Tyke
Tyke is an Indian online investment platform that enables startups to raise capital digitally from retail investors via CSOP, CCD, CCPS, and NCD instruments, while operating Tyke Square, a peer-to-peer marketplace for trading Stock Appreciation Rights to provide secondary liquidity.
- Company typePrivate
- Founded2021
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Tyke firmographics
Firmographics- Name
- Tyke
- Legal name
- Tyke Technologies Private Limited
- Website
- https://tykeinvest.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tyke is an Indian online investment platform that enables startups to raise capital digitally from retail investors via CSOP, CCD, CCPS, and NCD instruments, while operating Tyke Square, a peer-to-peer marketplace for trading Stock Appreciation Rights to provide secondary liquidity.
- Ownership category
- akta.pro rank
Tyke industry classification
Industry- Product category
- Alternative Investment Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Securities and Commodity Exchanges (52321), Other Financial Vehicles (52599)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Services-Prepackaged Software (7372), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Tokenized Securities & Capital Markets Infrastructure (equities, bonds, funds, ATS/MTF connectivity) (FSAPAIAD)
- akta.pro secondary industries
- Tokenized Securities & Capital Markets (Equity, Debt, Funds) (FSADAEAA), Tokenization Platforms (RWA, Securities, Funds) (FSAGAMAA), Private Credit & Loan Tokenization Platforms (FSADAEAD)
Keywords
Where Tyke is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Tyke business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Startup listing and success fees: Tyke charges startups a standard listing fee to launch campaigns on the platform, plus a success fee calculated as a percentage of the total amount raised via successful campaigns.
- Subscriber convenience fees: Tyke charges subscribers a 2% convenience fee on the subscription amount for processing investments.
- SAR transfer fees: Tyke charges 2% plus GST on the purchase amount of SARs bought by startups or sold on Tyke Square, applicable to both buyers and sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Minimum investor subscription |
| Transaction based/ take rate | Pay-as-you-go | Investor convenience fee |
| Transaction based/ take rate | Pay-as-you-go | SAR transaction fee (Tyke Square) |
| Transaction based/ take rate | Pay-as-you-go | Startup campaign fees |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Tyke product offering
Product offeringCore offering
Tyke operates a digital platform that enables early-stage Indian startups to raise capital from retail investors through structured campaigns using instruments such as CSOP, CCD, CCPS, and NCD, with minimum subscriptions starting at INR 5,000. The platform also operates Tyke Square, a peer-to-peer marketplace for trading Stock Appreciation Rights (SARs) to provide liquidity for previously illiquid startup investments, and Tyke Academy, an educational content hub for startup investing.
Product overview
Tyke is an alternate investment platform for Indian startups that enables retail investors to access early-stage investment opportunities. The platform consists of Tykeinvest (core fundraising and subscription platform), Tyke Square (peer-to-peer SAR trading marketplace), and Tyke Academy (educational resources). The platform supports multiple investment instruments including CSOP, CCD, CCPS, and NCD campaigns, enabling startups to raise capital digitally while providing investors with minimum subscriptions starting at Rs 5,000. Tyke has facilitated over Rs 100 crore across 200+ campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- Tyke Square: A peer-to-peer network platform for buying and selling Stock Appreciation Rights (SARs), providing liquidity to investors.
- Tyke Academy
- Tyke Pocket
Products and services
- Tykeinvest India's alternate investment platform that enables retail investors to participate in startup fundraising campaigns and facilitates capital raising for early-stage ventures through instruments including CSOP, CCD, CCPS, and NCD.
- Tyke Square Peer-to-peer marketplace for buying and selling Stock Appreciation Rights (SARs), providing liquidity for previously illiquid startup investments. Users can publish SARs at competitive prices, negotiate terms, and finalize transactions.
- Tyke Academy Educational resource hub providing FAQs, blogs, and video tutorials (Bytes) about startup investing and using the Tyke platform, covering topics including CSOP, SAR, subscriptions, types of campaigns, returns, taxation, and portfolio management.
