What Treyarch does

Treyarch is a AAA video game development studio founded in 1996 and headquartered in Playa Vista, California, with additional offices in Vancouver, British Columbia, and Austin, Texas. The studio employs 5,001-10,000 people and operates as a division of Activision Publishing, Inc., which was acquired by Microsoft in October 2023 for approximately $68.7 billion, placing Treyarch within Microsoft's Xbox organization. Treyarch is the developer behind the Call of Duty: Black Ops sub-franchise, having shipped Black Ops (2010), Black Ops 2 (2012), Black Ops 3 (2015), Black Ops 4 (2018), Black Ops Cold War (2020), Black Ops 6 (2024), and Black Ops 7 (2025), along with the original Call of Duty: World at War (2008) that introduced the iconic Zombies mode. The studio's proprietary technology stack supports cross-platform multiplayer across PlayStation, Xbox, and PC with cross-play, cross-gen, and cross-progression capabilities, featuring photogrammetry-captured environments, HDR 4K rendering, 3D spatial audio, the RICOCHET anti-cheat system, and signature systems such as Omnimovement, the Dark Aether Zombies engine, and the Gunsmith weapon customization system (up to 54 attachments per weapon).

Treyarch's product portfolio centers on premium AAA first-person shooters delivered across interconnected modes: competitive multiplayer, round-based Zombies survival, Endgame extraction PvPvE (introduced in Black Ops 7), and integration with the free-to-play Warzone battle royale. The studio also supports the Call of Duty League competitive ecosystem through Ranked Play infrastructure co-developed with Infinity Ward, Raven Software, and Sledgehammer Games.

Treyarch's business model combines one-time premium license sales ($69.99 for new standard editions, $39.99 for legacy ports), seasonal Battle Pass subscriptions (BlackCell at $29.99 per season), in-game store microtransactions via COD Points (event passes at ~$10), DLC map packs and Season Passes for legacy titles (~$160 total for full Black Ops 1 & 2 DLC ownership), and cross-title Warzone integration monetization. Distribution spans PlayStation Store, Xbox Store, Steam, Battle.net, Xbox Game Pass (seven COD titles as of June 2026), physical retail at launch, and Nintendo Switch 2 for legacy ports. The primary customer segment is global console and PC gaming consumers aged 16+, with secondary segments in competitive/esports players and the veteran community supported via the Call of Duty Endowment.

Name

Treyarch

Legal name

Treyarch

Website

https://treyarch.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Treyarch is a AAA game development studio that develops the Call of Duty: Black Ops franchise and supports Warzone, serving global console and PC gamers through premium game sales, seasonal Battle Passes, and in-game microtransactions under Microsoft Xbox.

Ownership category

akta.pro rank

Product category

First-Person Shooter Video Games

NAICS

Software Publishers (513210)

akta.pro primary industry

Game Engine & Creation Platforms (UGC/Modding) (BPAMAKAE)

Keywords

• First-person shooter games
• AAA video game development
• Console multiplayer shooters
• Live-service game operations
• Black Ops franchise

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Game Sales: Full-price retail sales of Call of Duty titles (Black Ops 7, Black Ops 6) at $69.99-$70 for standard editions across PlayStation, Xbox, and PC. Legacy title ports (Black Ops 1 & 2) priced at $39.99 each. This represents the primary upfront revenue stream for each annual release cycle.
2. Battle Pass & BlackCell: Seasonal Battle Pass at $29.99 for BlackCell premium variant, with standard Battle Pass at lower price points. Each season (4-6 seasons per game cycle) offers 100+ reward tiers including operator skins, weapon blueprints, finishing moves, and COD Points. BlackCell includes exclusive cosmetics and inaugural Camo Challenge Track. Estimated $40-60M per season based on franchise scale.
3. In-Game Store Bundles & Microtransactions: Direct-purchase cosmetic bundles through the in-game store including operator skins, weapon blueprints, camos, charms, and limited-time collaboration bundles (e.g., Nick Cage, Dave Chappelle, RoboCop). COD Points are purchased with real money. Supply drops reintroduced in Black Ops 7 for event-based free rewards.
4. Season Pass & DLC Packs: Legacy DLC monetization through Season Pass ($30-$50) and individual map pack sales ($10 per pack) for Black Ops 1 & 2 re-releases. These allow access to multiplayer maps and Zombies content. Full DLC ownership across both legacy titles could reach approximately $160.
5. Warzone Integration Revenue: Shared operator skins, weapons, and cosmetic items that carry across Black Ops titles and Warzone, driving cross-title monetization. New operators, weapons, and seasonal content in Warzone generate revenue through bundles and battle pass engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Treyarch is a AAA first-person shooter development studio that designs, programs, and ships the Call of Duty: Black Ops sub-franchise across PlayStation, Xbox, and PC, and co-develops Call of Duty: Warzone with Raven Software and Infinity Ward. Its commercial output combines premium boxed-and-digital game releases with live-service monetization (Battle Pass subscriptions, seasonal content, and COD Points microtransactions) plus an annual esports platform (Call of Duty League).

