What Optimum Group does

Optimum Group is a Dutch-based group of specialized label and flexible packaging printing companies, headquartered in Alkmaar, Netherlands, operating 17-19 production locations across the Netherlands, Belgium, Germany, and Denmark. The business originated as Etiket Nederland, founded in 1995, was rebranded to Optimum Group in September 2016 following private equity investment, and has been majority-owned by IK Invest since January 2018 (succeeding Mentha Capital, which took a stake in 2014). The group employs more than 1,000 people across its regional sites and claims the largest label production capacity in the Benelux.

The group's core offering centers on self-adhesive labels — including standard, multilayer (up to 5 printable pages), booklet (up to 12 pages), linerless, and compostable variants — produced through flexo and digital printing technologies. It also manufactures flexible packaging — stand-up pouches and Doypacks — via an in-house Flexible Pouch Factory under the Pouch4All sub-brand, equipped with HP200K digital printing and Karlville lamination and pouch-making equipment. Specialty sustainability products include ECO-BAND® (98% paper, 100% recyclable banding compliant with the EU Single Use Plastic Ban) and compostable labels co-developed with partner Bio4Life. The portfolio is organized under sub-brands including Pouch4All, Optimum Green, Optimum Fit, Optimum Care, ECO-BAND, and Greenliner, and is supported by certifications including BRC, FSC, EcoVadis, DPG, and SBTi-validated emissions targets.

Optimum Group operates a direct enterprise sales model with quote-based pricing, dedicated account managers at each production site, and multi-year contracts. It serves more than ten vertical segments — beverages, food and feed, industry, transport and logistics, retail and e-commerce, pharma, cosmetics, sport and nutrition, flora, pet food and pet care, and resellers — through named customers such as Nootje, Starpack, Den Berk Délice, Slagerij Kaldenberg, Smaakje, and Jac van den Oord Potatoes. Marketing channels are dominated by participation in major European trade shows (Empack, FIBO, Interzoo, PLMA, Seafood Expo Global, SIAL) and the company website; sustainability is a structural pillar, with Optimum Group B.V. receiving SBTi validation in June 2026 for near-term science-based targets (75.4% Scope 1&2 and 25% Scope 3 reductions by 2030 against a 2022 baseline).

Name

Optimum Group

Legal name

Optimum Group™

Website

https://optimumgroup.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Optimum Group is a Dutch label and flexible packaging manufacturer operating 17+ production sites across the Netherlands, Belgium, Germany, and Denmark, serving food, beverage, pharma, cosmetics, and pet care brands with self-adhesive labels, multilayer and booklet labels, and sustainable pouches.

Ownership category

akta.pro rank

Product category

Label and Flexible Packaging Manufacturing

NAICS

Packaging and Labeling Services (56191)

akta.pro primary industry

Primary Packaging (Bottles, Jars, Tubes, Jugs) (IMALAJAA)

akta.pro secondary industries

Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL), Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable) (IMALAJAM)

Keywords

• Self-adhesive labels
• Flexible packaging solutions
• Linerless labels
• Custom pouch packaging
• Sustainable label printing

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Self-adhesive Labels: Production and sale of self-adhesive labels including standard, compostable, multi-layer, and booklet labels. Revenue generated from custom printing orders with various materials, sizes, and finishing options.
2. Linerless Labels and Banding: Production of ECO-BAND and other linerless banding solutions. Revenue from label banding services for food, retail, and logistics packaging.
3. Flexible Packaging / Pouches: Production of Doypacks and custom pouches through the Flexible Pouch Factory brand Pouch4All. Includes sustainable recyclable pouch options.
4. Printers and Accessories: Sale of printing equipment and accessories related to labeling solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Optimum Group is a multi-site printing group that manufactures self-adhesive labels and flexible packaging (stand-up pouches/Doypacks) for brand owners and converters. Production spans 17-19 facilities across the Netherlands, Belgium, Germany, and Denmark, using flexo and digital printing to deliver custom label variants (multilayer, booklet, linerless, compostable, ECO-BAND) plus in-house pouch production through the Pouch4All brand. The portfolio serves food, beverage, pharma, cosmetics, pet care, sport nutrition, industrial, logistics and retail end-markets with a focus on sustainable, recyclable packaging.

Product overview

Optimum Group™ is a diversified group of specialized printing companies offering a comprehensive portfolio of self-adhesive labels and flexible packaging solutions across 17 production locations in the Benelux, Germany, and Denmark. The core offering centers on self-adhesive labels (zelfklevende etiketten) as the primary product line, supported by linerless labels (Linerless Labels), flexible packaging including pouches/Doypacks under the Pouch4All sub-brand, and specialized label variants such as multilayer labels (meerlaagse etiketten), booklet labels (booklet etiketten), and compostable labels (composteerbare etiketten). Key sub-brands include ECO-BAND® for sustainable banding solutions and the Flexible Pouch Factory for in-house pouch production. The group operates sustainability initiatives including Optimum Green™ and Greenliner liner recycling, alongside sector-focused propositions like Optimum Fit (sports/nutrition) and Optimum Care (pet care).

