Togocom

What Togocom does

Togocom is a Togolese telecommunications operator headquartered in Lomé and a wholly-owned subsidiary of the pan-African group AXIAN Telecom. Founded in 2017 and operating under the consumer brand Yas Togo, the company provides mobile voice, SMS, and data services, residential fiber-optic internet (La Fibre), and mobile financial services through Mixx by Yas and Tigo Pesa, alongside smartphone sales with daily-installment financing for entry-level Android devices (ZTE, Itel, Infinix, Tecno). Its underlying infrastructure is built on a national 4G LTE mobile network backed by fiber-optic backhaul, with an explicit public goal — supported by a €55 million (approximately $60.2 million) loan from the International Finance Corporation in January 2024 — to raise internet coverage to 95% of Togo's population by 2025.

The company monetizes through a mix of recurring mobile and fiber subscriptions, transaction fees on mobile money, and one-time device sales. It serves individual consumers (Particulier), small and medium businesses (PRO & PME), large enterprises (Grandes Entreprises), government and NGO clients (Gouv & ONG), and wholesale customers (other telecom operators), reaching them through physical retail stores, a self-service digital portal (selfcare.yas.tg), dedicated business sales teams, and an agent network. Distribution is reinforced by an active presence on Facebook, Instagram, X/Twitter, YouTube, TikTok, and WhatsApp, plus the YasApp mobile application.

Commercially, Togocom is scaling: product breadth has expanded beyond core mobile into residential fiber, savings/wallet products (SoWe), and consumer device financing, while the IFC-financed modernization program targets nationwide 4G and fiber expansion. As a private subsidiary within the AXIAN Telecom group — which runs the Yas brand across Comoros, Madagascar, Senegal, Tanzania, and Togo — Togocom benefits from a shared regional brand and corporate platform, though it remains a single-country revenue operator with 1,001–5,000 employees and no public revenue or subscriber disclosures.

Name

Togocom

Legal name

Togocom

Website

https://togocom.tg

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Togocom is a Togolese mobile, fiber, and mobile-money operator (subsidiary of AXIAN Telecom) that serves individual consumers, SMEs, large enterprises, government, and wholesale customers across Togo under the Yas Togo brand.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)

akta.pro secondary industry

Carrier Billing & Telco Mobile Money (FSAMAEAD)

Keywords

• Mobile telecommunications
• Mobile data services
• Fiber internet access
• Mobile financial services
• Smartphone financing

Headquarters

HQ city

Lomé

HQ country

Togo

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Mobile Services: Mobile voice, SMS, and data services sold through prepaid and postpaid plans to individual consumers and businesses
2. Internet Services: Residential fiber internet and mobile internet packages for households and businesses
3. Device Sales: Sale of mobile phones (ZTE, Itel, Infinix, Tecno brands) with installment financing options starting from 150 FCFA/day
4. Mobile Financial Services (Mixx by Yas): Mobile financial services including money transfers, bill payments, and other transaction-based services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Togocom is a Togolese telecommunications operator, wholly owned by AXIAN Telecom, providing mobile voice and data services, residential fiber-optic internet, mobile financial services through Mixx by Yas and Tigo Pesa, and smartphone sales with installment financing to consumers, SMEs, large enterprises, government, NGOs, and wholesale partners across Togo. It operates its own 4G LTE mobile network and fiber infrastructure under the Yas Togo brand.

Product overview

Togocom operates its consumer services under the Yas Togo brand, offering a unified telecom platform consisting of mobile voice and data plans (Internet Mobile, Forfait Mixte, Voix & SMS), residential fiber internet (La Fibre), mobile financial services (Mixx by Yas and Tigo Pesa), and smartphone sales with financing options. Business services are segmented into PRO & PME (small/medium enterprises), Grandes Entreprises (large enterprises), Gouv & ONG (government and NGOs), and Wholesale segments. The company is expanding its 4G LTE and fiber network infrastructure to achieve 95% internet coverage for Togo's population by 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Mixx by Yas: Mobile financial services application for transactions
• YasApp
• SoWe
• Tigo Pesa

