Gshopper

What Gshopper does

Gshopper is a privately held cross-border e-commerce platform, founded in 2007 and headquartered in Singapore with operational entities in Hong Kong (iZENEhk, Limited) and France. The company operates a Magento-based storefront at gshopper.com with native iOS and Android applications, supporting 20+ currencies and multiple languages. Its core proposition is enabling European and global consumers to purchase Chinese consumer electronics — particularly smartphones from OnePlus, Xiaomi, OPPO, Vivo, and Honor — alongside outdoor equipment (FunWater paddle boards), home appliances (HiBREW espresso machines), and smart home devices. Gshopper addresses the friction of region-locking, warranty concerns, and slow shipping by offering EU/Global versions of products with regional warranty support (12-24 months on phones) and operating fulfillment warehouses in China, Hong Kong, and the EU to provide 2-7 day European delivery.

The platform monetizes through three primary streams: (1) direct retail sales at marked-up wholesale prices, with bank transfer payments incentivized via a 3% discount and 0.5-1% store credit cashback; (2) wholesale, bulk, and OEM/ODM sales to resellers and dropshippers via a dedicated channel at gshopper.com/wholesales; and (3) an affiliate program at affiliate.gshopper.com that pays commissions for referred customers. Marketing is led by content (blog buying guides, product reviews), SEO, social media across Facebook, YouTube, Twitter, Instagram, and TikTok, and email. The company was founded by Yeogirl Yun, who remains CEO, and has raised approximately $88.8M across disclosed rounds from 2012-2018 with investors including Oak Investment Partners, ClearVue Partners, Eight Roads Ventures, and Western Technology Investment.

Name

Gshopper

Legal name

GSHOPPER INTERNATIONAL PRIVATE LIMITED

Website

https://gshopper.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Cross-border Online Retail

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Cross-border Marketplaces (Multi-seller) (CRAFAJAA)

akta.pro secondary industry

Consumer Electronics & Appliances Omnichannel (CRAFAEAC)

Keywords

• Cross-border e-commerce
• Consumer electronics retail
• Online marketplace platform
• Smartphone wholesale
• Outdoor sports equipment

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales (Retail): Primary revenue stream from direct retail sales of consumer electronics, outdoor sports equipment, and home appliances. Products include smartphones (OnePlus, Xiaomi, OPPO, Vivo, Honor), smart watches, robot vacuum cleaners, espresso machines, electric scooters, and inflatable paddle boards. Revenue generated through markup over wholesale costs.
2. Wholesale/Bulk Sales: Revenue from bulk orders and wholesale purchasing with exclusive pricing and volume discounts. Also includes OEM/ODM customization services for business customers wanting branded products.
3. Payment Processing: Revenue from payment processing fees embedded in transactions. Offers bank transfer option with 3% discount as incentive, suggesting margin on other payment methods.
4. Affiliate Program: Commission-based revenue through affiliate program at affiliate.gshopper.com, earning commissions for referred customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Gshopper runs a cross-border e-commerce platform that sources consumer electronics (OnePlus, Xiaomi, OPPO, Vivo, Honor smartphones and accessories), outdoor sports equipment (FunWater paddle boards, electric scooters), and home appliances (HiBREW espresso machines, robot vacuums) from Asian suppliers and resells them to European and global consumers with multi-currency checkout, regional warranty support, and EU warehouse fulfillment for faster delivery. The platform also operates a wholesale/dropshipping channel with OEM/ODM customization and an affiliate referral program.

Product overview

Gshopper operates as a cross-border e-commerce platform enabling international customers to purchase products primarily from Asian markets. The core offering consists of the Gshopper E-commerce Platform (web and mobile) supplemented by supporting modules including the Gshopper Mobile App for iOS and Android, Gshopper Blog for content-driven shopping guidance, Gshopper Order Tracking for logistics visibility, the Gshopper Wholesale Program for bulk business purchases, the Gshopper Affiliate Program for partner referrals, and a Store Credit loyalty system. The platform specializes in consumer electronics, smartphones, outdoor equipment, and home appliances with multi-currency and multi-language support.

