FOLIO Holdings

What FOLIO Holdings does

FOLIO Holdings, Inc. is a Tokyo-based financial holding company established in 2015 and reorganized into a holding-company structure in March 2019, with a consolidated subsidiary designation under SBI Group since August 2021. It operates through two principal subsidiaries: FOLIO Co., Ltd., which runs the consumer-facing ROBOPRO AI robo-advisor and the B2B 4RAP platform, and AlpacaTech Inc. (acquired July 2023, majority-owned), which builds AI and data products for the financial sector, including the multi-agent MixSeek framework (launched December 2025) and the Alclua generative-AI marketing tool. As of May 2026, the group reports AUM in excess of ¥1.1 trillion, with the ROBOPRO Fund alone crossing ¥400 billion, and the Okasan UBS 4RAP-powered fund wrap exceeding ¥100 billion in April 2026.

The underlying technology stack centers on proprietary AI investment models for ROBOPRO's discretionary asset allocation, increasingly augmented by MixSeek's multi-agent orchestration and an AI Data Lake delivered through a Snowflake PREMIER partnership (achieved March 2026). The firm holds Type 1 Financial Instruments Business, Investment Management Business, and Investment Advisory and Agency registrations, with AlpacaTech adding its own Investment Advisory registration in February 2025. Group headcount stood at 163 consolidated employees at the end of FY2025 (March 2026).

The business model blends three GTM motions: (1) D2C retail via ROBOPRO, monetized through AUM-based discretionary management fees and investment advisory fees; (2) enterprise/B2B via 4RAP, which licenses the investment engine to financial institutions such as SBI Securities, Okasan Securities, Ashikaga Bank, Ehime Bank, and Okasan UBS; and (3) fund wrap product co-development with asset managers, including SBI Asset Management, Nissay Asset Management, Sumitomo Mitsui DS Asset Management, and Goldman Sachs. Additional revenue is being layered in through AlpacaTech's MixSeek and Alclua AI services, with an Olive Consulting channel partnership signed in May 2026.

Name

FOLIO Holdings

Legal name

株式会社FOLIOホールディングス (FOLIO Holdings Co., Ltd.)

Website

https://folio-hd.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

FOLIO Holdings is a Tokyo-based fintech holding company operating the ROBOPRO AI robo-advisor for retail investors and the 4RAP B2B platform for financial institutions, with subsidiary AlpacaTech providing AI/data products. The group manages over ¥1.1 trillion in AUM and is a consolidated subsidiary of SBI Group.

Ownership category

akta.pro rank

Product category

Robo-Advisory / Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Direct-to-Consumer Robo-Advisors (Retail Automated Portfolios) (FSAGAEAA)

akta.pro secondary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

Keywords

• AI investment services
• Robo-advisor platform
• Wealth management technology
• Investment advisory services
• Multi-agent AI framework

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Discretionary Investment Management Fees (4RAP / ROBOPRO direct): Recurring asset-based fees on assets under management (AUM) for individual discretionary investment services offered directly via ROBOPRO and via the 4RAP platform at partner financial institutions. Total group AUM reached 1兆1,000億円 (¥1.1 trillion) by May 2026.
2. Investment Advisory Fees (ROBOPRO Strategy Funds): Investment advisory fees from asset management companies (e.g., SBI Asset Management, Goldman Sachs, Nissay Asset Management, Sumitomo Mitsui DS Asset Management) for which FOLIO provides AI-driven investment advisory on publicly offered and privately placed investment trusts.
3. 4RAP Platform Licensing to Financial Institutions: Platform/technology licensing to banks and securities companies that deploy discretionary investment services powered by FOLIO's AI engine and operational infrastructure under their own brand (white-label style deployment).
4. AlpacaTech AI/Data Solution Services: Professional services and licensing revenue from AlpacaTech's data/AI solution offerings including the MixSeek multi-agent framework, MixSeek Cloud, MixSeek AI Data Lake, Alclua AI marketing automation, and AI security/governance solutions co-developed with Elith.

Pricing tiers

Go-to-market motion4 records

Core offering

FOLIO Holdings operates an AI-driven investment platform combining a direct-to-consumer robo-advisor service (ROBOPRO) with a B2B discretionary investment platform (4RAP) licensed to Japanese financial institutions, plus an enterprise AI/data solutions business (AlpacaTech) offering the MixSeek multi-agent AI framework, MixSeek Cloud, MixSeek AI Data Lake, and the Alcura (アルクラ) AI marketing automation solution. The same AI investment engine that powers the consumer service is also commercialized through partner fund wraps and third-party investment trusts via investment advisory arrangements.

Product overview

FOLIO Holdings operates a platform-plus-modules architecture organized around three core domains: (1) the AI investment service "ROBOPRO" (B2C robo-advisor) and its related investment trusts such as the ROBOPRO Fund, which together anchor the consumer-facing offering; (2) the B2B/B2B2C platform "4RAP" for financial institutions, deployed at partners such as SBI Securities, Ehime Bank, Ashikaga Bank, and Okasan Securities to deliver wrap/managed-account services; and (3) the AI solutions business operated by subsidiary AlpacaTech, which delivers data-platform, AI marketing automation (Alcura / アルクラ), and the multi-agent AI agent framework MixSeek (with MixSeek Cloud and the MixSeek AI Data Lake). The same AI investment engine from ROBOPRO is deployed across these surfaces — into direct-to-consumer investment products, into 4RAP-powered institutional wraps, and into advisory services for third-party investment trusts — while AlpacaTech's AI and data capabilities (MixSeek, Alcura, generative-AI investment information services) extend the group's reach into enterprise and financial-industry data use cases.

