CarParts

What CarParts does

CarParts.com, Inc. (Nasdaq: PRTS) is a U.S. publicly traded e-commerce retailer specializing in aftermarket automotive parts and accessories, operating since 1995 and headquartered in Torrance, California. The company sells more than 1.5 million SKUs across its core carparts.com storefront and dedicated sub-brand storefronts including JC Whitney Performance (performance and powersports parts), CarParts Euro (European-vehicle parts), and four private-label brands (SureStop for brakes, TrueDrive for suspension and steering, DriveMotive for mechanical components, and Evan Fischer). Customer experience is anchored by a vehicle-fitment selector (year/make/model/VIN) backed by a Guaranteed to Fit policy and 30-day returns, with an in-progress Interactive Garage / Product Visualizer for 3D part preview.

The technology stack centers on a vehicle-fitment-driven e-commerce platform supported by an inVia Robotics Logic warehouse execution system at the 203,000 sq ft Las Vegas distribution center (opened summer 2024), Takt AI-powered warehouse coaching tools that drove an 18% productivity uplift, and a Spark NLP-based chat assistant for customer service. Approximately 70% of sourcing comes from Taiwan-based suppliers, supported by a Taipei office. Following a January 2026 divestiture, all Manila captive operations (customer service, back-office, finance, marketing, technology) were transitioned to Lean Solutions Group and now run on LSG's LeanTek AI platform.

The business model combines transactional e-commerce (direct online retail across 1.5M+ SKUs at unit pricing with free shipping over $50), a paid CarParts+ membership ($79/year or $9/month) bundling free shipping on 500,000+ parts, 24/7 roadside assistance, and extended 60-day returns, and an emerging financial flywheel via the CarParts.com Mastercard (3% on-site, 1% elsewhere cashback, launched April 2026 with Mastercard and Concora Credit). Revenue also includes co-branded JC Whitney product sales through a strategic partnership with A-Premium, which generated approximately $45M annualized revenue run-rate in Q1 2026. Q1 2026 revenue was $132M with gross margin of 32.5%, the company regained Nasdaq minimum bid price compliance in June 2026, and approximately 75% of shares are institutionally held.

Name

CarParts

Legal name

CarParts.com, Inc.

Website

https://carparts.com

Company type

Public

Founded year

1915

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Aftermarket Automotive Parts Retail

akta.pro primary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

Keywords

• Aftermarket auto parts
• Automotive e-commerce
• Vehicle parts retail
• Car accessories online
• DIY auto parts

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce product sales: Primary revenue from direct online retail of aftermarket auto parts across 1.5M+ SKUs via carparts.com storefront, including private-label brands (SureStop, TrueDrive, DriveMotive, Evan Fischer) and third-party brands (AC Delco, Coverking, Bosch, MEYLE, Liqui Moly, Brembo, etc.). Q1 2026 revenue was $132M; FY2025 revenue declined ~10% YoY.
2. CarParts+ Membership Subscription: Recurring membership at $79/year or $9/month that unlocks benefits including free shipping on 500,000+ parts, extended 60-day returns, 24/7 roadside assistance, and VIP member support.
3. Co-branded Credit Card Program (CarParts.com Mastercard): Mastercard credit card issued in partnership with Mastercard and serviced by Concora Credit Inc., offering 3% cashback on CarParts.com purchases and 1% on other purchases; drives repeat engagement and an incremental cashback economics stream.
4. Strategic Brand & Product Partnerships (A-Premium / JC Whitney): Co-branded JC Whitney line of approximately 30,000 SKUs launched with A-Premium, generating approximately $35M annualized revenue run rate as of Q4 2025 and approaching $45M as of Q1 2026 with a path to $50M. Includes product sourcing and supply-chain margin.
5. Marketplace Sales (Amazon): JC Whitney brand relaunched on Amazon marketplace to drive incremental volume beyond carparts.com storefront.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels9 records

Core offering

CarParts.com operates a direct-to-consumer e-commerce platform selling aftermarket automotive parts and accessories across more than 1.5 million SKUs through its carparts.com storefront and sub-brand storefronts (JC Whitney Performance, CarParts Euro). The company sells its own private-label brands (SureStop brakes, TrueDrive suspension/steering, DriveMotive mechanical parts, Evan Fischer) alongside authorized third-party brands, backed by a Guaranteed to Fit vehicle-fitment promise, 30-day returns, and free shipping on orders over $50.