Differentiator

Problem solved

Functional benefit

Products and services

• Gshopper E-commerce Platform Cross-border online storefront selling Chinese consumer electronics (OnePlus, Xiaomi, OPPO, Vivo, Honor), outdoor sports equipment (FunWater paddle boards, electric scooters), and home appliances (HiBREW espresso machines, robot vacuums) to European and global consumers with multi-currency checkout, regional warranty support, and EU warehouse fulfillment.
• Gshopper Mobile App Native iOS and Android shopping applications enabling mobile browsing, search, and purchase of Gshopper's cross-border catalog with push notifications and in-app messaging for consumers worldwide.
• Gshopper Wholesale Program Bulk purchasing and dropshipping channel for resellers, dropshippers, and business buyers, offering exclusive wholesale pricing, volume discounts, OEM/ODM customization (logo and color branding), and product sourcing assistance.
• Gshopper Affiliate Program Referral marketing program that lets affiliates earn commissions on purchases made by customers they refer to the Gshopper platform.

Quantifiable outcome

• Standard shipping to EU: 15-45 business days; Priority: 10-20 days; Express: 7-20 days from China. EU warehouse: 2-7 business days.
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• OnePluscoreOthersPrimary brand partnership for selling OnePlus smartphones including latest models (OnePlus 15, OnePlus 13, OnePlus Open). Offers CN, EU, and Global versions with warranty support. Dedicated brand pages and product availability.
• Xiaomi (including POCO, Redmi)coreOthersMajor brand partnership for Xiaomi smartphones, ecosystem products, and smart home devices. Offers various Xiaomi products including phones, smartwatches, robot vacuums, cameras, and kitchen appliances with 24-month warranty on phones.
• OPPO (including Realme)coreOthersBrand partnership for OPPO smartphones including Find X series, Reno series. Offers Global and EU versions with 12-month warranty and OTA update support.
• VivocoreOthersBrand partnership for Vivo smartphones including X300 series. Offers Global versions of Vivo phones with warranty support and competitive pricing.
• FunWatercoreOthersExclusive outdoor sports brand partnership for inflatable stand-up paddle boards (SUP). FunWater SUP boards are top sellers with multiple models available including cruise, touring, and all-around designs. EU direct shipping available.
• HiBREWcoreOthersCoffee appliances brand partnership for HiBREW espresso machines, portable coffee makers, and accessories. Products include H10A semi-automatic espresso machine, H4C portable espresso maker, and H5A model. Featured brand with dedicated coupon codes.
• NintendominorOthersGaming products partnership for Nintendo Switch consoles and accessories. Offers dual system cracked version Nintendo Switch with user instructions. 12-month warranty on Nintendo game consoles.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DHgate: China-based cross-border B2C and B2B marketplace focused on Chinese-made consumer products including electronics. Comparable model to Gshopper's wholesale and DTC channels, especially in EU markets.
• AliExpress: Alibaba-owned cross-border marketplace selling Chinese consumer electronics, smartphones, and lifestyle goods globally, including the EU. Directly competes with Gshopper on the same value proposition (affordable Chinese products to Western consumers) with vastly larger scale.
• Banggood: Cross-border e-commerce platform specializing in Chinese consumer electronics, gadgets, and lifestyle products with EU warehouses. Closely mirrors Gshopper's product mix, supplier base, and target European consumer.
• Temu: PDD-owned cross-border marketplace aggressively expanding into Europe with low-cost Chinese goods. Competes directly on price and selection with Gshopper's core cross-border value proposition.
• LightInTheBox: NYSE-listed cross-border e-commerce platform selling apparel, electronics, and home goods from China to global customers. Highly comparable GTM and category mix to Gshopper.
• MiniInTheBox: LightInTheBox-owned cross-border marketplace focused on smaller consumer goods and electronics. Operates the same China-to-global marketplace model with European buyer focus.
• Wish: Cross-border mobile-first marketplace historically focused on affordable Chinese goods to Western consumers. Competes with Gshopper on price-led cross-border discovery and purchasing.
• DealExtreme (DX): Long-running Hong Kong-based cross-border e-commerce site selling Chinese consumer electronics and gadgets globally. Closely comparable to Gshopper on category and geographic focus.

Broad incumbents

• Amazon Global Store: Amazon's cross-border capability enabling international shipping of products to European customers. As a broad incumbent with massive logistics infrastructure, it competes with Gshopper on selection and delivery speed.
• eBay: Global online marketplace with significant cross-border trade in consumer electronics and gadgets from Asian sellers to European buyers. Operates at vastly larger scale but with overlapping value proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Gshopper_USA
• YouTubeyoutube.com/@gshopper
• Facebookfacebook.com/GshopperUSA
• Instagraminstagram.com/gshopper_offical
• TikToktiktok.com/@gshopperreal
• LinkedInlinkedin.com/company/gshopper

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds7 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gshopper