Solbari
Solbari is an Australian-founded direct-to-consumer e-commerce brand that designs and sells independently certified UPF 50+ sun protective clothing, hats, swimwear, and accessories for health-conscious consumers, medical sun-sensitivity patients, and outdoor sports participants globally.
- Company typePrivate
- Founded2013
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Solbari does
Solbari is an Australian-founded direct-to-consumer e-commerce brand that designs, markets, and sells UPF 50+ certified sun protective clothing, hats, swimwear, and accessories for health-conscious consumers, individuals with sun-sensitive medical conditions, and outdoor sports participants. Founded in 2013 and headquartered in Melbourne, the company reports a cumulative customer base of over 800,000 across 100+ countries supported by more than 25,000 verified five-star reviews. The proprietary technology centers on independently certified UPF 50+ fabric that blocks at least 98% of UVA and UVB rays, with protection engineered into the fiber rather than applied as a surface coating, and compliance verified to multiple international testing standards (AS 4399:2020, ASTM D6544-2012, ASTM D6603-2012, AATCC 183-2014). Product architecture is organized into ten specialized fabric and use-case sub-collections including Sensitive (medical-grade for eczema, psoriasis, lupus), Coolasun (cooling/breathable), Active (moisture-wicking), Technical Performance (outdoor sports), Aqua Sport (chlorine/saltwater resistant), UV Block (maximum protection), Cotton Linen (natural fiber), Lifestyle, Swim Resort, and UV Shield (umbrellas), addressing a price range of approximately $36 to $183 per unit.
The revenue model is primarily direct-to-consumer e-commerce through solbari.com for US customers (fulfilled from a California warehouse with no tariffs or duties and free shipping over $100) and solbari.com.au for international markets (10+ currencies, 10+ countries). A wholesale/B2B portal supports bulk and retailer orders. Pricing is unit-based with periodic promotional campaigns such as the current 20% off storewide offering. Customer segments include general health-conscious consumers (primary), individuals with skin conditions requiring medical-grade fabric, outdoor sports participants, and travel/resort buyers. The brand holds B Corp certification, the Skin Cancer Foundation Recommended Seal on selected products, and the National Psoriasis Foundation Seal of Recognition for the Sensitive collection. A seven-member Expert Medical Panel of dermatologists anchors clinical credibility. The company employs 11-50 people, operates as a private entity, and received approximately AUD $6.8 million in growth funding from Australia Business Growth Fund in December 2023 to support US and channel expansion.
Solbari firmographics
Firmographics- Name
- Solbari
- Legal name
- Solbari
- Website
- https://solbari.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Solbari is an Australian-founded direct-to-consumer e-commerce brand that designs and sells independently certified UPF 50+ sun protective clothing, hats, swimwear, and accessories for health-conscious consumers, medical sun-sensitivity patients, and outdoor sports participants globally.
- Ownership category
- akta.pro rank
Solbari industry classification
Industry- Product category
- Sun Protective Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industries
- Kids Sun Protection (CRABAJAK), Sun Protection Accessories (UV-protective sprays, sticks, on-the-go formats) (CRABAHAO)
Keywords
Where Solbari is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Solbari business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Product Sales: Primary revenue stream through direct-to-consumer online sales of UPF 50+ sun protective clothing, hats, and accessories through solbari.com. Products are sold at fixed retail prices with periodic promotions (e.g., 20% off storewide sales).
- Wholesale/B2B Sales: Wholesale channel for bulk orders to retailers and B2B partners. Company operates a wholesale portal and B2B login system for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product-level pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Solbari product offering
Product offeringCore offering
Solbari designs, manufactures, and sells UPF 50+ certified sun protective clothing, sun hats, swimwear, and accessories for women, men, and kids through its direct-to-consumer e-commerce websites and wholesale channels. Products are independently tested to block at least 98% of UVA and UVB rays, with specialized fabric collections for sensitive skin, cooling, active sports, and water activities. The company serves individual consumers, sensitive-skin patients, and outdoor sports enthusiasts across more than 100 countries, with US orders fulfilled from a California warehouse and international orders fulfilled from Australia.
