Ookbee
Ookbee is a Bangkok-based digital reading and content platform serving Southeast Asian consumers in Thailand, Vietnam, the Philippines, and Malaysia with e-books, magazines, audiobooks, and online courses via subscription (Buffet) and A la Carte purchases, supported by a portfolio of community sub-brands.
- Company typePrivate
- Founded2012
- HeadquartersBangkok, Thailand
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ookbee does
Ookbee, legally Storylog Co., Ltd. (สตอรี่ล็อก จำกัด), is a Bangkok-headquartered digital content platform founded in 2012 that operates across Thailand, Vietnam, the Philippines, and Malaysia. Its core product is a digital reading storefront delivering e-books, magazines, newspapers, audiobooks, and online courses through a website and iOS/Android mobile applications, supplemented by the Ookbee Buffet subscription service that provides unlimited access to more than 30,000 publications. The platform is built on a React-based web stack with Redux state management and an Express backend, and distribution extends through third-party app stores including Apple App Store, Google Play, and Huawei AppGallery.
Ookbee monetizes through three primary streams: recurring Buffet subscriptions (monthly and annual tiers), A la Carte individual content purchases priced between 10 THB and 6,000+ THB, and transaction-based revenue from third-party integrations such as SkillLane online courses. The consumer base is described as exceeding 5 million paying customers across the region, with more than 10 million users when the Ookbee U ecosystem is included.
Beyond the licensed-content core, Ookbee operates a portfolio of community sub-brands under Ookbee U (a 2017 joint venture with Tencent) covering chat-style novels (Joylada), online comics (Ookbee Comics, WeComics TH), romantic fiction (Tunwalai with over 90,000 stories), fiction and non-fiction writing (Fiction Log, Storylog), licensed local music streaming (Fungjai), one-minute lifestyle video (C Channel), and online fortune-telling (A Duang with over 2 million customers). The company has raised approximately $38.5M in disclosed funding across rounds led or participated in by InVent (2012), TransCosmos (2014), Tencent (2017 and 2021), Beacon Venture Capital (2018), China Literature (2019), and Sumitomo Corporation Equity Asia (2021).
Ookbee firmographics
Firmographics- Name
- Ookbee
- Legal name
- Storylog Co., Ltd. (บริษัท สตอรี่ล็อก จำกัด)
- Website
- https://ookbee.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ookbee is a Bangkok-based digital reading and content platform serving Southeast Asian consumers in Thailand, Vietnam, the Philippines, and Malaysia with e-books, magazines, audiobooks, and online courses via subscription (Buffet) and A la Carte purchases, supported by a portfolio of community sub-brands.
- Ownership category
- akta.pro rank
Ookbee industry classification
Industry- Product category
- Digital Publishing and Content Platform
- NAICS
- Periodical Publishers (513120), Book Publishers (513130)
- akta.pro primary industry
- E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)
- akta.pro secondary industries
- E-book Subscription & Bundling Services (MPAJAMAB), eBook & Digital Reading Platforms (BPAMAJAK)
Keywords
Where Ookbee is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
Ookbee business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Buffet Subscription: Ookbee Buffet subscription service provides unlimited access to over 30,000 digital publications (newspapers, magazines, books, audiobooks) for a monthly or annual fee. Users can download content for offline reading within their subscription period.
- A la Carte Digital Content Sales: Individual purchases of e-books, magazines, newspapers, audiobooks, and online courses on a per-item basis. Prices range from approximately 10 THB to 6,000+ THB depending on content type and quantity.
- Transaction Processing: Revenue from facilitating transactions between content creators/publishers and consumers, including commission from SkillLane online courses sold through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Buffet monthly subscription |
| Subscription | Annual | Buffet annual subscription |
| Unit Pricing | Pay-as-you-go | A la Carte individual content purchases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ookbee product offering
Product offeringCore offering
Ookbee operates a digital content storefront and reading platform offering e-books, magazines, newspapers, audiobooks, and online courses to consumers across Southeast Asia. Content is delivered via iOS and Android mobile apps plus a web platform, available through both individual à la carte purchases and the Ookbee Buffet unlimited subscription service covering over 30,000 publications.
