What Mediacorp Singapore does

Mediacorp Pte. Ltd. is Singapore's national media network, operating an integrated broadcast, digital, and commercial platform that reaches 98% of Singaporeans weekly across four languages (English, Mandarin, Malay, Tamil). The company's core asset base comprises six free-to-air television channels (Channel 5, Channel 8, Suria, Vasantham, Okto, and Channel U), eleven radio stations (including CNA 938, CLASS 95, YES 933, Warna 942, and Oli 968), and digital properties spanning the mewatch OTT streaming platform, the melisten audio streaming service, the CNA news brand, the CNA mobile app, and lifestyle/entertainment brands such as TODAY, 8days, 8world, Berita Mediacorp, and Seithi. A unified meconnect account ties these properties together alongside the merewards cashback loyalty programme, while The Celebrity Agency (TCA) provides talent management, Singapore Media Academy delivers training, 1-Net provides managed network and data centre services, MRC Consultants offers media research, and Mediacorp Raintree Pictures produces film content. Supporting infrastructure includes Stripe payment processing on The Wonder Shop e-commerce platform and ongoing deployment of Virtual Production technology via a December 2025 partnership with Mo-Sys Academy, which has trained 77 employees on Canon's Virtual Production System covering green screen and LED wall filming.

Mediacorp monetizes through five primary revenue streams: (1) traditional and digital advertising across TV, radio, and online platforms, where it commands 84.2% market share of Singapore's S$170.5 million traditional radio advertising market; (2) subscription revenue from mewatch's paid OTT tier (up to 5 devices and 2 simultaneous streams); (3) talent representation fees via The Celebrity Agency for brand endorsements and bookings; (4) content distribution and licensing to international platforms including Netflix Singapore; and (5) affiliate/referral revenue from the merewards cashback programme. Go-to-market is sales-led across B2B advertising and content licensing channels, and direct-to-consumer via mewatch self-serve OTT. Customer segments comprise advertisers (agencies and brands) seeking cross-demographic reach, mass-market Singapore viewers and listeners, and brands seeking celebrity endorsements through TCA.

Strategically, Mediacorp is investing in production technology modernization (Virtual Production rollout), generative AI deployment in entertainment and marketing (governed by a company-wide AI Council with disclosure icons), and franchise content expansion (the Little Nyonya franchise is set to release its third installment in 2028 following a 2025 season that drew over 2.1 million Singapore viewers and debuted at #1 on Netflix Singapore). The company maintains a senior leadership team comprising Chairman Niam Chiang Meng, CEO Tham Loke Kheng, Chief Content Officer Doreen Neo, and Chief Customer Officer Irene Lim, supported by a wholly-owned subsidiary structure that includes Mediacorp TV Singapore, MCN International, Mediacorp Raintree Pictures, Mediacorp Technologies, Media Research Consultants, Singapore Media Academy, and 1-Net Singapore.

Name

Mediacorp Singapore

Legal name

Mediacorp Pte. Ltd.

Website

https://mediacorp.sg

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mediacorp is Singapore's national media network operating six free-to-air TV channels, eleven radio stations, and digital platforms including mewatch OTT and CNA news, reaching 98% of Singaporeans weekly across four languages and monetizing primarily through advertising, subscriptions, talent representation, and content licensing.

Ownership category

akta.pro rank

Product category

Broadcast Media and Television Networks

NAICS

Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industries

Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO), International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ)

Keywords

• Broadcast television
• Radio broadcasting
• Ott streaming
• Media advertising
• Content production

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Traditional advertising on TV and radio channels, digital advertising on online platforms including CNA, mewatch, and other digital properties. Mediacorp commands 84.2% market share in Singapore's traditional radio advertising market.
2. Subscription Services (mewatch): OTT video streaming service with free and subscription content. mewatch offers free content on YouTube and paid content including streaming with device and simultaneous stream limits.
3. Talent Representation: The Celebrity Agency manages and represents Mediacorp artistes, generating revenue through brand partnerships, endorsements, and talent bookings.
4. Content Distribution and Licensing: Distribution of entertainment content internationally, including sales to platforms like Netflix and international co-productions.
5. Rewards Programme (merewards): Cashback rewards programme allowing users to earn rewards through purchases with merchants, with payout capabilities to Singapore bank accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Mediacorp is Singapore's national media network operating six free-to-air TV channels and 11 radio stations across four languages (English, Mandarin, Malay, Tamil), reaching 98% of Singaporeans weekly. It sells multi-platform advertising solutions to agencies and brands, operates the mewatch OTT streaming service with free and subscription tiers, licenses content internationally (e.g., to Netflix), and manages talent through The Celebrity Agency. Supporting businesses include e-commerce (The Wonder Shop), broadcast transmission services, media training (Singapore Media Academy), and audience research (MRC Consultants).

