What Magicrete does

Magicrete Building Solutions Pvt. Ltd., founded in 2008 in Surat, India by alumni of IIT Kharagpur, IIT Delhi, and IIM Lucknow, is India's largest manufacturer of Autoclaved Aerated Concrete (AAC) blocks. The company manufactures AAC blocks and steel-reinforced AAC wall panels, tile adhesives and grouts, waterproofing systems, dry-mix products (block jointing mortar, readymix plaster, gypsum plaster, wall putty), and 3D modular and 2D precast construction systems. Its core technology uses fly ash, cement, lime, and gypsum processed through an autoclaving cycle to produce a uniform microcellular structure delivering thermal conductivity of 0.16 W/m²K, 4× faster construction versus traditional bricklaying, up to 30% HVAC energy reduction, up to 4-hour fire resistance, and STC 43+ acoustic performance. Installed capacity stands at 1.8 million cubic metres per year across manufacturing facilities in Gujarat, Maharashtra, Haryana, Karnataka, and Tamil Nadu.

The company sells primarily through a pan-India dealer network exceeding 200 touchpoints, supported by direct enterprise sales to large real estate developers, conglomerates, government projects, and hyperscale data center developers. Named customers include Larsen & Toubro, DLF Building India, Godrej Properties, Tata Housing, Lodha, Oberoi Realty, Mahindra Happinest, Adani Group, Reliance Industries, Tata Consultancy Services, Shell, Kalpataru Immensa, Surat Diamond Bourse, IIM Rohtak, IIT Ropar, Symbiosis International University, the Supreme Court of India, ITPO Pragati Maidan, CIDCO, and AdaniConneX. AAC blocks are priced at approximately ₹3,500–4,000 per cubic metre on a pay-as-you-go, one-time-purchase basis, positioning the product competitively with red clay bricks.

Revenue model is straightforward unit-based sale of physical building materials rather than licensing or subscription, spanning walling solutions, tile and stone fixing solutions, waterproofing solutions, and precast products. Magicrete has raised over ₹110 crore in disclosed funding (Motilal Oswal Private Equity in 2013 and India SME Investments-led ₹66 crore round in February 2023), completed the majority-stake acquisition of South India AAC manufacturer Maxlite in March 2024, and most recently partnered with Royal Challengers Bengaluru as Official Building Material Partner for the T20 League 2026. Regulatory and quality credentials include IS 2185 (Part 3), IS 15477:2019, ISO 9001, Green PRO certifications across manufacturing sites, and BS 5234 compliance for steel-reinforced wall panels used in mission-critical infrastructure.

Name

Magicrete

Legal name

Magicrete Building Solutions Pvt. Ltd.

Website

https://magicrete.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Magicrete Building Solutions is India's largest AAC blocks manufacturer, producing wall panels, tile adhesives, waterproofing systems, and precast solutions for real estate developers, hyperscale data centers, and government projects via a 200+ dealer network.

Ownership category

akta.pro rank

Product category

Building Materials - AAC and Green Construction Products

NAICS

Cement and Concrete Product Manufacturing (3273)

SIC

Concrete Products, Except Block & Brick (3272), Adhesives & Sealants (2891)

akta.pro primary industry

Autoclaved Aerated Concrete (AAC) Blocks & Panels (IMADABAC)

akta.pro secondary industry

Primers, Bonding Agents & Surface Preparation Products (IMADAOAK)

Keywords

• AAC blocks manufacturing
• Green building materials
• Construction chemicals
• Precast construction systems
• Walling solutions

Headquarters

HQ city

Surat

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. AAC Products (Blocks & Wall Panels): Primary revenue stream from manufacturing and selling Autoclaved Aerated Concrete blocks and steel-reinforced wall panels for walling solutions in residential, commercial, and infrastructure construction.
2. Construction Chemicals (Tile Adhesives, Grouts, Waterproofing): Revenue from dry mix products including tile adhesives, tile grouts, waterproofing solutions, readymix plaster, wall putty, and block jointing mortar for finishing and tiling applications.
3. Precast Construction Solutions: 3D Modular Precast, 2D Precast, and infrastructural precast products for fast-track construction projects including affordable housing developments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Magicrete manufactures and supplies Autoclaved Aerated Concrete (AAC) blocks, steel-reinforced AAC wall panels, dry mix products (plasters, mortars, wall putty), tile adhesives and grouts, waterproofing solutions, and 3D/2D precast construction systems for residential, commercial, infrastructure, and hyperscale data center projects across India. The company serves builders, real estate developers, architects, contractors, and individual homeowners through a pan-India dealer network of 200+ touchpoints, with total AAC block capacity of 1.8 million cubic metres per year.