Differentiator

Problem solved

Functional benefit

Brands

• ROBOPRO: AI-driven robo-advisor investment service operated by subsidiary FOLIO Co., Ltd. ROBOPRO is a registered trademark of FOLIO Co., Ltd. The service uses AI to forecast market conditions and dynamically adjust asset allocation.
• 4RAP
• MixSeek

Products and services

• ROBOPRO AI investment service for individual investors that predicts market upturns/downturns and dynamically rebalances portfolio allocation across asset classes to pursue long-term performance and risk control. Operated as a Type 1 Financial Instruments Business with free securities account opening.
• 4RAP Scalable B2B platform that connects investment managers with financial institutions to enable rapid launch of discretionary investment/wrap products under the partner's brand, with FOLIO providing system, investment, and regulatory compliance support. Deployed at SBI Securities, Ehime Bank, Ashikaga Bank, Okasan Securities and Okasan UBS.
• MixSeek Self-developed multi-agent AI agent framework in which multiple AI agents analyze the same theme in parallel and integrate results to combine specialized perspectives and trusted data for decision support. Sold by subsidiary AlpacaTech to enterprise clients.
• MixSeek Cloud Cloud-based infrastructure that enables massively parallel execution and operation of MixSeek AI agents, targeting enterprise customers moving from ad-hoc AI usage to autonomous, fully automated agent operations.
• MixSeek AI Data Lake Data lake foundation that connects AlpacaTech's MixSeek multi-agent framework with AI agent skills published by Anthropic for the financial industry, enabling large-scale agent execution against enterprise data assets for financial-domain decision support.
• Alcura (アルクラ) AI Marketing Automation End-to-end AI marketing automation that uses agents to extract, analyze and summarize information and to automatically generate and distribute content. Deployed in production at SBI Securities and recognized with Google Cloud's 3rd Generative AI Innovation Awards grand prize.
• ROBOPRO Fund (Investment Trust) Publicly offered investment trust for which FOLIO provides AI-prediction-based investment advisory powered by the ROBOPRO engine. Available to retail investors; reached JPY 400 billion in net assets by May 2026.
• AlpacaTech Generative AI Investment Information Service Investment-information service that uses generative AI to support asset-management and research workflows for financial-industry clients, provided by subsidiary AlpacaTech.
• Goldman Sachs Bond / ROBOPRO Strategy Fund 2026-06 Unit-type publicly offered investment trust that leverages the ROBOPRO AI investment strategy with Goldman Sachs bond exposure, distributed to retail investors.
• SBI Multi-Asset Investment Strategy Fund (Investment Advisory) Privately placed investment trust for which FOLIO provides AI-driven investment advisory under AlpacaTech's Investment Advisory and Agency Business registration.

Segments1 record

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WealthNavi: Japan's largest pure-play robo-advisor (TSE Growth-listed), offering AI-driven discretionary portfolio management to retail investors. Closest direct competitor to FOLIO's ROBOPRO on product, customer (Japanese retail) and distribution model.
• Betterment: US-based leading robo-advisor offering AI-driven, goals-based discretionary portfolio management to retail investors on an asset-based fee model. Closest international analog to ROBOPRO on product mechanics, regulatory positioning and monetization.
• Wealthfront: US robo-advisor providing automated, AI-supported portfolio management with similar dynamic asset-allocation messaging to ROBOPRO. Useful international comparable for product, fee structure and target retail investor.
• Addepar: US-based wealth-tech platform providing technology, data and portfolio-management infrastructure to financial institutions. Closest international comparable to FOLIO's 4RAP B2B investment platform model for financial-institution clients.
• SigFig: US B2B2C digital wealth management platform that powers robo-advisory offerings for financial institutions and asset managers. Most direct international analog to FOLIO's 4RAP white-label-style platform business.

Broad incumbents

• Monex Group: Japanese online financial conglomerate (Monex Securities, Monex Crypto, Monex Asset Management). Offers competing robo-advisory and discretionary investment services to retail investors in the same Japanese B2C channel as ROBOPRO.
• Matsui Securities: Major Japanese online securities firm with robo-advisor and discretionary investment products. Comparable in target customer (Japanese retail) and asset-based fee model, though with a broader traditional brokerage business.
• Nomura Asset Management: Japan's largest asset manager, distributing investment trusts and discretionary products through Japanese financial institutions. Comparable to FOLIO on the B2B advisory side (FOLIO provides AI advisory on funds; Nomura is a counterparty in many fund-wrap products).

Others

• Rakuten Securities: One of Japan's largest online brokers by accounts, offering competing AI/digital investment products to retail investors. Overlaps with ROBOPRO in customer segment and AI-driven portfolio offerings but operates within a broader brokerage platform.
• SBI Sumishin Net Bank: SBI Group affiliate bank offering bank-channel distribution for investment products. Relevant as an in-group distribution channel that both complements and potentially competes with FOLIO's 4RAP platform within the SBI ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOLIO Holdings