Products and services

• Yas Togo Mobile Service Plans Mobile voice, SMS, and data subscription plans for individual consumers in Togo, including dedicated Internet, mixed voice+data, voice & SMS, international roaming, and international calling packs. Delivered over Togocom's 4G LTE mobile network and sold via retail stores, self-care portal, and the YasApp.
• La Fibre Residential Fiber Internet Residential fiber-optic internet service providing high-speed broadband connectivity for households and families across Togo, sold as a monthly subscription.
• Mixx by Yas Mobile Money Mobile money application that enables consumers and businesses in Togo to perform mobile transactions including money transfers, bill payments, and other financial services on Togocom's network.
• Tigo Pesa Mobile Money Mobile money and financial services platform enabling users to conduct mobile transactions, transfers, and payments in Togo.
• SoWe Savings and Wallet Offering Savings and digital wallet offering for individual customers, providing a way to store funds and transact through the Yas Togo consumer platform.
• Smartphones with Installment Financing Retail sale of smartphones from ZTE, Itel, Infinix, and Tecno, offered with installment financing starting from 150 FCFA per day, accessible to individual consumers in Togo.
• Business Telecom Solutions - PRO & PME Tailored telecom bundle for small and medium enterprises and professionals, comprising business mobile plans, internet and connectivity, value-added services, and financial solutions, sold through dedicated business sales teams.
• Business Telecom Solutions - Grandes Entreprises Enterprise-grade telecom bundle for large corporations, providing dedicated mobile plans, internet connectivity, value-added services, and financial solutions with customized enterprise offerings and dedicated account management.
• Business Telecom Solutions - Gouv & ONG Specialized telecom bundle for government agencies and non-governmental organizations, providing dedicated mobile plans, connectivity for public institutions, government-specific value-added services, and financial solutions.
• Wholesale Telecom Services Wholesale telecom services sold to other telecommunications operators and service providers, including wholesale mobile plans, wholesale internet connectivity, and value-added services across Togocom's nationwide network.

Quantifiable outcome

• Target to provide internet access to 95% of Togo's population by 2025
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AXIAN TelecomcoreOthersTogocom is a subsidiary of AXIAN Telecom, a pan-African telecommunications group. AXIAN Telecom operates Yas-branded mobile services across multiple African countries including Comoros, Madagascar, Senegal, Tanzania, and Togo.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MTN Group: Africa's largest mobile network operator with operations across multiple West African markets including competing presence in Togo. Comparable as a pan-African mobile operator offering voice, data, mobile money (MoMo), and digital services.
• Sonatel (Orange): Orange subsidiary and leading West African telecom operator headquartered in Senegal with operations across the region. Comparable in offering mobile, fixed broadband, and Orange Money services to consumer and enterprise segments.
• Orange Money: Mobile money service operated by Orange across its African footprint, including West Africa. Comparable as a telco-led mobile financial services platform competing in the same addressable market as Togocom's Mixx by Yas.
• Airtel Africa: Pan-African mobile operator with significant West African footprint offering mobile voice, data, and Airtel Money. Comparable in business model, customer segments, and mobile money focus, though at much larger scale.

Emerging players

• Wave Mobile Money: Fast-growing mobile money operator expanding across West and Central Africa including Senegal, Côte d'Ivoire, and other regional markets. Comparable as a mobile financial services competitor to Mixx by Yas/Tigo Pesa targeting the same unbanked segments.

Others

• IHS Towers: Largest independent tower operator in Africa with extensive West African presence. Comparable as a passive infrastructure partner to mobile network operators like Togocom, sharing exposure to network rollout and coverage expansion themes.
• Helios Towers: Tower infrastructure provider operating across multiple African markets including West Africa. Comparable as a telecom infrastructure enabler serving mobile operators like Togocom, with shared exposure to African network buildout dynamics.

Direct peers

• Moov Africa (Maroc Telecom): Maroc Telecom subsidiary operating mobile networks in several West and Central African countries including direct competition in Togo. Directly comparable as a multi-country African mobile operator with voice, data, and mobile money services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/togocom_tg
• YouTubeyoutube.com/@Yas_Tg
• Facebookfacebook.com/Togocom.tg
• LinkedInlinkedin.com/company/togocom-officiel
• Instagraminstagram.com/yas_togo
• TikToktiktok.com/@yas_togo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Togocom