Xperisus

What Xperisus does

Xperisus Inc. (エクスペリサス株式会社) is a Tokyo-based, venture-backed luxury travel experience developer founded in January 2017 by CEO Tomoyoshi Maruyama. The company designs, curates, and distributes 'five-star experiences' for high-net-worth travelers seeking premium Japanese cultural immersion — combining national treasures, world heritage sites, traditional crafts, and regional assets into packaged offerings priced at the high end of the consumer travel market (illustrative products range from 15,000 yen day-trips to 160,500 yen multi-night programs). Its core operational platform is XPERISUS.com, a membership-based EC site available in Japanese and English versions, supplemented by the Japan Vista email distribution platform reaching approximately 1,800 overseas travel agencies.

The business operates across five service lines organized around customer type: BtoG (experience development and affluent-traveler promotion support for government agencies and municipalities such as Fukui and Niigata prefectures); BtoB (corporate solutions targeting the ~15 trillion yen inbound affluent traveler market); domestic BtoC for individual affluent Japanese travelers; domestic BtoC for corporations serving affluent members (with concierge/secretariat functions); and overseas BtoC, where Xperisus positions itself as a Japan DMC distributing content through international luxury travel consortia memberships (Serandipians, XO Private, Connections Luxury, Tokyo Luxury Authority). Strategic co-creation partnerships span JR East, Mitsubishi Estate, LEXUS, Nankai Electric Railway, and West Japan Railway, while named DMC partners leverage 800+ domestic and 1,000+ international affiliate relationships.

Revenue mechanics combine unit-priced experience sales, subscription membership, professional services fees for corporate/government contracts, and DMC commissions/fees from overseas luxury travel agency sales. Distribution is hybrid: direct-to-consumer via XPERISUS.com, B2B enterprise field sales for Japanese corporates and government, and channel/reseller relationships through international luxury DMC consortia (Serandipians' 800+ suppliers, XO Private's 1,900+ members, Connections Luxury's 25,000+ members). The company holds a Type 2 Travel Agency registration with the Tokyo Metropolitan Governor (No. 2-7580, valid May 2023 to May 2028) and is a member of JATA, JNTO, and multiple prefectural tourism associations. As of July 2025, Xperisus had raised a cumulative 680 million yen (~$4.5M USD) in Series A funding from strategic corporate VCs including ANA Holdings, H.I.S., Global Brain, Kyoto Capital Partners, and Singapore-based Heritage Global Investment Holdings.

Name

Xperisus

Legal name

エクスペリ萨斯株式会社

Website

https://about.xperisus.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Xperisus is a Tokyo-based luxury travel experience developer (founded 2017) that curates and distributes high-value-added Japanese cultural experiences through XPERISUS.com, a membership EC site, serving affluent international and domestic travelers, Japanese corporates, and government tourism agencies across BtoG, BtoB, BtoC, and DMC channels.

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Wellness, Spa & Retreat Travel Agencies (THAKAFAI)

akta.pro secondary industries

Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Luxury travel experiences
• Premium tourism services
• VIP travel agency
• Bespoke luxury itineraries
• Concierge travel services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. BtoC - Direct Sales to Affluent Individuals: Providing high-value-added travel experiences to affluent domestic individuals through membership EC site and travel advisory services
2. BtoC - Corporate Sales: Providing high-value-added travel experiences to corporations with affluent member populations, including concierge/secretariat functions
3. BtoB - Corporate Solutions: Providing travel and experience-based solutions to enterprises targeting the inbound affluent traveler market (approximately 15 trillion yen market)
4. BtoG - Government Solutions: Development support for high-value-added experiences and domestic/overseas affluent traveler promotion support for government agencies and municipalities
5. Overseas BtoC - International DMC Services:

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Xperisus is a Japanese company founded in 2017 that develops and delivers high-value-added luxury travel experiences ("five-star experiences") for affluent travelers. It operates a membership-based platform (XPERISUS.com) and serves multiple customer segments including governments, corporations, wealthy individuals, corporations with affluent members, and international luxury travelers.

Product overview

XPERISUS is a luxury travel and experience company that creates 'five-star experiences' for wealthy travelers. The company operates XPERISUS.com, a membership-based EC platform that aggregates premium Japanese travel experiences for wealthy domestic and international customers. The portfolio consists of six interconnected service lines: BtoG services for government/municipal tourism development, BtoB enterprise solutions, domestic BtoC services for wealthy Japanese individuals, domestic BtoC for corporations with wealthy members, and overseas BtoC services targeting international luxury travelers through partner DMC networks. The platform connects tourists with cultural experiences, traditional crafts, and premium destinations throughout Japan.

Differentiator

Problem solved

Functional benefit

Products and services

• XPERISUS.com Membership Platform
• BtoG Government Experience Programs
• BtoB Corporate Experience Programs
• Domestic BtoC Luxury Travel Memberships
• Domestic Corporate BtoC Travel Services
• Overseas BtoC Luxury Travel Services
• Japan Vista PR Platform

Quantifiable outcome

• Series A cumulative funding of 680 million yen as of 2025
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core.

