Recharged
Recharged is an end-to-end used electric vehicle marketplace that combines proprietary battery-health scoring (Recharged Score), one-price transparent pricing, three Experience Centers in Virginia and North Carolina, and nationwide delivery to sell certified pre-owned EVs directly to consumers.
- Company typePrivate
- Founded2022
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Recharged does
Recharged (legal entity Leaselot, Inc.) is an end-to-end online and physical marketplace for used electric vehicles, founded in 2022 and headquartered in Richmond, Virginia. The company addresses battery-health and pricing-transparency gaps in the used EV market by combining a fully digital purchase funnel with three physical Experience Centers in Richmond, Fairfax, and Charlotte, supported by nationwide vehicle delivery. Its primary customer segments are first-time and value-oriented used EV buyers and existing EV owners looking to trade in or consign their vehicles.
The platform's central technology is the proprietary Recharged Score Report, a battery health and vehicle condition assessment that integrates verified battery capacity measurements, degradation profiling, vehicle history (via CARFAX), and real-market pricing data into a single composite score presented on every listing. Recharged sells certified pre-owned EVs at transparent one-price (non-negotiable) levels, backed by the Recharged Guarantee: a 100-day bumper-to-bumper warranty, a free Level 2 home charger or installation credit per purchase, and a 7-day return policy. Adjacent products include in-house EV financing with soft-pull pre-qualification (facilitated through a network of credit unions and specialty lenders), Level 2 home charger sales (Grizzl-E Classic at $349 and Wallbox Pulsar Plus 48 at $699) with installation arranged via a partnership with TreeHouse, and a customer dashboard for deal tracking. The company uses Plaid for identity verification, Stripe for payment processing, and Google sign-in for the customer dashboard.
Recharged generates revenue primarily through one-time gross margin on used EV sales, plus a $699 documentation fee on every retail transaction, financing facilitation fees on originated loans, transaction commissions on consignment sales, and hardware margins on Level 2 charger units. Pricing is transparent and competitive with no haggling, with used EV inventory in the low $30,000s on average and a $200 restocking fee on returns. As of late 2025 the company had raised approximately $17.4 million across two funding rounds, operated with 11-50 employees, and reported a 4.9-star Google rating across 300+ reviews.
Recharged firmographics
Firmographics- Name
- Recharged
- Legal name
- Leaselot, Inc.
- Website
- https://recharged.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Recharged is an end-to-end used electric vehicle marketplace that combines proprietary battery-health scoring (Recharged Score), one-price transparent pricing, three Experience Centers in Virginia and North Carolina, and nationwide delivery to sell certified pre-owned EVs directly to consumers.
- Ownership category
- akta.pro rank
Recharged industry classification
Industry- Product category
- Used EV Retail
- NAICS
- Consumer Electronics and Appliances Rental (532210), All Other Consumer Goods Rental (532289)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Certified Refurbished Electronics Retail (CRACAJAD)
Keywords
Where Recharged is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Recharged business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Used EV Sales: Primary revenue stream from selling certified pre-owned electric vehicles. Vehicles are sourced through trade-ins, consignment arrangements, and direct purchases from owners. Each vehicle is sold at a competitive fixed price with the Recharged Guarantee backing every transaction.
- Financing Services: Facilitates auto loans and financing for EV purchases through partnerships with lenders and credit unions. Generates revenue through financing arrangements, with documentation fee of $699 charged on every retail transaction. Offers EV-specific financing options often with discounts and longer terms.
- Home Charger Sales and Installation: Sells Level 2 home EV chargers (Grizzl-E Classic, Wallbox Pulsar Plus 48) and facilitates installation through qualified electrician partnerships. Every EV sold includes a free Level 2 home charger or credit toward installation.
- Consignment Services: Offers consignment services for EV sellers who want to potentially get more value than selling directly to Recharged. Recharged sells the vehicle on the seller's behalf and takes a commission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used EV vehicles priced competitively from start with one best price model |
| Subscription | Monthly | Financing through Recharged with pre-qualification available |
| Unit Pricing | Pay-as-you-go | Home EV chargers with optional professional installation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Recharged product offering
Product offeringCore offering
Recharged operates an online and physical retail platform that sells certified pre-owned electric vehicles to US consumers at one transparent upfront price. Every vehicle is backed by the Recharged Guarantee, which includes a 100-day bumper-to-bumper warranty, a free Level 2 home charger, and a 7-day return policy, and is accompanied by a proprietary Recharged Score battery health assessment. The company supports the transaction with EV financing pre-qualification, home charger sales and installation referrals, and trade-in or consignment services for sellers.
Product overview
Recharged is a used electric vehicle marketplace operating as a single unified retail platform combined with integrated supporting services. The core offering is the Recharged Used EV Marketplace (recharged.com/vehicles), which sells certified pre-owned EVs at upfront competitive prices backed by the Recharged Guarantee. This is supported by the Recharged Score Report—a proprietary battery health assessment that synthesizes battery diagnostics, vehicle history, and market data into a composite condition score. Supporting modules include Home EV Charger Sales (offering Grizzl-E Classic and Wallbox Pulsar Plus 48 with installation services), EV Financing (pre-qualification and credit application), a Customer Dashboard for deal tracking, an Education Hub with buying guides and EV tutorials, Experience Centers in Richmond, Fairfax, and Charlotte for in-person consultations, and EV Consignment/Trade-In services for sellers.