Differentiator

Problem solved

Functional benefit

Brands

• Pouch4All: Sub-brand for flexible pouch packaging solutions
• Optimum Green™
• ECO-BAND®
• Optimum Fit
• Optimum Care
• Greenliner

Products and services

• Self-adhesive labels (Zelfklevende etiketten) Custom self-adhesive labels produced in various materials, adhesives and printing techniques, serving as the core product line for brand owners across food, beverage, pharma, cosmetics, and industrial sectors.
• Linerless Labels Labels produced without a release liner (including banding labels / banderollen), reducing material waste and supporting sustainable packaging for food, retail and logistics customers.
• Multilayer Labels (Meerlaagse etiketten) Peel-off multilayer self-adhesive labels offering up to 5 printable pages in one label, suitable for food, cosmetics, pharmaceutical and chemical products that require extended content like multilingual instructions or ingredient lists.
• Booklet Labels (Booklet etiketten) Booklet-style self-adhesive labels offering up to 12 pages for multilingual instructions, legal information or marketing promotions, with options for special inks and perforations.
• Compostable Labels (Composteerbare etiketten) Fully compostable self-adhesive labels made from biodegradable materials with 100% biodegradable adhesive, produced in partnership with Bio4Life for environmentally conscious brand owners.
• ECO-BAND 100% recyclable paper-based banding label (98% paper, ECO-SEAL adhesive) compliant with the EU Single Use Plastic Ban Directive, BRC Grade AA food-safe, FSC-certified, for food, retail and logistics packaging.
• Pouches / Doypacks (Pouch4All) Flexible stand-up pouches and Doypacks for food, cosmetics, pet food and household products, produced in-house in the Flexible Pouch Factory from a minimum of 2,000 units, with recyclable and barrier material options.
• Printers and Accessories Printers and accessories supplied to support label printing applications for Optimum Group's customers and partners.
• Optimum Fit (Sport & Diet Nutrition packaging) Sector-specific packaging proposition combining printed labels, shrink sleeves, printed foils, wrap-around labels and pouches for sport, nutrition and dietary supplement brands.
• Optimum Care (Petfood & Petcare packaging) Sector-specific packaging proposition combining shrink sleeves, pouches, printed foils, printed labels and banderol solutions for petfood and pet care brands.

Quantifiable outcome

• SBTi validated: 75.4% reduction in Scope 1 and 2 GHG emissions by 2030 from 2022 baseline
• +2 more outcomes

Named customers6 records

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Bio4LifecoreStrategic or Co-development PartnerStrategic partnership with Bio4Life, producer of certified compostable self-adhesive materials. Bio4Life provides certified compostable materials for Optimum Group's compostable label products. The partnership combines Bio4Life's experience and certifications with Optimum Group's expertise and versatility for developing innovative sustainable applications.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Avery Dennison: Avery Dennison is the global leader in pressure-sensitive label materials (LPM) and also operates label converter businesses (Vestcom, Mactac). It is comparable to Optimum as a label-focused player but operates at much larger scale with vertical integration into label stock production.
• Huhtamaki: Huhtamaki is a global food and consumer packaging company with strong European operations producing flexible packaging, foodservice packaging, and labels. Comparable to Optimum across multiple of its served segments (food, pet food, beverages) and with similar sustainability-driven portfolio shifts.
• Constantia Flexibles: Constantia Flexibles is one of Europe's largest flexible packaging manufacturers, producing pouches, films, and labels for FMCG and pharma customers. Comparable to Optimum in the flexible packaging/pouch space, but with broader product portfolio and larger European presence.
• CCL Industries: CCL Industries is the world's largest label converter (CCL Label, Innovia Films, Checkpoint Systems) serving healthcare, consumer, and industrial markets. Comparable to Optimum Group as a global label and packaging producer, but at vastly greater scale with multi-billion revenue and global footprint across 40+ countries.
• Multi-Color Corporation: Multi-Color Corporation (now part of CCL Industries) was a major global label converter serving premium consumer brands with pressure-sensitive labels. Comparable to Optimum in premium label work for beverages, food, and personal care, though at significantly larger scale.

Direct peers

• Skanem: Skanem is one of Europe's largest label producers with strong Nordic presence (Norway, Denmark) producing self-adhesive labels and flexible packaging. Directly comparable to Optimum's Nordic operations (OG Nordics), with overlapping geography and similar product portfolio.
• Herma: Herma is a German label and labeling solutions specialist with strong presence in self-adhesive labels, particularly for pharmaceutical and consumer applications. Directly comparable to Optimum's German operations (OG Germany) with similar product focus and customer base.
• Coveris: Coveris is a European flexible packaging manufacturer specializing in pouches, films, and labels for food, pet food, and consumer goods. Directly comparable to Optimum Group's flexible pouch and label business, with overlapping product range and similar customer verticals.

Emerging players

• Schreiner Group: Schreiner Group is a German specialist in functional labels, including RFID, security, and pharmaceutical labels. Comparable to Optimum's high-end specialty label work (booklet, multi-layer) but focused on more technical/specialty applications.

Regional players

• ETISO (Etiketten-Service): ETISO is a German label converter serving mid-market customers with self-adhesive labels. Regional peer to Optimum's German operations, comparable in product focus but with smaller scale and more limited product portfolio.

Market position

Strengths4 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/OptimumGroupTM

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries17 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimum Group