Product overview
Ookbee is a digital content ecosystem consisting of a core e-book store platform supplemented by multiple community sub-brands under Ookbee U (co-invested with Tencent). The main Ookbee platform offers digital books, magazines, newspapers, audiobooks, and online courses with both individual purchase (A la Carte) and subscription (Buffet) options. The Ookbee U portfolio extends the ecosystem into user-generated content communities including Joylada (chat novels), Ookbee Comics (comics), Tunwalai (romantic novels), Fiction Log, Storylog (non-fiction), Fungjai (music streaming), C Channel (lifestyle video), A Duang (fortune-telling), and Kidmook (gag & quiz content), collectively serving over 10 million users across Southeast Asia.
Differentiator
Problem solved
Functional benefit
Brands
- Joylada (จอยลดา): Chat-style novel reading and writing community platform, the first and most popular in Thailand
- Ookbee Comics (อุ๊คบี คอมิกส์)
- A Duang (อะ-ดวง)
- C Channel
- Tunwalai (ธัญวลัย)
- Kidmook
- Fiction Log
- Storylog
- Fungjai
- Ookbee Buffet (อุ๊คบี บุฟเฟต์)
Products and services
- Ookbee digital content storefront Core e-book, magazine, newspaper, audiobook, and online course store available via the Ookbee website and iOS/Android apps, selling both individual titles and bundled sets to Southeast Asian consumers.
- Ookbee Buffet Subscription-based unlimited reading service providing access to over 30,000 digital publications including newspapers, magazines, books, and audiobooks for a monthly or annual fee, with offline reading support.
- Ookbee U Co-invested entity with Tencent hosting user-generated content communities for novels, comics, music, and video, serving readers and amateur creators in Southeast Asia.
- Joylada Chat-style novel platform where users read and write interactive novels in a messaging-style format; Thailand's first and most popular chat-novel community.
- Ookbee Comics Online comics community where artists upload comics and illustrations for fans to read for free or purchase per chapter.
- A Duang Online fortune-telling community with professional horoscope and astrology content from certified fortune tellers, serving over 2 million customers.
- Tunwalai Romantic novel community where independent writers publish and monetize stories across 14 categories, with over 90,000 stories available.
- Fiction Log Fiction community where writers upload chapters and fans read for free or pay small per-chapter fees.
- Storylog Community platform where writers and readers freely upload and exchange non-fiction stories and messages.
- Fungjai Local Thai music streaming community where fans stream licensed music for free and participate in concerts and activities for a small fee.
- C Channel 1-minute lifestyle video platform covering cooking tips, beauty tips, and DIY content, adapted for the Thai market.
- Kidmook Platform for sharing gags and quizzes where users create and share funny content with the community.
- SkillLane online courses (via integration) Video-based online courses sold through the Ookbee app via the SkillLane integration; users can purchase SkillLane courses inside Ookbee and link accounts to access them on the SkillLane site.
Quantifiable outcome
- Over 5 million customers served across the region
- +2 more outcomes
Companies that use Ookbee
Customer profileSegments5 records
Ideal customer profiles2 records
Ookbee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Ookbee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ookbee Uflagship
Scale indicators6 records
Recent moves7 records
Expansion highlights3 records
Ookbee competitors and assessment
Company assessmentBroad incumbents
- Amazon Kindle: Global e-book retail and reading platform with Kindle devices and Kindle app. Direct competitive overlap with Ookbee's core e-book retail and subscription reading business, though Kindle's catalog is overwhelmingly English-centric and has weaker Thai/SEA publisher relationships.