Differentiator
Problem solved
Functional benefit
Products and services
- Recharged Used EV Marketplace Online and physical retail platform selling certified pre-owned electric vehicles across sedans, SUVs, trucks, and vans to US consumers, with nationwide delivery and three Experience Centers.
- Home EV Charger Sales Retail sale of Level 2 home EV chargers (Grizzl-E Classic at $349 and Wallbox Pulsar Plus 48 at $699) with facilitated installation through a qualified electrician partner network (TreeHouse) and rebate exploration support.
Quantifiable outcome
- $119/month estimated fuel savings for Tesla Model 3 vs comparable gas vehicle based on national average rates
- +2 more outcomes
Companies that use Recharged
Customer profileSegments2 records
Ideal customer profiles2 records
Recharged technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature4 records
Recharged partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TreeHouse (treehouse.pro)coreHome charger installation partner connecting customers with qualified electricians for Level 2 charger installation. Recharged refers customers to TreeHouse for installation services and helps explore potential rebates and savings. This partnership enables Recharged to offer turnkey home charging solutions to EV buyers.
- Plaid, Inc.coreIdentity verification service used during credit application process. Plaid processes identity verification data (including biometric data from selfies and IDs) to confirm customer identity and prevent fraud. Data handling governed by Plaid's Privacy Policy.
- CARFAXcoreVehicle history report provider used to verify ownership history, accident reports, and maintenance records for all vehicles sold. Every vehicle includes a CARFAX report so buyers can review full history and records.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Recharged competitors and assessment
Company assessmentDirect peers
- Carvana: Pure-play online used vehicle retailer with nationwide delivery and vertically integrated reconditioning; the closest direct competitor to Recharged's online used car marketplace model, though Carvana sells ICE vehicles alongside EVs.
- CarMax: Largest US used vehicle retailer with physical stores, no-haggle pricing, financing, and a 7-day money-back guarantee — directly analogous to Recharged's one-price, return-friendly used car retail model.
- Vroom: Online used car retailer offering home delivery and financing; competes head-to-head with Recharged in digital used vehicle purchasing, though Vroom has historically struggled with reconditioning and logistics execution.
- EchoPark (Sonic Automotive): Used-vehicle focused retail concept from Sonic Automotive with hubs in select US metros; competes with Recharged in physical used car retail, especially as it expands inventory to include used EVs.
Others
- Autotrader: Long-standing online auto listings marketplace owned by Cox Automotive; competes for the upstream research and consideration phase that funnels buyers toward Recharged's purchase experience.
- Cars.com: National automotive marketplace connecting buyers to dealer inventory; an indirect competitor for used EV discovery, with a less specialized EV shopping experience than Recharged.
- CarGurus: Leading online used car marketplace and listings platform; not a direct competitor for inventory, but where many used EV shoppers begin their search and where Recharged must compete for organic discovery and leads.
Broad incumbents
- AutoNation: Large US dealer group with nationwide footprint and growing used EV inventory; broad incumbent that competes with Recharged on selection and financing but lacks the EV-specialist positioning and proprietary battery diagnostics.
- Lithia Motors (Driveway): Lithia's online used vehicle platform provides home delivery and broad inventory through its dealer network; a broad incumbent offering used EV shopping experiences that compete with Recharged in markets outside VA/NC.
Emerging players
- Recurrent: Provides independent EV battery health reports and range data for used EV shoppers; an emerging adjacent player whose battery-report product overlaps with Recharged's Recharged Score, though Recurrent is data-only and does not sell vehicles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Recharged social profiles
Digital presenceRecharged financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recharged leadership team
Management profileNumber of profiles
Profiles3 records
Recharged funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recharged M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recharged
What does Recharged do?
Recharged operates an online and physical retail platform that sells certified pre-owned electric vehicles to US consumers at one transparent upfront price. Every vehicle is backed by the Recharged Guarantee, which includes a 100-day bumper-to-bumper warranty, a free Level 2 home charger, and a 7-day return policy, and is accompanied by a proprietary Recharged Score battery health assessment. The company supports the transaction with EV financing pre-qualification, home charger sales and installation referrals, and trade-in or consignment services for sellers.
Is Recharged a public or private company?
Recharged is a private company. It is classified as unknown and is currently operating.
When was Recharged founded?
Recharged was founded in 2022. It employs 11 to 50 people.
Where is Recharged based?
Recharged is headquartered in Richmond, United States, in the North America region.
How does Recharged make money?
Four revenue lines are on record. Used EV Sales are the primary driver. The others are financing Services, home Charger Sales and Installation and consignment Services.
Who are Recharged's main competitors?
Direct peers on record are Carvana, CarMax, Vroom and EchoPark (Sonic Automotive). Others are Autotrader, Cars.com and CarGurus. Broad incumbents are AutoNation and Lithia Motors (Driveway). Recurrent is listed as an emerging player.
Does Recharged have an API?
No public API is recorded for Recharged.
What industry is Recharged in?
Recharged's product category is Used EV Retail. Its primary akta.pro industry code is CRACAJAD, Certified Refurbished Electronics Retail. Its NAICS code is 532210 and its SIC code is 7500.