VISUfarma
VISUfarma is a European specialty pharmaceutical company focused on ophthalmology, marketing 60+ branded products for dry eye, glaucoma, eyelid hygiene, retinal health, and ocular allergy through pharmacies and distributors in core European markets and 20+ additional countries; it was acquired by India's Lupin Limited in April 2026 for €190 million after generating €53 million in 2025 revenue.
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What VISUfarma does
VISUfarma B.V. is a European specialty pharmaceutical company focused exclusively on ophthalmology, headquartered in Amsterdam-Duivendrecht, Netherlands, with regional offices in Madrid and London. Founded in 2016 from the combination of Italian Visufarma SpA and France-headquartered Nicox SA's European commercial activities, the company built a portfolio of over 60 branded products spanning dry eye, glaucoma, eyelid hygiene and blepharitis, retinal health, ocular allergies, and specialty nutraceuticals. Key product lines include VisuXL/VisuXL Gel (cross-linked hyaluronic acid ocular lubricants with Coenzyme Q10), VisuEVO (vitamin D and phospholipid-based preservative-free tears), VisuECTOINE (preservative-free triple-action allergy drops), TREHAPAN (trehalose, hyaluronic acid, D-panthenol combination), the Xailin range (hyaluronic acid lubricants including Xailin Night), MeiboPatch (reusable thermal eye mask), COQUN OS (CoQ10 supplement using patented MINIACTIVES controlled-release technology), and VISUCOMPLEX Plus (antioxidant supplement for retinal health).\n\nThe business model is B2B2C pharmaceutical product sales: VISUfarma owns the product licenses and brands, manufactures or sources formulations from CDMOs, and distributes through pharmacy and healthcare-retail channels across core European markets (Italy, UK, Spain, Germany, France) and through exclusive distribution partners in 20+ additional countries. Underlying technology consists of proprietary formulation know-how: worldwide patents covering the use of CoQ10 in ophthalmology, cross-linked hyaluronic acid (reticulated HA) delivering up to 12-hour hydration, Novelia preservative-free multi-dose delivery systems, and MINIACTIVES modified-release technology for nutraceuticals. Pricing is set at national levels, channel-driven through pharmacies rather than direct-to-consumer, with certain products on national reimbursement lists (e.g., Xailin Night on the French LPP list at €5.32 TTC).\n\nAcquired by India's Lupin Limited in April 2026 for €190 million (announced September 2025), VISUfarma generated €53 million in revenue in 2025 (up from €48 million in 2024) and operates with 101–250 employees. The company is now positioned as Lupin's European specialty ophthalmology platform, leveraging its distribution infrastructure, product portfolio, and proprietary technology to build out Lupin's specialty care franchise in Europe.
VISUfarma firmographics
Firmographics- Name
- VISUfarma
- Legal name
- VISUfarma B.V.
- Website
- https://visufarma.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- VISUfarma is a European specialty pharmaceutical company focused on ophthalmology, marketing 60+ branded products for dry eye, glaucoma, eyelid hygiene, retinal health, and ocular allergy through pharmacies and distributors in core European markets and 20+ additional countries; it was acquired by India's Lupin Limited in April 2026 for €190 million after generating €53 million in 2025 revenue.
- Ownership category
- akta.pro rank
VISUfarma industry classification
Industry- Product category
- Ophthalmic Specialty Pharmaceuticals
- NAICS
- Ophthalmic Goods Manufacturing (339115), Drugs and Druggists' Sundries Merchant Wholesalers (424210), Optical Goods Retailers (45613)
- SIC
- Pharmaceutical Preparations (2834), Surgical & Medical Instruments & Apparatus (3841), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Ophthalmology Specialty Pharmaceuticals (HLAIACAK)
- akta.pro secondary industries
- Ophthalmology Pharmaceuticals (HLAIAAAL), Ocular Drug Delivery Devices (Eye Droppers/Inserts) (HLAHAIAL), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
Keywords
Where VISUfarma is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
VISUfarma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pharmaceutical Product Sales: VISUfarma generates revenue through the sale of branded ophthalmic pharmaceutical products including dry eye treatments, glaucoma medications, eyelid hygiene products, ocular lubricants, and specialty nutraceuticals distributed through pharmacies, healthcare providers, and retail channels across Europe.