Product overview

Magicrete Building Solutions is India's largest AAC Blocks manufacturer offering a comprehensive portfolio of building materials across four main categories: Walling Solutions (AAC Blocks, AAC Wall Panels, Block Jointing Mortar, Readymix Plaster, Gypsum Plaster, Wall Putty), Tile & Stone Fixing Solutions (adhesives ranging from Standard to Ultima grades, epoxy and cement grouts, cleaners, and accessories), Waterproofing Solutions (membranes, primers, crack fillers, and area-specific products like BathPRO and RoofPRO), and Precast Products (3D Modular Precast and 2D Precast systems). The product portfolio is designed to serve the entire construction lifecycle from foundation to finishing, with AAC products serving as the core offering and construction chemicals providing complementary finishing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• AAC Blocks (Autoclaved Aerated Concrete) Lightweight eco-friendly Autoclaved Aerated Concrete blocks manufactured from fly ash, cement, lime, and gypsum using autoclaving technology. Provides thermal insulation (0.16 W/m²K), reduces HVAC costs by up to 30%, offers compressive strength of 4+ N/mm², fire resistance up to 4 hours, and STC rating of 43+. Used by builders, developers, contractors, and homeowners for residential, commercial, infrastructure, and data center walling applications across India.
• AAC Wall Panels (Steel-Reinforced) Steel-reinforced AAC wall panels for rapid construction of high walls. Enables 6-meter-high walls without intermediate structural supports, provides up to 4-hour fire rating, and delivers STC rating of 43+ for acoustic comfort. Used in hyperscale data centers (AdaniConneX) and industrial projects requiring fast-track construction with structural performance. Reduces structural steel usage by up to 15% with installation speeds comparable to Mivan formwork.
• Power Mesh Reinforcement mesh used with AAC products for enhanced structural integrity of wall systems. Acts as an accessory to AAC blocks and wall panels for builders and contractors requiring additional tensile strength in walling applications.
• Block Jointing Mortar Pre-mixed specialized mortar for AAC block jointing that provides strong adhesion and reduces mortar consumption compared to traditional cement-sand mortar. Designed for use by contractors and applicators laying AAC blocks in residential and commercial construction.
• Readymix Plaster Pre-mixed plaster solution for walls offering consistent quality and faster application than site-mixed plaster. Used by contractors and applicators for interior and exterior wall finishing in residential, commercial, and infrastructure projects.
• Gypsum Plaster Gypsum-based plaster for interior wall finishing providing smooth surfaces ready for painting. Used by contractors and homeowners for residential and commercial interior finishing applications.
• Putty Plus Wall Putty Wall putty for interior and exterior wall surfaces providing smooth finish for painting applications. Used by contractors and homeowners as a finishing layer prior to painting in residential and commercial projects.
• Tile Adhesives (Standard to Ultima Range) Tiered range of polymer-modified tile adhesives including Standard (IS 15477:2019 Type 1 for porous tiles), Standard+, Elite, Premium (vitrified tiles, granites, large-format slabs), Ultima (heavy-duty external facades), Dryflex (thermal movement areas), Superflex 2K (S2 flexibility for critical applications), Instafix (fast-setting), and Flex variants. Provides chemical bonding, flexibility, and enhanced adhesion strength for non-porous tiles, designed for contractors, applicators, and homeowners.
• Tile Grouts (Epoxy and Cement-Based Range) Range of tile grouts including EG-100 and EG-200 epoxy tile grouts for chemical-resistant and stain-proof installations, CG-100 unsanded cement grout for narrow joints, Groutmix polymer-modified cement grout for flexibility, and Grout Shine epoxy grout for aesthetic finishes. Used by tile applicators and contractors in residential, commercial, and industrial tile installations.
• Clean PRO Tile Cleaners Range of tile and stone cleaners including Clean PRO TC for cement and grout haze removal, Clean PRO CP for cement and construction residue removal, and Clean PRO NS for efflorescence and salt deposit removal. Used by contractors and homeowners post-installation for tile and stone surface cleaning.
• Tile Accessories (Hole Maker, Measuring Ruler, Suction Cups) Tile installation accessories including the Hole Maker for creating clean holes in tiles for plumbing and electrical installations, Tile Measuring Plastic Ruler for accurate layout, and Heavy Duty Suction Cups (Twin Drum and Triple Drum variants) for handling large-format and heavy tiles. Used by tile applicators and contractors during tile installation.
• Waterproofing Solutions (Unimix, Unibond SBR, RoofPRO, WallPRO, PrimeKote, CrackPRO, BathPRO, Wall Render) Comprehensive waterproofing product range including Unimix polymer-modified cementitious coating for wet areas, Unibond SBR bonding agent for concrete repair, RoofPRO Advanced membrane for roof terraces, WallPRO for wall surfaces, PrimeKote primer, CrackPRO flexible crack filler, BathPRO Advanced bathroom waterproofing system, and Wall Render for exterior wall protection. Used by contractors and applicators across residential, commercial, and infrastructure waterproofing applications.
• 3D Modular Precast Construction System Complete 3D modular precast construction system for rapid housing construction with factory quality control. Enables fast-track construction of affordable housing and infrastructure projects through factory-produced modular components. Used by government affordable housing programs and developers undertaking mass housing projects in India.
• 2D Precast Construction System 2D precast wall panel system for faster construction with quality consistency, complementing the 3D Modular Precast offering. Used by developers and contractors for residential and commercial projects requiring accelerated timelines with factory quality control.