Product overview
Solbari is an Australian-developed sun protective clothing brand offering a comprehensive portfolio of UPF 50+ certified products. The core offering centers on sun hats (women's, men's, and kids) and clothing (tops, bottoms, swimwear, and accessories) all independently tested to block at least 98% of UVA and UVB rays. Products are organized into specialized fabric collections including Sensitive (for reactive skin), Coolasun (cooling), Active (performance), Technical Performance (outdoor sports), Aqua Sport (water activities), UV Block (maximum protection), and Cotton Linen (natural fibers). Accessories include sun umbrellas, arm sleeves, gloves, and neck gaiters. All products are designed in Melbourne, Australia and tested to Australian, US, and international standards.
Differentiator
Problem solved
Functional benefit
Brands
- UPF 50+: Sun protective fabric technology rating used across all Solbari products.
- Sensitive Collection
- CoolaSun Collection
- Technical Performance Collection
- UV Block Collection
- Aqua Sport Collection
- Active Collection
- Lifestyle Collection
- Cotton Linen Collection
- Swim Resort Collection
- UV Shield Collection
Products and services
- Sun Hats UPF 50+ certified sun hats for women, men, and kids featuring wide brim, ultra-wide brim, bucket, raffia, Panama style, and legionnaire designs with neck flaps. Blocks at least 98% of UVA and UVB rays for outdoor wear.
- Women's UPF 50+ Clothing Sun-protective tops, dresses, leggings, and jackets including T-shirts, tunics, polos, hoodies, wraps, and shrugs in Sensitive, Coolasun, Active, and Keep Your Cool fabric collections for women.
- Men's UPF 50+ Clothing Sun-protective clothing for men including polo shirts, T-shirts, hoodies, jackets, trousers, and leggings in Active, Aqua Sport, Coolasun, Dry Lite, Lifestyle, and Sensitive fabric collections.
- UPF 50+ Swimwear UPF 50+ swimwear including rashguards, swim tops, swim leggings, and swim dresses designed for chlorine and saltwater resistance for water activities.
- Sun Protection Accessories UPF 50+ accessories including sun umbrellas, arm sleeves, gloves, hand covers, face and neck gaiters, sun shawls, and shrugs for additional sun protection coverage.
- Sensitive Fabric Collection Ultra-soft fabrics designed for sensitive or reactive skin, dermatologist-endorsed and carrying the National Psoriasis Foundation Seal of Recognition. Intended for individuals with eczema, psoriasis, or lupus.
- Cotton Linen Sun Hat Collection Sun hats made from 80% linen and 20% cotton blend, independently tested and certified to UPF 50+, combining natural fiber breathability with certified UV protection.
- Technical Performance Collection High-performance sun hats and clothing with advanced fabric technology including ventilation panels, moisture-wicking sweatbands, and enhanced durability for hiking and outdoor sports.
Quantifiable outcome
- UPF 50+ certified fabric blocks at least 98% of UVA and UVB rays
- +3 more outcomes
Companies that use Solbari
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Solbari technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Solbari partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Dermatologist Expert Medical PanelcoreAdvisory panel of dermatologists including Dr Whitney Bowe, Dr Linda Xing, Dr Samantha Ellis, Dr Ryan De Cruz, Dr Michelle Rodrigues, and Dr Alice Rudd who provide product endorsements, recommendations, and credibility to Solbari's sun protection offerings.
- Skin Cancer FoundationcoreSelected Solbari products have earned the Skin Cancer Foundation Recommended Seal, indicating they meet criteria for effective sun protection as evaluated by the foundation.
- National Psoriasis FoundationminorSelected Solbari fabrics have received the National Psoriasis Foundation Seal of Recognition, indicating suitability for people with psoriasis and sensitive skin conditions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Solbari competitors and assessment
Company assessmentDirect peers
- Coolibar: Coolibar is a US-based DTC and wholesale UPF 50+ sun protective apparel brand offering clothing, swimwear, hats, and accessories for men, women, and kids. It is the most directly comparable competitor to Solbari, sharing the same certified UPF 50+ value proposition, dermatology endorsements, and Skin Cancer Foundation seal positioning.
