Ookbee

Digital Publishing and Content Platformookbee.com

Ookbee is a Bangkok-based digital reading and content platform serving Southeast Asian consumers in Thailand, Vietnam, the Philippines, and Malaysia with e-books, magazines, audiobooks, and online courses via subscription (Buffet) and A la Carte purchases, supported by a portfolio of community sub-brands.

Company typePrivate
Founded2012
HeadquartersBangkok, Thailand
Headcount101–250
GTM typeB2C
OfferingDigital Commerce or Content

What Ookbee does

Ookbee, legally Storylog Co., Ltd. (สตอรี่ล็อก จำกัด), is a Bangkok-headquartered digital content platform founded in 2012 that operates across Thailand, Vietnam, the Philippines, and Malaysia. Its core product is a digital reading storefront delivering e-books, magazines, newspapers, audiobooks, and online courses through a website and iOS/Android mobile applications, supplemented by the Ookbee Buffet subscription service that provides unlimited access to more than 30,000 publications. The platform is built on a React-based web stack with Redux state management and an Express backend, and distribution extends through third-party app stores including Apple App Store, Google Play, and Huawei AppGallery.

Ookbee monetizes through three primary streams: recurring Buffet subscriptions (monthly and annual tiers), A la Carte individual content purchases priced between 10 THB and 6,000+ THB, and transaction-based revenue from third-party integrations such as SkillLane online courses. The consumer base is described as exceeding 5 million paying customers across the region, with more than 10 million users when the Ookbee U ecosystem is included.

Beyond the licensed-content core, Ookbee operates a portfolio of community sub-brands under Ookbee U (a 2017 joint venture with Tencent) covering chat-style novels (Joylada), online comics (Ookbee Comics, WeComics TH), romantic fiction (Tunwalai with over 90,000 stories), fiction and non-fiction writing (Fiction Log, Storylog), licensed local music streaming (Fungjai), one-minute lifestyle video (C Channel), and online fortune-telling (A Duang with over 2 million customers). The company has raised approximately $38.5M in disclosed funding across rounds led or participated in by InVent (2012), TransCosmos (2014), Tencent (2017 and 2021), Beacon Venture Capital (2018), China Literature (2019), and Sumitomo Corporation Equity Asia (2021).

Ookbee firmographics

Firmographics

Name: Ookbee
Legal name: Storylog Co., Ltd. (บริษัท สตอรี่ล็อก จำกัด)
Website: https://ookbee.com
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 101–250 employees
Short description: Ookbee is a Bangkok-based digital reading and content platform serving Southeast Asian consumers in Thailand, Vietnam, the Philippines, and Malaysia with e-books, magazines, audiobooks, and online courses via subscription (Buffet) and A la Carte purchases, supported by a portfolio of community sub-brands.
Ownership category
akta.pro rank

Ookbee industry classification

Industry

Product category: Digital Publishing and Content Platform
NAICS: Periodical Publishers (513120), Book Publishers (513130)
akta.pro primary industry: E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)
akta.pro secondary industries: E-book Subscription & Bundling Services (MPAJAMAB), eBook & Digital Reading Platforms (BPAMAJAK)

Keywords

Digital publishing platform
E-book subscription service
Digital content marketplace
Mobile reading app
Online magazine store

Where Ookbee is headquartered

Location

Headquarters

HQ city: Bangkok
HQ country: Thailand
HQ region: Asia

Offices2 records

Markets served

Ookbee business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

Buffet Subscription: Ookbee Buffet subscription service provides unlimited access to over 30,000 digital publications (newspapers, magazines, books, audiobooks) for a monthly or annual fee. Users can download content for offline reading within their subscription period.
A la Carte Digital Content Sales: Individual purchases of e-books, magazines, newspapers, audiobooks, and online courses on a per-item basis. Prices range from approximately 10 THB to 6,000+ THB depending on content type and quantity.
Transaction Processing: Revenue from facilitating transactions between content creators/publishers and consumers, including commission from SkillLane online courses sold through the platform.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Buffet monthly subscription
Subscription	Annual	Buffet annual subscription
Unit Pricing	Pay-as-you-go	A la Carte individual content purchases

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Ookbee product offering

Product offering

Core offering

Ookbee operates a digital content storefront and reading platform offering e-books, magazines, newspapers, audiobooks, and online courses to consumers across Southeast Asia. Content is delivered via iOS and Android mobile apps plus a web platform, available through both individual à la carte purchases and the Ookbee Buffet unlimited subscription service covering over 30,000 publications.