Product overview

Treyarch is a video game developer that has created legendary Call of Duty titles since 1996, with the Black Ops sub-series being among the most successful entertainment properties ever. The company's core offering is a portfolio of interconnected first-person shooter games across the Call of Duty franchise, including Call of Duty: Black Ops 7 (2025), Call of Duty: Black Ops 6 (2024), and Call of Duty: Black Ops Cold War (2020), alongside Warzone integration and cross-title Zombies experiences. Treyarch's games feature multiple interconnected game modes including competitive multiplayer, Zombies (survival-horror), Endgame (extraction co-op), and Blackout (battle royale). The Black Ops series spans from the original 2010 Black Ops through Black Ops 2 (2012), Black Ops 3 (2015), Black Ops 4 (2018), and continues through current releases, with shared narrative elements including iconic characters like Alex Mason, Frank Woods, and Jason Hudson, and shared progression systems across titles.

Differentiator

Problem solved

Functional benefit

Products and services

• Call of Duty: Black Ops 7 Flagship 2025 installment of the Black Ops sub-franchise set in 2035, featuring a futuristic warfare narrative, an 11-mission co-op campaign, 18 near-future Japan multiplayer maps, and the Endgame extraction-based co-op mode on the Avalon map supporting up to 32 players. Available across PlayStation 5/4, Xbox Series X|S/One, and PC.
• Call of Duty: Black Ops 6 2024 Black Ops release set in the post-Cold War early-1990s era, featuring an espionage-driven campaign, Ranked Play competitive mode, and cross-platform multiplayer with day-one inclusion on Xbox Game Pass. Available across PlayStation, Xbox, and PC.
• Call of Duty: Black Ops Cold War 2020 Black Ops release set in the early-1980s Cold War, featuring a campaign with iconic '80s figures, cross-generation cross-play on PS4/PS5 and Xbox One/Series X|S, and direct integration with Warzone. Available across PlayStation, Xbox, and PC.
• Call of Duty: Black Ops 4 2018 Black Ops release notable for omitting a traditional single-player campaign in favor of three core modes: multiplayer, Zombies, and the Blackout battle royale. Available across PlayStation, Xbox, and PC.
• Call of Duty: Black Ops 3 2015 Black Ops release set in a near-future cyberwarfare scenario featuring Specialist characters, an expanded co-op campaign with branching skill-tree progression, and the signature Zombies mode. Available across PlayStation, Xbox, and PC.
• Call of Duty: Black Ops II 2012 Black Ops release spanning both Cold War (1980s) and near-future (2025) timelines; introduced the Pick 10 create-a-class system, branching Strike Force missions, and the scorestreak reward system. Available across PlayStation, Xbox, and PC.
• Call of Duty: Black Ops 2010 Black Ops release that originated the sub-franchise; set during the Cold War with a cinematic campaign, signature weapons, and the Zombies mode that has since become a Black Ops staple. Available across PlayStation, Xbox, and PC.
• Call of Duty: Warzone Free-to-play Call of Duty battle royale developed in collaboration with Raven Software and Infinity Ward; Treyarch supports ongoing live-service operations including the Rebirth Island resurgence variant. Available across PlayStation, Xbox, and PC.
• Call of Duty: Black Ops 1 & 2 PS4/PS5 Ports (Nintendo Switch 2 launch window) July 2026 ports of Call of Duty: Black Ops and Call of Duty: Black Ops II to Nintendo Switch 2, bringing the two early Black Ops titles to Nintendo's latest platform alongside other Call of Duty ports.

Quantifiable outcome

• Over 43,000 veterans placed in jobs through Call of Duty Endowment
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and supporting.