Quantifiable outcome

• 1.8 million cubic metres per year AAC blocks capacity
• +6 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Royal Challengers Bengaluru (RCB)flagshipGTM or Marketing Partner · 30 March 2026Magicrete partnered with Royal Challengers Bengaluru as the Official Building Material Partner for the T20 League 2026. The collaboration aims to enhance brand visibility and fan engagement among cricket audiences in India, highlighting shared values of performance, resilience, quality, and high performance. Magicrete offers sustainable building materials while RCB emphasizes passion and excellence in cricket.
• MaxlitecoreStrategic or Co-development Partner · 27 March 2024Magicrete completed acquisition of a majority stake in Maxlite, an AAC Blocks manufacturer in South India. Maxlite operates two manufacturing facilities in Karnataka and Tamil Nadu, supplying resource-efficient building materials. This strategic move increased Magicrete's AAC blocks capacity to 1.8 million cubic metres per year.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Birla AAC (Aditya Birla Group / UltraTech): Birla AAC is the autoclaved aerated concrete blocks business of the Aditya Birla Group, with national manufacturing footprint and brand backing. It competes directly with Magicrete in the same AAC blocks category across India, leveraging UltraTech Cement's distribution and balance sheet to target the same developers and contractors.
• JK Lakshmi Cement (AAC Division): JK Lakshmi Cement, part of the JK Group, manufactures AAC blocks alongside its cement portfolio and operates pan-India. It is a direct competitor to Magicrete in AAC blocks and walling solutions, with strong North and West India presence and established dealer relationships with developers.
• Biltech Building Elements Limited: Biltech (formerly known for Aerocon blocks) is one of India's pioneering AAC block manufacturers with national distribution. It competes directly with Magicrete in AAC blocks, panels, and construction chemicals, targeting similar residential, commercial, and infrastructure segments.
• Siporex India: Siporex is a heritage AAC block brand in India with manufacturing facilities in western India. It directly competes with Magicrete in autoclaved aerated concrete blocks for walling, serving similar developer and contractor customers.

Broad incumbents

• Xella Group (Ytong / Hebel): Xella is a European-headquartered global leader in AAC (Ytong, Hebel brands) and calcium silicate products with multi-country manufacturing. While not directly competing in India at Magicrete's scale, Xella sets the global technology benchmark for AAC and represents the international competitive ceiling Magicrete would face if expanding abroad.
• Pidilite Industries (Construction Chemicals): Pidilite is India's dominant specialty chemicals and adhesives company (Fevicol, Dr. Fixit, Roff brands) with extensive construction chemicals portfolio including tile adhesives, waterproofing, and sealants. It competes with Magicrete's construction chemicals line and is a broad incumbent in the same dealer channels across India.
• Supreme Industries (Construction Products): Supreme Industries is a large Indian plastics and building products manufacturer with a significant construction products portfolio including protective packaging, piping, and building materials. While not a direct AAC competitor, it competes broadly in construction inputs and overlaps with Magicrete's waterproofing and dry-mix categories through distribution.
• UltraTech Cement (parent of UltraTech Building Solutions): UltraTech Cement, the largest Indian cement producer, has been expanding into walling solutions including AAC blocks and panels through UltraTech Building Solutions. As the dominant cement and now walling player with unmatched distribution, it represents the largest competitive threat to Magicrete's AAC leadership in India.

Regional players

• H+H International: H+H is a Denmark-based AAC and aircrete manufacturer with operations primarily across Northern Europe. It is a relevant peer for AAC technology benchmarking, product portfolio scope, and end-market applications but does not directly compete with Magicrete in the Indian market.

Emerging players

• Asia Cera Tiles / Cera Sanitaryware (Adjacent Materials): Cera is a major Indian sanitaryware and tile adhesives/fixing solutions company expanding its construction chemicals portfolio. While primarily a sanitaryware brand, its growing chemicals business overlaps with Magicrete's tile adhesive and grout categories through shared dealer and contractor channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MagicreteAAC
• YouTubeyoutube.com/channel/UCbKVEqL1wq4GYW3bZQoJqZQ
• Facebookfacebook.com/Magicrete
• LinkedInlinkedin.com/company/magicrete-building-solutions-pvt.-ltd.
• Instagraminstagram.com/magicrete

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magicrete