Product overview

Ookbee is a digital content ecosystem consisting of a core e-book store platform supplemented by multiple community sub-brands under Ookbee U (co-invested with Tencent). The main Ookbee platform offers digital books, magazines, newspapers, audiobooks, and online courses with both individual purchase (A la Carte) and subscription (Buffet) options. The Ookbee U portfolio extends the ecosystem into user-generated content communities including Joylada (chat novels), Ookbee Comics (comics), Tunwalai (romantic novels), Fiction Log, Storylog (non-fiction), Fungjai (music streaming), C Channel (lifestyle video), A Duang (fortune-telling), and Kidmook (gag & quiz content), collectively serving over 10 million users across Southeast Asia.

Differentiator

Problem solved

Functional benefit

Brands

Joylada (จอยลดา): Chat-style novel reading and writing community platform, the first and most popular in Thailand
Ookbee Comics (อุ๊คบี คอมิกส์)
A Duang (อะ-ดวง)
C Channel
Tunwalai (ธัญวลัย)
Kidmook
Fiction Log
Storylog
Fungjai
Ookbee Buffet (อุ๊คบี บุฟเฟต์)

Products and services

Ookbee digital content storefront Core e-book, magazine, newspaper, audiobook, and online course store available via the Ookbee website and iOS/Android apps, selling both individual titles and bundled sets to Southeast Asian consumers.
Ookbee Buffet Subscription-based unlimited reading service providing access to over 30,000 digital publications including newspapers, magazines, books, and audiobooks for a monthly or annual fee, with offline reading support.
Ookbee U Co-invested entity with Tencent hosting user-generated content communities for novels, comics, music, and video, serving readers and amateur creators in Southeast Asia.
Joylada Chat-style novel platform where users read and write interactive novels in a messaging-style format; Thailand's first and most popular chat-novel community.
Ookbee Comics Online comics community where artists upload comics and illustrations for fans to read for free or purchase per chapter.
A Duang Online fortune-telling community with professional horoscope and astrology content from certified fortune tellers, serving over 2 million customers.
Tunwalai Romantic novel community where independent writers publish and monetize stories across 14 categories, with over 90,000 stories available.
Fiction Log Fiction community where writers upload chapters and fans read for free or pay small per-chapter fees.
Storylog Community platform where writers and readers freely upload and exchange non-fiction stories and messages.
Fungjai Local Thai music streaming community where fans stream licensed music for free and participate in concerts and activities for a small fee.
C Channel 1-minute lifestyle video platform covering cooking tips, beauty tips, and DIY content, adapted for the Thai market.
Kidmook Platform for sharing gags and quizzes where users create and share funny content with the community.
SkillLane online courses (via integration) Video-based online courses sold through the Ookbee app via the SkillLane integration; users can purchase SkillLane courses inside Ookbee and link accounts to access them on the SkillLane site.