- International Distribution: Revenue from exclusive distribution agreements covering 20+ countries worldwide where VISUfarma products are sold through local distribution partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Xailin Night ophthalmic ointment listed on French LPP reimbursement list |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
VISUfarma product offering
Product offeringCore offering
VISUfarma develops, manufactures, and distributes branded ophthalmic specialty pharmaceutical products across Europe. The portfolio spans ocular lubricants (artificial tears and gels), anti-allergy eye drops, eyelid hygiene and blepharitis products, medical devices (thermal eye masks), food supplements for retinal health, and glaucoma co-adjuvant therapies. Products are sold under brands such as VisuXL, VisuEVO, VisuECTOINE, TREHAPAN, Xailin, MeiboPatch, COQUN, and VISUCOMPLEX Plus.
Product overview
VISUfarma is a European specialty pharmaceutical company focused on ophthalmology, offering over 60 branded products across eye health. The portfolio includes prescription and OTC pharmaceutical products (ocular lubricants, anti-allergy drops, glaucoma treatments), medical devices (thermal eye masks, eyelid hygiene wipes), and food supplements for retinal health. Key product lines include VisuXL/VisuXL-Gel (preservative-free ocular lubricants with Coenzyme Q10), VisuEVO (vitamin D and phospholipid-based tears), VisuECTOINE (allergy eye drops), TREHAPAN (trehalose-based tears), Xailin Range (hyaluronic acid-based lubricants including Xailin Night ointment), MeiboPatch (thermal eye mask), VISUCOMPLEX Plus (antioxidant supplement for macular health), and COQUN OS (Coenzyme Q10 supplement). The company operates commercial presence across Italy, UK, Spain, Germany, and France, with products distributed in 20+ countries worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- VisuXL: Ocular lubricant product for dry eye syndrome
- VisuXL Gel
- VisuEVO
- VisuECTOINE
- Xailin Range
- TREHAPAN
- MeiboPatch
- COQUN
- VISUCOMPLEX Plus
Products and services
- VisuXL First artificial tear combining cross-linked hyaluronic acid with Coenzyme Q10 for dry eye patients, providing up to 12-hour hydration. Available in preservative-free unit-dose and multi-dose formats.
- VisuXL-Gel SMART gel for dry eye treatment that transforms from liquid to gel upon contact with the eye. Contains cross-linked carboxymethylcellulose (carmelose) and Coenzyme Q10 for antioxidant protection of the ocular surface.
- VisuEVO Innovative artificial tear with vitamin D, ultra-filtered phospholipids, vitamin A, and omega-3 for evaporative dry eye. Preservative-free using Novelia delivery system and compatible with contact lenses.
- VisuEVO Wipes Ophthalmic wipes for daily periocular area care, usable warm or cool as a compress. Suitable for adults, children, and contact lens users.
- MeiboPatch Reusable microwaveable eye mask for dry eye relief, made with cotton and grape seeds. Contains no perfumes or essential oils and includes a temperature indicator strip reaching optimal temperature in 40 seconds.
- VisuECTOINE Triple-action eye drop for ocular allergy and irritation containing ectoine, antihistamine, decongestant, and mast cell stabilizer. Preservative-free in unit-dose format.
- TREHAPAN Artificial tear combining trehalose, hyaluronic acid, and D-panthenol for long-lasting hydration, protection, and comfort in dry eye patients.
- Xailin Range Line of four ocular lubricant products combining hyaluronic acid at varying concentrations for different dry eye severity levels, including Xailin Night ophthalmic ointment.
- Xailin Night Ophthalmic ointment listed on the French reimbursement list for severe dry eye syndromes.
- Naviblef Range Product line for eyelid hygiene and blepharitis management.
- VISUCOMPLEX Plus Food supplement for retinal health containing antioxidants (zinc, lutein, vitamin C, vitamin E, alpha-lipoic acid, MAQUIBRIGHT from Aristotelia Chilensis berries) and vitamin D to protect retinal cells against oxidative damage.
- COQUN OS Food supplement with Coenzyme Q10 Miniactives using patented modified-release technology for enhanced bioavailability. Supports cellular energy production and provides antioxidant benefits for eye health.
Quantifiable outcome
- VisuXL with cross-linked hyaluronic acid provides up to 12 hours of continuous ocular hydration
- +2 more outcomes
Companies that use VISUfarma
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
VISUfarma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VISUfarma partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lupin Limited (acquired VISUfarma)coreVISUfarma was acquired by Lupin Limited for €190 million. The acquisition significantly expands Lupin's ophthalmology portfolio to over 60 branded products and adds commercial presence across key European markets including Italy, UK, Spain, Germany, and France. CEO Vinita Gupta stated the acquisition is immediately accretive and will accelerate Lupin's specialty franchise build-out in Europe. Transaction completed April 2, 2026.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
VISUfarma competitors and assessment
Company assessmentDirect peers
- Laboratoires Théa: Independent, family-owned European specialty pharmaceutical company focused exclusively on ophthalmology, with a broad portfolio of ocular lubricants, anti-allergy, anti-infective and glaucoma products sold across Europe. Closely comparable to VISUfarma in product mix, geographic focus and channel-led model through pharmacies and ophthalmologists.