Product overview

CarParts.com operates a multi-brand e-commerce platform-plus-modules architecture for aftermarket automotive parts retail. The core platform (carparts.com) provides a Guaranteed to Fit vehicle selector covering over 1.5 million SKUs across major auto part categories, supported by the Spark AI chat assistant and the Interactive Garage / Product Visualizer feature (currently in pre-launch). Around this core, the company operates dedicated sub-brand storefronts including JC Whitney Performance (performance and powersports parts), CarParts Euro (European vehicle parts), and the CarParts+ paid membership program. CarParts.com also distributes its own private-label brands — SureStop (brakes), DriveMotive (mechanical components), TrueDrive (suspension and steering), and Evan Fischer — alongside authorized third-party brands such as AC Delco and Coverking. The offering is extended by a co-branded financial product, the CarParts.com Mastercard® (serviced by Concora Credit), and powered by an inVia Robotics warehouse execution system across its distribution network, including the 203,000 sq. ft. Las Vegas facility.

Differentiator

Problem solved

Functional benefit

Brands

• JC Whitney: Performance and powersports auto parts brand sold through CarParts.com, including automotive performance parts (engine parts, suspension kits, exhausts, brake kits) and powersports parts (ATV, UTV, motorcycle, dirt bike, PWC, scooter, snowmobile). Traces its heritage to 1915.
• CarParts Euro
• CarParts+
• SureStop
• TrueDrive
• DriveMotive
• Evan Fischer

Products and services

• CarParts.com Core Storefront Core online retail platform offering aftermarket auto parts and accessories across categories including Headlights and Lighting, Auto Body Parts and Mirrors, Engine and Drivetrain, Brakes/Suspension/Steering, Interior Parts, Exterior Parts, Tools and Garage, Wheels, and Powersports, with a Guaranteed to Fit vehicle selector covering over 1.5 million SKUs for DIY car, truck, and SUV owners nationwide.
• JC Whitney Performance Sub-brand and dedicated storefront focused on performance and powersports auto parts for muscle cars, Jeep Wrangler, Ford Bronco, Dodge Challenger, Chevy Camaro, plus UTV, ATV, motorcycle, dirt bike, PWC, scooter, and snowmobile categories, with partner brands including Coverking, Anzo, YHT Auto, EBC Brakes, Flowmaster, Brothers Trucks, and Injen.
• CarParts Euro Specialized storefront catering to European vehicle owners (BMW, Mercedes-Benz, Porsche, Audi, VW) with OE-grade aftermarket parts from premium European brands including LIQUI MOLY, MEYLE, Bosch, Hengst, TRW, Corteco, Brembo, Bilstein, Lemfoerder, Vaico, and Vemo across motor oils, brake kits, spark plugs, wiper blades, fuel pumps, alternators, and oxygen sensors.

