cost-to-serve reduction, 50% discards reduction, 20% factory complexity reductions, and 10% service risk reduction.
Differentiator
Problem solved
Functional benefit
Brands
- Goldiilocks: AI-powered digital twin platform with probabilistic AI that helps organizations balance service, cost, and cash in supply chain planning. Uses advanced modeling and machine intelligence to automate supply chain planning.
- Optii
Products and services
- Goldiilocks Supply Chain Optimization Platform An AI-powered digital twin platform with probabilistic AI that simulates real-world supply chain scenarios, helping enterprise customers balance service, cost, and cash through scenario modeling, what-if analysis, dynamic forecasting, and actionable Recommendations to Apply (RTA). Sold as a SaaS subscription on Azure infrastructure with plugin integration to existing planning systems such as SAP.
Quantifiable outcome
- 30% Stock Reduction
- +5 more outcomes
Companies that use Oii
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Oii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
Oii partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MaerskcoreOii.ai is working closely with Maersk, one of the world's leading shipping companies, to bring up-to-date information on alternative routes and delivery options straight into the Goldiilocks platform. Optii then helps clients model how much time and money alternative shipping options would save and assess whether they align with operational and financial goals.
- SAPcoreGoldiilocks integrates with existing planning systems. The platform has been deployed on SAP platforms, with customers achieving end-to-end supply chain visualization within four weeks using SAP data.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Oii competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Oii social profiles
Digital presenceOii compliance and trust
Trust signalCompliance2 records
Oii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oii leadership team
Management profileNumber of profiles
Profiles17 records
Oii funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oii
What does Oii do?
Oii sells the Goldiilocks platform, an AI-powered digital twin built on probabilistic modeling that simulates supply chain scenarios and helps enterprises find the 'just right' balance between service, cost, and cash. It runs real-time optimization across cost, service, and inventory on weekly/monthly/quarterly cycles, models what-if scenarios for S&OP and network design, and delivers actionable Recommendations to Apply (RTA) with quantified dollar-value benefits. Deployment is delivered as a SaaS subscription with plugin integration into existing planning systems (e.g., SAP).
Is Oii a public or private company?
Oii is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oii founded?
Oii was founded in 2023. It employs 51 to 100 people.
Where is Oii based?
Oii is headquartered in Oakland, United States, in the North America region.
How does Oii make money?
One revenue line is on record: saaS Subscription (Goldiilocks Platform).
Does Oii have an API?
No public API is recorded for Oii.
What industry is Oii in?
Oii's product category is Supply Chain Planning Software. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms, with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 541512 and its SIC code is 7373.