Quantifiable outcome
- 100 crore+ raised across 200+ campaigns
- +2 more outcomes
Companies that use Tyke
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Tyke technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tyke partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- CUR8minorIndia's first revenue-tech firm working exclusively with 120+ leading startups and enterprises to help them maximize revenue by creating the best revenue teams.
- Exfin SolutionsminorProfessional services company providing Accountancy and Taxation services to clients.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Tyke competitors and assessment
Company assessmentDirect peers
- LetsVenture: India-based online platform enabling startups to raise capital from individual and institutional investors with curated deal flow. Most directly comparable to Tyke given shared Indian geography, retail-investor onboarding model, and startup-funder matchmaking focus.
- Stable Invest: Indian platform offering fractional startup investments with low minimum tickets to retail investors, similar to Tyke's Rs 5,000 entry point. Operates in the same regulatory and customer segment with comparable product positioning.
- Infino: India-focused startup investing platform offering curated pre-IPO and early-stage opportunities to retail investors. Comparable business model and target audience to Tyke's CSOP/CCD-driven campaigns.
- Wefunder: US-based regulation crowdfunding platform enabling retail investors to invest small amounts in startups. Closest global analog to Tyke's model of democratizing startup fundraising with low minimums.
- Republic: Global private investment platform offering retail access to startups, crypto, and pre-IPO deals with low minimums. Directly comparable product, customer, and regulatory framework to Tyke's offerings.
- SeedInvest: US-based Regulation D/crowdfunding platform enabling accredited and non-accredited retail investors to invest in startups. Similar compliance-driven retail-investment model serving early-stage companies.
Broad incumbents
- AngelList India (by Venture Catalysts / 100X.VC): India-focused venture investing ecosystem combining syndicates, funds, and curated deal flow for retail investors. Larger incumbent with broader portfolio but overlapping Indian startup-investor customer base.
- Groww: One of India's largest retail investment platforms spanning mutual funds, stocks, and digital gold. Competes for the same retail-investor wallet Tyke targets but offers a much broader product portfolio.
- Zerodha: India's largest retail brokerage by active clients, providing capital-markets access infrastructure. A potential broad competitor if it extends into private-market access for retail Indian investors.
Emerging players
- StartupsValley / Tradyx: Emerging Indian startup-investing platform focused on pre-IPO and early-stage opportunities for retail investors. Partial overlap with Tyke's CSOP-based retail access model but smaller scale and narrower brand presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Tyke social profiles
Digital presenceTyke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tyke leadership team
Management profileNumber of profiles
Profiles3 records
Tyke funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tyke M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tyke
What does Tyke do?
Tyke operates a digital platform that enables early-stage Indian startups to raise capital from retail investors through structured campaigns using instruments such as CSOP, CCD, CCPS, and NCD, with minimum subscriptions starting at INR 5,000. The platform also operates Tyke Square, a peer-to-peer marketplace for trading Stock Appreciation Rights (SARs) to provide liquidity for previously illiquid startup investments, and Tyke Academy, an educational content hub for startup investing.
Is Tyke a public or private company?
Tyke is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tyke founded?
Tyke was founded in 2021. It employs 11 to 50 people.
Where is Tyke based?
Tyke is headquartered in Mumbai, India, in the Asia region.
How does Tyke make money?
Three revenue lines are on record. Startup listing and success fees are the primary driver. The others are subscriber convenience fees and SAR transfer fees.
Who are Tyke's main competitors?
Direct peers on record are LetsVenture, Stable Invest, Infino, Wefunder, Republic and SeedInvest. Broad incumbents are AngelList India (by Venture Catalysts / 100X.VC), Groww and Zerodha. StartupsValley / Tradyx is listed as an emerging player.
Does Tyke have an API?
No public API is recorded for Tyke.
What industry is Tyke in?
Tyke's product category is Alternative Investment Platform. Its primary akta.pro industry code is FSAPAIAD, Tokenized Securities & Capital Markets Infrastructure (equities, bonds, funds, ATS/MTF connectivity), with a secondary code of FSADAEAA, Tokenized Securities & Capital Markets (Equity, Debt, Funds). Its NAICS code is 523940 and its SIC code is 6211.