Product overview

Mediacorp Singapore operates as a multi-platform media network offering a unified ecosystem of content creation and distribution across television, radio, digital streaming, and e-commerce. The core product portfolio includes mewatch (OTT video streaming), melisten (audio streaming), and merewards (loyalty programme), unified under the meconnect account system. The network spans six TV channels (Channel 5, Channel 8, Suria, Vasantham, Okto, Channel U), eleven radio stations across four languages, and multiple digital brands including CNA, 8days, TODAY, 8World, Berita Mediacorp, and Seithi. Supporting services include The Celebrity Agency (talent management), Singapore Media Academy (training), 1-Net (infrastructure), MRC Consultants (research), and The Wonder Shop (e-commerce). The company also produces major award events including Star Awards, Pesta Perdana, and Pradhana Vizha.

Differentiator

Problem solved

Functional benefit

Brands

• mewatch: Singapore's OTT video streaming platform offering on-demand local and international content
• CNA (Channel NewsAsia)
• merewards
• melisten
• The Celebrity Agency
• The Wonder Shop
• meconnect
• MRC Consultants
• Singapore Media Academy

Products and services

• mewatch OTT Streaming Platform Over-the-top video streaming service offering access to award-winning Mediacorp programmes, dramas, and entertainment content. Provides free content and subscription-based paid content with limits of up to 5 devices and 2 simultaneous streams per subscription. Targeted at Singapore consumers and regional viewers.
• melisten Audio Streaming Audio streaming service providing access to Mediacorp's radio stations and podcasts across multiple languages (English, Mandarin, Malay, Tamil). Targeted at listeners in Singapore seeking on-demand radio and podcast content.
• merewards Loyalty Programme Loyalty and rewards programme allowing users to earn cashback on purchases from Mediacorp and selected merchants. Cashback can be redeemed to Singapore bank accounts with a minimum threshold of SGD 10 and maximum payout of SGD 300 per 24-hour period. Targeted at Singapore consumers.
• CNA (Channel NewsAsia) Singapore's most-used news application and broadcast channel providing regional and international news coverage across Asia. Available as website, mobile app, and broadcast channel. Targeted at news consumers in Singapore and across Asia.
• Free-to-Air TV Channels (Channel 5, Channel 8, Suria, Vasantham, Okto, Channel U) Six free-to-air television channels offering multilingual content in English (Channel 5), Mandarin (Channel 8, Channel U), Malay (Suria), Tamil (Vasantham), and arts/lifestyle programming (Okto). Reaching 98% of Singaporeans weekly. Targeted at general Singapore audiences across four languages.
• Radio Station Portfolio (11 stations) Portfolio of 11 radio stations across four languages including CNA 938, 987, CLASS 95, GOLD 905, Symphony 924, CAPITAL 958, LOVE 972, YES 933, Ria 897, Warna 942, and Oli 968. Reaching 3.94 million weekly listeners in 2025. Targeted at Singapore listeners across language communities.
• Advertising Solutions Multi-platform advertising sales across TV, radio, digital (CNA, mewatch), and outdoor. Includes creative solutions, audience targeting, and sponsorship packages. Targeted at advertising agencies and direct advertisers seeking reach across Singapore audiences. Mediacorp commands 84.2% share of Singapore's traditional radio advertising market.
• The Celebrity Agency (TCA) Largest artiste management agency in Singapore, representing Mediacorp actors, presenters, DJs, and content creators. Provides talent booking for brand endorsements, media appearances, and marketing campaigns. Targeted at brands and agencies seeking celebrity partnerships.
• Singapore Media Academy Training and education arm of Mediacorp providing courses in media production, broadcasting, and content creation. Targeted at media professionals and aspiring broadcasters.
• MRC Consultants (Media Research Consultants) Media research and consulting services providing audience measurement, market research, and analytics for clients. Targeted at advertisers, agencies, and media industry clients seeking audience insights.
• Mediacorp Raintree Pictures Film and content production arm producing movies and long-form content for theatrical and streaming distribution. Targeted at regional and international content audiences.
• The Wonder Shop E-commerce platform operated by Mediacorp offering merchandise and products. Targeted at Singapore consumers seeking Mediacorp-branded merchandise and selected product offerings.
• Broadcast & Transmission Services (BTS) Professional broadcast services including transmission infrastructure, studio facilities, and production capabilities available to external productions. Targeted at production companies and broadcasters requiring broadcast infrastructure.
• Content Distribution and Licensing International distribution and licensing of Mediacorp's entertainment content to platforms such as Netflix and other regional broadcasters. Includes co-productions with international partners. Targeted at international streaming platforms and broadcasters.
• 1-Net Managed Network and Data Center Services Telecommunications and managed network and data center services supporting Mediacorp's broadcast and digital infrastructure, with external client services. Targeted at enterprises requiring managed network and data center solutions.
• meconnect Unified Account Universal user account system across Mediacorp properties enabling personalized features, rewards programme enrollment (merewards), and access to multiple platforms including mewatch and melisten. Targeted at Singapore consumers using multiple Mediacorp digital services.
• Karuvanam (Tamil horror-thriller series) Tamil-language horror-thriller series produced by Mediacorp, originally launched on mewatch and expanded to free viewing on Mediacorp's YouTube channel in October 2025. Targeted at Tamil-speaking audiences in Singapore and the diaspora.