Quantifiable outcome

• 18% increase in labor productivity in warehouse operations after adopting Takt's AI coaching/engagement tools
• +6 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• RSM US LLPcoreImplementation/ SI/ Consulting Partner · 11 May 2026RSM US LLP was ratified as CarParts.com's independent auditor for fiscal year 2026 at the 2026 Annual Meeting of Stockholders.
• MastercardcoreOEM/ Whitelabel/ Licensing Partner · 14 April 2026Mastercard is the network and co-brand partner for the CarParts.com Mastercard® credit card, which offers 3% cashback on CarParts.com purchases and 1% on all other purchases. The card is serviced by Concora Credit Inc. and includes prequalification with no credit score impact and immediate card number access upon approval.
• Concora Credit Inc.coreImplementation/ SI/ Consulting Partner · 14 April 2026Concora Credit Inc. services the CarParts.com Mastercard® credit card program, handling credit operations, servicing, and prequalification flows.
• Lean Solutions Group (LSG)flagshipImplementation/ SI/ Consulting Partner · 27 January 2026Lean Solutions Group acquired 100% of CarParts.com (Philippines) Inc. in a transaction closed January 27, 2026, and now operates the Manila organization covering Customer Service, Back Office, Finance and Accounting, Marketing, and Technology functions. LSG uses its proprietary LeanTek AI platform to deliver these services. The multi-year agreement is intended to streamline CarParts.com's operations, reduce complexity, and let the company focus on its U.S.-based distribution network, supply chain investments, technology innovation, and customer experience initiatives. LSG has nearly 10,000 employees globally.
• A-PremiumflagshipStrategic or Co-development Partner · 9 September 2025A-Premium is CarParts.com's strategic partner and co-investor (part of the $35.7M strategic investment). The two are co-developing a JC Whitney-branded product line of approximately 30,000 mechanical auto-parts SKUs, with an initial 6,000 SKUs launched in early Q2 2026. An $8M private placement on March 21, 2026 funded the inventory for this expansion. A-Premium partnership revenue run rate reached ~$35M in Q4 2025 and ~$45M in Q1 2026 with a path to $50M.
• inVia RoboticscoreTechnology or Integration · 1 June 2024inVia Robotics' warehouse execution system (WES) called Logic is deployed at CarParts.com's 203,000 sq ft Las Vegas distribution center (opened summer 2024), enabling real-time tasking, batch picking, and proactive inventory slotting. The system reduced supervisor needs from three to one and demonstrated strong productivity gains alongside conventional automation.

Scale indicators19 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• AutoZone: Largest U.S. aftermarket auto parts retailer with a major e-commerce channel; competes with CarParts.com across replacement parts, accessories, and fitment-driven search, but operates an enormous brick-and-mortar footprint and serves both DIY and commercial (DIFM) customers.
• O'Reilly Automotive: Top U.S. aftermarket parts retailer with extensive e-commerce presence and proprietary part-number/fitment search; competes directly with CarParts.com on DIY parts, accessories, and brand breadth, but operates thousands of stores and a commercial/professional channel.
• Advance Auto Parts: Major U.S. aftermarket parts chain with a large online catalog and DIY/Pro dual focus; competes with CarParts.com on the same replacement-parts categories, with stronger commercial customer relationships and an extensive physical footprint.
• Genuine Parts Company (NAPA): Parent of NAPA Auto Parts, one of the largest U.S. aftermarket distributors and retailers; competes with CarParts.com across DIY and professional segments and has a deep fitment/cross-reference catalog that mirrors CarParts.com's VIN-based search.
• Amazon (Automotive Parts & Accessories): Mass-market marketplace hosting third-party auto-parts sellers and the JC Whitney storefront; competes with CarParts.com on selection, Prime shipping, and pricing, and is the platform through which CarParts.com itself now distributes the JC Whitney brand.

Direct peers

• RockAuto: Pure-play online aftermarket parts retailer with a vast catalog and reputation among DIY shoppers for low prices; the most direct e-commerce competitor to CarParts.com on fitment-driven parts, with a similar no-frills DTC model and broad brand coverage.
• eBay Motors: Long-standing online marketplace for new and used auto parts, accessories, and performance components; competes with CarParts.com across replacement and enthusiast/powersports categories with a marketplace-driven catalog.
• Summit Racing Equipment: Specialty retailer of performance and replacement auto parts with a large DTC catalog and brand authority in muscle car, hot rod, and racing segments; directly comparable to CarParts.com's JC Whitney Performance sub-brand and SureStop/TrueDrive private-label strategy.
• Tire Rack: DTC specialist in tires, wheels, and related accessories with fitment-driven search and distribution expertise; comparable to CarParts.com as a fitment-first DTC retailer that owns its customer experience end-to-end and serves enthusiast DIY buyers.
• ECS Tuning: Specialty DTC retailer focused on European and performance auto parts with deep fitment data and enthusiast community content; closely comparable to CarParts.com's CarParts Euro sub-brand and JC Whitney Performance storefront in customer base and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CarPartscomOfficial
• Facebookfacebook.com/carpartscom
• LinkedInlinkedin.com/company/carparts-com
• Instagraminstagram.com/carpartscom
• TikToktiktok.com/@carpartscom
• Xx.com/carpartscom

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CarParts