GenePlanet
GenePlanet is a Slovenian biotech company founded in 2008 that provides AI-powered preventive genetic testing and personalized health risk assessment services to individual consumers and healthcare providers across 35+ countries, with plans to reach 50 markets within five years.
- Company typePrivate
- Founded2008
- HeadquartersLjubljana, Slovenia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What GenePlanet does
GenePlanet is a Slovenian biotechnology company founded in 2008 and headquartered in Ljubljana that delivers preventive genetic testing and disease prevention services. The company's core offering centers on genetic testing coupled with AI-powered analysis to assess individual health risk and generate personalized recommendations, supported by what the company characterizes as a big data infrastructure for processing genetic information across its geographic footprint. Specific named products, tests, or service tiers are not detailed in the available sources, which focus on funding, partnerships, and market positioning rather than product portfolio granularity.
The business combines direct-to-consumer sales with a B2B channel model, distributing services through healthcare-provider partners — most notably Synlab Hungary — and targeting both individual consumers seeking personalized health insights and medical laboratories or healthcare providers offering genetic testing to patients. Revenue mechanics are described through both one-time and recurring/subscription framings, though pricing is not publicly disclosed. The company is present in over 35 countries, with stated ambitions to reach 50 countries within five years through a mix of direct expansion and channel partnerships in Europe, Latin America, and Asia.
In July 2023, GenePlanet closed a EUR 20 million Series B led by BlackPeak Capital (with participation from Darwin, Fidelity, and Kolektor Ventures), bringing total disclosed funding to roughly USD 34.2M. Proceeds are earmarked for acquisitions, AI development, product portfolio expansion, and international growth, indicating a growth-equity stage company with institutional backing and an aggressive geographic and capability-expansion roadmap. The company is led by founder and CEO Marko Bitenc and operates with 101-250 employees.
GenePlanet firmographics
Firmographics- Name
- GenePlanet
- Legal name
- GenePlanet
- Website
- https://geneplanet.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GenePlanet is a Slovenian biotech company founded in 2008 that provides AI-powered preventive genetic testing and personalized health risk assessment services to individual consumers and healthcare providers across 35+ countries, with plans to reach 50 markets within five years.
- Ownership category
- akta.pro rank
Where GenePlanet is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
GenePlanet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Genetic Testing Services: Direct provision of genetic testing and disease prevention services to individuals and healthcare providers through partnerships and direct channels
- Healthcare Genetic Testing: Genetic testing and healthcare services across more than 35 countries, with operations in genetic testing and health care sectors
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
GenePlanet product offering
Product offeringCore offering
GenePlanet is a European biotechnology company that provides preventive genetic testing and disease prevention services. The company analyzes individuals' genetic information using AI-powered systems to deliver personalized health risk assessments and recommendations, and distributes these services both directly to consumers and through partnerships with healthcare providers and laboratories across 35+ countries.
Product overview
GenePlanet is a Slovenian biotech company offering genetic testing and disease prevention services. The company provides preventive genetic testing services and healthcare offerings across more than 35 countries. Based on the available source material, no specific named products, modules, or sub-brand offerings are detailed—the sources focus on funding, partnerships, and market expansion rather than product portfolio specifics.
Differentiator
Problem solved
Functional benefit
Products and services
- Genetic Testing and Disease Prevention Services
Companies that use GenePlanet
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
GenePlanet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GenePlanet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Synlab HungarycoreGenePlanet partnered with Synlab Hungary to provide genetic testing and disease prevention services in Hungary. This partnership enables GenePlanet to leverage Synlab's healthcare network and laboratory infrastructure to serve the Hungarian market.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
GenePlanet competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
GenePlanet social profiles
Digital presenceGenePlanet financial estimates
Financial estimateRevenue estimate
Valuation estimate
GenePlanet leadership team
Management profileNumber of profiles
Profiles1 record
GenePlanet funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GenePlanet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GenePlanet
What does GenePlanet do?
GenePlanet is a European biotechnology company that provides preventive genetic testing and disease prevention services. The company analyzes individuals' genetic information using AI-powered systems to deliver personalized health risk assessments and recommendations, and distributes these services both directly to consumers and through partnerships with healthcare providers and laboratories across 35+ countries.
Is GenePlanet a public or private company?
GenePlanet is a private company. It is classified as venture growth investor backed and is currently operating.
When was GenePlanet founded?
GenePlanet was founded in 2008. It employs 101 to 250 people.
Where is GenePlanet based?
GenePlanet is headquartered in Ljubljana, Slovenia, in the Europe region.
How does GenePlanet make money?
Two revenue lines are on record. Genetic Testing Services are the primary driver. The others are healthcare Genetic Testing.
Does GenePlanet have an API?
No public API is recorded for GenePlanet.