- Nicox SA: French ophthalmic specialty company whose European commercial activities were combined with Visufarma SpA in 2016 to form VISUfarma. Comparable in therapeutic focus (glaucoma, ocular surface), European footprint, and small-cap specialty pharma positioning.
- Santen Pharmaceutical: Japan-headquartered specialty ophthalmic pharmaceutical company with a global prescription and OTC portfolio covering glaucoma, dry eye, ocular allergies and retinal disease. Comparable category specialization and mix of branded Rx and consumer ocular health products.
- Horus Pharma: Independent French specialty ophthalmic pharmaceutical company marketing prescription and OTC ocular products across Europe with a focus on dry eye, lid hygiene and nutraceuticals. Closely comparable to VISUfarma in size, geography and product breadth.
- Sun Pharma (Ophthalmic Division): Global specialty and generic pharmaceutical company with a dedicated ophthalmic franchise covering dry eye, glaucoma, allergy and retinal health products. Comparable as a sub-scale-to-mid specialty ophthalmic player expanding in European markets.
Broad incumbents
- Bausch + Lomb: One of the largest global ophthalmic companies, with a full portfolio spanning pharmaceuticals (including Xiidra for dry eye), surgical devices, contact lenses and consumer eye care. Comparable as a broad incumbent in the same end markets VISUfarma serves in Europe.
- Alcon: Global ophthalmic leader covering surgical vision care and Vision Care (contact lenses, ocular health drops including Systane). Directly competes in OTC ocular lubricants and dry eye treatments alongside VISUfarma's VisuXL and VisuEVO.
- AbbVie (Allergan Aesthetics / Eye Care): Global biopharma with a significant ophthalmology franchise from the Allergan acquisition, including Refresh Tears, Lumigan, Alphagan and other dry-eye and glaucoma products. Broad incumbent competing with VISUfarma across both OTC lubricants and Rx glaucoma.
- Johnson & Johnson Vision: Global vision-care division of J&J covering contact lenses, IOLs and OTC ocular health products such as Blink tears. Broad incumbent with overlapping dry-eye and ocular-surface products distributed through European pharmacies.
Emerging players
- Ocular Therapeutix: US-based specialty biopharma developing novel ophthalmic formulations including preservative-free and sustained-release ocular drug delivery. Comparable in focus on differentiated ophthalmic drug delivery technology, though at an earlier commercial stage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
VISUfarma social profiles
Digital presenceVISUfarma financial estimates
Financial estimateRevenue estimate
Valuation estimate
VISUfarma leadership team
Management profileNumber of profiles
Profiles5 records
VISUfarma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VISUfarma M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VISUfarma
What does VISUfarma do?
VISUfarma develops, manufactures, and distributes branded ophthalmic specialty pharmaceutical products across Europe. The portfolio spans ocular lubricants (artificial tears and gels), anti-allergy eye drops, eyelid hygiene and blepharitis products, medical devices (thermal eye masks), food supplements for retinal health, and glaucoma co-adjuvant therapies. Products are sold under brands such as VisuXL, VisuEVO, VisuECTOINE, TREHAPAN, Xailin, MeiboPatch, COQUN, and VISUCOMPLEX Plus.
Is VISUfarma a public or private company?
VISUfarma is a private company. It is classified as corporate owned and is currently acquired.
When was VISUfarma founded?
VISUfarma was founded in 2016. It employs 101 to 250 people.
Where is VISUfarma based?
VISUfarma is headquartered in Amsterdam, Netherlands, in the Europe region.
How does VISUfarma make money?
Two revenue lines are on record. Pharmaceutical Product Sales are the primary driver. The others are international Distribution.
Who are VISUfarma's main competitors?
Direct peers on record are Laboratoires Théa, Nicox SA, Santen Pharmaceutical, Horus Pharma and Sun Pharma (Ophthalmic Division). Broad incumbents are Bausch + Lomb, Alcon, AbbVie (Allergan Aesthetics / Eye Care) and Johnson & Johnson Vision. Ocular Therapeutix is listed as an emerging player.
Does VISUfarma have an API?
No public API is recorded for VISUfarma.
What industry is VISUfarma in?
VISUfarma's product category is Ophthalmic Specialty Pharmaceuticals. Its primary akta.pro industry code is HLAIACAK, Ophthalmology Specialty Pharmaceuticals, with a secondary code of HLAIAAAL, Ophthalmology Pharmaceuticals. Its NAICS code is 339115 and its SIC code is 2834.