Today's Power

What Today's Power does

Today's Power is a U.S. solar energy services company headquartered in North Little Rock, Arkansas, founded in 2015. The company designs, finances, owns, and operates commercial and municipal solar installations, selling the generated electricity to customers under long-term power purchase agreements (PPAs) of approximately 25 years in duration. Its core product is the end-to-end solar PPA: the company absorbs the upfront capital cost of the array and recovers it (plus a return) through multi-decade contracted electricity sales, with a publicly disclosed 3-megawatt installation at Northwest Arkansas National Airport serving as a flagship reference deal projected to deliver over $100,000 in annual customer savings.

The underlying technology combines physical solar assets with a proprietary 24/7 monitoring operations center. Custom-designed communication boxes on each site transmit telemetry back to the operations center, where staff monitor multiple screens, communicate with sites via cameras, and conduct component-level electrical analysis. The company extends this asset base with an operations and maintenance service line covering remote monitoring, on-site thermal and visual inspections, field technician dispatch with safety protocols, and a 3-5 year vegetation management program that returns sites to native plant cover. Compliance posture includes Section 508, WCAG 2.0 A/AA, and CCPA certifications, which support federal and public-sector procurement eligibility.

The business model is asset-financed recurring revenue: PPAs generate predictable multi-decade cash flows, while O&M services layer on additional contracted recurring revenue per site. Go-to-market is direct enterprise field sales targeting government entities (airports, municipalities, public facilities) and commercial/industrial energy consumers, with no intermediaries, resellers, or digital marketing channels. The company is private, has raised approximately $44.7M across two funding rounds in 2020 and 2021, and operates with a lean team of 1-10 employees, suggesting an outsourced or project-based labor model for installation work.

Name

Today's Power

Legal name

Today's Power

Website

https://todayspower.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Today's Power is a U.S. solar energy company that finances, owns, and operates commercial and municipal solar arrays under 25-year power purchase agreements, with integrated 24/7 monitoring and operations and maintenance services, serving airports, municipalities, and commercial energy consumers.

Ownership category

akta.pro rank

Product category

Solar Energy Services

NAICS

Solar Electric Power Generation (221114)

SIC

Electric Services (4911)

akta.pro primary industry

Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)

akta.pro secondary industries

Corporate PPAs (C&I Offtake; Sleeved/Virtual/Physical) (EUAGADAA), C&I PPAs & Virtual PPAs (VPPA) Origination & Management (EUAGACAF)

Keywords

• Solar energy services
• Power purchase agreements
• Solar operations maintenance
• Commercial solar installation
• Renewable energy solutions

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Power Purchase Agreements (PPA): Long-term power purchase agreements where the company owns and operates solar installations and sells electricity to customers. The company negotiates multi-decade PPAs (25 years mentioned) with customers to offset their electricity costs, providing predictable recurring revenue while customers benefit from energy cost savings.
2. Operations & Maintenance Services: Ongoing operations and maintenance services for solar installations including 24/7 monitoring, site assessments, troubleshooting, and vegetation management to ensure optimal system performance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Today's Power provides end-to-end solar energy system installation, ownership, and operation for commercial and institutional customers. Under long-term Power Purchase Agreements (PPAs), the company finances, installs, and owns the solar assets and sells the generated electricity to the customer at a fixed rate. The company also delivers 24/7 system monitoring, site assessment consultancy, operations and maintenance deployment, and vegetation management services.

Product overview

Today's Power is a solar energy company offering a unified portfolio of solar installation and operations services. The core offering combines solar installation with long-term power purchase agreements (typically 25 years), supported by an integrated suite of operations services including 24/7 remote monitoring, site assessment consultancy, field maintenance deployment, and vegetation management. The company serves commercial and municipal customers, providing end-to-end lifecycle support from installation through ongoing maintenance and environmental stewardship.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Installation with Power Purchase Agreement (PPA) End-to-end solar energy system design, financing, installation, and ownership delivered to commercial and institutional customers under a long-term Power Purchase Agreement; the company owns the system and sells the generated electricity to the customer at a fixed rate.
• Solar Operations and Maintenance (O&M) Deployment Operations and maintenance deployment services covering troubleshooting, repairs, and full lifecycle support for installed solar systems.
• 24/7 System Monitoring Continuous round-the-clock monitoring of installed solar systems using custom communication boxes to track performance and identify issues.
• Site Assessment Consultancy Pre-installation site assessment services using visual and thermal imaging to evaluate solar installation feasibility and design.
• Vegetation Management Vegetation management services for solar sites to maintain clearances, protect panels, and ensure optimal system performance.

Quantifiable outcome

• $100,000+ annual savings for XNA airport on 3-megawatt solar installation

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Northwest Arkansas National Airport (XNA)coreOthers · 20 October 2025XNA negotiated a 25-year power purchase agreement with Today's Power Inc. to offset electricity costs. Today's Power installed a 3-megawatt solar array at the airport, projected to save over $100,000 annually. This is a long-term energy supply partnership where Today's Power provides solar energy generation capabilities to the airport.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pivot Energy: National solar developer specializing in community solar and C&I PPAs, directly comparable to Today's Power in business model and customer profile, though operating at larger scale across more states.
• Cypress Creek Renewables: Solar developer focused on C&I and utility-scale projects via PPA structures, sharing Today's Power's owned-asset model and competitive positioning for government and commercial off-takers.
• C2 Energy Capital: Solar developer and asset owner with focus on community solar and C&I PPAs, structurally similar to Today's Power in deploying owned solar assets under long-term offtake contracts.
• sPower (AES Distributed Energy): Developer of utility-scale and C&I solar projects under PPA structures; offers a directly comparable owned-and-operated solar asset model, albeit at substantially larger scale.
• Cleanway Energy (formerly Clean Energy Collective): Developer and operator of community solar and C&I solar assets under long-term PPAs, sharing Today's Power's owned-asset, subscription-style revenue approach for smaller off-takers.

Broad incumbents

• NextEra Energy Resources: Largest U.S. renewable energy developer with extensive solar PPA business; competes with Today's Power for institutional and government off-takers but at vastly greater scale and balance sheet.
• ENGIE North America: Global energy major with a sizable North American renewables portfolio including C&I and utility solar PPAs; overlaps with Today's Power in target customer segments but offers a far broader product set.
• EDF Renewables North America: Major renewable developer with utility-scale and C&I solar PPA offerings across the U.S., comparable in business model to Today's Power but with materially deeper capital and project pipeline.
• Lightsource bp: Global solar developer focused on utility-scale and C&I PPAs; competes with Today's Power in the same owned-asset PPA category with significantly greater geographic and capital reach.
• RWE Renewables Americas: Large global renewable energy developer with a growing North American solar PPA business; competes for the same institutional and government offtake opportunities as Today's Power, but at far larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/todayspower

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Today's Power