Quantifiable outcome

• Little Nyonya: Emerald Hill drew over 2.1 million viewers and debuted at number one on Netflix Singapore
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature1 record

Partnerships

One partnership is on record.

• Mo-Sys AcademycoreTechnology or Integration · 7 December 2025Mediacorp partnered with Mo-Sys Academy to drive company-wide adoption of Virtual Production technology. The partnership includes in-depth training for 77 employees using Canon's Virtual Production System, covering green screen and LED wall filming techniques. The initiative aims to enhance creative output, cost-effectiveness, reduce carbon footprint, and position Mediacorp at the forefront of broadcast innovation.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• BBC: UK public broadcaster operating national TV, radio, and digital platforms including BBC iPlayer. Comparable as a public service broadcaster with multilingual programming, national reach, and integrated streaming service.

Regional players

• iQIYI: Leading Chinese-language streaming platform serving pan-Asian audiences. Comparable as a regional streaming competitor for Mandarin content and as a potential licensing/distribution partner for Mediacorp's Chinese-language catalogue.

Broad incumbents

• ITV plc: UK's largest commercial free-to-air broadcaster with ITV Hub streaming. Comparable as a national commercial broadcaster with integrated streaming (ITVX) and production studio operations.
• Netflix: Global streaming incumbent and key distribution partner for Mediacorp content. Comparable as a content platform competing for OTT subscription share and serving as a buyer/licensor of Mediacorp's original IP.
• Mediaset España: Major European commercial broadcaster with national free-to-air channels and digital platforms. Comparable as a multi-channel broadcaster monetized through advertising and digital distribution.

Emerging players

• Spotify: Global audio streaming leader competing for listener share against Mediacorp's 11 radio stations and melisten platform. Comparable in audio-on-demand distribution and podcast monetization models.

Direct peers

• SPH Media Trust: Singapore's other major national media group operating newspapers, digital news, and radio (MONEY FM). Directly comparable as a domestic media network competing for the same Singapore audience and advertiser base.
• GMA Network: Philippines' leading free-to-air broadcast network with national TV channels and digital properties. Comparable as a national general-entertainment broadcaster serving a multilingual Southeast Asian market.
• Astro Malaysia Holdings: Malaysia's dominant pay-TV and content broadcaster with multiple channels, radio stations, and digital platforms. Closely comparable business model of integrated broadcasting, content production, and OTT distribution in a Southeast Asian market.
• TVB: Hong Kong's leading free-to-air broadcaster operating Cantonese and English channels with related digital platforms. Comparable as a Chinese-language regional broadcaster with similar scale of channels and content production capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mediacorp.singapore
• Instagraminstagram.com/the_celebrityagency
• Xx.com/mediacorp
• LinkedInlinkedin.com/company/mediacorppteltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediacorp Singapore