- Google Play Books: Google's e-book store and reading app pre-installed on Android devices across Southeast Asia. Competes directly with Ookbee on Android distribution and individual e-book purchases; benefits from default placement on the same Huawei, Samsung, and other Android devices Ookbee targets.
- Apple Books: Apple's e-book store integrated into iOS and macOS, competing directly with Ookbee for iOS user purchases of books, audiobooks, and periodicals. Pre-installed on iPhones and iPads where a large share of Ookbee's higher-spending Thai consumers reside.
Direct peers
- KakaoPage (Kakao Entertainment): Korean digital content platform offering webtoons, web novels, and e-books under a similar multi-format Buffet-style subscription model. Closest analog to Ookbee in business model (subscription + à la carte across novels, comics, audiobooks) and is actively expanding across Southeast Asia.
- Webtoon (NAVER): Leading global webtoon/comic platform by NAVER, with deep penetration in Thailand and other SEA markets. Directly comparable to Ookbee's Ookbee Comics and WeComics TH sub-brands in digital comics distribution and reader engagement.
- LINE Manga: LINE's webtoon and manga platform, widely used across Thailand, Taiwan, and Indonesia. Competes head-to-head with Ookbee Comics for SEA comic readers, particularly Thai-language titles, and benefits from LINE's messenger-based distribution.
- Scribd: Subscription-based unlimited reading service for e-books, audiobooks, and documents. Closest direct competitor to Ookbee's Buffet subscription model in product mechanics, though primarily English-language content and a smaller Thai catalog.
- Rakuten Kobo: E-book retailer and e-reader maker with a multi-country bookstore including selected Southeast Asian titles. Directly comparable to Ookbee's e-book store model and competes for the same digital reading consumer wallet share.
- Wattpad: User-generated story reading and writing platform with massive adoption across the Philippines, Indonesia, and other SEA markets. Closest direct competitor to Ookbee's Tunwalai, Fiction Log, and Joylada chat-style novel communities in SEA.
Regional players
- BookWalker (Kadokawa): Japanese digital bookstore and reading app specialized in manga, light novels, and Japanese content. Comparable to Ookbee in product mechanics (digital bookstore with a la carte and subscription tiers), with strong manga overlap with Ookbee Comics, though primarily serves Japanese rather than Thai readers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ookbee social profiles
Digital presenceOokbee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ookbee leadership team
Management profileNumber of profiles
Profiles1 record
Ookbee subsidiaries and ownership
Company hierarchySubsidiaries10 records
Ookbee funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ookbee M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ookbee
What does Ookbee do?
Ookbee operates a digital content storefront and reading platform offering e-books, magazines, newspapers, audiobooks, and online courses to consumers across Southeast Asia. Content is delivered via iOS and Android mobile apps plus a web platform, available through both individual à la carte purchases and the Ookbee Buffet unlimited subscription service covering over 30,000 publications.
Is Ookbee a public or private company?
Ookbee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ookbee founded?
Ookbee was founded in 2012. It employs 101 to 250 people.
Where is Ookbee based?
Ookbee is headquartered in Bangkok, Thailand, in the Asia region.
How does Ookbee make money?
Three revenue lines are on record. Buffet Subscription is the primary driver. The others are A la Carte Digital Content Sales and transaction Processing.
Who are Ookbee's main competitors?
Broad incumbents on record are Amazon Kindle, Google Play Books and Apple Books. Direct peers are KakaoPage (Kakao Entertainment), Webtoon (NAVER), LINE Manga, Scribd, Rakuten Kobo and Wattpad. BookWalker (Kadokawa) is listed as a regional player.
Does Ookbee have an API?
No public API is recorded for Ookbee.
What industry is Ookbee in?
Ookbee's product category is Digital Publishing and Content Platform. Its primary akta.pro industry code is MPAJAMAA, E-book Retail & Reading Platforms (Stores, Apps, Devices), with a secondary code of MPAJAMAB, E-book Subscription & Bundling Services. Its NAICS code is 513120.