• Iron Galaxy StudioscoreTechnology or Integration · 17 June 2026Iron Galaxy Studios, a Chicago-based studio with nearly two decades of game porting experience, is handling the technical porting work for Call of Duty: Black Ops and Black Ops 2 to PlayStation 4 and PlayStation 5. These are straightforward ports rather than remasters, bringing the original 2010 and 2012 games to modern PlayStation hardware for the first time. Iron Galaxy also handles ports to Nintendo Switch 2.
• Microsoft / XboxflagshipStrategic or Co-development Partner · 13 October 2023Microsoft acquired Activision Blizzard in October 2023 for approximately $68.7 billion, bringing Treyarch under the Xbox division. Treyarch now operates as a first-party Microsoft studio. As part of regulatory commitments, Treyarch is keeping Call of Duty available on non-Xbox platforms (PlayStation, Nintendo, PC), and has released Black Ops 1 & 2 ports for PlayStation that Xbox players have not received natively.
• BeenoxsupportingTechnology or Integration · 26 August 2020Beenox, Activision's dedicated PC development studio, provides a custom-tailored PC experience for Call of Duty titles. For Black Ops Cold War and subsequent titles, Beenox handles PC optimization, ensuring the franchise experience is tailored for the PC platform.
• Raven SoftwarecoreStrategic or Co-development PartnerRaven Software collaborates with Treyarch on Warzone development and co-develops seasonal content for Black Ops 7 and Warzone, including the Endgame mode. Raven handles Warzone-specific features, Ranked Play support, and patch updates. This is a key co-development partnership within the Call of Duty franchise ecosystem.
• Infinity WardcoreStrategic or Co-development PartnerInfinity Ward and Treyarch collaborate on Warzone Ranked Play, which debuted in Call of Duty: Modern Warfare II Season 03 Reloaded and continues through Black Ops 7. Both studios contribute to the shared Warzone ecosystem alongside Raven Software.
• Sledgehammer GamescoreStrategic or Co-development PartnerSledgehammer Games and Treyarch collaborate on Call of Duty franchise development, with Treyarch having contributed to Vanguard Zombies (developed by Treyarch for the Sledgehammer-led Vanguard title) and ongoing franchise support. The studios share Ranked Play infrastructure and the Call of Duty League ecosystem.
• Call of Duty EndowmentsupportingOthersThe Call of Duty Endowment is a nonprofit founded by Activision Blizzard, dedicated to identifying and funding the most efficient organizations that get unemployed veterans back to work. Treyarch supports this through in-game events like the Navigator Challenge Event, and the studio's culture page highlights its partnership with the Endowment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Infinity Ward: Sister studio within Activision Publishing that co-develops Call of Duty titles (Modern Warfare series) and collaborates with Treyarch on Warzone Ranked Play. Operates under the same Microsoft/Xbox ownership and similar AAA FPS development mandate.
• Sledgehammer Games: Call of Duty co-developer (Vanguard, Advanced Warfare) that shares Ranked Play infrastructure and franchise-level roadmap responsibility with Treyarch. Direct peer in scope, scale, and franchise obligations.
• Raven Software: Activision-owned studio that co-develops Warzone and seasonal content alongside Treyarch, including Endgame mode co-development. Functions as an integrated peer within the shared COD delivery pipeline.
• Respawn Entertainment: EA-owned AAA FPS developer behind Apex Legends and Titanfall series. Direct competitor in the premium/live-service shooter space with comparable studio scale and engine-driven proprietary technology.
• DICE (EA DICE): Developer of the Battlefield franchise, the most direct head-to-head competitor to Call of Duty in the AAA military FPS genre. Battlefield 6's reported 7M+ launch directly contests Treyarch's market share.
• Bungie: Developer of the Destiny franchise and former Halo custodian, now a Sony-owned AAA shooter studio. Comparable in scope (large-headcount studio, multiplayer-focused FPS IP, live-service operations), with similar moat dynamics around accumulated content and lore.
• 343 Industries: Microsoft-internal Halo developer that transitioned the iconic FPS franchise to live-service after Bungie's departure. Functions as a sibling first-party Microsoft studio with similar mandate to maintain a flagship multiplayer shooter IP.
• id Software: Long-tenured AAA FPS developer (Doom, Quake) now under Xbox Game Studios following the ZeniMax acquisition. Comparable as a heritage AAA FPS studio with proprietary engine expertise and a multi-decade content catalog.

Broad incumbents

• Epic Games: Developer of Fortnite and operator of a competing AAA live-service shooter ecosystem. Overlaps with Treyarch in shooter market share and live-service monetization, but broader in scope (also owns Unreal Engine and a major game storefront).

Emerging players

• Riot Games: Developer of Valorant, a competitive 5v5 tactical shooter that competes directly with Treyarch's Ranked Play audience. Smaller scale than Treyarch but an aggressive entrant in the competitive FPS segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/treyarch
• YouTubeyoutube.com/user/Treyarch
• Facebookfacebook.com/treyarch
• Instagraminstagram.com/treyarch
• LinkedInlinkedin.com/company/4047

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treyarch