Quantifiable outcome

Over 5 million customers served across the region
+2 more outcomes

Companies that use Ookbee

Customer profile

Segments5 records

Ideal customer profiles2 records

Ookbee technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Ookbee partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Ookbee UflagshipStrategic or Co-development Partner · 1 January 2017

Scale indicators6 records

Recent moves7 records

Expansion highlights3 records

Ookbee competitors and assessment

Company assessment

Broad incumbents

Amazon Kindle: Global e-book retail and reading platform with Kindle devices and Kindle app. Direct competitive overlap with Ookbee's core e-book retail and subscription reading business, though Kindle's catalog is overwhelmingly English-centric and has weaker Thai/SEA publisher relationships.
Google Play Books: Google's e-book store and reading app pre-installed on Android devices across Southeast Asia. Competes directly with Ookbee on Android distribution and individual e-book purchases; benefits from default placement on the same Huawei, Samsung, and other Android devices Ookbee targets.
Apple Books: Apple's e-book store integrated into iOS and macOS, competing directly with Ookbee for iOS user purchases of books, audiobooks, and periodicals. Pre-installed on iPhones and iPads where a large share of Ookbee's higher-spending Thai consumers reside.

Direct peers

KakaoPage (Kakao Entertainment): Korean digital content platform offering webtoons, web novels, and e-books under a similar multi-format Buffet-style subscription model. Closest analog to Ookbee in business model (subscription + à la carte across novels, comics, audiobooks) and is actively expanding across Southeast Asia.
Webtoon (NAVER): Leading global webtoon/comic platform by NAVER, with deep penetration in Thailand and other SEA markets. Directly comparable to Ookbee's Ookbee Comics and WeComics TH sub-brands in digital comics distribution and reader engagement.
LINE Manga: LINE's webtoon and manga platform, widely used across Thailand, Taiwan, and Indonesia. Competes head-to-head with Ookbee Comics for SEA comic readers, particularly Thai-language titles, and benefits from LINE's messenger-based distribution.
Scribd: Subscription-based unlimited reading service for e-books, audiobooks, and documents. Closest direct competitor to Ookbee's Buffet subscription model in product mechanics, though primarily English-language content and a smaller Thai catalog.
Rakuten Kobo: E-book retailer and e-reader maker with a multi-country bookstore including selected Southeast Asian titles. Directly comparable to Ookbee's e-book store model and competes for the same digital reading consumer wallet share.
Wattpad: User-generated story reading and writing platform with massive adoption across the Philippines, Indonesia, and other SEA markets. Closest direct competitor to Ookbee's Tunwalai, Fiction Log, and Joylada chat-style novel communities in SEA.

Regional players

BookWalker (Kadokawa): Japanese digital bookstore and reading app specialized in manga, light novels, and Japanese content. Comparable to Ookbee in product mechanics (digital bookstore with a la carte and subscription tiers), with strong manga overlap with Ookbee Comics, though primarily serves Japanese rather than Thai readers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Ookbee financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ookbee leadership team

Management profile

Number of profiles

Profiles1 record

Ookbee subsidiaries and ownership

Company hierarchy

Subsidiaries10 records

Ookbee funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ookbee M&A and investment

M&A and investment

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ookbee

What does Ookbee do?

Is Ookbee a public or private company?

Ookbee is a private company. It is classified as venture growth investor backed and is currently operating.

When was Ookbee founded?

Ookbee was founded in 2012. It employs 101 to 250 people.

Where is Ookbee based?

Ookbee is headquartered in Bangkok, Thailand, in the Asia region.

How does Ookbee make money?

Three revenue lines are on record. Buffet Subscription is the primary driver. The others are A la Carte Digital Content Sales and transaction Processing.

Who are Ookbee's main competitors?

Broad incumbents on record are Amazon Kindle, Google Play Books and Apple Books. Direct peers are KakaoPage (Kakao Entertainment), Webtoon (NAVER), LINE Manga, Scribd, Rakuten Kobo and Wattpad. BookWalker (Kadokawa) is listed as a regional player.

Does Ookbee have an API?

No public API is recorded for Ookbee.

What industry is Ookbee in?

Ookbee's product category is Digital Publishing and Content Platform. Its primary akta.pro industry code is MPAJAMAA, E-book Retail & Reading Platforms (Stores, Apps, Devices), with a secondary code of MPAJAMAB, E-book Subscription & Bundling Services. Its NAICS code is 513120.