- Mott50: Mott50 is a women's UPF 50+ sun protective clothing brand selling dresses, tops, swimwear, and accessories via DTC e-commerce. It directly competes with Solbari's women's apparel line on certified UPF protection and resort/travel wear positioning.
- Sunday Afternoons: Sunday Afternoons designs and sells UPF-rated sun hats, gloves, and protective apparel through DTC and specialty outdoor retailers. It is one of the most established sun hat specialists in the US, directly comparable to Solbari's core hat category.
- Sun Precautions (Solumbra): Sun Precautions markets the Solumbra line of UPF 50+ sun protective clothing and accessories targeting medical and outdoor use cases. It overlaps with Solbari on medical-grade positioning, including coverage for skin cancer patients and sensitive-skin consumers.
- Cabana Life: Cabana Life is a US DTC brand offering UPF 50+ women's and children's swimwear, cover-ups, and resort wear. It competes directly with Solbari's Aqua Sport and Swim Resort collections in the women's swim and travel category.
- UV Skinz: UV Skinz produces UPF 50+ sun protective swimwear and rashguards for kids, adults, and families via DTC. It overlaps with Solbari's kids and Aqua Sport swimwear lines and shares the medical/family-safety angle.
Emerging players
- Aarna: Aarna is a newer DTC brand offering UPF 50+ women's sun protective clothing and resort wear. It competes in the same niche as Solbari's women's Lifestyle and Swim Resort collections but at a smaller scale and more limited product range.
Broad incumbents
- Columbia Sportswear: Columbia is a major global outdoor apparel brand whose Omni-Shade line offers UPF-rated clothing across shirts, pants, and hats. As a broad incumbent, Columbia overlaps with Solbari on the technology category (UPF) and outdoor/sports use cases but competes on breadth, retail distribution, and price rather than UPF specialization.
- Coola: Coola is a premium sun care brand selling organic SPF sunscreens, face protection, and after-sun products through DTC and retail. While it operates in the adjacent sun protection category rather than apparel, it competes for the same health-conscious consumer wallet share as Solbari.
- Sun Bum: Sun Bum is a globally recognized sun care and surf lifestyle brand selling sunscreens, lip balm, and hair care through retail and DTC. It targets a similar beach/outdoor consumer demographic as Solbari but is primarily a sunscreen company rather than an apparel manufacturer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Solbari social profiles
Digital presenceSolbari compliance and trust
Trust signalCompliance4 records
Solbari financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solbari leadership team
Management profileNumber of profiles
Profiles1 record
Solbari funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solbari M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solbari
What does Solbari do?
Solbari designs, manufactures, and sells UPF 50+ certified sun protective clothing, sun hats, swimwear, and accessories for women, men, and kids through its direct-to-consumer e-commerce websites and wholesale channels. Products are independently tested to block at least 98% of UVA and UVB rays, with specialized fabric collections for sensitive skin, cooling, active sports, and water activities. The company serves individual consumers, sensitive-skin patients, and outdoor sports enthusiasts across more than 100 countries, with US orders fulfilled from a California warehouse and international orders fulfilled from Australia.
Is Solbari a public or private company?
Solbari is a private company. It is classified as venture growth investor backed and is currently operating.
When was Solbari founded?
Solbari was founded in 2013. It employs 11 to 50 people.
Where is Solbari based?
Solbari is headquartered in Melbourne, Australia, in the Oceania region.
How does Solbari make money?
Two revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are wholesale/B2B Sales.
Who are Solbari's main competitors?
Direct peers on record are Coolibar, Mott50, Sunday Afternoons, Sun Precautions (Solumbra), Cabana Life and UV Skinz. Aarna is listed as an emerging player. Broad incumbents are Columbia Sportswear, Coola and Sun Bum.
Does Solbari have an API?
No public API is recorded for Solbari.
What industry is Solbari in?
Solbari's product category is Sun Protective Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRABAJAK, Kids Sun Protection. Its NAICS code is 315 and its SIC code is 2300.