• JR East (East Japan Railway Company)coreStrategic or Co-development PartnerBtoG business partnership for promoting high-value-added experiences for inbound affluent travelers, announced June 2026.
• Mitsubishi EstatecoreStrategic or Co-development PartnerJoint content development partnership creating travel experiences for inbound affluent tourists, including rickshaw tours around Tokyo Marunouchi area.
• Niigata Tourism AssociationcoreStrategic or Co-development PartnerBtoG partnership for high-value-added inbound tourism destination development project in Niigata Prefecture.
• Fukui PrefecturecoreStrategic or Co-development PartnerBtoG partnership for overseas affluent traveler attraction, developing 5 high-value-added experiences themed around Sabae glasses and traditional crafts with promotion in Paris.
• SerandipianscoreChannel Partner/ Reseller/ DistributorEuropean luxury travel consortium membership. Xperisus became Japan's 3rd member in the 'Travel Suppliers (DMC)' category, gaining access to network of 800+ suppliers and direct connections with luxury travel companies.
• XO PrivatecoreChannel Partner/ Reseller/ DistributorMembership in XO Private's 'Destination Master' category. Japan's 4th member, gaining access to network of 1,900+ travel members and promotional opportunities through newsletters (25,000+ subscribers) and social media.
• Connections LuxurycoreChannel Partner/ Reseller/ DistributorMembership as Japan's 12th member in this global luxury travel community serving 25,000+ members, providing access to networking events and business matching with luxury travel decision makers worldwide.
• Tokyo Luxury Authority (TLA)coreStrategic or Co-development PartnerMembership in Tokyo Metropolitan Government and Tokyo Convention & Visitors Bureau operated network for luxury hotel operators and travel content providers targeting affluent travelers to Tokyo.
• Premium Travel Agency (株式会社プレミアム旅行社)coreStrategic or Co-development PartnerCollaboration with premium travel agency (subsidiary of Sekai Bunka Shuppansha) to provide special experience content for 'Katei Gaho no Tabi' luxury domestic travel brand targeting Japanese affluent travelers.
• Japan Travel (日本旅行)coreStrategic or Co-development PartnerJoint development of immersive experiences including the 'Theater Train Gai' (イマーシブトレイン鷗外号) in Tsuwano, combining theatrical performance with rail travel experience.
• LEXUScoreStrategic or Co-development PartnerJoint 'TOUCH JAPAN JOURNEY' program featuring Yakushima island drives in Lexus BEV vehicles (RZ450e), combining luxury accommodation at samana hotel Yakushima with sustainable island experiences.
• West Japan Railway (JR West)coreStrategic or Co-development PartnerPartnership in the 'Western Golden Route' initiative for promoting Western Japan and Kyushu regions to inbound travelers, joining regional governments and businesses.
• Western Golden Route Initiative PartnerscoreStrategic or Co-development PartnerParticipation as partner company in initiative including Fukuoka City, Kobe City, Himeji City, Okayama Prefecture, Hiroshima Prefecture, Yamaguchi City, Kitakyushu City, and other regional governments promoting Western Japan tourism.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Audley Travel: UK-based tailor-made travel company specializing in Asia destinations including Japan for affluent Western travelers. Comparable business model of bespoke itinerary design, country-specialist advisors, and high-touch service for affluent customers.
• Kensington Tours: Canada-based luxury tour operator offering private guided tours to Japan and worldwide destinations. Comparable custom-luxury experiential model with private guides, premium accommodations, and curated experiences for affluent international travelers.
• Truly Tokyo (InsideJapan group): Premium Japan travel specialist under InsideJapan offering bespoke, high-end Japan itineraries. Comparable curated luxury positioning with English-speaking local expertise targeting affluent Western travelers seeking authentic Japanese experiences.
• InsideJapan Tours: UK-headquartered specialist tour operator designing curated Japan travel experiences for international travelers. Direct competitor in the curated Japan experiential travel market with similar Western affluent customer base.
• Jacada Travel: UK-based luxury travel company focused on Asia-Pacific experiential journeys including Japan. Comparable DMC-like model combining bespoke itineraries with luxury accommodations and exclusive experiences for high-net-worth clients.

Emerging players

• Tokonoma (Experience curation in Japan): Japan-focused boutique DMC curating exclusive cultural experiences for international luxury travelers. Most direct emerging competitor to Xperisus in the Japan luxury DMC niche, overlapping on cultural programming and high-net-worth customer base.
• Black Tomato: UK-headquartered luxury experiential travel company known for distinctive, off-beat luxury experiences globally including Japan. Comparable focus on creating unique, story-driven travel experiences for affluent travelers willing to pay premium prices.

Broad incumbents

• H.I.S. Co., Ltd. Major Japanese travel agency with global network serving luxury and mass-market segments. Notable dual relationship — H.I.S. is both a Series A investor in Xperisus and a potential competitor in premium Japan experiences.
• JTB Corp (Japan Travel Bureau): Japan's largest travel agency with comprehensive inbound and outbound offerings. While broader and mass-market, JTB has expanded into premium segments and represents the dominant incumbent that Xperisus positions against in the luxury DMC category.
• Japanican (JTB affiliate): JTB's English-language inbound platform offering tours and travel packages to international visitors in Japan. Represents the established inbound competitor that Xperisus differentiates against through curated, high-value-added experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xperisus